There is no one-size-fits all approach to product page design. You’ll need to customize your pages based on the type of site you are selling, as well as what niche it’s in and how competitive that market is. This article will help you get started with 14 examples of great product page designs that convert.
The “product page design template free” is a product that has been around for quite some time. It is an extremely effective marketing tool that can be used by anyone, regardless of their budget. The 14 best examples are shown below.
While they all serve the same goal, product pages in various eCommerce businesses might seem extremely different. Some provide beautiful and intricate design, while others keep things simple and concentrate on increasing conversions.
Product pages, on the other hand, don’t get the love and attention they need. Many businesses devote a significant amount of time and money to A/B testing alternative layouts and user experiences. They are, after all, the most important conversion point on any eCommerce retailer’s website.
To get you motivated, we’ve compiled a list of 14 of the greatest product page design examples we could uncover, based on the layouts of some amazing brands and companies.
We’ll look at the following points in particular:
First and foremost, let’s get one thing out of the way.
Your product pages have the power to make or ruin your store’s sales and marketing efforts.
Increase your income from the same marketing performance by using a well-structured product page that makes it simple for site visitors to buy from you. However, if you get this crucial page incorrect, you’ll lose a lot of sales that would have been made otherwise.
In recent years, as customers, we have become used to distinct online experiences. And we generally equate trustworthiness with sleek and elegant design. And eCommerce marketers will put in a lot of effort to acquire a prospective customer’s trust.
The value of your product pages should not be overlooked. Many of them do, and you should take advantage of this by turning them into your store’s secret conversion weapon.
You’re probably thinking to yourself, “What makes a great product page?”
To address this, we must first comprehend the role of these pages in the purchasing journey of a buyer.
Your product pages exist to provide a prospective consumer with the information they need to determine whether or not to purchase an item from you, while doing it in a straightforward and concise manner.
What, on the other hand, should be included as standard on your product pages? These, in our opinion, are the must-haves you should not overlook:
- A clear call to action (call-to-action)
- Amazing product pics and photographs
- Variations in the product that are visible
- Information on pricing
- Information about the product
- Information about shipping
- Copy that focuses on sales
- Social proof and product reviews
But it’s when you take the effort to showcase these features in a manner that attracts your audience and encourages them to purchase your items that the magic occurs.
You can win big if you can successfully express your product in such a manner that purchasing seems natural. You’ll have trouble converting surfers into buyers if your product pages are uninteresting or difficult to utilize.
If you want to provide your clients with the greatest possible product page experience, you must constantly A/B test alternative layouts and make modifications.
If you don’t do this, you’ll likely fall behind the competition.
You’ll come out on top if you’re the company that keeps making tiny but consistent improvements.
But, to offer you some ideas and inspiration for things you can try out on your own, we’ve compiled a list of 14 of our favorite product page designs that we hope will inspire you to make changes to your store’s templates right immediately.
Apple places a premium on customer service, and their online shop is no exception. Their product pages blend a basic yet effective appearance with all of the information you’ll need to make a purchase.
Take a look at the iPhone SE product page to understand why this is such a wonderful example.
Despite the fact that it is available in a variety of sizes and colors, the tech giant has picked a single page that emphasizes the quality and capacity. Apple’s emphasis on exploiting the attention that users give the website to call out a trade-in offer is another thing that we like.
Please have a look at their product sites; they’re just as inspiring as the things.
In recent years, fashion has made its way online, but one thing that is frequently overlooked is the experience of buying on the high street.
If you purchase anything online, you won’t be able to try it on and style it. This necessitates a reliance on outstanding visuals to assist you in seeing a product on oneself.
That isn’t all, however.
When selling apparel online, precise size, color variations, and payment choices are all necessary. Gymshark does an excellent job of creating an interesting product page that is lead by the correct blend of photographs that both do fair to the product and serve a function.
Take a peek at the brand’s Compound Zip Hoodie product page to get a feel for it for yourself.
You’re effectively investing in a better night’s sleep when you purchase a new mattress.
And this is another another thing that you cannot test on for comfort when purchasing online.
Leesa, on the other hand, is a wonderful example of a firm that has nailed their product page in this arena. With sizing options, unique selling points, and an obvious highlight on available discounts, their online store perfectly portrays features, perks, and photos (in a lifestyle setting, which is so important for helping you picture the final look and style) with sizing options, unique selling points, and even an obvious highlight on available discounts.
The Leesa Original Mattress product page flawlessly sells a better night’s sleep…
Anova’s example is a wonderful illustration of how a product page may be minimal while yet being informative.
You may not be familiar with Anova or its products, but they are a major manufacturer of high-end cooking equipment.
These product pages aren’t flashy or interesting, but they do a good job of explaining what the product is about. You know what you’re getting if you purchase one of these gadgets. You’ve already completed your homework.
