In order for small businesses to succeed, they need to find a way to stand out from their competitors. Content marketing is one of the quickest ways for them do just that by providing useful information in an entertaining and engaging format. Here are 20 examples of how content has been successfully used by small businesses/.
The “example of small business in community” is a great example of how to do content marketing well. It’s an article that provides the reader with 20 different examples of what can be done for their company.
Marketing that works
Small enterprises are popular with the public. And I’m not simply stating it; the evidence supports my assertion.
According to a UPS poll from 2014,
- Small enterprises were favored by 41% of individuals over huge corporations (even if they had to pay more).
- People believe that small enterprises produce higher-quality goods than their bigger counterparts.
- Small enterprises, according to respondents, have a beneficial influence on the local economy.
- Supporting local businesses is vital to 94 percent of Americans.
Amazing things happen when tiny companies combine their likeability with excellent content marketing. It’s something we’ve seen time and time again in a variety of businesses.
You don’t need a large marketing budget, and you certainly don’t need to invest in every kind of content. It’s just a question of identifying your niche and providing value to your target market. That is just what these tiny enterprises have accomplished…
1. Inn of the Old World
On its own site, as well as on others, the Old World Inn utilizes material to aid guests. The way they utilize TripAdvisor to communicate with tourists is one of the greatest instances of their marketing strategy:
Riverside Foods is number two.
Riverside Foods’ email is used for a variety of reasons, including new product releases, weekly promotions, and special offers.
However, it goes a step farther by adding things like recipes that use store-bought ingredients and product listings. It’s a terrific method to provide local customers more value.
Birchbox No. 3
The Birchbox blog is updated many times a day with short, concise, and to-the-point articles. Even if the articles are brief, they are nevertheless informative, proving that content marketing does not necessarily have to include 2,000-word postings.
4. Core Strength
Core Power does an excellent job of building connections via content marketing. The company’s #helpfulyogi campaign, for example, engaged their audience by addressing yoga-related inquiries.
5. Theatrical Follies
Folly Theater urged audience members to leave their phones on instead of turning them off. The audience was able to engage with cast members and have an influence on the performance using their interactive smartphone app.
Mint.com is number six.
Mint.com is no longer a little fish in a sea of huge banks, but when Aaron Patzer originally created the site in 2006, it was.
Patzer employed blogs, infographics, slideshows, and videos to build the site to 2 million visitors in the first several years, all while being helpful and offering wonderful content.
7. Eat a lot of greens
Keith Pabley, the founder of Good Greens, didn’t have a significant marketing budget. Instead, he reached out to bloggers to boost the number of times his nutrition bar was mentioned and reviewed. His efforts were rewarded when his sales increased by 50% in only four months.
Ozone Coffee is number eight.
Ozone Coffee leverages its content to reach a hyper-targeted audience of socially conscious individuals. Their material promotes ethical behavior, which has helped them build a powerful brand narrative and a cause that consumers can get behind.
9. Plow & Hearth
Plow & Hearth, an online retail shop, uses guides to educate customers on different home and garden topics.
Yale Appliance No. 10
Yale Appliance educates their audience using a well-rounded content marketing approach that includes blog articles, manuals, and videos. It may seem easy, but the strategy has resulted in a 40% boost in sales for the firm.
Magnolia is number eleven.
Magnolia began as a modest, family-owned and operated photographic studio. The corporation issued a short buyer’s guide to give out and insert in newspapers after decades of no significant growth. They were sold to Best Buy for $87 million some years later.
12. Commonwealth Bank of Australia
With a blog that covers a broad range of useful subjects, Commonwealth Bank performs an excellent job of producing content:
Commonwealth has provided all of the following noteworthy advances, proving the company’s dedication to producing useful content:
13. Williams-Sonoma is a household name in the United States.
Williams Sonoma provides high-quality cookware, as you undoubtedly well know. However, you may not be aware of the company’s blog, Taste, which offers a diverse range of information in an attempt to attract the correct audience.
AirBnB employs material to assist guests understand precisely what to anticipate on their visits, in addition to a nicely designed blog. Their very valuable Neighborhood Recommendations provide as local travel guides for some of the world’s most popular cities.
15. Dumb Ways to Pass Away
You’re missing out if you haven’t played the amusing game Dumb Ways to Die. When you first start playing, the ludicrous trials to prevent death become addictive.
Then you go over to view the amusing video with the catchy tune:
You eventually realize at the conclusion of the film that you’ve just seen one of the most sophisticated public service messages you’ve ever seen. Metro, you did an excellent job.
Dive Rite (#16)
Dive Rite began addressing their material more strategically in order to reclaim lost market share. As a consequence, they were able to create a brand narrative that improved their image, while a thorough content audit revealed holes where new, useful information could be included.
They started Dive Rite TV after following some fundamental methods, such as creating the website on a CMS. This video series, which focused on gear training, tips, and how-tos, improved the company’s website traffic by 65 percent without spending any money on advertising.
17. Kinleigh Folkard & Hayward
When the market started crashing in 2008 and 2009, it certainly wasn’t a great time to work in the real estate industry. But Kinleigh Folkard & Hayward didn’t let the bleak outlook stop them.
Instead of giving up, they established Completely London, a high-end magazine, to separate themselves apart from the competition. And it was successful.
DollarShaveClub is number 18 on the list.
DollarShaveClub started up with no workers and a very limited budget. Rather of cutting money and holding back, they invested in a business video.
The firm earned 23,000 Twitter followers, 76,000 Facebook friends, 9.5 million views, and 12,000 new customers after spending $4,500 on the video and accompanying promotion.
All of this happened in only two days.
That’s the impact of a well-written piece of information.
Upskilled is a term used to describe someone who has improved their skills.
Upskilled, established in Australia, offers certifications and diplomas in a variety of subjects. To create authority with their audience, the firm uses a mix of blogging, helpful advice, and email marketing, including the company’s free “How to Land the Career of Your Dreams” report:
Jeni’s Splendid Ice Creams is number 20 on the list.
Despite the recent recall, Jeni’s Splendid Ice Creams is an excellent content marketing case study. The company’s sales were steady, but Jeni Bauer, the owner, wanted more.
She created a recipe book that debuted on the New York Times bestseller list after nine years in company, propelling her development. She’s currently one of the most popular ice cream brands in the United States.
Which of these tiny enterprises has given you the greatest inspiration? Is there anything else you’d want to add to the list? Let us know what you think in the comments section below.
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Webinomy Content Platform is a content management system developed by Webinomy.
The “local business examples” is a great example of how small businesses can use content marketing to their advantage. This article provides 20 great examples of the different ways that small businesses are using content marketing.
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