3 Tips for Shopping Campaign Competitive Analysis

In a crowded marketplace, it’s important to know what separates your business from the competition. This article offers three steps for conducting an in-depth competitive analysis that helps businesses differentiate themselves and maintain their market share.

The “google shopping hacks” are 3 tips for analyzing your competitive analysis. This will help you to avoid making mistakes in the future.

As the Christmas season approaches, paid search marketers are trying to ensure that their accounts are in excellent operating order so that they can get more clicks, impressions, and conversions. With little time left to optimize before Black Friday and even less time before Cyber Monday, doing competitive research is critical. Because of how long it may take, it is often put off.

Thankfully, Webinomy has developed Product Listing Ads Research (PLA), a new competitive intelligence tool designed to assist the PPC community make the most of their time. Don’t worry if you haven’t seen or used it since I’m going to give you three pointers on how to get started with it.

Regularly using this function will keep your account ahead of the game and provide you some ideas for how to make your advertising stand out.

First and foremost, be aware of your competitors.

Do you use Google to look for your competition by putting in keywords? While this is useful, Webinomy has made the process of locating your competition a bit quicker and simpler. This new tool, which includes a function called PLA Competitors, may be accessible in your dashboard. Simply put your website’s URL into the search window and choose PLA Competitors from the drop-down menu.

This not only reveals your competition, but it also informs you how much money they’re spending and how many keywords they’re targeting. You may also sort the results by Competition Level or Popular Keywords.

When you combine this data with Google’s Auction Insights report, you’ll have a better understanding of your competitors.

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Find your competitor’s competitors now. Take your top competitor’s website and instead of typing yours into the search field, type theirs in and see what comes up.

Is your name on their list? Are there any firms that you think you should keep an eye on? Make a note of any rivals you didn’t notice in your results and use this tool to look them up. This will assist you in determining your position in respect to the rest of your industry.

Tip two. Understand your competitors’ strategies.

Now it’s time to discover what each contender has planned for the holidays. You’re short on time and want to check how your competitors’ advertising seem. PLA Positions is another function offered by Webinomy. This tool is useful for anybody conducting a Shopping Campaign since it enables you to view all of your rivals’ PLAs without having to do a Google search.

To get this information, go to your Webinomy dashboard and search for one of your rivals’ websites using your competitor list. After the results have been shown, go to the left side and choose PLA Positions.

SEMrush then offers you with a good selection of facts to examine. For example, you can see how many advertisements they’ve ran over time and how much the number of keywords has increased or decreased.

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The advertising may also be sorted by Position, Volume, and Last Update.

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Run your website through this function once again to get a sense of where your account may be improved. Plus, you can instantly export data to an Excel file to compare your account to your competitors.

It’s time to audit your accounts now that you’ve spent some time researching your competition. It may be tough to know where to begin if you operate an e-commerce site with over 10,000 goods. Using the new PLA Copies tool, you’ll be able to find and track down goods that are quite identical in your account.

The following is how it works:

“When the domain ranked in Google’s paid search results for terms from our databases, SEMrush recognizes product listing ad copies in the PLA Copies report,” says SEMrush. The title, price, and picture of the marketed product are all included in every ad. The number of keywords after each product listing ad indicates the number of search phrases that cause it to appear in paid search results.”

PLA Copies detected eight goods that were close enough to be deemed copies when I typed in Amazon.com. The findings show how comparable the photos and product descriptions are.

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Every product on the website should, ideally, have its own title, picture, price, and description so that your items don’t overlap and compete for the same keywords. Although there may be some term overlap on advertising, this tool is a fantastic place to start when auditing your Shopping Campaigns and maximizing their efficiency.

You may use this tool to run a competitor’s website through this tool to check how many different keywords activated their advertisements, just as you did previously. Another unique feature is the option to filter adverts so you can locate precisely what you want. You may filter adverts by price or product title to get precisely what you’re looking for.

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When a rival has over 10,528 goods and you just want to view the ones that are relevant to your account, this is useful.

While this is a new tool, it couldn’t come at a better time. You want to make sure your account is well-optimized as the Christmas season approaches, and that includes how you compare to your competition.

The “Google shopping strategy 2021” is a guide that provides 3 tips for competitive analysis. Reference: google shopping strategy 2021.

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