10 Triggered Email Automation Examples for Ecommerce

Email automation is a way to automate sending emails based on user actions, such as filling out the checkout process. Using email automation software has been proven time and again to increase conversions by up to 200%. Our article will showcase 10 examples of ecommerce sites using triggered email automation for programs like Black Friday or Cyber Monday sales.

The “trigger marketing examples” is a list of 10 triggered email automation examples for ecommerce. The list includes the triggers, what they will do, and how to set them up.

10 Triggered Email Automation Examples for Ecommerce

Your firm may use triggered email campaigns to communicate with prospects and customers depending on their activity and behavior. These campaigns allow you to personalize your message for each scenario and consumer, allowing you to get the most out of your communication with your target audience.

Event-based marketing has the potential to save you up to 80% on your direct mail expense. (Source)

You may learn about your target audience’s preferences by tracking their activity on your website. Once you know what people want, you may give them communication messages that are tailored to their needs.

Depending on the user’s action, these messages might be delivered right away or scheduled for a later date and time.

Nurturing prospects and customers may help you increase income and establish loyalty.

Nurtured leads spend 47% more than non-nurtured leads on average. (Source)


Here are some key triggered email automation campaign examples:

  1. Emailer of Welcome

Every time a consumer joins up for your service or purchases anything on your website, you have a chance to begin creating a connection with them.

This is an automated mailer that welcomes new customers to the company and informs them about its goods and services. Through this mailer, provide a customised demo of the product so that the freshly signed up user may simply utilize the service. Here’s an illustration:


(Image Source)

 2. Get Users Involved

Despite having signed up for your service, many consumers have not utilized it in a long time. It’s possible that they’re getting stuck on some of the product’s features that they don’t fully comprehend.

After a period of inactivity, such as a week or a month, a specific criteria for sending out these mailers is established. Send out a mailer or a video instructional that covers some of the major product perks. A brief feedback survey might also be useful in determining the cause of user idleness.

3.Abandonment of a Shopping Cart

Many clients browse your eCommerce site for things they want to buy but abandon their carts without completing a purchase. To complete the sale, you must nurture these prospects. To persuade the customer to convert, an automated mailer is sent out that discusses the primary product features as well as relevant offers and discounts. You may also email a feedback form to figure out why the cart was abandoned. Here are some popular questions to ask in your feedback survey:

  1. Shipping charges are quite high.
  2. Wish to buy something later
  3. Product costs a lot of money.
  4. Checkout procedure is convoluted.
  5. There is insufficient information

The following mailing may be altered in response to the prospect’s answer.

4.News and Information

When a customer places an order, these mailings are activated. The mailer’s message contains confirmation of the order as well as the estimated delivery time. These mailers are great for reassuring consumers that their transaction has been completed and that their goods is on its way. Up until the purchase is delivered, a succession of updates concerning the order is beneficial in keeping clients engaged. You may also include a coupon for a discount on your future purchase with the confirmation, as seen here:


(Photo credit: Flickr)

5. Useful Information

Assume you have an ebook available on your website that people may download by providing their contact information. Use the ebook download request as a prompt to engage prospects by offering them with further information. The download request informs you about the sort of material this user would like to get.

Offer them a newsletter subscription or a series of mailers with informative blogs, infographics, and videos connected to the ebook’s topic.

6. Dissatisfaction or Negative Feedback

Many consumers communicate their discontent with the goods or service by filling out feedback forms or sending emails. These customers want assurance that the issue will be resolved and that the following steps will be done. As a reimbursement for the inconvenience, you might also provide a special discount offer. A gesture like this goes a long way toward healing a relationship and keeping a client.

7. Cross-sell and up-sell

Triggered emails may help you increase sales from current clients. Assume a visitor visited your website and made a purchase of a pair of men’s shoes. The transaction may be used as a trigger to send out a series of mailers promoting a wider range of shoes or complementing items like men’s pants or shirts.

8. Create a Customer Loyalty Program

Customers that are satisfied with your service go a long way toward helping your company thrive. Personalized birthday and anniversary greetings assist to strengthen current client relationships. These events, as well as local festivals, are employed as triggers for sending out such messages.

You may use your loyalty program to supplement these ads by sending out mailers on the status of reward points and new offers.

9. Subscription Renewal

When it comes to subscription-based companies, reminding clients to renew their subscriptions when their current one expires is an essential. Starting a few days before the renewal due date, a series of mailers will be sent out. These kind of mailers aid in encouraging clients to renew on time and keep their business for extended periods of time.

Browsing Habits No. 10

Your consumers’ surfing habits reveal a lot about their preferences. An email message describing the primary advantages and distinguishing aspects of a certain service should be delivered whenever a website visitor has browsed through a website page for that service.

You may send a mailer to people who visit your site’s pricing page that compares your service’s price and features to those of your rivals.

Triggered email campaigns help you improve your brand image by providing a highly tailored experience for your customers. These strategies are ideal for managing eCommerce client relationships and loyalty.

Email marketing campaigns using triggers may create 4x more revenue and 18x more profits. 

— According to Forrester Research 

Because they eliminate manual email procedures, the campaigns aid in enhancing the efficiency and cost-effectiveness of email marketing initiatives. Each campaign must be meticulously prepared with a certain criteria in mind in order to achieve the target lead conversion rate.

The “trigger email examples” are a list of 10 triggered email automation examples for ecommerce. The list includes topics such as sending an email when a purchase is made, sending an email after the purchase has been shipped, and sending an email to follow up on the customer’s order. Reference: trigger emails examples.

Frequently Asked Questions

Which of the following are examples of trigger based email types?

A: These are email types that use triggers.

What are trigger based emails?

How is email used in e commerce?

A: Email is a way of sending electronic messages from one computer to another. The original message is called the sending e-mail and a copy of it, called the received e-mail, reaches your inbox.

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