15 Ways To Use Facebook’s New Event Custom Audiences

Facebook Event Custom Audiences is a new feature that allows businesses to build custom audiences by selecting specific events they are targeting. It’s easier than ever for marketers and advertisers to reach engaged customers in their target market, while also gathering insightful information about their social graph.

Facebook is rolling out a new feature that allows marketers to use custom audiences. This article will give you 15 ways that you can use Facebook’s new event custom audiences. Read more in detail here: facebook custom audiences.

The latest addition to custom audiences that many advertisers have been patiently waiting for is finally here: Facebook Event Interaction Custom Audiences. For those who work in event marketing or have clients who do, the latest addition to custom audiences that many advertisers have been patiently waiting for is finally here: Facebook Event Interaction Custom Audiences. Facebook now enables marketers to target users who have previously engaged with a current or former Facebook event listing and indicated that they were ‘interested’ or ‘going’ using this new option.

We’ll walk you through the process of creating these new audiences, as well as 15 methods to make the most of your efforts to reach, convert, and even upsell event attendees.

Examine the effectiveness of social media

utilizing the Social Media Toolkit from SEMrush

How to Create a Custom Audience for a New Event Interaction

Your Ads Manager account must be linked to a Facebook Page that has a current or prior event listing before you can set up and utilize these new custom audience choices. Once you’ve done that, go to the Audiences tab, click the “Create Audience” button, and pick “Engagement” from the drop-down menu, as seen below.

Following that, you’ll get an updated list of possibilities, including the newly accessible “Event” custom audience, which you’ll pick.

When you pick going, interested, or both, a smaller pop up will display, allowing you to choose whether you want to target folks who answered going, interested, or both.

After you’ve chosen an audience, enter the number of days (from 1-365) you’d want people to stay in it, choose the linked Facebook Page, and the current or previous event you’d like to utilize to populate this custom crowd.

Give your audience a name and a brief description, then click the “Create Audience” button. Your audience may take some time to produce, as with all custom audiences, so check back later to see whether it’s ready to use.

How to Make the Most of Your New Custom Audiences for Event Interaction

Whether they indicated interested or coming to a current or previous event, there are a number of methods to use these event audiences in order to meet your attendance and revenue targets.

Those that responded – who were interested:

While these folks have indicated an interest in converting, they have not yet committed, so here are some strategies to persuade them to do so.

From a current event listing, the following is the target audience:

Are you trying to get people to come to an upcoming event? Create an audience of individuals who have indicated that they are interested in your event and, if relevant, try some of the message possibilities below.

1.) If tickets are not yet available to the general public and you have an event listing set up, you may target these people with that message whenever tickets are issued, so they can be among the first to reserve their position.

2.) If you offer early bird discounts, emphasize how much money guests would save by signing up now, as well as when they will expire, to create a sense of urgency.

3.) The greater the number, the better. If you have group prices, let people know about it so they may share the ad, tag friends or coworkers in comments, or, better still, buy everyone’s tickets.

4.) Are you not seeing as many sales as you expected? Try a limited-time discount promo coupon via a lead generation ad that sends them an email with a promo code and adds them to your funnel.

5.) If you don’t want to discount or aren’t converting a bigger proportion of people who are interested, experiment with different message as soon as you have intriguing new speakers, entertainers, workshops, vendors, and sponsors added to the schedule.

6.) Create advertisements that highlight extra advantages of attending your event that were not previously addressed in your awareness efforts or other assets.

Audience from a Previous Event:

Are you planning an upcoming event? Create a custom audience from a previous comparable event, such as a conference series, to promote the one for which registration is about to open. This audience would respond positively to the following messaging:

7.) “Were you unable to attend the last event? Come see us in October at…etc.”

8.) A promotional code that is only valid for a limited period.

9.) As previously stated, group pricing apply here as well.

10.) Consider what worked effectively in the past and how you may try it with current group.

People Who Responded – Where Are They Going?

Why employ this audience if they’ve already converted? Because there is a greater chance of increasing attendance and money. While the majority of your spending will be spent on attracting new attendees, there are methods to employ bespoke audiences of those who have indicated that they will be attending for some of your other initiatives.

From a current event listing, the following is the target audience:

11.) Provide fresh additions and announcements about the event they are currently attending, in order to raise their enthusiasm and the likelihood that they will share this information with friends or colleagues who may not be aware of the event or who are undecided about coming.

