Google Adwords is a great way to get your brand in front of millions of fresh eyes, but it does come with its fair share of pitfalls. These include spending too much money on the campaign and wasting time trying to understand how ads are affected by keywords that don’t really work or targeting audiences who aren’t interested in what you’re selling.
“you might not spend your whole budget try broadening your targeting” is a phrase that you will often hear when someone is talking about their Google Adwords campaign. It means that they are spending too much money on ads that aren’t working well. This article has 5 easy ways to stop wasting money on your Google Adwords campaigns.
You’ve already started using SEMRush to uncover new keywords and research your rivals’ digital marketing strategies. I’ll go through 5 easy strategies to keep your Google Adwords Campaigns account working well so you can achieve your objectives.
Problem: Your mobile placements and clicks are high, yet your conversions are minimal or non-existent.
Solution: Use a simple exclusion rule to limit mobile placements to specified campaigns.
Mobile searches on Google exceeded desktop searches earlier this year, according to the search engine. That doesn’t imply you should run a campaign that includes both mobile and desktop search. Campaigns on Google’s Display Network (GND) may lean heavily towards placements in mobile applications if not properly handled.
By adding the domain “adsenseformobile.com” to a shared negative list and applying it to all of your campaigns, you may prevent any sort of mobile placement from showing in your GDN-targeted campaigns.
Mobile should be a component of your entire digital marketing plan, but if you don’t want to waste money on clicks that aren’t essential, make sure your advertisements don’t show up on mobile by default.
Problem: Your automated placements have begun to send non-converting visitors your way.
Solution: Review your placement report on a regular basis to make sure that no websites or URLs are included.
Through contextual keyword-based targeting, automatic placements are a terrific method to locate sites that are related to your sector. Automatic placements, if not properly controlled, have the potential to produce a lot of irrelevant traffic from placements that aren’t even near to your desired objectives and don’t convert.
To address this, you can run a regular report in Display Network tab > Placements > See Details > All to get a list of campaign performance by URL and easily remove those that aren’t working for you.
Once your report has been generated, go over each placement and decide whether to omit or include it as a managed placement if it is converting well for you.
Problem: Your display campaigns’ “Targeting Optimization” isn’t resulting in conversions.
Solution: Disable this functionality and launch campaigns using the precise targeting parameters you’ve chosen.
Google provides sophisticated targeting capabilities for segments based on keywords, placements, subjects, demographics, and custom remarketing lists, among other characteristics. Additionally, Adwords users who are comparable to those you’re presently targeting with “Targeting Optimization” may choose between “conservative” and “aggressive” alternatives.
However, many advertisers experience the problem of this option being applied by default when any form of new display campaign, including remarketing campaigns, is started.
What exactly does this imply? You may miss this and waste a lot of money on useless clicks when Adwords attempts to discover new consumers at your current CPA unless you know what you’re searching for when you begin a new campaign.
So, if you already have a campaign up and going, how do you verify and solve this?
Simply navigate to the Display Network Tab > Interests & Remarketing and then press the “+ Targeting” button.Once you’ve found the option, make sure that all options are unchecked.
Problem: You’re receiving a lot of hits from search phrases that are relevant to your industry but aren’t.
Use negative keywords to filter out search phrases.
Last year, Google received an estimated 1 trillion searches. Even if you use caution when selecting keywords, match types, and negative lists, it’s possible that irrelevant phrases may find their way into your sponsored search ads.
To fight this, you may locate some pre-curated lists of negative keywords that include themes like job, education, and review enquiries, as well as phrases that are unlikely to be anything you’d want to bid on.
After you’ve completed your research, go to the Campaign Negative Keywords section of the Shared Library to add bulk lists of irrelevant phrases to your account. You may create and manage distinct lists of keywords (including match type) from here, which you can then apply to complete campaigns.
Problem: Despite the fact that your keywords are relevant to your company, your campaigns aren’t yielding the desired results.
Solution: Review the Search Query Report on a frequent basis to discover new converting phrases and eliminate high-spending, low-converting terms.
When you discover anything that isn’t working for your campaign, there’s no use in bidding on it. Don’t allow your campaigns continue to run with phrases that aren’t assisting you in achieving your objectives. It’s probable that many of the auctions you enter contain phrases that aren’t immediately linked to your company, depending on the match type and granularity of your keywords. Earlier this year, Google began to incorporate “closely related” search phrases in advertisements using the exact match type.
You can decide which phrases you won’t display your advertisements for and save money by using the Search Query Report and ad group, campaign, and shared negative lists. The search query report may save you hundreds or even thousands of dollars each month if you use phrases, broad-match modified, and wide terms.
The SQR is in the keywords tab. Once you’ve filtered by campaign, ad group or a custom filter you can click on Details > Search Terms > Selected or All. Once the list populates you can review and add any keyword as a negative on the ad group, campaign or list level. Changes are applied immediately and are edited in the Shared Library negative list referred to earlier.
Have you committed any of the following Google ad campaign blunders? Let us know about your experiences in the comments section below!
The “we’re only showing your ad occasionally because of your budget” is a common issue that many marketers face. The 5 easy ways to stop wasting money on your Google Adwords campaigns are as follows.
- google ads daily budget
- campaign does not currently have enough information to provide accurate estimates
- google ads bots
- bot traffic google ads
- bots to click on google ads