15 Keys to Improve Your SEO Ranking

The Internet is buzzing about SEO these days. The concept of ranking websites for their relevance and profitability has been around since the 90s, but recently it’s exploded with new-age technology such as Google Pigeon that have made website optimization even more complex than before.

The “5 most important google ranking factors” is a list of the top 5 things that you need to know about SEO. These are the most important ranking factors for Google, and they have been proven time and time again.

The ranking of a website in popular search engines such as Google is determined by search engine optimization (SEO). An efficient SEO plan is a sensible method to enhance exposure online, attract new customers, develop your company – and boost earnings — whether you own a communications consultancy or a cake store.

You’ll need to improve your SEO rankings in order to do so. This increases the visibility of your website to prospective clients and enables you to appear in search results for certain business-related questions. 

We’ll go through the most important tactics and methods for improving your SEO ranking in this article. Continue reading to discover some of the suggestions we’ve accumulated for you.

1. Content of the Highest Quality

The foundation of SEO success is high-quality content. You must fill your website with content in order to attract search engines.

To begin, make sure that each page has at least 300 words of unique material. Duplicate material may be detected by search engines, and utilizing it on your website might result in a penalty. Content should be split down into smaller bits, such as H2 subheadings, to make it easier to skim. 

Above importantly, material should match Google’s EAT criteria, which include expertise, authority, and trustworthiness. This phrase was first used by Google in 2018. EAT is especially important in delicate areas like health care, research, and law.

Citing renowned experts (e.g., if you operate a health care website, refer to medical specialists) and referring to credible sources (such as “.edu” or “.gov” sites) are two factors that improve an EAT score.

2. Search Engine Optimization (On-Page)

High-quality content isn’t the only requirement. It should also be search engine optimized. How do you go about doing that? You may start with this simple on-page SEO checklist:

  • Choose one main keyword and three to four related keywords for the page.

  • In your URL, include the main keyword.

  • Make sure your major keyword appears in the title tag, meta description, and H1 tags.

  • The content should be of good quality and written at a reading level of eighth grade.

  • Change the structure of the material to make it more scannable (e.g., use H2s and H3s effectively with bullet lists).

  • Make sure your internal links have good anchor text.

  • At least one picture should be included. 

After that, you’ll want to go into greater detail. Keywords are really important. Every page should be focused on a single keyword. In the form of an H1 tag, you should also provide a headline that will attract readers. This tells the search engine that this text is the page title and that this is the content of the page. Our Keyword Magic Tool can help you locate the keywords you’re looking for:


Another crucial aspect of content optimization is images. At least one picture should be included on each page. This makes the material more aesthetically appealing and fascinating to readers, as well as demonstrating to search engines that it is valuable. The major keyword should be used as the image alt tag and image title, and image files should be tagged with the image file name.

It’s also a good idea to sprinkle links to high-quality, high-ranking websites throughout your material. Internal linkages may also be beneficial. They drive visitors to other sites on your website, keeping them interested.

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3. Useful Keywords

On-page SEO requires careful analysis of keywords. Your content should contain target keywords, which are the terms or phrases that consumers could search for to find your website.

Keywords inform the search engine about the content of your website. It’s also a good idea to have supporting secondary keywords for each page in addition to the core keyword.

Keywords are also essential outside of the content of the site. For example, you should construct a meta title and meta description for each page. The SERP includes this short page title and description. Again, this is just a short overview of why keywords are important and how you may use them to your advantage. Our keyword research tools may be of use.

Start with our Keyword Overview tool, which will provide you a complete picture of the query you’re looking for, including overall search volume, competitiveness, and important SERP elements.


It’s also quite useful when dealing with the content pillar/cluster approach. You’ll be able to view relevant keywords as well as frequently asked questions about your inquiry. These are excellent starting points for creating additional subject clusters and bigger pillars around your original keyword. 

4. Backlinks That Are Beneficial

Some of the things you can do to boost your online exposure have nothing to do with your website and everything to do with other people’s webpages. Google detects this as more visitors being driven to your website from other websites, and it might rank your site higher as a result. So, how are you going to get that traffic?

The solution is backlinks. These are hyperlinks on other websites that lead to your website. Google acknowledges that your site is trustworthy when it is routinely referred to by other high-quality websites. Such backlinks are much more valuable if the website linked to you is reputable. Webinomy offers a variety of tools for analyzing your backlink portfolio and those of your rivals. Our Backlink Analytics Tool might help you locate some potential targets:


Creating a great infographic and allowing other websites and blogs to utilize it in their article is an excellent strategy to acquire quality backlinks. Infographics are popular among users, particularly when they provide useful or significant facts.

Venngage is a simple tool for making your own infographics. Create a graphic based on some key figures or facts from your industry and send it to others in your business, asking them to share it with their followers. They should add a mention to you and a hyperlink to your website when they publish the infographic.

