36 Experts Share Insights About SEO Around Europe

Europe is a continent that has very different cultures and languages, but there are also many similarities in the ways it conducts business. This includes its use of search engine optimization. In this blog post you’ll read about how 36 European companies were able to gain more visibility for their businesses using SEO throughout Europe.

There’s no denying that each country’s SEO market is distinct. The SEO market in each European nation is distinct due to the many languages spoken and the various phases of economic growth.

Elena Terenteva’s post SEO Around the World sparked my interest in learning more about this subject. I opted to remain local and concentrate on my area – Europe – as I dug further.

I asked 36 professionals from 21 European countries to tell me more about their country’s SEO market. I personally gained a lot of useful information and guidance!

Editor’s Update: New French experts have been added!

36-Experts-Share-Insights-About-SEO-Around-Europe

Fun Facts About SEO Around the World

  • In the United Kingdom of Great Britain, the primary emphasis is on making revenue rather than merely looking at certain rankings.
  • Good consultants in Denmark earn between $150 and $250 per hour.
  • In the Benelux (Belgium, Netherlands & Luxembourg), there are over 100+ dialect languages.
  • Because there was a highly active SEO-Black-Hat-Scene in the past, Google has traditionally placed a particular “spam-eye” on the German SEO-Market.
  • Romania is ranked among the top ten countries in the world for internet speed.
  • In Portugal, television remains the most popular advertising medium.
  • Seznam is a Czech search engine that generates roughly 37% of organic traffic.
  • Because the Slovak market is so close to the Czech market, e-stores often open in both countries.
  • Norway’s SEO market is likely the smallest of all the Scandinavian nations.
  • Yandex is Turkey’s second most popular search engine.
  • Sweden is the most competitive market in the Scandinavian region.
  • Google has a market share of 65 percent in Ukraine, whereas Yandex has a market share of 30 percent.

Now, let’s see what the top experts had to say about each area and nation!

36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

United Kingdom of Great Britain

Screaming Frog’s Head of SEO, Patrick Langridge

I believe that the SEO sector in the UK is a really interesting place to be right now, with a lot of changes in skill sets and a lot of rivalry – both among companies and inside search results themselves! With many big SEO conurbations around the nation, including as London, Brighton, Leeds, Manchester, and Oxford, it seems that the UK is a veritable hotbed of talent. This is also helpful to expand the skill pool of talented marketers, technical SEOs, content writers, and public relations professionals.

That’s certainly what we’re seeing with our agency, where we’re expanding and refining service lines to match the demands of our customers, in order to seem more like an extension of their own marketing or digital teams, rather than the classic external agency approach. We’ve seen some huge changes from Google in UK SEO that we’ve had to adjust to — local SEO is a key emphasis for us, with more and more search results being tailored for consumers.

After working with customers in the United States, Australia, and Europe, I can say that the UK is just as competitive and tough as any other market.

The overwhelming competitiveness in what is a relatively narrow area is what distinguishes the SEO sector in the UK. The digital UK market is well-versed in SEO, and agencies, freelance consultants, and in-house experts are all competing to deliver excellent results. This is exciting because it encourages the greatest levels of performance, with search professionals all around the UK pushing themselves to learn and adapt faster than ever before.

WMG’s Director of Digital Operations, Ian Lloyd

In the UK, SEO is a very competitive sector, and there isn’t a week that goes by without news of a new firm opening its doors. The sophisticated skillsets that assure an agency’s durability – many go out of business or fail to grow beyond the spare room – more than outweigh the low hurdles to entry.

As companies become more aware of SEO and its advantages, you must be able to differentiate yourself by providing a solution that is more thorough than ever before.

Rather of focusing just on certain rankings, the key emphasis today is on earning ROI. We want customers to remain with us, and if we can show a clear return on investment from our efforts, we’ve won half the fight. The purpose of an SEO firm is to understand the client’s business requirements and connect them to a targeted SEO plan.

A emphasis on large creative initiatives becoming more quantifiable is one of the latest changes we’ve observed in strategy. It’s no longer about being creative for the sake of being creative; instead, the emphasis is placed squarely on the goals that surround creativity. International expansion is also in the cards. Many firms are seeking for new areas to expand into, and as a result, the need for international SEO continues to rise. It is critical to have a depth of knowledge and, more importantly, a head count with the necessary skill levels inside your organization.

The optimisation of websites – the basic things still work – and the hard reality that intelligently written content drives traffic are two things we’re witnessing that aren’t changing and yielding amazing results.

Furthermore, we are seeing an increase in the number of firms coming to us with content marketing strategy in place, with the goal of taking a more holistic approach to getting their brand out there.

Founder and CEO of SEO+, Hazel Jarrett

In the United Kingdom, Google accounts for 89 percent of all internet searches, with Bing coming in second at 5%.

In the UK, SEO is a competitive sector, and sadly, many firms continue to overpromise and under deliver. I’ve seen in recent years that, although all sizes of businesses now appreciate the benefits of SEO, many of them are placing less faith in SEO companies. As a consequence, reputation is just as important as Google ranking.

However, reputation has become more important for most sorts of businesses, with over 90% of UK customers regularly reading internet reviews and trusting them as much as personal recommendations before choosing whether or not to purchase from a firm.

The way people search and use the internet has changed dramatically in the UK as a result of the meteoric development of mobile devices, and this has had a tremendous influence on local businesses. As we all know, Google is capable of detecting a searcher’s location and returning search results for local companies if they believe the search has ‘local intent,’ which has resulted in a significant surge in local businesses demanding SEO services.

Social media has become mainstream for UK companies, with the majority currently using it in some capacity. It’s usually regarded as a long-term component of the marketing mix.

The most popular social media platform has been and continues to be Facebook. Instagram is growing in popularity, but it caters to a considerably younger demographic: 39% of Instagram users in the UK are between the ages of 16 and 24. Only 16 percent of Facebook users in the United Kingdom are between the ages of 16 and 24.

Twitter looks to be the most recent casualty of dwindling user numbers in the United Kingdom. The most probable casualty of Instagram’s growth is Twitter, according to experts.

Pinterest is another new network, and although no specific figures are available, the company claims to have quadrupled its UK user base in 2015.

1636646563_932_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Denmark

Henrik Bondtofte – Bondtofte & Co

In Denmark, Google accounts for 95% of all search engine traffic, and we seldom use other search engines. In Denmark, Microsoft’s Bing represents the remainder of the search engine market. In Denmark, Bing is mostly utilized by the elderly.

Having worked in a variety of areas, I can state that in comparison to other markets, competition in Denmark is quite low. Norway is the only Scandinavian market I’m aware of with less competitiveness.

Because Denmark is such a tiny nation, we clearly have an advantage in that there are less firms competing for jobs; however, this also means that there are fewer possible visitors because there are fewer searches.

The Danish market, particularly smaller and medium-sized businesses, has been reluctant to adopt SEO. In the past two years, we’ve witnessed a significant shift in which even tiny businesses recognize the value of SEO. We’ve also witnessed a significant change in the amount of money spent on digital marketing services, particularly in terms of how SEO and Facebook spending have soared to new heights.

Facebook is by far the most popular social networking platform in Denmark, but Snapchat is gaining traction. Unfortunately, the Danish Twitter scene isn’t very large; it’s largely populated by techies, politicians, and entertainers. Google+ never really caught on with the general public in Denmark, and it remains a virtual ghost town to this day.

Good consultants in Denmark earn between $150 and $250 per hour. My own hourly wage is 210 US dollars. I know of no serious SEO provider in Denmark that goes below these thresholds. When Danish SEO consultants or companies charge less, it’s usually due to the fact that they have very little experience with the field; for instance by only having a couple of years of experience or less.

Many of the most competitive keywords in Denmark are similar to those that are popular in other nations. Keywords like “children’s apparel,” “loans,” “insurance,” “cellular phones,” and “lawyer” are among them.

People will get more comfortable with SEO, and the industry will experience an increase in demand for SEO services. In Denmark, as well as many other nations, SEO has a negative image. It will become a lot more holistic as Google improves and more individuals are able to connect to the many chores of SEO.

Technical SEO is difficult for many people to grasp and comprehend, but most people understand and appreciate the idea that excellent content and effective use of media and user behavior data may be an important element of an SEO plan. SEO is becoming simpler to sell as Google grows more “intelligent,” since it plays a role in other aspects of a company’s marketing mix.

1636646565_828_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

France

Thomas Cubel is a French SEO consultant.

Indexing, duplicating content, developing a large number of items, and correctly backlinking are the key challenges I observe in France (like in any other nation!) There are issues with on-page, on-site, and off-site optimization, but the biggest obstacle is persuading customers to invest in SEO.

France is a lovely nation with many cultures, but we don’t have many customers that have a lot of money to invest in it. We must constantly increase their comprehension and emphasize the importance of SEO (and marketing). Personally, I attempt to use analogies and pedagogical explanations to assist customers comprehend what I’m proposing and why I’m doing it.

I believe that organizations and clients will vary their tactics in the next years in order to attract more traffic and ROI. SEO will grow more complicated in the future. Today, we see it in Information Retrieval, Semantic, Box, and KG, as well as SEA, marketing automation, UX, and other areas. In the future, I expect customers will have to invest more money.

