In order to improve your ecommerce sales, you need to create effective navigation menus. With the right design and functionality in place, it will be easier for customers to find what they are looking for because there is less clutter on their screens.
The “top ecommerce websites” is a list of 11 best examples of ecommerce navigation that can be used to explode your sales.
E-commerce firms spend a lot of money to get people to visit their site. According to a survey done by Frac.tl, Amazon spent roughly $1.35 billion on search advertising in 2015, accounting for over 97 percent of their marketing expenditure.
When a company spends so much money on advertising, having a site navigation that enables the customer to simply complete a deal becomes critical.
Navigation is without a doubt one of the most important aspects of your store’s design. Better navigation leads to a better user experience, which leads to greater sales and money. Poor navigation, on the other hand, annoys users, resulting in a greater bounce rate.
Baymard conducted a mobile e-commerce usability research on 50 benchmarked e-commerce sites and discovered that customers were unable to locate what they were searching for owing to a bad user interface. Users misinterpreted that the products were not available on the site, which had a direct impact on current and future sales since users were less inclined to return to the site when shopping for that sort of product.
Each site was given a score based on 17-35 criteria, and the scatter plot below depicts one site’s total score. The benchmark average is shown by the black lines. “Poor” usability is shown by red dots, “acceptable” performance is indicated by yellow dots, and “excellent” usability is indicated by green dots.
The graph clearly shows that the majority of e-commerce sites lack effective navigation for a positive user experience.
The most important issue now is: which websites offer the finest e-commerce navigation? I’ve produced a list of 11 websites that I believe have the greatest e-commerce navigation; you may think about which features could help you boost your sales.
We’re all quite happy with the way Google generates Autocomplete recommendations. It assists us in narrowing our search, reducing the likelihood of misspellings, and speeding up the whole search process, resulting in more accurate results in less time. When searching for products on an e-commerce site, though, the autocomplete recommendations aren’t very helpful.
This is one area where Waterstones excels. It gives accurate and quick autocomplete options, allowing the user to quickly discover the goods they want.
The search revealed a list of popular book titles beginning with the word “how” when I typed “how” into the search field. Furthermore, the search results were “rich,” which meant I could see the book cover and price in addition to the title. While you have access to such comprehensive information when making decisions, you may make better and more educated decisions.
What are the Benefits of Autosuggest?
It increases conversion rates by allowing users to search for and locate the precise product they want with minimum effort.
Users also rely on autosuggest for the correct spelling of the product, and if the e-store does not return the correct spelling, the product will be marked as “not found” in the inventory, which means it will remain unsold despite the fact that users came looking for it; this is why autosuggest is so important for e-commerce conversions.
The discovery of a great product is crucial to conversion. You don’t want your clients to have to go through numerous pages to discover the goods they want; this is a horrible buying experience. Faceted search is a wonderful approach to deliver essential product information in an easy-to-navigate style that allows customers to explore, filter, and purchase based on their unique preferences.
Take a look at how an online shoe company, Rollie Nation, has used faceted search in their navigation.
Customers may choose from the following options to sort their shoes:
- Boot, Derby, Mira, Sport, and more styles
- Size – Depending on the customer’s shoe size.
- Filtering possibilities by price, either maximum or minimum.
- Color – Filtering choices depending on the customer’s chosen color.
Rollie Nation Founder Vince Lebon emphasized the value of employing faceted search and product filtering in a case study for BigCommerce. They were able to increase revenue by including faceted search into their navigation.
“There may be up to 14 sizes and several variations per SKU in footwear,” he noted. “Because of our fast inventory turnover, buyers had to click three or four styles before locating a shoe in their size, which was a stressful purchasing experience.” Sales soared” when we were able to integrate faceted search into our navigation, resulting in a 2.7 percent increase in average order value.
What are the Benefits of Faceted Search?
It puts your inventory in front of your target audience in the most relevant manner possible. You may transform browsing into sales this way.
Your visitors will not be turned away since faceted search helps consumers discover what they’re seeking for more quickly, lowering customer acquisition expenses.
Please keep in mind that using Faceted navigation, your users may access the same information through several pathways. For example, depending on the layout of your site, consumers may pick one of the following pathways to access red-colored women’s t-shirts:
This approach may result in a lot of repetition. You might consider the following approaches to fix/avoid it:
- Use no-index, follow to prevent duplicate URL combinations from being indexed; this may lower the amount of duplicate pages on your site, but it may squander your crawl budget and link equity.