5. Safety and security

If your platform isn’t accessible and safe, even great content won’t go you very far. If your website isn’t trustworthy, you won’t be able to create high-quality backlinks. Use HTTPS encryption to keep your website safe. This provides SSL certificates to your site, establishing a secure link between your platform and your end-users and safeguarding information that users may send to the site, such as passwords.

Your website must be well-coded in order to be accessible. This makes crawling your pages simpler for Google bots. A “robots.txt” file, for example, tells bots where they should and shouldn’t seek for information on your site.

A sitemap, which gives a list-style summary of all pages, is also essential. This assists Google in determining the purpose of your website.

6. Crawlability

Search engines will be able to locate your site if it is crawlable. Given the billions of active websites, this is really important! You want to make crawling, indexing, and understanding the kind of material you give as simple as possible for search engine bots.

Crawling is the process through which a search engine looks for new or updated websites. To view how many of your website’s pages Google has crawled, go to Google Search Console.

“Googlebot” crawls the web all the time, seeking for and indexing content. Some of the most frequent reasons Googlebot misses sites are that they are new, that their design makes crawling difficult, or that your policy prevents Googlebot from crawling them. Any CSS, JavaScript, and image files on your website should be accessible to Googlebot.

You should also use a “robots.txt” file to instruct Googlebot which sites it should not crawl. This should be put in the root directory of your website. You may even utilize Google Search Console’s “robots.txt” generator.

Internal search results pages, for example, should not be crawled, according to Google. Why? Users get irritated if they click a search engine result and wind up on your website with a different search engine result.

7. Load Rate

Since it initially became accessible to the general public, the digital world has gone a long way. The days of awaiting dial-up connections with bated breath are long gone. That should be reflected in the design of your website.

The top-ranking Google pages have a load time of less than 3 seconds on average. 2 seconds is considered the acceptable level for ecommerce websites. Google aspires for less than a half-second, according to Google webmasters. It’s especially crucial to concentrate on increasing page performance now that the newest Page Experience Update is soon coming.

The HTML coding of your page might be used by search engine bots to determine site performance. Google also uses user data from the Chrome browser to get insight into loading times. You can speed up your website by reducing HTTP requests, minifying and consolidating files, and employing asynchronous loading for JavaScript and CSS files, among other things.

Another problem to address is server response time. A domain name system (DNS) server maintains an IP address database. When a user types a URL into their browser, the DNS server converts it to the appropriate IP address. It’s as though the computer is searching for a phone number in the directory.

The length of time this takes is determined on the speed of your DNS provider. To check how your DNS performance compares to others, look at DNS speed comparison reports.

8. User Participation

We’ve already discussed the necessity of producing high-quality material that is also technically SEO-friendly. Your material must also satisfy another requirement: it must be interesting. To determine user involvement, Google employs the artificial intelligence technology RankBrain.

RankBrain considers factors such as click-through rate (how many people click on a search engine result) and dwell time (how much time people spend on a site). For example, if a person sees your website but then departs right away, it will negatively impact its performance (if this happens often, you have a high “bounce rate”).

The key to bringing folks in and keeping them there is to provide intriguing content. Use a straightforward web architecture that is simple to browse. High-quality site design, attractive photos, and enticing infographics all contribute to keeping visitors on the page.

Schema Markup (Schema Markup) is a kind of markup

Structured data, often known as schema markup, is a sort of back-end microdata that instructs Google how to classify and analyze a website. This information helps the search engine in determining the kind of page – is it a recipe or a book chapter, for example? Relevant, comprehensive, and location-specific structured data are required.

Schema.org is a global standard for structured data. All of this is part of your site’s backend infrastructure. If you’re developing a recipe page, you may use “@type”:”recipe” and “name”:”The Ultimate Banana Bread Recipe” in your schema markup language. More information about structured data markup may be found in this article.

Site Authority (#10)

The authority of a website effectively predicts how highly it will rank in Google search results. It’s a simple way to assess a page’s SEO potential. Websites with better scores are more likely to appear higher in search results. Within the tool, Webinomy gives you with the site’s Authority Scores. Here’s a link to it: Domain Overview: 


Be aware that establishing authority takes time when you register your domain. Backlinks, on-page SEO, and loading speed are all variables. To raise your site’s authority score, you must essentially prove yourself.

You should keep an eye on your link profile, which is made up of high-quality backlinks. You should monitor your site’s authority on a frequent basis. You may do analyses using services like our Backlink Audit Tool. You’ll get not just an authority score for your website, but also an overall toxicity score ranging from 0 to 100, with 60 to 100 being the most poisonous range.


You should remove spammy links and links from low-authority websites, since these will diminish your authority. You may also find additional high-authority actual websites to link to for extra link building opportunities.

11. Responsiveness to mobile devices

Computers are no longer the internet’s gatekeepers. Mobile phones currently account for the bulk of all online traffic globally. Google has expressly declared that mobile-friendliness is a SERP criteria, recognizing the significance of on-the-go web surfing.