As a result, the product pages must have one major purpose: to attract visitors and urge them to add the goods to their shopping cart. An eye-catching product picture, the ‘add to basket’ CTA, and the pricing, which is easily placed beside a review rating, are the obvious standout features here.
You don’t have to overthink your product pages all of the time.
MVMT is another example of a completely minimalist product page design.
As you would assume, there is a strong emphasis on the product itself. Surprisingly, there is significantly less attention on the price. These people are clearly selling through instilling a passion for the goods, and when you can convey that to your audience, the price becomes a secondary factor.
Understand and accentuate the one thing that matters the most to your audience, as the product page for the MVMT Blair watch demonstrates excellently.
Unlike some of the other examples shown here, Boohoo’s product page is crowded.
But what is it that sticks out the most?
We’re guessing it’s the ’20 percent off everything banner.’
For a business like Boohoo, year-round deals and discounts are expected. This is an example of a brand that completely knows its target market.
Customers desire discounts, thus Boohoo emphasizes this together with a large variety of photographs that display as much information as possible, clear payment plan alternatives, and the final price.
This example from Kombu is fantastic, and it demonstrates that you don’t always have to adhere to what is considered a “regular” product page.
If your brand permits it, be daring and do something that sticks out.
If we delve a bit further, we can learn a lot about the product from this layout, sometimes without even recognizing it until we pause to think about it.
Every pixel has been carefully considered in order to produce a basic but striking design that commands attention. It’s not your typical product page, but it surely qualifies as an eye-catching design.
When selling products with a lot of customization options, you need to consider how you present them to your customers without losing sight of the product itself.
And the product website for On’s Cloud 70 running shoe does this well.
However, you can immediately notice that there are six distinct color options and a variety of sizes to choose from. It is straightforward and straightforward without detracting from the product.
The statement beneath the size option that states, “This model runs small: We suggest taking the next size up,” is a tiny added detail that probably works considerably harder than you may imagine. It’s straightforward, yet it establishes confidence and provides crucial information to the customer before they proceed with their purchase.
Another straightforward yet eye-catching example is internet eyeglass shops. People who wear glasses want to know precisely what they’re getting and that it will fit and look well. Barner has thought about how to effectively market their goods, as well as how to highlight the important selling aspects and provide a variety of creative possibilities.
When we look at the product page for Barner’s Tortoise Le Marais Woman spectacles, it’s easy to see that they’ve thought of everything that a customer may want to see.
On this product page, where are your eyes drawn?
Probably the really powerful photographs.
And the Silver Cross Wayfarer’s product page just gives you the information you need to decide whether or not you desire the product.
Draw your audience’s attention to your message and make it obvious what you want them to do next. And in this case, a brightly colored ‘BUY NOW’ button accomplishes the task well.
Another example of a product page that recognizes the various audiences that will be contemplating making a purchase comes from Garmin.
Because it’s unlikely that someone would purchase a product like this without completing their homework, the website concentrates heavily on the features that matter to visitors, such as color and size selections.
But that’s simply what’s above the fold; scroll down the page and you’ll find all the information you’ll need to make an informed choice. Garmin has you covered with everything from specifications and videos to compatible accessories and services.
In the eCommerce world, great visuals sell things. That’s all there is to it.
The quality of your product’s photographs may have a big influence on how people think about what you’re selling. You may aid to draw attention to your goods by using eye-catching, high-quality photographs and graphics.
Even if your consumers are only looking, you need to make a good first impression. In this scenario, an example from Made.com might provide ideas for how to make your photographs as big as physically feasible without sacrificing other crucial information.
It’s unusual to see product photos that fill the whole width of a computer page, but the Zara website could just alter your view.
You must ensure that you capture and maintain your customer’s attention. You won’t get that sale if you don’t do this.
However, each online shop and its target demographic are unique.
To stand out from the crowd, it sometimes pays to be bold and distinctive, but you don’t want to make drastic changes like this on the spur of the moment. Make tiny, demonstrable changes. Make changes to your layouts and you’ll have a product page that converts seamlessly.
Without including Amazon, how could we compile a list of the top product page examples?
Amazon is the number one danger that many online eCommerce firms are concerned about, since it has dominated almost every industry conceivable. Furthermore, they have acquired an incredible degree of trust that few others have ever achieved.
But it’s not very attractive, and it’s unlikely to win any design prizes anytime soon. It does, however, serve the purpose for which it was created.
There’s a lot going on, as seen by the Amazon Echo Dot product page.
That said, you can expect that the best brains in CRO, UX, and UI were engaged in the approval and testing of this design. But the most important thing to remember is that it works.
Your product page is crucial since it is one of the first places where a user interacts with your website. That is why it is critical to do it properly since it has the potential to significantly increase your store’s conversions.
Spend time examining other people’s work, take your time, and test everything.
The “product detail page template” is a design pattern that was popularized by the likes of Amazon and Apple. It’s a great way to create a product page that converts.
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