Search engines in general have been receiving a lot of criticism lately, and there are many more reasons why this is happening. Here are 5 major problems that retailers should look out for when it comes to Google Shopping:
1) It’s hard to find your products on the first page2) They don’t work with other forms of advertising3) They offer limited ad space4) The ads aren’t targeted5) Too much competition
Google Shopping is a platform provided by Google that allows users to search for products and compare prices. There are many reasons why Google Shopping isn‘t working for ecommerce retailers. Read more in detail here: google shopping not showing products.
According to recent figures, Google Shopping’s retail income increased 52 percent year over year in the first quarter of 2016.
So, how is this not working for e-commerce merchants?
Of course, there’s no denying that Google Shopping is growing into a massive beast.
However, many merchants believe there is still much more to be done: more feeds and advertising to improve, higher conversion rates to achieve, and more income to make.
This is due to a variety of factors. It’s still a young platform, and not every shop has grasped the intricacies and subtleties of Google Shopping the way they did conventional PPC. This might be due to the overwhelming bulk of a merchant’s inventory and the immense problem of optimizing it for Google Shopping, or simply a lack of technical competence within the digital marketing department of a company.
I’m lucky to communicate with shops of different sizes on a regular basis in my role as a Google Shopping consultant. Unsurprisingly, there are a number of frequent issues that arise while managing Google Shopping campaigns.
Here’s a look at five of them, as well as how to fix them.
Many merchants transmit their feeds to Merchant Center directly from their website. This, they feel, is the most straightforward and trouble-free method of operation.
However, the long-term costs significantly surpass any short-term rewards.
Why? Because this strategy eliminates the ability to tailor a Google Shopping feed based on search activity, you’ll have a lower chance of having more of your advertising a) seen and b) clicked on.
It implies that product names from your website appear as titles in your PLAs, which may or may not correspond to search activity.
2. An insufficient product range
Without even realizing it, many shops fall into the trap of restricting their Google Shopping campaign. If you have one product that comes in six distinct colors, for example, you need create six separate Google Shopping advertisements, one for each color variant.
However, many shops create a single advertisement for the whole product, possibly lowering their click rate if the displayed product picture does not closely match the color the Google Shopping customer is looking for.
Another advantage of creating six separate adverts is that each version of the product gets its own ID, allowing you to know which ones are working and which ones aren’t. The changes in the success of ads for the same product that have a little adjustment, such as color or size, may be astounding.
Rather of keeping a single generic product ad, product commercials should constantly be divided into several varieties.
3. Inconsistency and opacity
Google’s own tools, such as Bidding Landscape, provide some insight into the performance of your advertising. However, it is simply a preliminary indicator.
Those tools don’t provide you the degree of information you need to optimize your campaign’s success, nor do they give you the knowledge you need to know if you should bid up, bid down, or leave a bid at its present level.
That is to say…
4. Advertisement Bidding Is Inaccurate For Retailers
Because most e-commerce retailers lack the tools necessary to examine their Google Shopping data, they struggle to make educated judgments on whether to cease certain advertising, increase bids, or decrease bids.
They have no way of knowing which search phrases are driving sales of which particular items, which is critical for maximizing the efficacy and return on your marketing.
However, certain Google Shopping experts can give specific information on your campaign and individual ad success. You’ll discover possibilities that might otherwise be missed if you don’t use them.
Anyone with expertise in digital marketing will not be surprised by the increased prices of Google advertising. Costs have constantly risen year after year, whether it’s for text advertisements or Google Shopping.
Now that Google Shopping has exploded, businesses are realizing that the sheer amount of competition is pushing up the cost-per-click of shopping advertisements at an alarming pace.
However, much like in the example of shops not appropriately bidding on their Google Shopping ads, there is still plenty of room to cut expenses if you have access to the right data.
If you’re operating a significant Google Shopping campaign, I highly advise you to work with a professional partner that can provide you with the data that Google would otherwise withhold.
Google Shopping will become more important in internet advertising for merchants.
Because of the increasing competition, shops that do not devote sufficient time to completely comprehending their campaigns are likely to suffer.
Those who grasp the technicalities, on the other hand, have the potential to have a profoundly beneficial influence on your company’s bottom line.
The “google shopping ads for ecommerce” is a topic that has been discussed quite a bit. There are 5 reasons why Google Shopping isn’t working for retailers.
Frequently Asked Questions
Why is Google Shopping not working?
A: Google Shopping is no longer supported on this browser.
What happened Google Shopping?
A: Google Shopping was my favorite website! It disappeared from the Internet and Im not sure what happened.
Why are my Google Shopping ads not getting impressions?
A: Google Shopping ads are not responsive. This means that they will only be shown to users on desktop, and not mobile or tablet.
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