20 Content Promotion Strategies To Make Your Content More Visible

With the increasing use of social media, content creators need to be more strategic in their online efforts. This article outlines 20 ways that you can help your content go viral.

The “promotional content ideas” is a blog post that discusses 20 ways to make your content more visible. The article includes promotional tactics such as using hashtags, creating infographics, and connecting with influencers.

You’ve created an interesting blog entry. It effectively communicates your organization’s main themes to your target audience and is supported by current facts and numbers. Here’s the thing: unless you can get the appropriate eyeballs on that blog, it’s a waste of time — and all your hard work will be for nothing.

Any contemporary branding and marketing strategy must include compelling content. Consumers love material that gives value, from blogs and social media postings to e-books, webinars, and thought-leader pieces.

Despite the fact that the corporate sector realizes the importance of content creation, there is still a lack of awareness about content marketing. In reality, just 12% of marketing experts believe their content is relevantly addressing the proper audience. The solution is to promote your content. When it comes to spreading material, the correct strategies and tools will not only help you cast a broad net, but they will also guarantee that you reach the right audience. 

We’ll show you how to accomplish that in this tutorial. Our handy toolbox of content marketing strategies includes 20 suggestions for making sure your material reaches the right people. Continue reading to get inspired.

1. Provide easy ways to share content on social media.

Any successful content marketing strategy must begin with great content; you want material that adds value.

The Topic Research Tool from SEMrush may assist you in determining the content requirements of your target audience (and what will get them clicking). You must, however, make your material shareable in addition to share-worthy. What is the distinction? We’re discussing technicalities here.

Make sure to include easy-to-see share buttons in every piece of content you create. While the reader scrolls through the text, a visible floating bar holding the share buttons is excellent. They may share on the fly of the moment if they are inspired by a particularly fascinating statement or fact.

2. Check to see whether your images are sharing-friendly.

It is said that a picture is worth a thousand words. This proverb still remains true in the digital era. Make sure photos are suitably scaled when advertising material on social media. Be aware that picture cropping varies across websites. For example, Instagram displays a 640-by-640-pixel square picture, but Twitter displays a 440-by-220-pixel horizontal rectangle. Make sure your photographs are clear before submitting them. When a platform automatically enlarges a tiny image, it becomes fuzzier.

SEMrush does an excellent job at developing useful graphics from LinkedIn articles:


3. Use video to repurpose content

Video is the new holy grail for social media content marketing in particular. Vertical video, which is optimized for viewing on mobile phones, is seen as the future of brand storytelling. Make the best of the situation. That doesn’t mean you have to limit yourself to video stuff.

Short clips may be used to promote different forms of content. Let’s say you’ve written a fantastic long-form post containing quotations from a well-known influencer. Using video to capture a small sample of the influencer giving their thoughts is a terrific method to reuse the content and direct visitors to the original piece.


4. Ensure Organic Content Promotion by Effectively Using Keywords

You may use search engines to naturally draw customers to your content. The key to success is to include keywords that drive traffic to your article. The SEO Content Template from SEMrush provides concrete advice on how to generate winning content that converts.


Not only do the tips cover your target keywords, but they also cover the top ten rivals that are ranking for those keywords. The SEMrush SEO Writing Assistant may further assist by boosting readability and tone while also ensuring that material is SEO-friendly.

5. Monitor your competitors’ brand mentions to find publisher targets.

List building is an important part of any content marketing plan, and one approach to figure out where your rivals are getting backlinks is to look at where they are getting them. By obtaining the projected reach and publication sentiment from our Brand Monitoring Tool, you can discover which media are referencing your rival and better understand how successful this coverage is.

6. Tap into your email list and offer potential content partners a newsletter swap.

Although social media is the current trend in content promotion, don’t dismiss “old-fashioned” email marketing. Individuals who subscribe to your email list have chosen to receive your material because they are personally interested in it. This increases their likelihood of being interested in what you have to say.

Emails have a greater click-through rate than most other forms of digital marketing. Try using newsletter swaps to improve the reach of your content through email. If you know of another firm, brand, or person in your sector that runs an email newsletter, see if you can trade content features with them. You may link to a piece of their material in your email newsletter, and they can link to a piece of your content in theirs; it’s a win-win situation. You increase the number of people who see your material and may even get new subscribers to your email.

7. Tweet, Post, Send, Share, Tweet, Post, Send, Share, Tweet, Tweet, Tweet, Tweet, Tweet, Tweet, Tweet,

This may seem self-evident, but successful content marketing requires… promotion! Don’t merely send a fresh piece of content to your email list when you have anything new to say. Make use of the numerous platforms at your disposal and share — often. Also, don’t limit your posting to your own accounts. You may, for example, publish to LinkedIn or Facebook groups.