We could upgrade a modest website now for 2500-5000€ if the topic isn’t too competitive, but in the future, we’ll need to generate more content, backlinks, tactics – in short, more of everything! A excellent example is content marketing (video, picture, infographic, ebook, games, and so on). Because we have improved our skills in numerous sectors, SEO will link every component of a firm.

By the way, one of the advantages of the French SEO community and industry is that we are not in competition, but rather friends. We only have a few SEO experts on staff. We talk about SEO and swap methods while eating, drinking, and sleeping together. That’s a very wonderful vibe. I refer customers to rivals, and the community refers clients to me as well. It’s a win-win situation!

If you want to further your expertise, we offer a number of conferences and community gatherings that you may attend. Our community is welcoming and eager to assist people seeking to further their knowledge. It seems to me that we have methods that other countries (including the United States) do not.

Digimood’s Head of Content Marketing, Benjamin Thiers

Today, there are many various sorts of SEO specialists in France, including freelancers, SEO firms, and web agencies, all of which are extremely diverse in terms of the services they give. As a general rule, the quality of their services supplied is continually adjusting to Google’s ever-improving algorithm. The way we conduct SEO needs to change as the algorithm changes. There is no room for error! In such a climate, only professional SEO specialists can survive and grow.

It is critical that these specialists be able to share their expertise and experiences. Many SEO specialists in France are members of the SEO Camp, a non-profit organization founded in 2008 that organizes a range of events around France. After-work get-togethers, private or public meetings, seminars, banquets, and more are all hosted by them.

The purpose of French Tech was to promote digital business in France. And it was successful. It has also had a favorable influence on SEO because of the emulation it has generated among web specialists.

In terms of SEO, what function does school and training play? It’s the most effective strategy for French SEO to keep expanding. Mulhouse has established a university degree program in SEO and digital content. The [email protected] programme at Aix Marseille University also provides excellent SEO training. 

Despite all of the attempts to make French SEO more widely available, I must admit that our clients often lack SEO culture, which I regret. When we collaborate with web developers, we sometimes run across the same issue. Every month, Digimood receives calls from concerned businesses that have lost Google rankings as a result of their website redesign. We’ve also had some incredible requests from prospects who expect to rank #1 for a highly competitive keyword in a matter of weeks, on a shoestring budget and with a tiny website. In the next years, I believe we will have to concentrate on two key objectives, and by “we,” I mean SEO specialists.

First and foremost, we must educate our customers. I believe that talents and information should be shared. Our customer may become a highly lucrative partner for us if he knows SEO and its concerns. We think our worth is based on our expertise and strategic vision rather than on trade secrets we’d prefer to keep to ourselves. As a result, we are delighted to share our knowledge with our customers. To support this position, I co-wrote a book with Julien Ringard called « Ce que Google Veut », which translates to “What Google Wants.”

Second, we must consider SEO as part of a larger digital strategy. We need to go to the top of the SERPs, but we can’t ignore matters like content marketing and user experience. The days of creating gateway pages and failing to include user delight into an SEO strategy are long gone. We need to be involved in the development of our customers’ digital strategies. The majority of the time, Google wants what the user wants. This is something you should never forget.

Nathalie d’Abbadie is the head of Eskimoz’s SEO team and the creator of the blog The Natterbox.

In 2016, Google accounted for 94% of all Internet searches in France.

Many SEO experts, however, still struggle to persuade new customers of the necessity of SEO. Even though Google is by far the most popular client acquisition route, SEO is often overlooked, even by large organizations. As a result, SEO is often included in a company’s marketing budget, and the average cost of a day’s SEO work in France is cheaper than in other nations.

Clients also have a hard time waiting a few months for noticeable results: many want miracles right away! However, market awareness is progressively improving, and as a result, general comprehension of SEO – as well as the desire to learn how Google works – is increasing.

Despite its sluggish start, France has developed a number of effective strategies for increasing internet presence! Yooda Insight, Ranks Explorer, SEO Observer, and On Crawl, as well as Qwant, a French alternative search engine, are all incredibly valuable tools created in France. 

Many well-known French SEO experts, such as Olivier Andrieu, the author of numerous great books on Google and SEO, and Kevin Richard, the creator of SEO Observer, are also available. In addition, there is a vibrant community of consultants on Twitter, Facebook, and even Skype who discuss new tactics to explore and websites that are receptive to linkbuilding.

This is all the more astounding given the fact that there are still very few university courses in France that teach modern-day SEO. Many effective consultants get their expertise on the job, rather than via formal education.

In France, White Hat firms are few and far between, but Black Hat is thriving. In our nation, the usage of pre-Penguin tactics is a shocking but quite real phenomena. Penguin penalty victims are often compelled to block thousands of connections and restart the linkbuilding process from the beginning.

To summarize, SEO is a rapidly increasing sector in France, and it’s a fascinating field to work in!

1636646566_662_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Germany

Olaf Kopp – Co-Founder & Head Of SEO at Aufgesang Inbound Marketing

I think Germany is next to the US and UK as the most competitive SEM & SEO markets in the world. Google has historically put a special “spam-eye” on the German SEO-Market because there was a very active SEO black-hat scene in the past. In 2014, a lot of link-networks were penalized and several networks from Germany were first. But this black-hat stuff belongs to history now.

Marcus Tober, Marcus Tandler, and Andre Alpar are internationally recognized SEOs, and some of the major software engineering businesses for SEO tools, such as Searchmetrics and onpage.org, were formed in Germany. The German SEO business is known across the world for being data-driven, community-oriented, and quick-moving. SMX (Munich), SEOCampixx (Berlin), OMCap (Berlin), and SEOday (Munich) are just a few of the prominent online marketing events that began out as pure SEO events or were launched by SEOs a few years ago (Cologne). However, the current tendency is towards more regional and smaller events.

We can see multiple joint ventures and consolidations of agencies at various levels of the value creation chain in the agency landscape during the previous two years. Especially between old SEO firms and CRO firms, PPC firms, marketing firms, or public relations firms. However, it is clear that crossing cultural barriers, particularly between internet marketing and marketing or communication agency, is very challenging.

To speak from my experience, integrating structures and procedures for bringing together disparate mindsets and workflows might take a long time. The Aufgesang Business Group was formed in 2012 when an AdWords/SEO agency and a PR agency merged to establish the Aufgesang Agency Group.

When it comes to German search engines, Google has a 94 percent market share; nevertheless, Amazon is becoming more popular for goods searches. More than Facebook, I believe Amazon will be Google’s most dangerous opponent in the future.

Because of the shifting look of the SERPs for the advantage of AdWords advertisements and the lack of rapid and tactical or technological ways to affect the ranks, we are now seeing a trend to other search engines other than Google.

Matthias Hotz – Senior SEO Systems Consultant & Architekt at One Advertising AG

In Germany, the SEO market is still expanding. Many large corporations are aware of SEO and the benefits it may provide. Small and midsized businesses are becoming more aware of it, and the market is growing rapidly. Those that conduct a significant portion of their company online have in-house SEO personnel or an entire department dedicated to SEO methods. When it comes to technical SEO or content development, the majority of them collaborate with SEO services.

Clients have varying levels of understanding. On the one hand, there are a lot of well-educated inhouse SEOs who know what they’re doing, and on the other hand, there are still a lot of individuals who work in this industry but have no idea how to get excellent ranks. This is due to a scarcity of SEO experts at the time. In the SEO industry, several organizations are looking for employees. As an SEO manager or technical SEO professional, you have a variety of employers to select from.

Surprisingly, most clients do not expect you to do miracles in terms of ranking success. They understand that SEO takes time and that results would be slow in the beginning. They are willing to tolerate anything as long as they can perceive development in general.

In Germany, I believe it is still an excellent moment to establish an SEO firm. I know a few people who started out as a one-man show two or three years ago and have subsequently developed into teams of up to twenty people. Another issue is that there is no way to assess the quality of SEO firms, therefore you must depend on recommendations or references. There are still a few businesses that do a poor job of serving their clients. But things are improving.

The majority of German SEO firms solely work with German-speaking nations (Austria, Switzerland, Germany). There seems to be no need to extend to other European nations at this time since the market is large enough to accommodate additional SEO practitioners.

In Germany, we have a number of excellent SEO conferences, like SMX in Munich, SEO Campixx in Berlin, and SEO Day in Cologne. The majority of them sell out fast and feature quality speakers. Weekly or monthly SEO gatherings in bars may be found in major cities, where you can speak with local SEOs.

1636646568_130_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Italy

SEO Consultant Giuseppe Pastore

SEO is becoming more popular in Italy as a result of increased interest from businesses looking to improve their organic exposure and capitalize on the change in consumer behavior from offline to online purchases, which makes SEOs pleased.

Although it has always been true that digital marketing has increased its budget share in comparison to conventional media in recent years, the majority of that money was spent on paid advertising (display and PPC). Fewer corporations made SEO a strategic aim, resulting in fewer specialists (as compared to the United Kingdom or Germany) and a less competitive industry.

I’ve noticed a trend of growth in a number of areas: there are more job openings not only in agencies but also in-house (which was unusual in the past), more small agencies and freelancers are vying for clients from larger firms, and there’s an increase in affiliated websites in SERPs, which is a clear side effect of people using SEO for personal gain.

