It’s not always easy to get started with mobile marketing. Here are five tips that can help you expand your reach, grow your customer base and increase profits for the small business owner.
The “mobile marketing strategy pdf” is a document that offers 5 tips for small businesses. The five tips are:
Now that #Mobilegeddon has come, it’s time to focus only on improving the mobile experience. For the first time, mobile use overtook desktop usage at the end of 2014. Smartphones and tablets now account for 60 percent of all digital media consumption, up 10% from a year earlier. With mobile devices now functioning as the major displays of 2015, it’s important to rethink your marketing initiatives in terms of mobile – especially, how they’re seen on the move. Here are five suggestions for small companies trying to improve their marketing approach now that we’ve survived #Mobilegeddon.
First and foremost, optimize your email.
You may devote all of your time and effort to creating a strategic masterpiece of an email campaign, but it will all be for nought if you neglect to consider that the majority of people currently receive emails first on their phones. According to research, 65 percent of emails are opened on smartphones rather than PCs. Furthermore, 25% of consumers who open your email on a mobile device will return to it on a different device. Make your emails stand out so they don’t get lost in the abyss of the inbox. The following are some of the most effective methods for doing so:
- Keep your correspondence brief and to-the-point.
- Simple design and a call to action should be emphasized.
- For a more personal touch, provide the recipient’s name.
- Make use of location-based advertising.
Tip #2: Create Mobile-Friendly Landing Pages
Your landing pages must be ready to take over after you’ve gotten your audience’s attention. A convoluted or long-winded landing page is likely to turn off someone who was interested enough in your clear, plain email. Why spend so much effort on the email if your landing page falls short of your expectations?
Landing pages serve as a platform for continuing the dialogue begun in your email campaign and laying out the next steps in your call to action (CTA). Make it short, straightforward, and mobile-friendly. Mobile consumers have proved to read and browse for something they truly want, thus length isn’t as crucial as establishing interest in our product or service. But remember, why express anything in two paragraphs when you can say the same thing in two sentences?
Tip #3: Know Who You’re Talking To
This guideline applies to all aspects of marketing, particularly mobile marketing. It’s critical to comprehend your target audience’s motives. The majority of mobile users who read an email or visit a landing page are in the research stage of a purchase and want to learn more. When they’re ready to buy, they’ll most likely conclude the process on their computers. This isn’t to say that you should cram a lot of content into your mobile marketing materials. Instead, connect consumers to a call-ready phone number where they can discover more about your product or service immediately.
Tip #4: Make it simple to take action.
In the same vein, your email campaign or landing page should make it simple for mobile consumers to take action. Save the lengthy forms for other areas; no one like filling out long forms on their phones, to begin with. Make your opt-in content as simple as possible. Use language that informs your audience it’s simple to take action and that it can be done right on their phone. All that is required is a basic name and email form.
KISS – “Keep it Simple, Stupid” is the fifth tip.
Keep your mobile marketing initiatives basic above everything else. There is no place for fluff due to the limited word and screen space. Make the most of this area by getting to the point quickly and making it simple for mobile users to take the next step.
Have you noticed that there’s a recurring motif here? People who are reading your ads on their mobile phones are on the move. They’re preoccupied with something else. Most of the time, you do not have their whole attention. Why would you send them a long, inconvenient email whose aim they don’t immediately recognize? Keep in mind the expression “keep things simple, stupid,” which you’ve probably heard before.
The mobile era has officially begun (and here to stay). What steps will you take to modify your company? It’s not impossible to picture a future where younger generations never touch a desktop computer or laptop as cellphones grow in size and tablets replace laptops. This is why mobile optimization of your website and marketing initiatives is becoming more important.
What are some of your go-to mobile marketing strategies? Please share your thoughts in the comments section!
Mobile marketing is becoming increasingly important for small businesses. In order to succeed, it’s important to know how to promote your mobile phone. Reference: 5 ways of promoting mobile phones.
Frequently Asked Questions
What are the 5 of most powerful marketing tips?
A: Here are five of the most powerful marketing tips you can use to help your business succeed.
1) Build trust with customers
2) Promote transparency- be honest, reliable and transparent about whats happening behind the scenes
3) Create a sense of urgency and scarcity in your offers
4) Make it easy for people to share on social media – theyll want their friends and family members to know that they found something great! 5th tip is just because were nice guys 🙂 but dont forget this one- never stop learning
How can I succeed in mobile marketing?
A: In order to succeed in mobile marketing, you will have to make sure that your app is well designed and easy-to-use. You will also need a good understanding of how the user interface on apps works.
What are the 5 key elements of marketing?
A: The five key elements of marketing are product, pricing, promotion/advertising, sales and distribution.
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