- Use Canonical tags to tell Google which URL should be the canonical version, and which URLs should be considered duplicates. Although this approach saves link equity, it wastes crawl money.
- Disallow identical URLs with certain parameters using robots.txt. One problem of this method is that if there are any follow links referring to a page that has been blocked by robots.txt, URLs may still be scanned.
Most of the time, based on your specific demands, you’ll need to pick a mix of the above remedies.
Conversions are heavily influenced by the top-level e-commerce navigation. You don’t want to make the users confused. Use a larger and more aesthetically appealing menu choice, like Big Chill does.
The majority of the top-level menu labels are straightforward and consist of just one word. It’s a simple design that leaves little room for distractions.
When I hovered my mouse over the shop’s label, a drop-down menu appeared, and I was astounded to find such a wide and appealing selection.
The menu elements are presented at full-screen size, and graphics are used to make it simpler for the user to identify and pick a category of their choosing, as seen in the above example.
Why Is a Larger Menu Beneficial?
The top-level menu is simple to use and navigate. Users will have an easier time recognizing photographs without having to read the category titles, resulting in a better user experience.
Shoppers may quickly read menu labels and proceed to the category of their choosing, ensuring that they discover exactly what they’re searching for.
Fat footers are a great method to provide your viewers a rapid overview of your complete site, or the most significant pages on your site. Your objective should be to provide them with a better user experience. If your company has many locations, placing them in your footer is an excellent method to increase your chances of ranking certain pages (but don’t overdo it; don’t fill your footer).
GrubHub’s footer lists all of its company locations, giving it a very large and thick footer.
What is the Benefit of a Fat Footer?
Fat footers are an excellent approach to keep people on your site since they make it easier for them to locate what they’re searching for.
You may also improve your SEO by connecting to essential sites in your footer (either by category or by region). This method will improve the flow of link juice, boosting the prominence of internal pages. Increased relevance might lead to better rankings, which would result in greater visitors and revenues.
Please note that the fat footer should not be used to spam people. Many webmasters employ big footers to achieve link equity while neglecting the user experience. Always keep in mind that having a fat footer on your website is just for the aim of improving the user experience. As a result, determine the aim of your website and consider the links that must be included in the fat footer. Do not unnecessarily target places with the fat footer, and forget about having over-optimized anchor text for SEO value since Google does not respect anchor text used in footers.
For example, a fat footer on an e-commerce website makes sense since it allows users to explore popular categories and goods on the site that would otherwise be difficult to locate. The technique of linking to each and every inner page of a website from the fat footer, on the other hand, is not appropriate since Google may consider it spam.
Have you ever considered having duplicate subcategories? The same sub-category appears under various parent categories on Bestbuy.com. Under the categories “Audio” and “TV and Home Theatre,” the identical subcategory “Home Theatre Systems” may be found.
Why is it beneficial to have the same category shown under many parent categories?
According to Measuring Usability, when one item from a children’s furniture business was divided into multiple categories, the proportion of users who located the item successfully jumped from 29% to 74%.
Sales are always more likely when a product’s exposure is boosted.
There’s no reason why SEO has to be dull; there’s always animation! I encourage that you experiment with adding some colorful animation to your navigation and see what you can come up with.
Skinny Ties, an online tie retailer, does a fantastic job of showing their range of ties utilizing vibrant animations that captivate its customers. Here’s what sets them apart from the competition:
They provide an animated display of a variety of their ties, such as silk, striped, cotton, designs, and so on, directly on their webpage.
The top menu shows category options with plenty of visual hints. The color choices are not stated in red, but rather have a color palette connected with them so that the consumer can understand them immediately.
We can see that the width of the tie is not merely stated, but also represented with a human picture so that you can understand how it would appear on you when you wear it, under the width option. Excellent! Isn’t that so?
What Are the Benefits of Colorful Animation?
A bright menu helps to capture the user’s attention right away. He can put his pointer on the chosen option and can’t help but click on it.