If we look at the seasoned SEOs, I’d say most of us know each other very well, and you have large dogs departing the field (but still drawing huge customers and banking their competence) and newbies seeking to obtain exposure and reputation, just like in other nations.

Fresh individuals, in my view, always assist to improve the standard by introducing new ideas, skills, and methods, therefore I welcome anybody who wants to join the club and help our business develop in terms of numbers and corporate attention.

In terms of activities, SMX Milan was tragically cancelled this year. In the years 2013-2015, this was a major event. Even though the conference was focused at engaging those new to SEO, I spoke at the last edition and the level was fairly excellent. Regardless, we still have our most important event, Search Marketing Connect (previously Convegno GT), organized by good friends of mine, Giorgio Taverniti and Andrea Pernici, which has been running since 2005 and is the pinnacle for Italian SEOs, with truly profound speeches and, in recent years, international speakers.

I’ve been speaking there since 2015, and it’s been wonderful to see how engaged and excited the audience is. We also have a number of other (large and small) events, and for those fortunate enough to live in Milan, such as me, we have periodic informal aperitifs arranged by Enrico Altavilla, who is, in my view, one of the best SEOs in the world (despite his aversion to bragging).

To sum up, I can’t help but hope that this business continues to rock the stage every day. Italian SEOs are a lot of fun.

1636646570_757_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Romania

Mihai Vinatoru – Co-Founder & Ceo at Digital Workforce

Google dominates the search business, and most people use the search engine as their homepage on both desktop and mobile devices. Romania is one of the most active and dynamic marketplaces in the area, with an estimated 17,000 online retailers and more than 10 million individuals utilizing the internet every day. In terms of SEO, there is fierce rivalry among internet players, all of which are vying for the top Google rankings.

Most of them are still using outdated benchmarks like “top 3 in Google for those 10 keywords,” but an increasing number of them are grasping the concept of SEO visibility and the fact that you need to be as visible as possible for a much larger number of relevant keywords without optimizing for each one individually.

In Romania, the SEO service provider industry is still fragmented, with just 3-5 businesses providing SEO services entirely. The majority of our country’s agencies strive to provide integrated services (combinations of SEO, PPC, social media or even web development).

There are also a great number of freelancers that attempt to give SEO services but lack the necessary tools or contacts with major publications for native advertising. The majority of large businesses choose to engage with a specialized SEO firm.

Adrian Ficker, LeonPaul Media’s Online Marketing Trainer

Google’s search engine is used in 97 percent of Romanian searches.

In Romania, there are 883,142 domains registered and 8.8 million internet users. That isn’t to say that all of this is about SEO. However, it offers us a feel of the scope of our SEO possibilities.

Furthermore, more than 80% of individuals use Google to study a topic before making a purchase, regardless of whether the transaction is done online or at a physical place such as a specialty shop.

There are 16 million mobile 3G+ and 4G internet connections in the United States. As a result, in the Romanian SEO industry, responsive design is a critical aspect.

Romania’s internet network speeds are excellent, and the majority of our country’s internet users enjoy high-speed connections. Romania is one of the top ten countries in the world for internet connection speed.

There are over 200 organizations that provide SEO services, with the top 30 having extensive expertise with SEO algorithms. Individual experts may be added to this group of 200.

In terms of SEO tactics, I can claim that not all of Google Romania’s algorithm updates have been properly applied.

We may observe a lot of duplicated sites in a lot of specialized niches where the customer has many domains on the first page of results. This is a tried-and-true monopolistic strategy.

Another significant problem is the link-building tactics that were utilized in the past and continue to be used now. I’m talking about link-building strategies used on farm sites and subdomains with C-Class IPs, such as Blogspot or WordPress.

We also have SEO firms that handle content and link outsourcing with just a rudimentary understanding of Google algorithm realities. I’ve come across bloggers who have more than ten domains hosted on the same IP address.

I still run across prospective SEO customers on a weekly basis who believe that SEO is both inexpensive and the only way to acquire decent traffic. As a Google AdWords and Facebook specialist, I can tell you that SEO isn’t the greatest place to put your whole yearly marketing spend.

To summarize, we have a solid and tough market in Romania. However, we are falling behind in terms of educating entrepreneurs who are unaware of what SEO is and how it may benefit their firms.

1636646572_970_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Spain

Laura Congosto, Anoop Systems’ Online Marketing Manager

We utilize the same search engines as the rest of the world does in Spain. Google is by far the market leader, albeit they are not as dominant as they once were due to Baidu’s rapid growth after the Chinese market’s surge.

The number of people using social media is growing every day. In Spain, Facebook is the most popular social network, followed by Youtube (which also has the highest reputation) and Twitter. LinkedIn, Instagram, and Twitter are the most mature social media platforms.

Spain’s SEO industry is still developing. Now, several customers from various industries are becoming more active and collaborative in order to achieve success in their SEO strategy, despite the fact that there is still a long way to go and many industries are not yet working on their SEO.

It’s difficult to keep up with search engine technology since it moves so quickly. The difficulty of quantifying the outcomes gained, as well as the ability to communicate current information and modifications to customers who are not SEO savvy, puts our work under ongoing scrutiny.

In Spain, just approximately 35% of businesses plan SEO strategy. Those who want to prepare them must pay a monthly charge.

YoSEOMarketing’s Alvaro Muoz González is a YoSEOMarketing SEO/SEM expert.

In Spain, SEO is still in its early stages. Every month, the number of new experts grows. Many organizations and specialists continue to provide SEO for a very low cost and provide consumers with a null service. It is obvious that there is an SEO solution for every consumer and budget. Not everyone has the same requirements or has the same financial resources. Each consumer requires a distinct level of service and a different pricing. Each time, the SEO covers more aspects of internet marketing, and is completely educated to provide excellent service, including content, social networking, site design, and, ultimately, organic placement.

Nonetheless, 40% of Spanish firms that have a decent SEO strategy included into their marketing mix have a long way to go, and there is a lot of room for development, both for companies and for all SEO specialists.

Many organizations will, I believe, provide SEO services with extraordinary skill and specialization in the future. Companies will become more educated in digital marketing and will avoid making misleading promises for $100 per month. SEO is a profession that demands not just technical skill but also a great deal of commitment. Only outside actual specialists in the subject will exist in a few years, and most firms have incorporated some position in the company working on organic positioning from a strategic standpoint.

SEO is a service that is usually paid on a monthly basis and is used to monitor and work on a continuous basis. Bonus goals are also offered. 4.Se recognizes the significance of organic positioning, but Spain still has a long way to go. However, the day will come when every company will have a professional SEO. The internet is becoming into a conduit that is open to all audiences. It is far less expensive than conventional media such as television. SEO is becoming a more popular way to reach out to prospective clients.

When it comes to digital marketing, the spending is split between SEO and SEM. If you want quick results, you should engage in SEM; if you want consistent and long-term outcomes, you should spend in SEO. These may be flawlessly blended if a firm has enough money.

1636646573_926_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Portugal

Nuno Hipólito is a Resolution Director.

The main problem that SEO firms or, more generally, SEO companies in Portugal confront is still one of awareness. Most companies are still unaware that they have an SEO problem and are more concerned with the design of their web domains or user experience concerns, ignoring the necessity to optimize their content for search engines.

With the advent of content marketing, this has become a bigger issue, since much new information that businesses produce (at times at exorbitant expenses) isn’t discovered and gets lost in the background noise, hindering the effectiveness of these projects. 

Because it’s an easy and inexpensive approach to get the most out of their investment, I believe content marketing is an excellent way to educate firms on the importance of SEO tactics. What’s the purpose of having the finest material in the world if only a few people view it?

We’re starting to see significant expenditures in content, and in the next 3-5 years, content creators will almost certainly spend in SEO as well to optimize results. Classic SEO, such as optimizing a website or landing page, will most likely follow suit and get more visibility.

There are two models to choose from. Because our market is so tiny, freelancers are generally compensated hourly. Their pricing might vary greatly. Because larger customers frequently engage with agencies, such projects may be priced not just in terms of man-hours but also in terms of the sort of material that has to be optimized. The expense for an agency project varies depending on the size of the project, but an average-sized site may be optimized for roughly 2 to 3 thousand euros, which includes all SEO chores such as link building. 

When it comes to client education, it’s always half the battle when it comes to selling an SEO job. The evangelizing takes place both before and throughout the project, and we must constantly emphasize that results take time, never before the first three months and usually just after six months. We make it a point to emphasize this early on in our agency to manage expectations and deliver precisely what we say we’ll produce in that period. We never take on a project that is less than 6 months long for this reason: we don’t want to be discredited by a customer who is dubious of our work.

The Portuguese market is fairly competitive, but not yet saturated, especially at the large-sized client base. We have a lot of freelancers but not that many professionals in agencies. In Portugal, television remains the most popular advertising medium. Our market is small and prices are comparatively competitive when considering other European countries. Digital follows suite and is increasing year over year.

Because organic techniques, such as SEO, are seen as overly sophisticated and specialized, they continue to lag behind sponsored strategies, such as Adwords or Facebook Ads. SEOs frequently share their “secrets” in Facebook groups or when they meet up in person. There are currently no SEO conferences in Portugal that I am aware of. We’re in a tiny market once again.

