Search Engine Optimization is a crucial part of online marketing, and all businesses should have at least one website with optimized SEO. Here are 12 ways to get more traffic from Google’s algorithm.
The “what is seo techniques” is a blog post that provides 12 SEO techniques to increase organic traffic.
After you’ve learned the fundamentals of SEO, you may be seeking for some extra SEO tactics to assist boost your site’s organic traffic in 2021. When you initially establish a website (or start learning SEO), there are a number of foundational elements that you must have in place. Consider the following:
- Searching for keywords
- Tag for the titles and meta tags optimization
- Creating content that is optimized
But what happens next? Perhaps you’re not quite ready to go into complex SEO strategies, but you still need to increase organic exposure and traffic? We’ll take you through 12 SEO tactics that may help you boost your site’s performance in this article, and we’ll show you how to implement each one step by step.
We’ll look at the following points in particular:
In 2021, there are 12 SEO techniques you should be using.
In order to boost your site’s organic traffic in 2021, pay attention to the SEO tactics listed below. These aren’t the only SEO strategies you’ll need to use, but they should be a component of your overall approach. You’ll be able to improve your visibility and traffic by working to implement each of these.
1. Look for the best-performing pages of your competitors.
The more you understand your rivals’ SEO technique, the better your own site will perform.
You may take your study to the next level and discover why this technique is working for the websites you compete against on the SERPs before utilizing this information to guide your own approach if you take the time to find out what’s working for the websites you compete against on the SERPs.
Finding your rivals’ best-performing sites is a good place to start so you can get a sense of where their organic traffic is coming from and what’s driving it. Analyzing the top pages of your rivals may put you in the right path for things like:
How do you locate the greatest sites of your competitors? You may use the SEMrush Organic Research feature to input a competitor’s URL.
This will provide you a summary of the site’s anticipated organic traffic and performance, but you’ll want to go further here.
Open the ‘Sites’ tab on this screen and sort by traffic to determine which pages on this domain are doing best organically.
This is basically a method of determining which pages on rival websites are generating the most traffic. To find out why certain sites do well and how to build a plan that takes part of this traffic, you’ll need to take this knowledge to the next level.
Think of this as an opportunity analysis or a shortcut to figuring out where your biggest wins could be based upon competitor activity, rather than starting with Searching for keywords.
This is effective because it allows you to identify prospective places to concentrate your efforts on at the page level rather than at the keyword level. This technique may also assist you in identifying other websites that compete with yours that you may not have considered competitors.
On the same tool’s ‘Competitors’ page, you’ll see a list of rival domains as well as information on the quantity of frequent keywords and expected traffic.
You may then use the tool to study each of these domains separately to have a more complete understanding of the sites that perform best in your sector.
2. Use a keyword gap analysis to inform your content strategy.
When it comes to developing a content strategy, there are two primary aspects to consider:
- current content optimization
- new content creation
While current content optimization is often the most effective starting point (after all, it’s easier to see gains from improving content that is already indexed than completely new pieces), most websites will get to a stage where they’ve optimized all of their existing pieces.
At this time, your focus should be on developing fresh material. However, one of the most common errors made by SEOs while developing content is doing it blindly. You must generate content with a goal in mind, and you must be able to defend why each item you make exists. This entails devoting time and effort to developing a content development strategy.
Conducting a keyword gap analysis, which will help you identify the phrases that your rivals rank for but that you don’t, is one of the easiest methods to orient your content strategy. To fill the void, you may generate content based on these keywords and subjects.
Enter your own domain and up to four rivals’ domains into the SEMrush Keyword Gap Tool.
When you click ‘compare,’ you’ll get a full breakdown of keyword potential. However, we wish to pay special attention to the comparison grid.
At the top of the grid, you’ll see the filters.
These may assist you in locating keyword gaps when used in combination with table headers.
‘Missing’ tells you which keywords all of your rivals rank for but you don’t, while ‘untapped’ shows you which keywords at least one of your competitors ranks for.
Depending on whether you have enough site authority to compete for high-volume search queries, the advice is to filter by ‘volume’ or ‘KD percent’ (keyword difficulty). If you’re launching a new website, for example, you could wish to focus on phrases with a lower KD percent.
These keyword gaps may be used to influence your content strategy and assist you develop material that your rivals are ranking for but that you don’t have yet.
3. Earn Authority Backlinks With Digital PR
How to gain authority backlinks at scale is one of the most difficult problems that SEOs confront.
Backlinks are still one of Google’s top three ranking indicators, and although there are a variety of link-building procedures that might help you get relevant connections, the reality is that many of them are tough to scale.