Allowing consumers to see a lot of visual signals immediately in the navigation helps them comprehend what the product provides and decide if it’s suited for them. When you assist consumers in making a product decision, they feel appreciated and are more likely to suggest other customers owing to the convenience of purchasing. This simplicity of shopping may result in increased sales and money.
It is always more easy for a user to visit sites that are already familiar with their preferences. When I go to Asos, for example, I’m instantly taken to the men’s area, and the main menu has all of the men’s categories. Because of the retargeting, I don’t have to click on the men’s category every time I visit the site, which speeds up the purchasing process and enhances the user experience, resulting in more sales.
This is known as “cookie retargeting,” which involves placing a tiny cookie in the browser that monitors the visitor’s decisions.
What are the Benefits of Cookie Retargeting?
Cookie retargeting aids in the dynamic updating of the menu and the presentation of relevant product options to consumers based on their previous preferences. Ecommerce businesses who are currently doing this are seeing an increase in sales.
The “Holy Search Box” is a common nickname for the search box. To retain visitors on the site, a good search option is essential.
I’ve encountered e-commerce sites with a tiny, difficult-to-find search function that prevents visitors from discovering the goods they want, resulting in a greater bounce rate.
Take a look at how Zara makes a more prominent and visible search bar available to consumers as soon as they arrive on the site.
Why Would a Larger Search Bar Be Beneficial?
When all other navigation options have failed, it is the user’s final alternative for finding the product of their choosing. Customers generally prefer to get straight to their selected product page by using a search box that is simple to discover.
Internal site search appeals to users who are more search knowledgeable and makes the website more customer-centric.
Installing a site search option allows you to find important information that you can utilize to improve your website and overall marketing strategy.
You must earn people’s trust if you want them to purchase your stuff. A benefit bar is an intriguing feature you might use in your website design to assist improve client confidence in the website and its products. As a result, additional sales are generated.
Mountain Bikes Direct performs an excellent job of gaining client confidence by providing a benefit bar just under the main option. Your major USP, trusted courier or payment gateway partners, free return or refund policy, any accolades and recognition your company has gotten in the past, or any other option that helps to acquire clients’ confidence may all be included in the benefit.
Why is it Beneficial to Have a Benefit Bar?
Customers will undoubtedly notice the material in the benefit bar, and if they can quickly discover the information they want and see that others believe in your brand, it will be simpler to gain confidence from a new client. They are more inclined to purchase things from you if they have faith in your brand.
Customers who are reluctant to buy things from your site might use a benefit bar to enhance their confidence.
A custom navigation menu with additional product information will always improve the user experience; this is exactly what the footwear manufacturer New Balance does on its website. The complete picture of the product is shown with the product name in the top navigation menu, which helps visitors become more engaged with the product, resulting in a better user experience.
What are the Benefits of a Feature-Rich Drop-Down Menu?
Users are directed towards items rather than having to navigate through category pages to see what’s available. When you spend less time showing your greatest items, the likelihood of consumers becoming interested in them rises, resulting in a memorable user experience and more sales.
The full-width rich drop-down menu is a great method to encourage people to interact with your website. Increased interaction leads to a reduced bounce rate and more time spent on the site. Users will be more interested in purchasing your stuff if they spend more time on your site.
A sleek vertical navigation menu is your best choice if you have a single page layout site. The reason for this is simple: you don’t want your visitors to be perplexed. Here’s how Nua Bikes handles navigation.
The left-hand navigation has a clean design that allows consumers to discover their desired goods in a quicker and more clear way.
Why is it beneficial to have a clean vertical navigation?
For sites with a little product selection, a simple navigation is beneficial. The items may be loaded more quickly, and clients can easily progress to the bottom of the sales funnel.
To fit in with the rest of the items on the website, the vertical navigation should have the same background as the main content. As a result, the user will be able to access all of the site’s information without becoming confused.
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One of the most common errors webmasters make is failing to deploy features that they already know may help. Consider which of the solutions above would be most beneficial to your audience and would result in more sales; then test it out. You’ll be surprised at how much of a difference it may make in your sales.
The “ecommerce navigation ux” is a design pattern that has been used in ecommerce sites for years. These are 11 examples of the best designs to use to explode your sales.
- ecommerce ux best practices
- e-commerce navigation menu bootstrap
- e-commerce drop down menu
- sample ecommerce website
- single page ecommerce website