Inês Santos, Emailbidding’s Market Manager

Simple as that, SEO in Portugal has a long way to go! Consider the following scenario: you have a large cake. Now break it into three portions, with the largest bit going to huge corporations, the middle piece going to startups, and the smallest component going to conventional small to medium sized businesses. Now that you’ve gotten a sense of the Portuguese business landscape, let’s look at startups and small/medium businesses.

The first group has a thorough understanding of what SEO is and how a solid SEO plan can benefit a company’s bottom line, but they simply do not have the time or resources to engage in it. For them, the danger is too big at this early time.

The fundamental issue with this subject is that it affects the largest slice of the pie – small and medium-sized businesses – for whom backlinks, domain authority, and page rank are entirely new concepts, while pandas, penguins, and colibri are merely animals.

So, first and foremost. The first three phases in a digital marketing plan for these firms are to “EDUCATE, EDUCATE, and EDUCATE some more.”

When you finally get their attention to the problem, you’ll run into the second issue, which is that they’ll ask you questions. This happened to me 90% of the time throughout my presentation meetings “”OK, Inês, this is exactly what we need right now, but how much will it cost?” Will it be costly? You’re aware that we’re in the midst of a financial crisis! “And now comes the second, and most serious, issue for them.

This might be a significant obstacle for a marketer!

According to my experience, many conversations end up here since most of these firms need to start again with a fresh website construction, SEO audits, and then execute SEO tactics to reach the desired goals. To summarize, SEO in Portugal is a hotbed of activity where only the bold will survive.

In Portugal, selling sponsored media is considerably simpler since you can get virtually quick results with Google Adwords, Email marketing, and Facebook advertisements. These are undoubtedly the most popular advertising channels, and most Portuguese business owners choose to begin their digital campaign here. So, in order to improve this situation, more meetings and seminars where professionals can discuss SEO and its importance to companies and brands would be beneficial.

1636646575_298_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Czech Republic is a country in Central Europe.

SEO Consultant at RobertNemec.com, Marie Touraová

In the Czech Republic is a country in Central Europe., we have two major search engines — Google and Seznam. Seznam is a Czech search engine and a source of about 37% of organic traffic (according to research conducted in 2014). The amount of Seznam traffic differs depending on a website topic. Bing has a very small share there — in our experience it is about 1-5% of organic traffic.

Because Google and Seznam have certain discrepancies, we are sometimes obliged to take a dual strategy to SEO.

Seznam is often influenced by Google; they work hard to improve it, particularly recently. Seznam, in comparison to Google, does not understand the exact meaning of some composite longer search queries, it cannot personalize search results, the use of geolocation is still in its early stages, and crawling technologies cannot crawl JavaScript well, so it is more important to keep internal links easily accessible.

There are several distinctions. One recent example: Google favors websites that use the HTTPS protocol, thus many individuals wanted to change their pages from HTTP to HTTPS. That posed a big difficulty for Seznam, since it was unable to manage redirections and had significant issues indexing HTTPS URLs. This was repaired by Seznam residents in the spring of 2016.

However, it’s understandable that Seznam’s technological procedure and features aren’t as excellent as Google’s. Seznam is only available in Czech, but Google is available worldwide, and they have unequaled financial financing.

In the Czech Republic is a country in Central Europe., there are a few well known SEO experts and agencies. We know each other and meet each other at some events, such as a conference SEO restart (which is the only conference focused just on SEO in the Czech Republic is a country in Central Europe.). But we also have a larger international conference, Marketing Festival, focused on digital marketing and strategies in general. People from all over Europe visit it and speakers there are specialists from all over the world.

A monthly salary for a SEO Consultant position in the Czech Republic is a country in Central Europe. is on average from 724 USD to 1,509 USD, based on experience. The average monthly salary in the Czech Republic is a country in Central Europe. is about 1,075 USD.

Individual experts are increasingly focusing on one channel or one marketing discipline and attempting to be the best in that area. In the past, it was normal for one individual to be able to do many tasks. In the case of agencies, however, the situation is the polar opposite. There were some SEO companies in the past, but today agencies aim to handle all aspects of marketing and employ a variety of professionals.

In conclusion, here are some things about our clients in the Czech Republic is a country in Central Europe.:

People from bigger organizations, in my experience, understand the basics of SEO and don’t expect to rank #1 for a competitive term in a month.

People who work for tiny businesses sometimes have unreasonable expectations. Of course, this is not a rule, but I believe there is a link between expectations, digital marketing competence, and the size of a firm. However, it is also dependent on the business issue.

In any case, we always inform our customers about the whole procedure and all of the variables. We want our customers to grasp it and be kept up to date.

1636646576_550_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

The Netherlands is a country in Europe.

Ipower’s owner, Gregory Liénard

@iPower, as a Belgian internet service provider, has always kept a careful eye on emerging advancements. Nowadays, we definitely concentrate on SEO, which in Europe is mostly focused on Google’s organic search results. We have a modest number of German, British, American, Canadian, and even more exotic consumers, but for the time being, our major target audiences are Dutch (55 percent), Belgian (30 percent), and French (10 percent).

Our experience: SEO is hardly developed in France, is slowly growing in Belgium and is rapidly becoming the most important digital marketing feature in The Netherlands is a country in Europe..Well optimized content is still the basis for any good SEO effort: optimized landing pages for specific keywords work best in our experience. Of course, for maximum conversion they have to be optimized not only for Google and other search engines, but also for human visitors.

But developing them is difficult, and even if a landing page is optimized to the nth degree, Google will place it in ‘the best class of the school,’ among thirty or forty other ‘pupils’ in the top 30 or 40, depending on the competition. Even an optimized landing page need external help in the form of links from other, relevant, and high-quality websites in order to reach the first page – the top ten. 

The issue is that there is no way to accurately foresee the outcomes of any SEO operation. These will only become visible if you put out the effort. There is a lot of skepticism among Dutch and Belgian businesses that have had terrible experiences with SEO firms who promise a lot to clinch long-term contracts but then provide very little results.

We’re attempting to combat this by enabling customers, prospective customers, and anyone else who wants to improve their website/webpages to utilize our own analysis application, SeoPageOptimizer.com, for free, for one analysis every day. 

Customers that are interested in using our linkbuilding service, Keyboost.com, may do so for one keyword per website/webshop for free. If they like the findings, they can either activate their account for that particular keyword or request an analysis to see which additional phrases their website may rank for. 

Additional trust is built up by working with short-term contracts (three months to achieve the maximum possible positions, terminable online after that period).SEO is large but hasn’t reached its full potential in The Netherlands is a country in Europe. yet. It’s still growing in Belgium and is only starting in France. It’s also a continuing process: Google algorithms develop, social media interfere, new technologies emerge…

Outsourcing SEO altogether will almost certainly not be the greatest option for businesses. A tight and effective partnership with a great SEO firm, but with significant personal involvement, is unquestionably the way to go.

ContentKing’s Chief Customer Officer, Steven van Vessum

For such a small country, The Netherlands is a country in Europe. has a huge amount of digital marketing agencies. We literally have tens of thousands (which is a lot for a country with 17 million people.) The market is very fragmented, although there is about 50 top agencies that dominate the market.

The large companies collaborate with such agencies, as well as some freelance SEO experts who have previously worked at these top firms. Smaller, less well-known agencies often want at least € 75. Top agencies charge at least € 100, but more often € 150.

In The Netherlands is a country in Europe., we’ve always been taught that we need to be flexible in terms of learning other languages and understanding other cultures. Simply because The Netherlands is a country in Europe. is such a small country, and so few people speak Dutch.

We’re quite comfortable moving into other markets such as Belgium, Germany, France, United Kingdom of Great Britain, Italy and Spain. The agencies don’t necessarily do this because bringing on clients for agencies heavily relies on real life meetings, but web shops often move beyond the borders of The Netherlands is a country in Europe.. And then the agencies follow, helping their client to be there successful as well. Some agencies even made this their specialisation and set up offices in those countries.

I’ve seen a pattern in how agencies collaborate with their customers throughout the years. Clients and agencies used to believe that this thing called SEO could be outsourced. We used to live in a different SEO universe, and it worked for a time (“SEO landingpages FTW”).

This ceased working when search engines changed (think of the Panda and Penguin upgrades) and the agency industry matured. You have to come up with interesting stuff. In theory, this would naturally draw connections. The best path forward was for agencies and clients to work together closely. They began collaborating on content, with agencies training in-house workers, physically spending time in their clients’ offices, and so on. It takes two to tango, but the Dutch agency business took a long time to realize this.

The Dutch SEO industry is unique in that for a long time, everyone was preoccupied with link directories. Startpagina.nl is the most well-known of them all. As search engines became more well recognized, a large number of users abandoned linkdirectories in favor of search engines. Even yet, linkdirectory Startpagina.nl claims to have 1.000.000 daily visits. I believe it’s difficult for us to let go of our old patterns!

