15 Banner Ad Examples to Get You Inspired

Banner ads are one of the most effective ways to draw attention to your brand or product. This list features 15 creative examples that you might use as inspiration for a banner ad campaign of your own!

Banner ads are a valuable marketing tool for any business. They can be used to promote your brand, or even to sell products and services. This article provides 15 banner ad examples that will inspire you to create your own campaign.

On the Internet, banner adverts are simple to identify. You’ve probably seen one if you’ve ever read a blog or visited a social media website.

Banner advertisements are used by PPC marketers to catch the attention of viewers and urge them to visit their websites. They may be a great boost to any display advertising campaign with the correct plan and budget.

Let’s have a look at how banner advertising operate and how you may make your own. 

What Is Display Advertising and How Does It Work?

Display advertising is a sort of internet marketing that employs the use of graphic advertisements to entice people to do a certain action. To educate viewers about a business or product, visual advertising mix text and visuals (static or animated).

What Are the Benefits of Using Display Ads?

Display advertising are often used by brands to earn:

Brand Awareness: These advertising, like more conventional newspaper ads, flyers or vouchers, and posters in public areas, strive to get the most exposure possible. To get the most clicks, marketers may design banner advertising and distribute them across as many channels as feasible. 

Conversions: Some advertising systems, on the other hand, enable you to target a specific audience with your adverts. Marketers may target their audience based on certain demographics (age, geography, etc.) to increase clicks while lowering impression costs. 

What is the difference between a banner ad and a pop-up ad?

Display advertising, such as banner ads, are a sort of display ad. To gain views and clicks, these advertisements are put on websites, social media platforms, and applications. Though most marketers prefer to direct to a landing page, you may link your banner ad to any URL on your website. 

A main picture, little text, and a clear CTA are common features of banner advertising. 

15-Banner-Ad-Examples-to-Get-You-InspiredOn CNN.com, an example of a banner ad.

Sizes of Banner Ads That Are Common

The size of a banner ad depends on the advertising platform you’re using. Choose a size that is appropriate for your ad and provides the most possible return on investment. 

AdWords by Google

Banner advertising are available from Google Ads in the following sizes (in pixels): 

  • 200 × 200 pixels (Small Square)
  • 250 × 250 pixels (Square)
  • 468 x 60 pixels (Banner)
  • 728 x 90 pixels (Leaderboard)
  • 300 x 250 pixels (Inline Rectangle)
  • 336 x 280 pixels (Large Rectangle)
  • 120 x 600 pixels (Skyscraper)
  • 160 x 600 pixels (Wide Skyscraper)
  • 300 × 600 pixels (Half-Page Ad)
  • 970 x 90 pixels (Large Leaderboard)


The picture sizes for Facebook banner advertising are as follows: 

  • 1200 x 628 pixels Facebook Feed Image Ads
  • 600 x 315 or 600 x 600 pixels for Facebook Feed Video Ads
  • 1080 x 1080 Facebook Carousel Ads
  • 1200 x 628 pixels – Facebook Right Column Ads
  • 1200 x 628 pixels for Facebook Marketplace Ads
  • Ads for Facebook Instant Articles – 1200 x 628 pixels
  • 1080 x 1920 Facebook Stories Ads
  • 600 × 600 Facebook Collection Ads


For Instagram, users may build banner advertising in at least one of the following sizes:

  • Single Image Ads on Instagram – 400 x 500 pixels
  • Instagram Video Ads have a maximum size of 400500 pixels.
  • 1080 x 1080 Instagram Carousel Ads
  • Carousel Ads on Instagram Stories – 10801920
  • Instagram Slideshow Ads – 600 × 600 pixels, with a maximum resolution of 1080 x 1080 pixels
  • 1080 x 1920 Instagram Stories Image Ads
  • 1080 x 1920 Instagram Stories Video Ads

Examples of Banner Ads


1. The design of this commercial is based on the game’s box. As particular design aspects become more familiar, repurposing your material may improve brand recognition over time.


2. On a banner ad, this Square half-page ad balances picture and text. This combination communicates effectively what the product is, what it does, and how it can benefit you.

An photograph of your product by itself may not always be sufficient to represent its characteristics and advantages. Add text to your banner ad in these circumstances. Keep it basic and brief, though: present product information that’s easy to comprehend at a glance. 


3. Banner advertising might display on heavily trafficked web sites with a lot of graphics or other visual components. A user’s eyes are naturally drawn to color. Once we capture their attention in this banner ad, we go right to the point with our offer (“7 competitor insights…”).


4. This Bulldog banner ad employs comedy and color to capture the attention of visitors. The white and green contrast provides a pleasant touch to an otherwise amusing picture. 


5. This Audible banner ad uses color and text to draw attention to an offer or promotion. The special deal is highlighted in bold to attract the greatest attention. 