You may use Google’s mobile-friendly test tool to discover obstacles to mobile use.


Google’s Mobile-Friendly Test Tool is the source of this information.

Aim for a responsive design and avoid text-blocking advertising and pop-ups if you want to develop a website that is user-friendly for both desktop and mobile visitors. Maintain a minimal mobile design. On a tiny screen, clutter will seem cluttered.

Pay attention to features like button size, which should be bigger on small displays when people use their fingers to click rather than a tiny mouse cursor. On tiny displays, larger letters are also easier to read.

12. Trustworthy Business Listings

Do you recall the mention of EAT in the context of high-quality content? One aspect of the problem is reliable company listings, particularly when it comes to the “T” — trustworthiness. At the local level, business listings, also known as citations, are very essential.

Create a Google My Business page to show that your business is authentic and real. This is linked to both Google Search and Google Maps, making it simpler for customers to discover you both online and offline.

Create company profiles on industry-related internet directories to boost your reputation even further. Additionally, make sure that your company name and contact details are similar across all of your web platforms.

Our Listing Management Tool may assist you in keeping track of your company listing at all times. You may double-check your information, reply to reviews, and even watch rankings for certain keywords in your business’s target locations. 



Increasing user engagement by being active on social media is a wonderful place to start. Posting links to high-quality material on Instagram, Facebook, Twitter, and other social media platforms attracts clicks and users.

Social media is used by upwards of 3.6 billion people. That’s a vast audience to target (and a lot of potential traffic to your website)! Which social media sites to concentrate on is primarily determined by your target demographic. This analysis of social media users’ demographics may be useful.

In general, Google is paying more attention to social network profiles. Purchasing followers for social media profiles, for example, may backfire. A social media account with 100,000 followers but no interactions seems less credible than one with 10,000 followers but a high level of active involvement. Google has even filed a patent for a method of determining whether or not social network profiles are genuine.

Pro tip: If you want to keep your social media profiles going smoothly, check out our Social Media Toolkit, which enables you to manage and monitor all of your accounts in one location. 

14. Use Google Snippets as a shortcut.

Snippets are a stealthy approach to reach to the top of search results pages. Snippets display before ordinary ranks, putting you in the coveted “position zero” of the rankings page, even though you aren’t technically “winning” the race.

An example is shown below. With question-inspired content, you can actively target Google snippets.


As a result, consider a frequent query that individuals in your area could have. For example, if you work in SEO marketing, you could be asked, “How do you increase your Google search rankings?” That sentence should be used as a subtitle and a question in your content, and you should, of course, respond to the question.

In snippets, checklist-style material, particularly numbered lists, works well. More information about Google snippets may be found here. You may use our Keyword Magic Tool to obtain an idea of a suitable question to answer if you need assistance identifying questions that people are asking.

User-Friendliness is number 15 on the list.

Whether it’s technical back-end components or real visible front-end material, there’s a similar thread running through all of the things above. It’s all about the user experience. Many people believe that good SEO is all about adhering to Google’s algorithms.

While algorithms are theoretically driving positions, humans are still building those algorithms — and they’re crafting them with the end-user, a real person, in mind.

Your website should prioritize the interests of your target audience from top to bottom. This entails fixing technical concerns, like as loading speeds, as well as creating interesting content that provides value to all users.

For example, creating a website that complies with the Americans with Disabilities Act (ADA) might get you additional points. Title tags, descriptive alt texts, and correct header and subheading organization are all examples of this. This is common-sense SEO that also expands your target audience.

Obtain a position on Google’s Front Page

The aforementioned pointers might help you develop a successful SEO plan, especially if you’re new to content marketing and SEO. However, these suggestions will only go you so far. 

It takes time, effort, and meticulous attention to detail to get a high Google search ranking. Whether you need help with keyword research or want to keep track of your progress, there are a few things to keep in mind. Just keep in mind that SEO is more of a marathon than a sprint.

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and Use the On Page SEO Checker to Get to the Top of the SERPs

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The “why is google ranking important” is a question that many people ask. The answer to the question can be found in the article titled “15 Keys to Improve Your SEO Ranking”.

Frequently Asked Questions

How can I improve my SEO ranking?

A: There are many ways to improve your SEO ranking. Such as, creating a new social media account and following people on it (keeping in mind the keywords they use), writing an article that is important for your niche, and posting regularly on forums.

How do I improve my SEO ranking in 2020?

A: The best way to improve your SEO ranking in 2020 is by focusing on organic traffic. Organic search marketing will provide the most value for you, as it can not be bought or sold through anyone else.

What are the top 10 SEO ranking factors?

A: This is a difficult question to answer as there can be many factors that play into an individual websites ranking on search engine result pages. Some of the most common rankings are backlinks, keyword usage, quality content and relevance to the query in which users typed in order to find what they were looking for.

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