10 Advanced SEO Techniques

The internet is a vast and diverse landscape, with hundreds of websites competing for the same attention. Search engine optimization (SEO) can help you gain some traction among these sites, but what do you need to know about advanced SEO techniques? We asked 10 experts how they went above and beyond in their quest for digital visibility.

The “advanced seo techniques 2021” is a blog post that discusses 10 advanced SEO techniques. The article discusses how to use Long Tail Keywords, the importance of backlinks, and more.

If you’re in a competitive industry, you’ll need to go beyond the fundamentals to achieve SEO success. You need to elevate your organic search strategy to the next level if you want to expand your company, generate traffic, and get more conversions. 

That involves understanding (and using) sophisticated SEO tactics that can help you get a competitive edge. 

We’ll go over ten approaches that you can use to take your site to the next level in this article; sophisticated techniques that go beyond SEO fundamentals.

We’ll look at the following points in particular:

Take the time to master the ten tactics we’ll go over below, and you’ll be well on your way to improving the performance of your website. 

Of course, you may already be using some of these advanced strategies (congratulations! ), but we’re certain that you’ll discover at least a few new ones to try. These strategies assume, for the most part, that you’re working on an existing site or that you have resources to assist with the implementation. Those working on new or smaller sites, on the other hand, should discover methods to include them into their approach in order to experience success.

So, here are some advanced SEO suggestions:

It’s tempting to leap right into developing new material as part of your content strategy, but most websites may benefit from improving and upgrading current content first. 

It takes time for new content to rank and generate traffic. 

It’s uncommon for a piece of content to be published and immediately rank at the top of the SERPs. If only it was that simple. However, if you update current material, you may see immediate results (both in terms of ranking gains and traffic). But where do you start when it comes to updating current information, and why should you care? Look for possibilities to enhance your previous material based on two aspects if you’re looking back at what you’ve already published:

  • Facts and current trends
  • Google Search Console provides performance metrics.

Current Trends and Facts are being updated.

Even if you aren’t aware of it, content might quickly become obsolete. When material is no longer relevant to the search query, it is considered outdated. 

Often you might have content that previously performed well that begins to slide in visibility over time. In this instance, updating the content to bring it in line with Facts and current trends can help you regain lost ground.

Consider the following:

  • Posts from 2020 have been updated to 2021.
  • Using the most recent versions to replace obsolete information

This may or may not be connected to the evergreen material on your website. However, if you’ve experienced a drop in exposure for articles based on industry trends and techniques, it’s a good idea to double-check that the material you do have is truly correct.

Improving Existing Content with Performance Data

Go to the performance report for pages in Google Search Console:

Performance > Search Results > Pages 

For a given URL, you can see all of the search queries and their accompanying metrics, including impressions, clicks, and average position.

Sort the table by ‘position,’ then filter to only see words that appear on page 1’s bottom page or lower:

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You can examine all of the search queries that are causing impressions on your sites that aren’t presently ranking in the top places from this page.

After you’ve filtered, sort this to display the searches with the most impressions first.

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These are keywords with a striking distance.

Improve your content to concentrate more on these, and you should notice an increase in traffic and exposure. The most typical reason these keywords don’t rank higher is because they aren’t discussed in enough detail on the page. 

So go ahead and update and enhance it using this information to reap the benefits. It’s a strategy that seldom fails to make an impression, as long as the inquiries’ purpose matches your content.

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If your website isn’t currently organised around subject clusters, you should think about doing so. What exactly are subject clusters, though? According to the most current edition of our guide:

Topic clusters are collections of information that revolve around a primary theme and connect to and from a pillar page. In a nutshell, subject clusters are focused on a particular topic and provide several chances for internal linking to keep visitors on your site.

In fact, picturing them makes them simpler to comprehend:

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Topic clusters are an useful SEO strategy because they allow you to bring together bits of content that demonstrate subject relevance and knowledge. 

Take a look at it this way…

If you simply have one piece of material on your site on a subject or issue, it doesn’t always mean you’re an expert. But a big bunch of related material that uses internal linking to show the thematic relationship between them? That’s a whole other game.

While transferring a site’s content into a topic cluster structure isn’t easy (particularly if you have hundreds or thousands of pages), it’s a worthwhile investment that pays off in the long run. 

The days of focusing about ranking for particular keywords are long gone. In 2020, you should be considering how to rank for subjects, and creating topic clusters is a wonderful approach to get started.

Every page on your website should have a specific function. You should be actively seeking to get rid of (or enhance) material that isn’t functioning to guarantee your content is fulfilling a purpose.

Running a content audit is an excellent way to find out which pages are preventing the rest of your site from growing. We strongly advise reviewing your content in our SEO checklist, saying that:

We can’t emphasize enough how important it is to do a content audit and prune thin, redundant, or low-quality information.

Kevin Indig’s article on SEO Pruning using Webinomy explains how to accomplish it, but it ultimately boils down to creating a spreadsheet that lets you figure out which URLs aren’t working.

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After you’ve inspected your site’s content, you may perform the following steps:

  • Keep (Page is working; no more action is required.)
  • Enhance (Make edits and improvements to see the page perform better)
  • Merge (Two or more pages are merged into one, and those that are deleted are 301 redirected.)

Most websites should do this activity once or twice a year, depending on the amount of information they produce. 

The majority of people have a misunderstanding of what keyword cannibalization is, referring to it incorrectly as when two or more sites are optimized for the same term. But this isn’t entirely accurate.

Indeed, as we explain in our guide:

Just because two or more of your website’s pages are optimized for the same keyword doesn’t imply they’ll both rank. It’s all about intent when it comes to keyword cannibalism. When you have two or more pages that target the same objective, this occurs.

