It’s no secret that video has become an essential part of how brands stay in touch with their audiences. From automating email campaigns to creating viral hit, these five strategies are easy ways for marketers to take advantage of the power of videos.
The “video strategy template” is a five step process that helps brands create videos. The process includes brainstorming, gathering resources, creating a script, shooting the video and editing it.
I recently discussed with you some of the most important aspects of a successful video marketing plan.
But, now that you’ve figured out your approach, you’re probably wondering how you’re going to put it into action.
After all, you’re almost probably not Michael Bay, and you (very likely) don’t have the financial means to produce a Hollywood blockbuster for your company.
However, it’s a prevalent fallacy that outstanding video needs large resources, costly technology, or a videographer’s experience.
Sure, such items may help you create film-quality footage, but there are lots of other methods to create fantastic movies without spending a fortune.
The cost of entrance isn’t the only factor to consider. It’s only limited by your inability to come up with new ideas and be creative.
In reality, just 20% of businesses employ outside video production services. Thirty-eight percent rely primarily on internal personnel and resources, while 42 percent combine the two.
Using internal resources and personnel immediately saves you money. And if so many other businesses are doing it internally, you can, too.
You should have enough of ideas to start pounding out some amazing content and putting your video marketing goals into action using the cheap and quick video producing tactics I’ll describe below.
1. Produce a video without the use of video
Lighting and framing images are two of the most difficult aspects of making professional-looking film, according to experienced video producer Donna Davis.
Using no video footage at all is an excellent method to prevent this while still producing high-quality video.
Create a PowerPoint presentation using slides, or be creative and include photographs (either your own or stock photos that you’ve acquired the rights to).
Then, for a PC or Mac, get a screen capture tool such as Camtasia. Screenflow is another option for Mac users.
Both systems are really easy to use. Simply install, connect up your headset, and hit record to have your Powerpoint recorded as a video directly from your computer’s screen.
Your film is ready to share after a short cut and edit – even a fancy overlay of some royalty-free music – and a quick export.
Of course, if you really want to go all out, you may buy some stock footage and include it into your film.
It’s all up to you, depending on your budget and degree of experience with video editing.
2. Make Use Of Your Cell Phone
We all have one video-making instrument with us at all times: our cellphones.
However, even if they have HD cameras, just pressing the record button won’t provide you the quality you want.
Here are some Wistia recommendations for getting the most out of your smartphone videos:
- Shoot horizontally at all times.
- To reduce camera shaking and increase recording quality, use a tripod.
- Take use of natural light by shooting outdoors or near a window.
- To keep focus consistent, use the exposure lock option.
- If feasible, have one phone filming video and the other closer to the person recording sound with a second phone.
Keep your compact tripod on hand and your smartphone charged to capture more film during events, while out and about, or even behind the scenes at work.
You’ll be astonished at how much intriguing material you can catch that can subsequently be utilized as filler or for important portions of your movie production.
3. Make use of free photo editing software
Do you think the video editing procedure will cost you a fortune? Reconsider your position.
TechRadar has published a list of 21 free video editing systems; Windows Movie Maker remains the most popular and well-known of them all:
It’s quite simple to use, which is one of the reasons it’s so highly ranked.
You may effortlessly add static photographs, import or record audio, and add overlays, subtitles, and annotations by dragging and dropping video segments. That’s all it takes to edit your films professionally.
Do you need anything more? Kate’s Video Toolkit, WeVideo, and Advidemux are next on TechRadar’s list.
Sure, these programs may have a modest learning curve. But, with only a few hours of reading and practice, you might have your administrative staff editing your film within regular business hours.
4. Create entertaining animated videos
Animated explainer films are fun to watch, but they’re costly to make by hand.
If you don’t want to spend thousands of dollars, check out solutions like PowerAnimate, which will let you create basic animations for a fraction of the price:
PowerAnimate utilizes normal Powerpoint templates but simplifies the animation process by providing source visuals to mix and match, layered PSD files, and even a music library to choose from.
Moovly, GoAnimate, and Animaker are more options.
5. Make Use of a No-Cost Platform
Google Hangouts is an excellent example of a tool for recording and distributing information to your audience.
According to Social Examiner, using Hangouts, you can:
- Instantly video chat with up to nine people.
- With the group, share papers and other stuff.
- Together, watch a YouTube video and talk about it.
- Allow others to see what’s on your screen.
- Sessions may be recorded and viewed afterwards.
- Anyone may listen in on the live discussion.
Basically, there’s a lot of versatility when it comes to recording different sorts of video – and it’s completely free.
Even companies like Cadbury have run live Q&A calls with Hangouts answering questions about chocolate:
Google Hangouts is perfectly geared towards tips and tutorials, answering customer questions, or live Q&A/ coaching videos, demonstrations, interactive giveaways, interviews and whatever other creative angle you can muster.
As you can see, there are a plethora of low-cost and simple video-making options. I’ve just discussed five tactics here, but if you get into video marketing, there are lots more to attempt.
The only true challenge you confront is the one within your brain.
It’s time to let go of your fears and justifications for not making videos.
Choose one of these alternatives and begin implementing your video marketing strategy right now.
Have you tried one of these tactics and found it to be effective? I’d want to know more about it. Leave a comment below with your favorite strategies!
Flickr photo of phone on tripod
Aaron Agius is a search, content, and social marketer with a lot of expertise. He has built the internet presence of some of the world’s most well-known and well-known companies. Aaron may be found on Louder Online, their blog, Facebook, Twitter, Google+, and LinkedIn, among other places.
Video marketing is one of the most powerful forms of content for brands. It can be used to promote products, services, and ideas. In this blog post, we will go over five easy video creation strategies that are sure to help your brand stand out from the crowd. Reference: video marketing strategy examples.
Frequently Asked Questions
How do you make a low budget video?
A: By using equipment that is less expensive than what you would expect.
You can use a tripod, or even your hand!
How do you create a high quality video on a budget?
A: This is a difficult question to answer. There are many ways in which you can create high quality videos on a budget, and the easiest way would be by doing it yourself with your own camera or editing software.
How do you create a video content strategy?
A: YouTube is the best platform for video content and creating a strategy would start by understanding what your goals are, who you want to reach, and how.
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