We at SEMrush understand how difficult it can be to keep track of all of the various media channels, so we’ve created a few tools to assist you. You can integrate your content calendar and marketing efforts with our Content Marketing Calendar. If your content team is working on a piece of material, your marketing team will be aware of its progress and will be ready to promote it when it is ready. Our Social Media Tool helps you optimize your marketing plan by making cross-network scheduling and posting easier, so you can be certain that you’ve covered all of your distribution bases.

8. Involve influencers in content creation and promotion.

Influencers have a significant influence and may help you expand your reach while also allowing for more precise distribution. Assume you work in the nutrition industry, especially in the supplement industry. You’ve discovered a major influencer, a licensed dietician, who has built a sizable following thanks to her customized yet useful and practical material. You may request quotations from her for a blog article you’re working on.

You notify her when the time approaches for publishing. Because your article features her quotes, there’s a good chance she’ll spread it. It’s been described as “playing to a person’s ego.” It’s what we refer to as excellent content marketing.

35 Content Marketing Tips From Top Industry Experts is an example of an article. We also used many expert quotations and established social shares to assist increase attention to the piece. 


9. Highlight authoritative quotes to encourage others to share them.

Not everyone has the ability to influence others. That doesn’t rule out the possibility of their assisting in the marketing of your material. If you reference an expert, send them an email when the article is online and make a point of mentioning them on social media sites. Take, for example, a statement from a university lecturer. They have a social media following of fewer than 1,000 individuals.

Because you mentioned them, they retweet a link to your material. Then the university where they work, which has a few hundred thousand followers, shares it. You’ve used a single quotation to reach out to a wider audience as well as a more targeted audience (people in the higher education space, including researchers, professors, and students).

Leaving intelligent, value-added comments on other people’s material may be a good way to interact with your audience. While establishing oneself as an expert, you also draw new customers. It’s simple and free to leave a brief comment on another piece of content. Just remember to follow the regulations.

Some websites, for example, do not allow you to include links (which can look spammy and turn off users). Additionally, be proactive in inviting and responding to comments on your own work. When it comes to comments, this two-way approach should inspire others to share the material you create in the future.

11. Distribute Your Content to People Who Helped You

You’ll probably include references to other sources in your work, such as a quotation, statistic, or interesting fact. In the field of content production, giving credit where credit is due is an ethical behavior. It may also help you promote your work.

If you’ve utilized a source — instance, a link to another person’s piece – send the author an email or a message on social media to let them know. First and foremost, you are providing credit where credit is due. Second, you’re either cultivating or forming a new connection in your specialty. Finally, there’s a good possibility the person you contact may share your piece of content on their own.

12. Make sure your most effective evergreen content has internal links.

Remember that fantastic blog article you published last year (or the week before, or the month before)? Don’t let it become a relic of the past. If you create evergreen content in a certain area on a regular basis, you have a wealth of linkable items at your disposal. Include relevant, meaningful links to other pieces of content you’ve written inside your article.

This is an excellent approach to lead your audience down the rabbit hole as they click from one piece of content to the next, improving engagement, generating traffic, and strengthening your brand’s relationship.

13. Inspire participation by posing questions

It’s like having a conversation with your content. It shouldn’t be a one-sided conversation. You must actively engage individuals in order to increase content marketing and encourage more people to share what you generate. Inviting your audience to participate is a good idea. One method to achieve this is to ask questions or publish surveys on social media.

If you send out a newsletter, you can finish it with a call to action that invites readers to provide feedback, comments, or questions — or even ask them what kind of material they’d like to see from you.

14. Participate in Content Communities

Medium, Mashable, and GrowthHackers are just a few examples of online communities that might help you reach new audiences. It’s also a good technique to get backlinks by sharing your content pieces here.

Your choice of community will be mostly determined by your industry. Because you’ll be reaching individuals who are engaged in your field, targeting specialized sites will result in more useful content interaction. However, any personal marketing should be balanced with community interaction, otherwise you’ll come off as a content spammer.

Regular contributions, along with real participation, such as commenting on other people’s work, can help you establish a respected presence and increase visitors.

15. Take Advantage of Your Network

To market your content, you don’t always have to go to the outside world of influencers, content communities, and social media users. Many useful contacts that might help you expand your reach are likely to be found inside your own company.

It’s all too usual at bigger firms for internal workers to be unaware of the content production and marketing strategies in place. Ensure that fresh material is distributed within and that individuals are encouraged to share it. Individuals inside the organization may have specialty followings related to the company’s area since that is the field they work in, which is a benefit.

16. Content Reduction, Reuse, and Recycling

There’s no shame in reusing material; it saves time, energy, and effort for your content development team. It may also aid in the advertising of products.

Assume you have a white paper that has outperformed the competition in terms of key performance measures like click-through rate and sharing. You could use the ideas from the white paper to write a short podcast script. Various individuals consume media in different ways, according to the rationale. You may reach a new audience group by converting a textual format to an audio version.