The truth is that you may optimize many pages for the same keyword as long as each one has a distinct objective.

One can be transactional, while the other is informative, for example. However, there are certain typical indicators that your site may have these flaws that need to be addressed:

  • In the SERPs, ranked URLs are always changing.
  • Your ranks are always changing.
  • You’re having trouble improving a keyword’s ranking position.
  • A page’s URL is incorrectly ranked.

You may also use the Webinomy keyword cannibalization tool, which is included in the Position Tracking Tool, to identify particular term cannibalization concerns.

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This may be used to look at cannibalization concerns by term or by page, keeping track of any changing URLs or positions:

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After you’ve identified the problems, you may address them in a variety of methods, including:

  • Cannibalized pages should be removed and 301 redirected.
  • Canonicalize pages that have been cannibalized
  • Pages should be re-optimized.
  • Pages are being merged and consolidated.
  • Internal connection structures are being redesigned.

Internal linking is one of the most underappreciated SEO techniques. As SEOs, we’re frequently too eager to seek out new backlinks before ensuring that the ones we currently have are doing as well as they can.

Improving internal linking based on your site’s most linked-to pages is one powerful action you can do. Do you want to know how to do it? Go to the ‘indexed pages’ tab in the Webinomy Backlink Analytics Tool and sort by ‘domains.’

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These are the most strong pages on your website in terms of links, with the most referring domains connecting to them.

These may be used to redistribute and transmit part of your site’s link authority to other (related) sites. Look for ways to connect these sites to thematically similar pages that might benefit a boost in organic exposure, keeping the anchor text in mind. This strategy works and should be utilized whenever new material is released to seek for chances to connect to it within. 

Google said earlier this year that it will eliminate multiple organic listings in search results for sites that rank first and also earn the Featured Snippet.

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Prior to this upgrade, you could theoretically occupy positions zero (featured snippet) and one (top spot). This is no longer the case, and a site that obtains the highlighted snippet will only see it on the first page of results.

However, most SEOs should continue to optimize for featured snippets since it provides a chance to outrank all other organic rankings. 

But how do you go about doing that? According to our research, the most efficient strategy to get these is to concentrate on making the following modifications to pages that currently rank in the top ten positions:

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If your site has links going to 404 pages, they aren’t helping you rank. They’re just being overlooked:

@methode Is it true that links that lead to 404 sites are ignored by Google? Thanks…

SEO-Portal.de (@SEO Portal) (@SEO Portal) (@SEO Portal) (@SEO Portal) ( 7th of August, 2015

It’s fairly unusual for websites to have a large number of authoritative links that may help them rank, but which refer to defunct pages that were never redirected over time.

The Webinomy Backlink Analytics Tool may help you find these sites. 

Run your domain through the tool, then go to the ‘Indexed Pages’ tab and make sure the ‘Target URL Error’ box is checked:

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These are pages that are linked to but no longer pass any authority (PageRank) since they are defunct. 

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You may either use 301 redirects or relaunch the page to resolve these difficulties. 

While we’re on the subject of 404-page links, clever SEOs will view this as a way to not just clean up their own mistakes and make their earned links work harder, but also as a link-building strategy that may help them grab links that rivals have left to point to a dead page.

Instead of putting your own site through the Backlink Analytics tool, run your competitor’s domain through it instead, and you’ll get a list of all of their pages with 404 links. 

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There’s a high possibility you’ll have (or might generate) material that matches the original page on your competitor’s site, and there’s nothing preventing you from contacting them and recommending your own URL as a substitute.

You’ll assist the webmaster in repairing broken outbound links on their own site while also recommending a substitute. It’s often a win-win situation for both sides. More information on how to achieve this may be found in our guide on broken link building. 

If you’re currently ranking well, you should be looking at techniques to improve your listing’s exposure on the SERPs in order to drive rivals farther down the page. Integrating FAQ schema is a wonderful approach to achieve this. Take a peek at the sample SERP below:

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Take a look at how much room the second and third listings occupy.

That’s being driven by FAQ schema markup. FAQ schema markup makes it possible for questions you answer in your content to appear straight onto the SERPs. It’s a tactic that you should be considering if your page includes Q&A style content. Even if you’re already ranking highly, you’ll be able to push your competitors further down the first page.

You may learn how to do this in our tutorial How to Add FAQ Schema to Any Page Using Google Tag Manage, or you can read more about it here.

Many SEOs have never taken the time to examine their log files, but this is a high-level strategy that you should be aware of. The following are some of the benefits of analyzing log files:

  • We’ll show you where your crawl budget is being squandered (and how much)
  • Assist you in determining the source of crawl issues.
  • Find pages that aren’t regularly crawled.

Knowing this information may help you implement changes and enhancements that will help Google scan your site more quickly. 

Essentially, log file analysis allows you to see how search engines scan your site and any problems they encounter. With the Webinomy Log File Analyzer, you may examine your site’s log files.

You’ll need to obtain a copy of your site’s log file (typically found in the “/logs/” or “/access log/” folder on your server), upload it to the tool, and then evaluate the report for faults and possibilities.

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In competitive businesses, SEO requires more than just the fundamentals. You may start applying stronger techniques to set yourself apart from the competition after you comprehend advanced approaches.

Even if you currently rank in prominent places, remain on the watch for strategies that your rivals aren’t doing and ways to improve your own organic exposure. 

Examine the Health of Your Website

with the help of Webinomy Site Audit

ADS illustration

The “seo techniques examples” is a list of 10 advanced SEO techniques. The article will provide you with some helpful information on how to do these techniques.

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