1636646578_315_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Norway

Slavisa Gacic – GM & Co-founder at Nettrafikk AS

On a daily basis, Norwegians do over 20 million online search inquiries. Google and Google-affiliated services get 90-95 percent of these requests. Bing is the second most popular search engine, after Yahoo and kvasir.no. Bing, which is the default search engine in Internet Explorer and Safari, is mostly utilized by the elderly. Searches in rubric pages, yellow pages, newspapers, and other websites with search capabilities are not included.

 In Norway, like in most other nations, SEO began with what are now known as black-hat practices. This has been a problem for a long time, but it seems that the previous method of thinking about SEO is mostly obsolete anymore. The Hummingbird, Panda, and Penguin upgrades in recent years have had a significant beneficial impact on the Norwegian market in terms of SEO value.

Although RankBrain and machine learning/artificial intelligence have not had as big of an impact on the Norwegian SERP as they have in other countries, we are going towards a market where RankBrain and AI will have a greater impact on visibility.

Digital marketing has become a natural element of marketing budgets, with SEO being a natural aspect of digital marketing. Even traditional marketers are focusing more on digital marketing and SEO, and the largest ad firms have digital advertising and optimization teams.

In Norway, organizations either pay for a pre-project, such as an SEO study, or they have a retainer. A decent senior SEO consultant’s hourly cost ranges from 140 to 250 euros.

Expectations for SEO and Level of Expertise

Google’s recent upgrades have resulted in better-informed clientele with more realistic expectations. Although most of them understand that SEO isn’t a quick fix, some customers nevertheless expect results in a matter of weeks.

Markets for SEO in Norway vs. the Rest of Scandinavia

Norway’s SEO market is perhaps the smallest of all the Scandinavian nations, with just a few professional SEO firms. However, the need for SEO expertise is increasing, and more businesses are beginning to deal professionally with SEO.

Popularity of SEO and Marketing Budget Share in Norway

Although SEO still has some baggage from its early days, and many businesses have yet to completely realize its potential, it has become more of a “everyday thing” in marketing, and more businesses are include SEO in their marketing budgets every year.

When marketing budgets are divided into analogue and digital components, the digital portion of the marketing budget grows each year. SMB and bigger companies may incorporate SEO in their marketing budgets, although this is dependent on whether or not they work with an SEO-focused firm. Five to six years ago, the proportion would have been about 85% for TV, radio, and other conventional marketing efforts and 15% for digital marketing. There has been a significant movement in the last two years, with the ratio currently being roughly 60% conventional and 40% digital.

SEO is growing more popular than ever before, and it is now included in more marketing budgets than ever before.

The SEO Industry

The number of SEO specialists in Norway is difficult to estimate, owing to the difficulty of precisely describing the degree of SEO expertise when it comes to in-house competency. There are only around 50-100 individuals in the field who can legitimately call themselves SEO experts, but there are many more if you consider those who have some understanding of SEO (focusing on areas within SEO, such as content, front-end, java, conversion, blogging, and such).

There have been efforts to get industry officials together, but to my knowledge, just one attempt to bring SEO specialists together. Around 40 people attended this casual gathering. During a “Social Media Days” event, a “Performance Conference,” and other events that often include social media, SEO, design, and digital media, more representatives came.

“SEO og organisk synlighet I Norge,” a Facebook group, seeks to bring together all SEO specialists and affiliates in one place.

1636646580_239_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Poland

Wojciech Szymaski is the marketing director of Ideo Sp. z o.o.

Companies in Poland are well aware of the importance of optimizing their websites for search engines. Positioning is a complicated service that involves promoting a website using certain keywords in order to get top search engine rankings. SEO is a critical component of a company’s online strategy. Because internet users utilize search engines as their main tool for gathering information and connecting with other websites, this is one of the most successful kinds of user-friendly e-promotion. 

In Poland, we understand that if you want your website to appear high in search engine results, it must be efficiently optimized so that it is both search engine and Internet user friendly. Google is the most used search engine in Poland, accounting for about 95% of all searches. 

We’ve seen that Google is increasingly focusing on user and page content optimization. The material that is published must be original and not copied from other websites. Many sites in Poland have lost their rankings as a result of changes in Google’s algorithm. 

The main challenges that SEO businesses in Poland face are a high number of low-quality pages, i.e. pages with little substance or usability, for which no placement is conceivable. Many businesses in Poland are using Black Hat SEO techniques. This also has an impact on the unfavorable perception of the Polish SEO market.

I believe that Google will implement a slew of new security measures in the next years that will limit Black Hat SEO in Poland and throughout the globe. Furthermore, SEO customers will be expected not just to obtain links and code optimization, but also to produce content. 

In Poland, clients may pay for SEO in two ways. The first option is to pay for SEO results. It implies that you just pay for outcomes and nothing else. The second option is a set charge, which is determined by how long the SEO business spends on the customer’s task. 

We’ve now successfully positioned over 300 websites. Over the first year, 70% of the terms we’re working on are in the top ten, and the next 20% within the following two years. 

There are many firms in Poland that supply comparable goods or services. We get together at conferences and other casual gatherings from time to time. In addition, the firm participated in the famous Partners program Rising Stars, which was attended by 30 of Poland’s fastest rising e-marketing agencies.

Bluerank’s Senior SEO Specialist, Mateusz Rzetecki

The first thing that springs to me when I think about SEO in Poland is Google. Because Google now controls 97-98 percent of the market, we seldom use Bing or other search engines. In recent years, the SEO sector in Poland has seen considerable changes, in my opinion.

Even the largest businesses in the industry employed black hat SEO strategies only a few years ago. Many organizations, such as banks, price comparison sites, and e-commerce websites, were penalized by Google in 2012 for having artificial connections, which had a huge influence on the current sector.

I believe Google deemed our market to be one of Europe’s most spammed. In recent years, the Google webspam team has taken a number of actions aimed at link exchange systems. 

In today’s Poland, SEO is a completely different story. It emphasizes high-quality white-hat tactics and content marketing. As indicated by the expanding number of our customers, many businesses enjoy this approach. The fact that our efforts (the most recent ESA in BEST USE OF CONTENT MARKETING) are praised by experts from all around Europe demonstrates that SEO and Content Marketing in Poland is at an extremely high level. 

What matters is that a growing number of clients are becoming aware of SEO and how it might effect their company. They learn to understand the complexities of SEO efforts and are able to set aside suitable finances for them. Furthermore, the whole SEO business has begun to shift away from the payment-only-for-results model, which was popular a few years ago, to a flat cost + bonus for effects. This is unquestionably the greatest option for both the customer and the agency. 

As a result, I believe it is a perfect market for agencies and freelancers in this industry. Our market is one of the most ambitious in Europe in terms of competitiveness. I’m familiar with a number of international marketplaces, but none are as competitive as Poland. This implies that you must enhance your talents on a daily basis.

1636646582_374_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Belgium

Rod Davies – SEO & Adwords Expert at Promote SEO

I think the SEO & SEM industries in Belgium are going through a very exciting growth period. We work in both The Netherlands is a country in Europe. and Belgium and have seen trends in both countries change for the better.When we started working in The Netherlands is a country in Europe. & Belgium the power of SEO & SEM was barely known.

Belgium as a country still relies heavily on word of mouth marketing for small/medium businesses. In saying that we are seeing a dramatic move away from the previous offline marketing tactics to online.It’s still early years for SEO & SEM development here compared to the USA, UK And Australian markets.

The talent pool here in SEO is not high compared to foreign markets and for good reason. Working in The Netherlands is a country in Europe. and Belgium is a difficult task to do correctly.Take for example the issue of a large number of languages and dialects to optimise for. In the Benelux (Belgium, Netherlands & Luxemburg) their are over 100+ dialect languages. In addition to this Belgium also has three “official” languages. French, German and Dutch. The Dutch language in Belgium is different then that of The Netherlands is a country in Europe. & so is their version of French. 

When optimizing websites for SEO “properly,” you must first choose which language/dialect to target. Write content for the languages you’re attempting to optimize for, taking into account any cultural variations that can influence user search behaviors. 

To date the best way to overcome these obstacles has been to travel a lot & visit the different regions, just last week i was in the Friesland region learning the different cultures better and the language.

1636646583_768_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Finland

Tulos Helsinki Oy’s SEO Consultant, Simo Orpana

Because Google dominates the market by such a big margin, SEO actions are essentially Google optimization. Although Bing is utilized in a tiny percentage of SEM since hits are often cheaper, no websites are optimized for organic Bing searches. In Finland, there are just a few high-quality SEO firms. Smaller SEO-focused organizations compete with bigger digital marketing firms that provide SEO services as part of their overall service offering.

Smaller SEO firms are more likely to employ top SEO specialists. In the Finnish market, there aren’t many foreign agencies. Our greatest issue as a firm is persuading prospective customers that SEO and digital marketing is something they should start doing, rather than competing with other companies for clients.

Digital marketing has a lot of development potential, but most decision makers in firms are unaware of it. They are more inclined to spend more money on conventional marketing, despite the fact that it is more difficult to track and has a lower return on investment. Smaller businesses often consider SEO as a tool to compete with larger competitors. International firms are also more knowledgeable about SEO than local firms. It’s also simpler for businesses to spend in Facebook advertising rather than SEO since it’s something they understand better. The notion of SEO is more harder to grasp, particularly when generating results takes time. 