When we look at Google’s criteria for link schemes, we can see that the suggestions are as follows:
Creating original, relevant material that may organically develop popularity in the Internet community is the greatest approach to attract other sites to build high-quality, relevant connections to yours. It pays to create high-quality content: Links are typically editorial votes, and the more helpful material you have, the more likely it is that someone else will find it beneficial to their audience and link to it.
Digital PR is one strategy that may help you acquire editorially placed links by creating amazing content.
Consider it like this: you’re developing and marketing information that journalists and publishers will want to cover and link to from their pieces. Content like this:
- studies on research
- Calculators and tools
- Expert advice
But, at the end of the day, it’s all about thinking like a publicist and acting like an SEO. Digital PR is about promoting linkable materials with a robust outreach plan rather than pitching promotional items with a press release. The true allure here is that the correct piece might result in a large number of editorially earned links from magazines where your next buyer could be lurking.
Take a look at this Comparisun campaign, which received links from over 1,000 referring sites.
Beyond connections, digital PR offers the following advantages:
- Increasing traffic from referrals
- Increasing social interaction
- Increasing brand recognition
- Putting you in front of your consumers while they’re looking for information on the internet
- Increasing sales
Here’s a terrific resource to get you started.
4. Use PPC Testing to Improve Your Organic CTR
CTR is employed as a ranking component, and it’s something you should work on improving. But first, let’s look at the factors that might influence your site’s click-through rate. These are typical examples:
- Tag for the title
- Description (meta)
At least, these are the ones that you have a fair amount of control over (bearing in mind that additional ad space, image blocks, and the like can all push down organic listings and result in a lower CTR). But how do you know what Tag for the title or Description (meta) will deliver the highest CTR?
You put it to the test!
While you could do this over a longer period of time by making changes and measuring the results, other variables could come into play. If you don’t want to wait too long for results, you can leverage PPC to test these Tag for the titles and Description (meta)s.
Even if you’re not running a PPC campaign as a business, it’s worth loading in a budget and setting up ads for a set of pages to test different titles and descriptions. You’re not going to get like-for-like Tag for the titles and Description (meta)s with ads due to the way ad headlines and descriptions are structured, but you’ll get some powerful data around key phrases and headings, as an example.
Just make sure you set up your test correctly to see what has the most influence on CTR.
- To determine the best Tag for the title to use, test at least three different headlines but keep the description the same for each.
- Test at least three alternative descriptions to find the best one, but keep the title/headline the same for each.
So long as you receive sufficient clicks on your ads, you’ll be able to rewrite your Tag for the titles and Description (meta)s using this performance data and improve your organic CTR.
5. Make ‘People Also Ask’ a priority.
The SERPs in 2021 will be much more advanced than the ’10 blue links’ that formerly dominated Google’s first page, and wise SEOs will need to adapt their approaches and plans to take use of as many SERP characteristics as possible.
‘People Also Ask’ is one of the elements that SEOs should use.
The average proportion of SERPs with PAA has climbed to about 40-42 percent for both desktop and mobile, according to the SEMrush Sensor. If you’re unfamiliar with ‘People Also Ask,’ here are the queries that appear in the SERPs:
There are a slew of reasons why you should pay attention to PAA, including the following:
- Unlike highlighted snippets, they may help you rank twice on page 1, since it is possible to have a PAA result and a first page ranking at the same time.
- With over 75% of PAA results appearing in the top three results, they may help you appear prominently at the top of the SERPs as an answer to the queries your consumers are asking.
- They may be used as query refinements for queries that Google might have trouble understanding.
Many marketers aren’t currently paying attention to PAA, which means you have a chance to acquire a competitive edge.
To understand how to take advantage of these chances for your website, see our article on How to Maximize ‘People Also Ask’ SEO Opportunities. Still, here’s how to win this feature at a high level:
- With the SEMrush Position Tracking tool, obtain an overview of current SERP characteristics for your target keywords and filter by PAA to better understand your chances.
- Use the Organic Research tool to check which searches you currently rank for but don’t yield PAA results to identify any lost possibilities.
- With the Keyword Overview tool, you may acquire ideas for developing content that especially targets PAA results.
- Using the SEMrush SEO Writing Assistant, make sure your page’s text answers a particular user query from an SEO viewpoint.
6. Take your competitor’s broken backlinks and use them to your advantage.
We’ve previously mentioned how tough it may be to develop high-quality backlinks, but a variation of broken link building is a terrific strategy to use.
While this strategy is usually based on finding broken links, creating content that fits the link, and reaching out to try to get the link redirected to your piece (rather than the one that’s dead), there’s a twist you can use to get a head start: finding links that point to 404 pages on your competitors’ websites.
In the SEMrush Backlink Analytics Tool, enter your competitor’s domain, go to the ‘indexed pages’ tab, and check the ‘Target URL error’ box.