Repurposing is a great way to give old content a new lease of life.

17. Experiment with Paid Ads

Low-cost advertising methods such as social media sharing may help your material go a long way. Paid adverts that are specifically targeted might help your content go even farther. Another option to disseminate fresh information is to invest in pay-per-click advertisements on Google or paid social media ads, especially lengthier forms like e-books or video lectures.

However, don’t invest haphazardly. You want to invest money on regions where you know there will be a lot of traffic. The SEMrush Content Marketing Toolkit may assist you in optimizing the results of your PPC campaigns. Also, have a look at the CPC Map to see how much advertisements could cost in various parts of the world. 

18. Promote your content at the right time

You’re not going to generate much traction if you send out an email blast at midnight on a Wednesday while your target audience is asleep. When it comes to content marketing, timing is crucial. Remember how I said you should promote your material again and over? Here’s how you can use that tip in conjunction with this one.

Assume you’re promoting a fresh e-book. Because you have a sizable Twitter following, you’ll need to use it to promote your work. To begin, you may plan some tweets for periods when there is a lot of traffic. However, sharing (again) during a low-traffic period when there is less noise to cut through may be beneficial.

Another suggestion is to share slightly before or after the hour (for example, 9:56 or 10:04) rather than on the hour. To broadcast material on the hour, most individuals utilize social scheduling software. This is how you may dodge the deluge.

19. Make each content promotion strategy distinct from the others.

Advanced preparation — a cornerstone of any successful content marketing strategy — may help with timing. We’ve highlighted a number of useful content marketing methods in the list above. That isn’t to say you have to utilize each and every one of these suggestions.

It’s up to you to figure out how to effectively use those strategies to reach your target audience. It’s crucial to have a content marketing plan. Take, for example, your target population. Video-based services like TikTok or Instagram Reels are potential solutions for reaching youngsters.

Email advertising and Facebook are the best distribution methods for reaching individuals aged 60 and above. A well-thought-out approach allows you to prepare for the distribution and promotion of content before it is ever written.

20. Make changes to your content promotion strategy as a result of your findings.

Last but not least, bear in mind that there is no such thing as a set-in-stone content marketing approach. The flexibility of content generation and marketing, particularly in the digital age, is one of its most appealing features. Make the best of the situation. Make more of particular sorts of content, such as podcasts and social media videos, if you see that they perform better.

If you see that tweeting a blog article generates the most active interaction, concentrate your efforts on Twitter chats. Granular data is required to determine how well the development and dissemination processes are operating. Our Post Tracking Tool allows you to track social interaction, assess the success of other publications, and monitor referral traffic to your website, among other things.

With a cohesive content promotion strategy, you can ensure that your content reaches the right audience.

Content is a means for you, your organization, or your brand to promote yourself as a valued source of information or amusement. It also allows you to interact and engage with your audience, generating interest and loyalty. However, you can’t simply create content and call it a day. Content marketing guarantees that your message reaches the individuals who are interested.

The Content Marketing Toolkit from SEMrush will assist you in putting the aforementioned promotional advice into action. With our cutting-edge technology, you can assess what is and isn’t working in your content marketing, find new methods to promote your material, and obtain a deeper knowledge of what drives conversions with your target audience. We support your company success by assisting you in expanding your audience.

Further Reading: 

Boost Your Content Creation Skills

utilizing the Content Marketing Platform’s tools

ADS illustration

Content promotion is one of the most important aspects of content marketing. It is important to have a variety of content promotion strategies in order to make your content more visible and reach out to a wider audience. Reference: creative ways to promote content.

Frequently Asked Questions

What are your content promotion strategies?

A: We have a variety of strategies in place to help promote our Youtube videos. Some include giveaways, ad revenue sharing and partnerships with other gaming channels.

What are the 5 promotional strategies?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you an answer with more information included in it.
⤴️ Promote your product or service through social media posts and ads on popular websites like Facebook, Twitter, Instagram and YouTube. 🔵
⤴️ Create value for your brand by encouraging customers to post pictures of themselves wearing the products they purchased from their website onto Instagram (and other photo-sharing apps) so that they can get likes on their photos; this is known as influencer marketing or sponsored content ⤴️ Offer incentives to people who share company materials online or offline such as coupons for future purchases or discounts available only at a certain date/time ⤴️ Send out digital gifts via email blasts which are usually promotional offers sent directly to consumers inboxes before Christmas each year

What are the 4 promotional strategies?

A: The 4 promotional strategies are marketing, pricing, advertising and sales.

Related Tags

  • promotional content examples
  • marketing strategies for promotion
  • promotional content writing examples
  • how to write promotional content
  • how to promote an article on social media

Leave a Comment

Your email address will not be published.