YouTube optimization is becoming more popular, which makes sense given that it is the second most popular search engine behind Google. There aren’t many agencies that provide this service except us. Facebook advertisements are already popular, and Instagram ads are becoming more popular. Companies seldom utilize Twitter, but Snapchat is undergoing some fascinating testing. Google+ is no longer active. 

Overall, organizations in Finland are becoming increasingly engaged in SEO, but at a modest pace. There are also an increasing number of smaller agencies entering the market.

I believe that SEO firms are now confronted with two big difficulties. One goal is to persuade prospective customers to invest in SEO. The shortage of experienced SEO workers is a larger issue for SEO firms. Because SEO is seen as a technical talent rather than a marketing competence at Finnish institutions, marketing majors get just a rudimentary education in the subject. Part of the issue, I believe, is that university lecturers are unfamiliar with current SEO.

The majority of SEO experts in Finland are self-taught. In the next 3-5 years, I believe SEO will become more widespread. Companies cannot afford to ignore this aspect of marketing. There will most likely be more SEO firms, and larger marketing firms will recruit more SEO specialists. The majority of customers see SEO as a job that will be completed at some time in the future. It may take some work on our part to persuade them that SEO should always be seen as an ongoing activity.

Some customers feel that if we are successful at what we do, we should be able to move their website to the top of the search results in 1-2 months, which is not always the case.

In Finland, SEO circles are tiny, and many SEO practitioners have worked for many agencies. It indicates that most people know each other, even if just by name, and that they often meet for drinks informally. I’m not sure whether Finland has any major SEO conferences. 

Suomen Digimarkkinointi Ltd’s CEO and Founder, Jaakko Suojanen

In Finland, Google is the market leader. I believe that Finland was far behind the United States and the United Kingdom five years ago; we didn’t have nearly as many excellent firms or SEO professionals. We’re not far behind in 2016, and new excellent firms are popping up all the time, so competition is heating up.

Our tiny size distinguishes the SEO markets in Finland. Because the population is little over 5 million individuals, SEO is a struggle. This is reflected in a much decreased search volume, particularly in the case of long-tail queries. As a result, our long-tail is shorter than that of the United States and the United Kingdom, and we must take this into account while developing content and doing keyword research. 

Because we are a tiny nation, there are fewer firms and websites, as well as less options for link development, therefore high-quality links make a great impact in Finland, where they are in limited supply.

One intriguing observation is that many SEO tools in Finland do not provide reliable statistics. I believe this is due to the low search volume; our high-volume keywords are not high-volume to the tools designed for the US and UK, and as a result, many strong keywords and links go unnoticed by those tools. Our native tongue, Finnish, is also the world’s second most difficult language, with only Chinese being more difficult. Both in SEO and Adwords, this seems to be an issue for Google. In Finland, we developed our own method for doing keyword research and developing AdWords keyword plans.

The search marketing environment in Finland is modest, but individuals are friendly and willing to assist one another. I believe the Finnish search industry is entering an exciting era; competition is increasing, and businesses are starting to recognize the value of SEO and Adwords – when done correctly, of course.

1636646585_440_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Slovakia

Mediatel spol. spol. spol. spol. spol. spol. spol. spol. spol. spol. spol

From a sales and technical standpoint, the SEO sector in Slovakia is a thrilling place to work. As a former Yellow Pages firm with tens of thousands of customers, Mediatel rapidly realized that Google is the SEO of choice. Google drives almost all of the traffic to Mediatel’s www.ZlateStranky.sk (Yellow Sites) and other web pages.

Officially, Google receives 98 percent of all search engine traffic, and we seldom use other search engines like Bing or JYXO. http://www.rankings.sk/en/rankings/search-engines.html. It’s fascinating to observe how Google’s algorithms change on a daily basis. The search results for certain IP-based inquiries are also rather fascinating. 

Looking at the industry, I can say that the Enterprise market has a lot of rivalry, and the top agencies are battling for the big customers. However, competition in the SMB market, where we are concentrating our efforts, is rather low. For larger businesses, Mediatel also does SEO.

With years of SEO expertise, Mediatel discovered that customers aren’t interested in what we can do on their web pages in terms of on-page optimization or where their backlinks are coming from; they’re interested in their off-page optimization. Clients are mostly concerned with how their web pages are doing in organic search month after month.

Sales pitches like “SEO vs. PPC is active 24/7 and works in the long run” perform well for Mediatel when it comes to selling SEO goods. We can accurately quantify it and demonstrate our efforts to clients. Nice metrics on how we moved this page and how much visits we got from organic search are also required.

Clients and users do not consider SEO to be advertising. All that counts is who ranks first on Google for organic results, since they will be the field’s leader.

Senior Consultant at Pizza SEO, Daniel Duri

Slovakia’s SEO sector has a lengthy history. Around 2003, the first media references of SEO appeared, and by 2008, there were numerous SEO companies. As the industry became more educated about the importance of SEO, several new businesses began to provide services of various quality.

You can now choose from a variety of options, ranging from websites that offer low-cost one-time SEO services, to freelancers with varying levels of experience and SEO specialized agencies, to online marketing agencies that have evolved from SEO-only to providing a holistic approach to online marketing. Even public relations and media firms have joined on board, albeit they often outsource such services. 

Even today, you may discover forums where individuals are debating and believing in long-debunked search engine optimization fallacies. Unfortunately, link building is typically thought of as registering for free or paying for directories or just submitting online PR pieces without considering the consequences of generating an artificial backlink profile.

Perhaps they have been lingering around for a long time since Slavic languages are more difficult to parse and lex owing to declinations and diacritics, and Google takes longer to apply some of its ranking signals. 

Top-notch SEO necessitates funds and patience that many customers lack, but it also includes content development and is often combined with additional services like remarketing (PPC) or social profile management. Because the Slovak market is so near to the Czech market, e-commerce businesses often open in both countries. There are several excellent SEO tools available for these languages, while many worldwide tools lack language-specific position tracking and other features.

Seocentrum’s CEO, Tomas Svoroda

SEO has seen a considerable development in Slovakia, as well as the rest of the globe. Two algorithms, panda and penguin main, are mostly responsible for this.

Following this upgrade, the link-building technique started to shift substantially, with reciprocal link exchange being phased out and greater emphasis placed on content. However, even among the most experienced agencies, some fundamental errors may be found, which I ascribe to their quick expansion and, as a result, the employment of employees who are not yet competent enough and are still learning.

Slovakia is a tiny nation with a population of around 5 million people, yet we have a well-developed IT infrastructure. Only a few people, and only us among agencies, are likely to concentrate completely on SEO. Others provide full services in every major area, including website design, PPC, social media content, and certain digital services. However, in the SEO services space, I’ve only seen a few freelancers and around five larger organizations. The remaining consultants largely provide different services, with SEO being a minor consideration.

The cost of services ranges from 100 to 150 euros per month to 500 to 600 euros per month; these are standard rates that are determined by the intricacy of the campaign and the size of the customer. Similarly, whether an audit, consultations, or simply link purchase are included in the service depends on the substance of the service.

Some firms employ their own blog network, while others, like us, have long-term partnerships with prominent portals where we purchase advertisements for our customers at a low cost that they wouldn’t be able to get on their own. It’s still possible to observe the many link-building tactics, other approaches to issues, and solutions that are unique to each agency, almost like their handwriting. It will, however, be comparable everywhere in the globe.

Because the quality of websites and e-commerce has risen considerably in recent years, we no longer place as much emphasis on the technological aspects. Instead, we concentrate on the structure and content of onpage consultations and histories due to the potential for fines and an unsuitable reference profile, which might be a future time bomb.

The west is bringing us the trend of mobile versions, which is already a need, as well as extensive analytics and content tailoring. The final two are still in their infancy, and it will be a few years before they become commonplace in website development and maintenance.

1636646587_317_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Turkey

SEOzeo’s Osman Mutlu is an SEO Executive.

When it comes to the Turkish search engine market, Google, as one would think, is at the top. In Europe and the United States, we know that Yahoo and Bing are the two most popular search engines after Google, but in Turkey, a separate engine, Yandex!, plays a significant role. 

Yandex, the Russian search leader, is the shirt sponsor of Fenerbahçe (one of Turkey’s most popular football teams), and it also includes a free navigation app with a built-in map, current traffic information, and walking or driving instructions, making it Turkey’s second most popular search engine. Despite the fact that the diplomatic crisis between Russia and Turkey has had a little impact on Yandex, the search engine continues to have a solid position in the market. 

Major adjustments to local search ranking parameters have been made by search engines (particularly Google), however these modifications do not seem to have been pushed out in Turkey yet. It seems that we will have to wait a while to witness these changes in the Turkish market.

While we wait for things to happen, we attempt to predict how the above-mentioned improvements would affect the Turkish SEO sector. Unfortunately, SEO in Turkey is treated as if it were merely a link-building process, resulting in a surge in the number of websites doing SEO, which may be deemed spam.

With the new Penguin algorithm, which we’re confident will be announced shortly, we’ve seen some significant changes in SERPs. Although there has been a rise in knowledge of the technical aspects of SEO recently, it is still insufficient. 