12.) Provide referral discount coupons to registered attendees who may wish to bring a friend or colleague to the event. Make it worthwhile for them, since they will be giving others a tiny discount that they may not have received themselves. If someone uses their code to make a reservation, they will get a t-shirt, swag bag, or a discount to one of your other forthcoming events, which they may or may not use.

13.) Add-ons such as backstage access for a meet-and-greet are examples of upselling alternatives.

Audience from a Previous Event:

Are you promoting a comparable event that is coming up soon? Remarketing to prior attendees may assist promote recurrent attendance if you have a marketing conference series that traverses the world and where speakers and session themes often change.

14.) Highlight the advantages of attending the event in a new place, the next year, or even a year later, as you may target up to 365 days. The messaging should emphasize how the event will vary from the previous one, fresh additions to the schedule, and why it will be desirable to go again.

15.) Offer an alumni discount if it fits your strategy, objectives, and budget.

While there are many more innovative methods to reach these demographics, we hope that these fifteen will help you get your new initiatives off to a good start.

What additional applications do you see for these new event interaction custom audiences?

Examine the effectiveness of social media

utilizing the Social Media Toolkit from SEMrush

Checked for accuracy


To guarantee factually accurate information, this Dr. Axe material has been medically verified or fact checked.

We only link to academic research organizations, credible media sources, and, where research is available, medically peer-reviewed studies, following stringent editorial sourcing rules. The numbers in parenthesis (1, 2, etc.) are links to these studies that may be clicked on.

Our writings are not meant to substitute a one-on-one interaction with a certified health care practitioner, nor do they constitute medical advice.


This story is supported by scientific data, authored by professionals, and fact-checked by our editorial team. The numbers in parenthesis (1, 2, etc.) represent links to medically peer-reviewed research that may be clicked on.

Our team includes licensed nutritionists and dietitians, certified health education specialists, certified strength and conditioning specialists, personal trainers, and corrective exercise specialists, as well as certified strength and conditioning specialists, personal trainers, and corrective exercise specialists. Our research team strives to be not just comprehensive, but also impartial and unbiased.

Our writings are not meant to substitute a one-on-one interaction with a certified health care practitioner, nor do they constitute medical advice.

CHHC’s Christine Ruggeri

7th of September, 2021

You may have lately heard of the sea moss “superfood.” Celebrities claim it as an immune-boosting, skin-healing, and digestive help, yet sea moss, like other purported superfoods, has been used for generations.

Although there is less study on sea moss, it has been said to have brain-protecting, immune-boosting, and digestion-aiding effects. We also know that seaweed is a great source of minerals that are good for your health.

Is sea moss all it’s made up to be? Let’s have a look.

What Exactly Is Sea Moss?

Chondrus crispus is the scientific name for sea moss, popularly known as Irish moss. It is a red seaweed with the scientific name Chondrus crispus. Humans have been eating it for thousands of years, and it’s mostly found on rocks near the North Atlantic Coast.

It’s now grown and processed in a number of coastal nations, including the United States, China, and Ireland, for its carrageenan content.

Carrageenan is a food ingredient that has binding, thickening, and stabilizing properties. It’s in almond milk, coconut milk, hemp milk, creamers, yogurt, canned soups, and frozen pizzas, among other things.

Some traditional medicine treatments include carrageenan as an active component.

Sea moss is highly prized for its algal polysaccharide, which is made from carrageenan and has medicinal and physiological benefits. According to research, algal polysaccharide helps:

Enhancement of Immunity anti-oxidant properties actions that are antibacterial and anti-inflammatory suppression of tumors prevention of hypertension Preventing high cholesterol blood sugar management

Sea moss is high in the following nutrients, in addition to carrageenan and algal polysaccharides:

Peptides, amino acids, lipids, and pigments are all examples of proteins.

The neuroprotective and immune-boosting elements of this red algae are connected to its possible health advantages.


Sea moss may provide some potential health advantages, although investigations on these effects have only been conducted in laboratory or on animals. Although there is no clear knowledge of how Irish moss might benefit human health, the seaweed’s nutritional concentration seems encouraging.

1. Helps with Digestion

Irish moss functions as a prebiotic, influencing the microbial makeup of our stomach. It’s also a mucilaginous meal with a sticky feel that aids in the passage of feces through the gastrointestinal system.