In a banner ad, it might be challenging to convey promotional message effectively. However, keep in mind that little is more. If you need to address any legal problems, you can easily include a click for terms and conditions CTA. 


6. In this banner ad, Brita emphasizes the text. However, it works because the text is brief, crisp, and effectively conveys the point. 


7. Here’s another Brita commercial where the creative is changed for location. It provides the same message, but the design adapts to the placement’s size and format. Its design components are still recognizably familiar. 

Consider how your creative appears in various places if you’re running several banner advertisements. How do you keep the creativity fresh while maintaining consistency?


8. This Samsung commercial is an excellent example of a creative that is both basic and powerful. The commercial is straightforward and straightforward, and it fits in well with Samsung’s overall identity. 

Whitespace may be a very effective design approach on a crowded website. 


9. This Apple commercial is eye-catching, vibrant, and straightforward. Although less is more, as long as the language is clear, your ad might incorporate an offer and an evocative picture.


10. AST’s banner ad creative uses strong formatting to bring attention to the content. It responds to a popular query about its company with humour. 

When it comes to ad design, most firms adhere to formal language, yet when used right, casual language may make your ad stand out. Remember to remain on brand and think about if this fits with your brand’s tone of voice. 


11. In this commercial, FinalStraw describes their product with a hilarious customer remark. Their brand’s bright colors and wordplay indicate that they’re targeting a younger, more laid-back demographic.


12. To bring attention to their CTA, this Hitachi banner ad uses both color and positioning. The CTA is concise and actionable. Ads that are effective motivate consumers to take action. 


13. This McDonald’s commercial makes advantage of interactivity to encourage people to take action. Rather of selling their product, McDonald’s encourages people to make their own Quarter Pounder burger. 


The bright, colorful commercial for Fanta leads to an interactive game. The CTA (“Play now”) and the headline (“Play games”) reveal this. 


15 This Disney banner ad tempts viewers with a one-of-a-kind offer (“Exclusive Original series.”) Its call to action contrasts nicely with the creative’s earth tones and encourages direct action (“Start your free trial.”) 

You don’t have to use your banner ad to promote a discount or an exclusive deal. Simply mentioning your brand’s USP might be enough to motivate people to take action. 

Guidelines for Creating the Ideal Banner Ad

The effectiveness of your banner ad will ultimately be determined by a variety of criteria, including your budget, resources, and brand.

Following are a few excellent practices to keep in mind:

  1. Make use of current trends and color palettes that are in-season.
  2. Keep things basic; more often than not, less is more.
  3. To get people’s attention, choose colors with a lot of contrast.
  4. Make your adverts more animated to communicate more information.
  5. Incorporate a sense of humour into your advertisements (if your brand personality allows)

However, creativity isn’t the only factor that determines whether or not an advertisement is successful. Good banner advertisements begin with thorough advertising research, which identifies your target demographic and finds the ideal locations for your ad. 

Consider using research tools that follow your rivals’ ad stats or keywords. These insights might help you design your approach and capitalize on any possibilities your competition may have overlooked. 

Banner Ads Creating Tools

The Advertising Research tool may show you any current places your rivals’ advertisements have, as well as the keywords and ad text they’re targeting. Simply type in the domain of your rival into the search box:


The program generates an Overview report that may be used to monitor paid search trends, traffic and costs projections, and target keywords:


With SERP advertisements, you can track any position wins or losses your rivals acquire over time. Click the Position Changes tab and toggle the Lost option in the toolbar to see any lost positions:


The Keyword Magic tool assists you in finding the best keywords for your banner ad campaigns. If you want people to notice your banner advertising, choose keywords that you know they’re looking for.

To begin, type your seed term into the tool’s input box:


The program will provide you with a list of relevant keywords as well as their stats. Keep an eye on the search volume, average CPC cost, and competition density for each term. These columns might assist you decide which keywords to bid on, even though they’re based on SERP ad data. 

To add keywords to your Keyword Manager, click the + icon.


If you’re new to writing ad text, use the Display Advertisting tool to come up with some ideas. The tool examines the text advertisements, banner ads, publishers, ad impressions, and more of your competition.


Simply type in a domain name or a keyword to get started. Now is the time to explore. 


To see your competitor’s current banner advertisements, go to the Ads tab:


The Instant Banner Generator may help you produce banner advertising in a flash if you’re short on time or creative resources. You may create and store as many banners as you like for various placement kinds and formats.

Important Points to Remember

  • Banner advertisements are a sort of display advertising that may help you raise brand recognition and get more clicks. 
  • Banner advertising that are relevant to their target demographic are effective. Determine the optimal appearance and location for your banner advertisements by doing advertising research.
  • To create successful display advertising campaigns, use third-party research and design tools. 

Discover the Search Ads of Your Competitors

Using the Ad Research Tool

ADS illustration

Banner ads are a great way to get your message out there. This article has 15 banner ad examples that will get you inspired. Reference: google banner ad examples.

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