It’s also worth mentioning the favorable developments. The Turkish SEO industry is growing, and it’s fair to assume that consumers are becoming more aware of SEO services. Small and medium-sized businesses, in particular, invest in SEO, contributing to the market’s growth and development. As the industry and companies participating in the SEO sector increase, competition rises, forcing SEO firms to give higher-quality services to their clients.

Founder of Stradiji, Mert Erkal

In Turkey, Google.com.tr accounts for over 95% of all search engine traffic. Yandex is another search engine that has been attempting to grow its market share for a few years, although Google still has the majority of the market. While Google is the most popular search engine in Turkey, most SEO firms overlook the other search engines and their webmaster requirements. 

The semantics of Turkish provide a challenge for Google (check Google translate and you will understand what I mean). Some low-quality websites nonetheless score high in SERPs, despite the fact that they violate Google’s standards. To be honest, I got the impression that Google views Turkey as a market to sell Google Adwords.

The second most important factor is the quality of the SERPs. As a result, blackhat SEO methods might still be effective in Turkey for some specialized areas. However, Google just launched Turkish Office Hours – Google Hangout sessions. Webmasters are also encouraged to participate in the Turkish Google Webmaster Forum. These are encouraging signs that Google has chosen to improve the quality and expertise of SEO in Turkey.

You can still purchase link packages from hundreds of individuals on Turkish forums, and it seems to work for certain Turkish websites. We (Stradiji) announce Google algorithm changes on our blog as they happen throughout the world, but when our followers and clients realize that they don’t work in Turkey or take a long time to work, they don’t take them seriously.

Between Google’s worldwide algorithm releases and what we observe in Turkish SERPs and ranks, there is a disconnect. I’m not sure, but maybe Google’s Turkey resource is insufficient to wipe up all of the blackhat-powered websites.

Most businesses are beginning to see the value of on-page and technical SEO, not just for search engine robots, but also for the user experience they deliver. Deep Crawl and Searchmetrics are two common tools used by agencies and businesses.

With more than 30 million young people using their cellphones every day, Turkey has one of the highest mobile penetration rates in the world. Since last year, the amount of money spent on mobile SEO and mobile user experience has increased dramatically.

In Turkey, Google’s mobilegeddon algorithm upgrade has accelerated this trend. These days, most businesses use Google’s Page Performance Insights to improve the speed of their mobile and desktop pages. Since three years, an SEO conference named SEOZONE has been conducted in Istanbul, Turkey. These events were arranged by the SEOZEO agency. The event is open to popular SEO specialists, ex-Googlers, and organizations such as Searchmetrics, Deep Crawl, and SEO Monitor.

For most Turkish digital marketers and SEO specialists, these events were eye-opening. 

Every year, businesses raise the amount of money they set aside for SEO. There are some high-quality SEO firms and some low-quality SEO agencies, just as there are in any other industry. Unfortunately, most decisive digital managers’ SEO knowledge is limited, and many of them mix Google Adwords with organic search results. As a consequence, they might easily choose an SEO firm or business that they will regret sooner or later.

Turkey is a developing nation with over 30 million young people who purchase online on a daily basis. It is not a stretch to predict that SEO will continue to grow in significance in Turkey. SEO firms such as SEOZEO and Stradiji will continue to teach Turkish digital employees how to execute SEO according to international standards.

1636646588_704_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Lithuania

NFQ’s Arvydas Tamulis is an SEO expert.

There are a number of obstacles that Lithuanian SEO firms must overcome. BlackHat is still a problem, and it’s a simple product to sell.

For starters, there’s competition from other phony SEO firms that provide dubious SEO services. PBNs, 301s, and other BH techniques are still effective to a degree. Because these procedures take less time, they may be offered for less money. However, the effects are just temporary, and in the majority of situations, they result in a traffic reduction or even a penalty. This brings up a second problem.

Clients have to learn the hard way.

Only 2-3 years ago, SEO services began to acquire popularity. Before, Adwords was a popular way to market small and medium-sized businesses. However, when competition and click fees increased, most firms resorted to SEO as a “free channel.” However, this is not the case. As a consequence, you must educate your customer that it is a long-term investment with no immediate payoff like Adwords.

Because they are unsure of the outcome, most customers go for cheaper (sometimes dodgy) SEO services and end up destroying their websites. After that, they return to competent SEO services, eager to pay a premium.

Go worldwide or stay at home.

A growing number of Lithuanian businesses are venturing into global markets. In international or worldwide markets, this raises the need for expert SEO services. This pattern will undoubtedly continue. As a result, an increasing number of Lithuanian SEO firms will need to learn how to compete in these sectors. Those who do not understand this will be forced to cope with a much smaller local market and funds devoted to the home market.

Andrius Sejonas – Co-Founder & CEO Market Rats

In Lithuania, the SEO market is rather chaotic. I can think of more than 50 organizations that provide SEO services, with a total market share of 2.8 million people in Lithuania. Because individuals in Lithuania mostly speak Lithuanian, Russian, and English, and because they are paid relatively modest salaries for hours worked, often between 30 and 60 Euros, a substantial portion of SEO services is outsourced.

Google receives the majority of the attention, at 96-98 percent. However, there is no language barrier in more strong neighbors such as Russia, and various agencies specialize in the Yandex Search Engine system.

The google.lt SEO Search Engine is very dynamic and unpredictable, since new Google SE breakthroughs are released seldom. Also, we still have certain spam operations running that should not even be there (and which we do not want!).

When it comes to linguistic complexity (the Lithuanian language is one of the most complicated in the world), this explains why we sometimes have trouble understanding specific Lithuanian terms. For example, when the case of a word changes at the same time that the root of the word changes, the search engine system recognizes two separate keywords.

This SEO boom began around 4-5 years ago in terms of market growth. After some time has passed, certain specialist SEO businesses have established themselves in the market and elevated the quality of this service to an acceptable level. Every year since then, the budget and the quantity of the competition have grown significantly.

The public’s image of SEO professionals has shifted dramatically in the previous 2-3 years.

SEO experts are now referred to be true professionals, although in the past, they were regarded as sorcerers or worse, charlatans. Today, even the most well-known or largest firms seek our guidance first and then take a significant move (such as entry into the market). We have an issue with the relatively limited market of outside SEO in Lithuania since there aren’t enough similar content sources.

As a result, the competition for places may be rather strong at times. The whole battle is taking place not only as a result of solid content strategy, but also as a result of cooperation with portals and other organizations. It is rather usual to use social networking websites for SEO objectives, however owing to market size, the use of social networking websites is not always adequately exploited. With persistent spammers that unexpectedly crop up in the Google top 10, the battle for rankings in the strongest Lithuanian SEO marketplaces is like a daily habit. Overall, SEO article writing is pretty common these days, and I can currently count over 200 journalists and writers that provide SEO article writing services.

1636646590_776_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Ireland

Wolfgang Digital’s Head of SEO, Luke Fitzgerald

The SEO industry in Ireland has become more complex and competitive in equal measure in recent years as the number of independent consultants and specialist agencies has increased; particularly in the capital city of Dublin, where a technological renaissance is unfolding in the shadows of global tech behemoths Google, Facebook, LinkedIn, Hubspot, and others – all of which are located within a square kilometer of each other in and around the aptly-named ‘Silicon Dock’.

Gone are the days of low-tech link building and on-page specialists working in silos at Irish agencies; the majority of cutting-edge SEO practitioners in Ireland who have a proven track record of success are doing so by combining a wide range of skills and offering them as part of a holistic SEO package, so we see firms consolidating outreach, content creation, graphic design, technical SEO, dev implementation, and the creation of bespoke tools to offer clients a true holistic SEO package, so we see firms consolidating outreach,

The discussion over generalists vs. specialists continues, but we’ve discovered that having a good balance of both, as well as a healthy mix of introverts and extroverts, brings a unique, interdependent combination of both performance and communication; they just can’t exist without each other.

Both among our agency colleagues, as shown by top-tier search marketing events like Learn Inbound and 3XE, and among our customers, the degree of in-depth understanding of excellent, technical SEO has been improving at an encouraging pace. Many of them are becoming increasingly interested in learning more about SEO and how it can help their business; client demand for it has been nothing short of phenomenal in the last year, and we’re itching to get stuck into technical audits, groundbreaking content creation, and award-winning performance-led campaigns for clients in a variety of cutting-edge industries, from high-street fashion retailers to legal firms and financial institutions.

We Irish SEOs are looking forward to the next major algorithm change from our neighborly overlords at GooglePlex IE; at the very least, we know where they live if they come for us! In all honesty, having Big G just around the block is a blessing, at least according to my AdWords coworkers! They’ve always been quite helpful anytime we’ve needed to communicate, and they’ve even let us have client events at their offices, so we must be doing something well!

1636646592_577_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Sweden

Pineberry’s CEO and Founder, Michael Wahlgren

Swedes are known for being early adopters when it comes to the Internet and technology which in turn has made the Swedish SEO market competitive. Especially if you consider that we are only 10 million people. Sweden is the most competitive market in the Scandinavian region. This also makes the knowledge level of SEO relatively high compared to other markets, both among industry experts and companies.

SEO has evolved from a niche marketing channel to one of the most significant marketing channels for many Swedish businesses. Larger businesses are having some difficulty with SEO. They are having difficulty making the required technological improvements to make Google a level playing field where smaller businesses can compete with bigger ones.