These are sites that return a 4XX error and, as a result, don’t get PageRank from the links pointing to them.
You may sort this by domains to check how many referring domains are linked to this particular page. Given that unique referring domains are one of the better markers of link building success, it seems appropriate to start with this metric.
Let’s take a look at the first item on this list. When we open the link, we can immediately see that it is a 404:
By clicking the tool’s link, you’ll be sent to the URL’s particular insights. Select the ‘backlinks’ tab from the drop-down menu.
It makes sense to filter this by ‘follow’ links in this case.
These are chances to reach out and provide comparable material from your site that might replace the broken link (you may need to develop this). After all, you can portray this as assisting in the prevention of a negative user experience if a visitor clicks on a dead link on your site. This post will teach you how to utilize broken link construction in detail.
Examine the Health of Your Website
Using SEMrush’s Site Audit Tool
7. Add Supporting Content to Demonstrate Expertise on a Specific Topic
Google aims to rank the best result for every given search query, which is why you should consider optimizing for subjects rather than single keywords.
To rank at the top of the SERPs for your main’money’ keywords, you must demonstrate subject competence, which necessitates familiarity with the notion of supporting material. Do you know what subject clusters are?
Creating cluster material that is internally connected back to a pillar page is what this is all about. These are more detailed pages that respond to a particular query regarding your broad subject and link back to the pillar page. You can also use this method to develop content that is optimized for long-tail keywords.
Just think of supporting content as pieces that add topical depth to your site and demonstrate to Google (and users) that you’re an expert in your field. However, it’s important to remember that this content doesn’t always need to be created based on insights from Searching for keywords.
In reality, generating opinion articles that may get popularity on social or other channels is just as crucial as posting material on fresh emerging trends or subtopics.
Supporting material may not generate thousands of monthly organic search hits on its own, but if pushed effectively, it may help your primary sites rank better and earn its own traffic via other channels.
8. Boost Page 2 Rankings by Using Internal Links
Have you have any keywords on page 2 that you’d want to move up to the first page of the SERPs? Adding internal links to these sites might assist you in doing this. Both PageRank (link authority) and relevance signals are conveyed via internal linking. Internal linking is a vastly neglected SEO practice, and it’s not uncommon for these page 2 results to move to page 1 as a result.
To take advantage of internal linking, you must first look for ways to improve your page 2 rankings.
In the SEMrush Organic Research Tool, enter your domain and choose the ‘positions’ option.
A row of filters should appear.
Choose #11-20 from the ‘positions’ filter. This provides you a list of search queries on page 2 that might benefit from internal linking improvements.
A position #14 ranking for’student loans’ is the best potential we find here.
Let’s have a look at an example.
We’re mostly interested in passing link authority, so go to the Backlink Analytics Tool for the site and click on the ‘indexed pages’ tab, which is arranged by referring domains.
We’re searching for pages that have been linked to by other websites that are related to our search.
63 different domains have connected to this page (Sofi’s Student Loan Debt Survey):
Surprisingly, the website’s content does not connect to the top-ranking page for’student loans.’ This is a squandered opportunity, particularly because there is a natural mechanism to do so inside the material.
Work your way through your site’s most popular pages, adding internal connections where you can. However, there are sure to be other chances as well. Those that meet the criteria for current relevance. Run a site search on Google for your domain and desired keyword.
These are the pages that Google considers to be related to your search. Work your way through them, and if any don’t have an internal connection, make one.
9. Focus on the most important aspects of the web.
Core Web Vitals will become a ranking signal in 2021, and various measures that affect page experience will be combined with them, including:
- Interstitials that are intrusive
Many of them you’ll already be acquainted with and improving, but Core Web Vitals will be a crucial area of concentration that you should be thinking about right now.
Core Web Vitals, which were introduced earlier this year, are a set of metrics that measure speed, responsiveness, and visual stability, and are described as:
- Largest Contentful Paint: This is the amount of time it takes for a page’s major content to load. This should take no more than 2.5 seconds.
- The time it takes for a page to become interactive is called the first input delay, and it should be shorter than 100 milliseconds.
- Cumulative Layout Shift: This refers to the amount of unanticipated layout shift of visual page content, which should be less than 0.1.
In the words of Google:
The subset of Web Vitals that apply to all web pages, should be measured by all site owners, and will be exposed across all Google tools is known as Core Web Vitals. Each of the Core Web Vitals represents a unique aspect of the user experience, is field quantifiable, and reflects real-world experience with a vital user-centric consequence.
Core Web Vitals indicators are now available in Google Search Console under the ‘enhancements’ tab.
