3 Underground Tools to take Competitive Analysis to the Next Level

As the marketing world becomes more competitive with each passing day, it’s imperative to do your research before diving in. This means not only understanding your audience but also studying what competitors are doing and how they’re trying to compete against you.
A few tools that will help with this include sociometric badges, social media content analysis software platforms like BuzzSumo or Sprout Social, and competitor intelligence platforms like Moz Local or Compete

Competitive intelligence is the process of using information about your competitors to help you gain an advantage over them. One way to do this is through the use of tools like “Competitive Intelligence Platform” and “Competitive Analysis Software”. These three tools are great for competitive analysis.

3 Underground Tools to take Competitive Analysis to the Next Level

Today’s competition is fiercer than it has ever been. One of the fundamental facts in today’s company is that risks increasingly exist across sectors and verticals, rather than simply geographical locations.

Increasing rivalry necessitates the development of better competitive intelligence. It demonstrates how your efforts are succeeding in comparison to your surrounds, how to target certain clients, how to adjust your marketing mix, how to guide your content strategy, and much more.

Investigate the Traffic of Your Competitors

Visitor Behavior and Engagement: Sources, Regions, Devices

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Finding critical insights nowadays is all about the tools and mechanisms you put in place. Here are three really effective methods for doing online competition analysis.

Stay informed with Talkwalker Alerts.

Knowing what’s going on in your sector is the first step in any good competitive study. One of the most significant benefits of doing competition analysis on the internet is the ease with which you can keep up with what’s going on in the business by analyzing brand mentions, keywords, online visibility, and other factors.

It’s crucial to keep track of how people are engaging with you and your rivals on the internet as you prepare your next move. For example, if a certain ad or piece of content is receiving bad feedback, having an immediate warning system in place may save time and money when it comes to damage management.

Talkwalker Alerts is a very easy-to-use (and free!) application for filtering alerts based on a variety of criteria.

You may search for anything on the landing page, including your own brand, your competitors, certain events, themes, keywords, and more, and get email updates with the most up-to-date and finest material in these areas. What’s even better? This includes direct Twitter mentions and tweets.


Talkwalker Alerts is particularly built to monitor metrics with the highest levels of engagement, so you don’t have to waste time sorting through them to find the ones that really matter. You may filter your results to just see information from blogs, news sites, forums, and social media, or all of them!

You may further tailor these findings using Talkwalker Alerts’ Boolean operators to deliver more educated insights on content management, SEO, and influencers. With alerts sent directly to your phone, this alert system may be a VERY strong adjunct to your social listening and reporting strategy.


https://www.youtube.com/watch?v=fO9v2hrDAO8 Source: https://www.youtube.com/watch?v=fO9v2hrDAO8

Unlike Google Alerts, you may specify how often you want to be notified. You may obtain results in real-time, once a day, or once a week after linking your email address.

All competitive analysis tactics need a reliable warning system. It will not only keep you up to date on everything going on in your company environment, but it will also help you decide how to respond to industry sentiment.

DeepCrawl – Dig Into Their Websites

So, you’ve figured out what’s “in” in your niche. Your rivals, on the other hand, do. Are you being pushed out when people search for these phrases on Google?

One of the foundations of today’s digital marketing mix is SEO. Every marketing department strives to get on the first page of Google for their target keywords. To get the greatest results, stay on top of how SEO evolves as a consequence of Google’s announced and unannounced algorithm tweaks. You need to know not just how your rivals’ sites perform in the SERPs, but also why they do so.

When it comes to searching for information on how well your rivals’ websites are optimized, the data you’ll uncover with DeepCrawl will provide you with a wealth of on-site technical insights that will help you consistently improve your online presence. It enables you to respond to the following competition-related questions:

  • Is Googlebot able to crawl their pages? Is it true that these pages are being indexed?
  • Do important files like sitemap.xml and robots.txt function correctly?
  • Is it possible to go to the inner pages with only a few clicks? Is it possible for their horizontal and vertical connection structures to function?
  • Is there a lot of broken or dead links on the site?
  • What is the speed at which their websites load? What impact does this have on the user experience?
  • Is their website about to be blacklisted?

DeepCrawl does thorough scans to uncover any flaws in the present architecture of the website, such as server response issues, as well as performance assessments. The software goes to great lengths to provide KPI reports, with roughly 200 metrics per URL.


DeepCrawl’s single greatest benefit is that it can even find keywords that your rivals aren’t targeting, allowing you to develop timely content and outrank them in the SERPs.

All of this is accomplished using “stealth crawl” technology, which uses randomized IP addresses to prevent your customers from identifying you and blocking you.


A strong SEO strategy requires staying on top of shifting algorithmic preferences. DeepCrawl’s technology flags which sections of code aren’t up to par, allowing you to spot flaws in your competitors’ site architecture.

Quantcast – Get to Know Their Clients

You need to acquire a sense of how their message is connecting with their audience now that you’re up to date on industry trends and know how well your rivals are positioned to utilize their website against you. Putting the appropriate material in front of the right eyes at the right moment is the key to building a successful brand.

This is not an easy process. In reality, without the right tools and insights, achieving this goal is practically impossible. Huge volumes of data are the cornerstone of today’s business and marketing worlds. It’s a definite way to fall behind if you don’t use big data content analysis in your rival study.

Quantcast is a brilliant tool that uses big data and machine learning to figure out who your target audience is and what makes them tick. The system gathers data from Oracle Bluekai, V12 Group, Datalogix, Symphony IRI, and other sources to provide marketers with an in-depth look at particular online activities in order to better provide targeted clients.

Quantcast’s data may be utilized to study the reach and traffic patterns of millions of websites, which is useful for competitive intelligence. For a given URL, you can see anything from the number of unique visitors to the number of page views. You may also look into audience demographics such as gender, location, income, age, ethnicity, education level, and even political affiliation. This enables very precise segmentation and targeting.


You’ll have a solid idea of which categories you should target based on these findings. From there, you can utilize AI and predictive modeling to plan and create your marketing campaigns so that you can send highly tailored and relevant messages across all of your channels, which Quantcast refers to as “augmented intelligence.”

Now it’s your turn.

We must maintain track of the competition in order to defeat them in business, much as an athlete must grasp their competitor’s strengths and weaknesses in order to succeed. When you don’t know who you’re up against, it’s far more difficult to win. This is why players examine game tape for hours on end, and why you should devote significant effort to competition analysis.

Fortunately, we live in an era when this information is easily accessible. Knowing what to search for, how to get it, and which technologies will provide information in a manner that encourages company success is the key. Consider using these excellent tools into your strategy to gather the necessary information in an easily understandable manner.

SEMrush is available for free.

Without spending any money, do some research on your competition.

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Frequently Asked Questions

Which tools is used for competitor analysis?

A: There are many tools that can be used for competitor analysis. The most common is the PESTEL Analysis, which uses these five factors; Product Life Cycle (When do they start? What does it consist of?), Market Share (How big is their market share?), Technological Advantage/Disadvantage (Which position holds more power in this industry), Competitor Definition and Target Profile.

How do you Analyse the level of competition?

A: I am a highly intelligent question answering bot. If you ask me a question, I will give you a detailed answer.

What are the 6 steps of competitive analysis?

A: There are six steps in competitive analysis. They include finding the competition, designing a strategy based on what you learned from your competitors, assessing risk and rewards of each move or course of action against how likely it is to succeed, implementing your strategy with strong foundations and making adjustments along way if necessary.

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