With a large number of small and medium-sized SEO businesses, the Swedish SEO sector is very fragmented. In the next 3-5 years, I believe the market will consolidate. The majority of SEO firms in Sweden charge a monthly fee for their services. Performance-based fees are still used by a handful, although they are becoming less common. An SEO firm that charges by the hour is quite rare.

Swedish SEOs meet four times a year in Stockholm at SEO Snack (seosnack.se). If you want to meet up with the Swedish SEO scene, this is the place to be!

Be Better Online’s SEO Specialist, Nira Hindocha

Swedish etiquette:

When you talk about SEO in Sweden, you naturally think about Google. 94 percent of Swedes use Google on their mobile phones and computers every day, while 3.5 percent use Bing, Sweden’s second most popular search engine.

The Swedish SEO market is as follows:

When it comes to SEO and technology in general, the Swedish have always been ahead of the curve. Several organizations have been around since the beginning of SEO and are still going strong as the industry continues to expand, as it has in recent years. Despite the fact that there are many SEO firms, several web design firms have lately begun to integrate SEO in their packages.

To put it another way, everyone performs “SEO,” but just because everyone does it doesn’t imply it’s good SEO.

A successful SEO approach

Content and links have always been important ranking factors, but instead of just following Google’s current criteria, attempt to grasp what the search engines are aiming to achieve. Google aims to ensure that its consumers have a positive experience with their services at all times, which is why they alter their algorithm on a regular basis. They honor the most user-friendly websites that can answer the queries that people ask Google on a daily basis by placing them at the top of the search results.

This is one of the reasons why page speed is becoming a more essential ranking element, particularly for mobile visitors, prompting businesses to create lighter websites.

This is most likely why the Accelerated Mobile Pages (AMP) effort was established, a website-building style that first removes websites with sluggish loading speeds by only allowing a restricted set of technological features – all of which is geared for quick rendering and performance.

I’m quite interested to see what Google has in store for Sweden in the future.

1636646594_776_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Bulgaria

SEOM’s Ognyan Mladenov is an SEO expert.

Google accounts for about all of the search engine traffic in Bulgaria. Yandex generates a significant volume of traffic in specific categories, such as tourism and real estate, owing to the enormous number of residents from former Soviet countries who currently reside in Bulgaria.

Although Bulgarian markets have lower levels of competitiveness than Western markets, SEO is particularly specialized owing to a lack of reputable websites for link building and quality authoring services.

The absence of Bulgarian equivalents of Amazon and Ebay is a significant characteristic, since it makes achieving top rankings considerably simpler. On the other hand, in any topic with a lot of traffic, there are one or more renowned huge informative websites or forums. They usually appear at the top of the search results, making it very difficult for small firms to break through.

A large portion of the continually increasing number of online retailers has issues with loading speed – most mobile versions lack adaptable design, and SSL certifications are merely wishful thinking in over 97 percent of situations.

Bulgarian optimizers form a very big and tight group. Every year, a number of special events are held, the greatest of which is the SEO Conference Bulgaria, which attracts over 600 people.

Almost every web design firm, in addition to professional SEO companies, provides search engine optimization services, however the quality isn’t always particularly excellent. Large and medium-sized businesses have had a growing need for in-house employees in recent years.

Maxcart’s CEO, Zdravko Genchev

As the CEO of an e-commerce software as a service firm, I’m learning a lot about how SEO works in Bulgarian marketplaces. I’d like to share some fascinating data regarding Bulgaria’s SEO and SEM marketplaces with you, based on input from hundreds of online retailers in Bulgaria.

In 2016, an increasing number of online businesses chose to pay for Google AdWords (PPC) rather than use SEO firms. Here are a few compelling reasons: Quality SEO services are costly, particularly for small and medium-sized firms, and long-term benefits are not guaranteed. Due to many revisions to search engine algorithms such as Penguins, Pandas, Calibres, and a variety of known and undiscovered creatures, Bulgarian company owners realized that utilizing SEO marketing businesses was very untrustworthy.

Bulgaria has substantially less rivalry than established and huge European markets such as the United Kingdom and Germany, for example. As a consequence, in less than a month, you may rank a website in a low-competitive niche in local search. For many sites in Bulgaria, ranking YouTube videos on the first page seems to be a wonderful possibility.

Building SkyScraper articles works in competitive areas and is perhaps the most effective E-commerce SEO tactic available today. For years, content marketing has been a success in developed countries. In Bulgaria, SEO consultants and company owners who optimize their websites on their own have mostly ignored this method. The situation has changed in 2016. Quality content is being produced by an increasing number of websites.

Borislav Arapchev is the founder and CEO of Idea Studio LTD.

Because Bulgaria is a tiny nation with poor standards, we have a lot of customers that expect outstanding SEO results for a few bucks, which is impossible. When a team of SEO experts works on a project, they do a site audit, address mistakes and weak points, analyze and enhance content, link audit, disavow links (if necessary), social media signals, content distribution, brand strengthening, rivals monitoring, client behavior analysis, and so on. So… it’s a lot of work, there are a lot of people involved, and it’s not going to be cheap.

Serious customers will recognize in the next 3-5 years that SEO is an investment, and that maintaining your website at the top needs the support of an SEO business that will concentrate on the quality of the website and provide solutions and answers to the client.

In Bulgaria, the most common method of payment for SEO services is monthly. It ranges from 400 to 1000 Bulgarian levs each month, or 200 to 500 Euros. Some agencies operate on a results-based model, but this is not widely used since results are dependent on a third party – Google – and nothing is guaranteed. If a team of five employees works for a month on the success of a website, they expect a monthly income, hence monthly payments are the most common.

Many customers have unreasonable expectations, such as being on the first page of Google in one or two months. They may even claim “I can wait” and then phone you the following week to ask “What’s up?” Another issue is that they are unfamiliar with fundamental SEO concepts and, for example, seek to be ranked for potatoes while their website only has tomatoes. As a result, it is our responsibility to explain how SEO works and how they may assist us in the process. The worst SEO customers are those that believe they are experts in the field and advise us to acquire 500 links or launch massive email marketing campaigns. As a result, the most serious issues on a website are frequently generated by its proprietors, not by rivals.

SEO, Facebook advertising, and Google Adwords advertising are, in my opinion, the most popular advertising methods in Bulgaria. SEO is for long-term market advantages and strong brand popularization, whilst Facebook and Google advertisements are mostly for brand exposure and immediate outcomes.

There are many SEO businesses in Bulgaria, as well as many SEO professionals. But there aren’t that many large and substantial ones – I could name SEOM, Cloxy, Netpeak, Inbound.bg, Orm.bg, us – Idea Studio (ha-ha-ha, I’m not so humble), Serpact, Ganbox, and others… We know each other personally, and although we may be rivals at times, we are also friends that assist one another, which is amazing! I’m delighted and honored to be a member of the Bulgarian SEO community! We have an annual SEO Conference (now known as OA Conference), as well as WordPress Camp, eComm Congress, Evolution Awards, and other events.

Believe me when I say that ten minutes of networking and conversing with some peers at these events may provide SEO ideas worth thousands of dollars.

1636646596_915_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Ukraine

Mykhailo Karboinov, Netpeak’s Head of SEO

Because Ukraine’s Internet space is positioned at the junction of two search engines: Google (65 percent of the market) and Yandex (35 percent of the market), SEO has historically developed at a faster rate in Ukraine than in many other nations across the globe (30 percent of the market). When it comes to site ranking, various search engines utilize different algorithms and methodologies. External links are vital to Google, whereas Yandex, on the other hand, uses search engine pessimism. As a result, experts must seek the golden mean and lay a greater focus on internal optimization. The need for significant and complicated software, as well as SaaS, follows (Serpstat, Netpeak Spider, Netpeak Checker, Ahrefs etc.)

Furthermore, as a result of the present circumstances, Ukrainian professionals are often of a better professional level than their Western counterparts, since they are used to dealing with the site rather than external connections. At the same time, the country’s economic position necessitates very cheap compensation (a single hour of labor costs no more than $50).

Because of Google’s dominant position, inexpensive pricing, and high professional levels of local executives, international customers often turn to Ukrainian SEO optimizers for help with their websites.

1636646598_88_36-Experts-Share-Insights-About-SEO-Around-Europe

GIF

Croatia

Dejan SEO’s General Director, Josip Ivanovic

As part of the Australian firm Dejan Marketing, we follow all of the requirements here in Croatia. All of our labor is done under the guise of a white hat, and it is difficult. The main reason for this is because we have a lot of old school spamming strategies that provide decent and quick results, and other agencies (the majority of them) use them. It’s worth noting that Google can’t or won’t do anything about it since it’s such a tiny market (for the same reason).

This has a big influence on pricing since they may get excellent outcomes in a short amount of time and at a cheap cost. If you do white hat, on the other hand, you’ll have a considerably more costly and time-consuming campaign.

However, better times are on the way. Croatian company owners are becoming more knowledgeable, or fearful, of Google penalties as a result of tales they read on the internet, and this has begun to influence their choice when selecting an SEO firm. As a result, I’ve come to the conclusion that better days are on the way.

ADS illustration

Leave a Comment

Your email address will not be published.