To understand more about these and how to optimize for them, attend our recent Core Web Vitals webinar or read Glen Gabe’s guide “Google’s New Page Experience Signal: An Object-Oriented Approach to UX Ranking Factors, But Will It Have Teeth?”
It’s Not Always Difficult to Find Core Web Vitals
with the help of Webinomy Site Audit
10. Intensify your PR team’s SEO efforts and turn brand mentions into links.
Even if they aren’t actively working on a PR plan, most firms find themselves featured in the internet press from time to time.
When you have a public relations staff trying to promote your company, there’s virtually always a method to make these efforts work harder from an SEO standpoint. Unfortunately, not every piece of publicity will include a link to your website. You may just be mentioned once in a while.
While this will almost definitely meet the needs of a PR specialist, SEOs recognize the value of editorially earned links. Let’s take a look at why writers prefer to utilize brand mentions over links:
- There isn’t anything that can be related (an asset that adds value when linked to)
- Simply said, the (time-pressed) journalist hasn’t linked out.
It is certainly feasible to convert brand mentions into links; all you have to do is persuade a newspaper that your link provides value.
So, where should you begin?
The SEMrush Brand Monitoring Tool can help you locate brand mentions. When you set up your domain, you’ll be able to view all of the mentions of your brand that have been located online; but, when you filter to display just those with ‘no connections’ to the website, this becomes really valuable.
This will then display any references that do not include a link to your website. Consider these chances to reach out and create a connection.
You can then add these links to the SEMrush Link Building Tool and use it to send your outreach emails and track their success. In this Weekly Wisdom from Ross Tavendale, you may learn more about converting brand mentions into links:
11. Image Search Optimization
If you’re not optimizing for image search, you’re likely losing out on traffic from a source that your rivals aren’t considering. Let’s not overlook the importance of visual search.
While many people think of image SEO as just adding alt tags to your photographs, it is much more. If you correctly optimize your site’s photos, you have a good chance of ranking well in the image SERPs.
So, where should you begin?
Taking a look at our picture guide SEO can assist you in delving further into the SEO tactics that you should be using to optimize the photos on your site, but in general, you should consider:
- Alt tags
- the names of the files
- Image resizing to the required proportions
- File size reduction
- Creating a sitemap for images
- Using a CDN to host your images
While going back and optimizing old photos may take some time, develop a procedure such that these boxes are checked from the start when adding and uploading new images to your site.
12. Get Rid of Toxic Links
Backlinks may help your website rank higher on Google, but the improper links might hurt your rankings.
When we look at Google’s Link Schemes guide, we can see how they feel about artificial or harmful links:
Any links used to manipulate PageRank or a site’s ranking in Google search results might be deemed a link scheme and a violation of the Google Webmaster Guidelines. Any conduct that manipulates links to your site or outbound links from your site falls under this category.
These links will be ignored at best. They might, at worst, hurt your rankings.
If your site’s link profile contains hazardous links, it is advised that you clean them up. But first, let’s look at why your site can have poisonous connections in the first place:
- Links that were purchased (or received in exchange for gifted products)
- Exact match anchor text is used to establish links.
- Article marketing or guest posting efforts on a large scale
- SEO that is harmful to your business
- Using a low-quality directory or bookmarking site
The SEMrush Backlink Audit Tool may help you uncover hazardous connections.
When you enter your domain into the tool, you’ll receive a breakdown of how your link profile breaks down in terms of risk, as well as an insight into the possible toxicity of your link profile.
From here, you may evaluate the hazardous links and either add those you know are natural to a whitelist or proceed to your’remove list’ to contact website owners and request backlink removal. The program will instantly give you with the site’s contact information.
Do you want to learn more about link audits and deleting poisonous backlinks? Look through our ‘Backlink Analysis: How to Spot Quality and Toxic Backlinks’ tutorial.
If you want to see your site’s organic traffic grow in the future, you’ll need to go beyond the fundamentals and delve into SEO tactics that will propel your site forward.
Take the time to explore beyond the fundamentals for chances that your rivals are overlooking, develop a plan, and watch your website grow.
Examine the Health of Your Website
Using SEMrush’s Site Audit Tool
SEO is a crucial part of digital marketing. SEO techniques can increase organic traffic to your website. Reference: seo techniques in digital marketing.
Frequently Asked Questions
How do you do organic traffic for SEO?
A: Organic traffic is simply referring to the search engine optimization that doesnt include any paid ads.
What techniques do you use to improve SEO?
A: I use a number of different techniques to help improve my SEO, including on-page optimization and off-page tactics.
How can I increase my organic traffic?
A: There are many ways to increase your organic traffic. You can create content that is helpful or beneficial such as tutorials, how-tos and reviews on specific products and/or services related to what you do as a business, or even contribute articles for other websites.
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