Rats given Irish moss had significantly improved gut microbiota composition, according to a research published in BMC Complementary and Alternative Medicine.

Based on these results, researchers believe that sea moss may assist enhance gut health and immunological regulation. It was able to boost the population of good bacteria while lowering the population of dangerous bacteria, such as Streptococcus pneumoniae.

2. It has the potential to improve neurological health.

Because of its potential to reduce oxidative stress, studies show that red seaweed may have neuroprotective properties. As a result, scientists believe C. crispus might be a viable element in pharmaceutical applications for new anti-neurodegenerative medications for humans.

3. Strengthens the immune system

According to research published in the journal Applied and Environmental Microbiology, red seaweed boosts host immunity while suppressing the development of “virulence factors,” or chemicals generated by bacteria, fungi, and viruses.

Although this study was done in a lab, the researchers concluded that the findings imply that C. crispus components may have health-promoting properties in both animals and humans.

4. Enhances satiation

Irish moss has a thick and sticky gel-like texture when mixed with liquids. It’s a soluble fiber that helps you feel fuller for longer.

Adding Irish moss to your meals may promote fullness and, as a result, help you eat less calories. Although there is no scientific data to back this up, the theory is that sea moss acts in a similar way as chia seeds and aloe.

5. It’s possible that it has anti-tumor properties.

According to certain laboratory research, Irish moss possesses anti-tumor properties owing to its algal polysaccharide concentration. Researchers don’t have solid answers for why this happens in lab tests, but they believe it’s because of polysaccharide’s capacity to boost immunity and increase antioxidant function.

6. Iodine-dense

Iodine levels in C. crispus are high and bioavailable, according to a research published in the Journal of Medicinal Food. Low and high iodine consumption levels may both raise the risk of illness, so getting the proper amount is crucial.

Thyroid function, a healthy metabolism, and brain health are all aided by iodine-rich diets. To generate thyroxine, a vital hormone that regulates critical, daily biological events, your thyroid, for example, requires a sufficient amount of iodine.

Low-iodine thyroid diseases may cause symptoms such as a slow appetite, heart problems, mood swings, weight fluctuations, and appetite changes.

7. It has the potential to improve skin health.

Because of its antibacterial and anti-inflammatory characteristics, sea moss is utilized in skin care products. It’s also high in omega-3 fatty acids, vitamin A, and magnesium, among other minerals.

Topically applying sea moss to your skin may help moisturize and soothe it while also battling damage and infections. Although there isn’t any scientific evidence to support the advantages of Irish moss for skin, its vitamin and mineral content alone suggests that it may help with healthy aging.

Thyroid Health, Digestion, and Other Benefits of Bladderwrack

How to Make Use of

Sea moss is available in raw, dried, or gel form. It’s also available as a powder or pill, and some skin care products use it as a component.

If you can’t locate sea moss in your local food shop, ordering it from a trustworthy supplier online is another alternative.

Because Irish moss has a neutral taste, it may be readily used into smoothie, drink, and soup dishes. Remember that it thickens everything, so it’s great in sauces and even baked products.

You may take sea moss tablets or powder to complement your diet, much like algae. Keep in mind, however, that the knowledge on people is limited, so see your doctor first. If you have hypothyroidism, this is particularly true.

Side Effects and Risks

Sea moss is typically harmless and may have health advantages when ingested in moderate doses. Consuming too much Irish moss, on the other hand, may indicate that you’re getting too much iodine.

Thyroid issues may be caused by too much iodine, so be cautious not to consume too much of it. Consult your doctor about restricting iodine foods if you have Hashimoto’s, thyroiditis, or other hypothyroidism-related concerns.

Conclusion Sea moss, often known as Irish moss, is a red seaweed gathered from rocks along the North Atlantic coast. Sea moss has been utilized to increase immune function and help digestion for thousands of years. It’s now grown in a variety of nations for its possible health advantages. Although there aren’t many human research on Irish moss, lab and animal studies show that it may assist improve brain function, digestion, thyroid health, and immunological function.

Facebook has been rolling out a new feature that allows you to create custom audiences of people who are likely to attend your events. This post will show you 15 ways to use this feature. Reference: facebook custom audience list.

Related Tags

  • facebook custom audiences privacy
  • custom audience facebook post
  • facebook custom audience not working
  • lookalike audience facebook
  • facebook audiences