5 Reasons Why Marketers Should Pay Attention To Bing

Bing has always been a tough competitor for Google, and in recent years the gap between the two search engines has narrowed. But that doesn’t mean Bing is without its advantages–in fact, there are plenty of reasons marketers should be paying attention to Microsoft’s AI bot.

The “what search engine should i use” is a question that many marketers are asking themselves. There are plenty of reasons why Bing is a good choice for marketers.

Don’t dismiss Bing. Although Google is the most popular search engine, many internet users, especially in the United States, prefer Bing.

For many people who use PC computers (unlike the author of this essay, who uses a Mac), Bing is the default search engine on Internet Explorer, the default browser on Windows systems. They may not have changed it, which might explain why your mother or father is using Bing.

Bing, after all, has a highly colorful landing page, but does it provide companies a viable marketing channel?


Microsoft’s Bing It On allows you to compare and contrast the two search engines. After experimenting with a variety of search queries, I discovered that although Google and Bing had some overlap on any given issue, Bing’s Results of your search were often quite distinct from Google’s.

On both engines, searching for “best tea in Miami” yielded reviews of local tea stores, articles on excellent tea in Miami, and a map. Either one would have been beneficial to me. For the query “tea in Miami,” however, Bing on the left and Google to the right offer completely different organic results. 

1636649549_823_5-Reasons-Why-Marketers-Should-Pay-Attention-To-BingComparison of Search Engine Results

In Google, the competition for “money” search phrases may be severe. To compete in AdWords for “business software,” for example, you’ll need to spend roughly $25 per click. To save costs and increase conversions, seek for cheaper search inventory on Bing.

Only the first organic listing to Wikipedia matches on the top Results of your search on each search engine in terms of organic search. Versus find fresh chances, compare where you rank on Bing for your key phrases to where you rank on Google.

1636649552_123_5-Reasons-Why-Marketers-Should-Pay-Attention-To-BingResults of your search

If you look further at the performance of your content on Bing, you may be able to uncover a handful of “fast wins” that will help you increase traffic for the rest of the year.

Users looking for’seo workshop’ on both search engines, for example, may locate my website. In terms of ROI, it’s a crucial keyword for my company. On Google, however, it is ranked #7, while on Bing, it is ranked #2!

While moving from #7 to #1 on Google would undoubtedly take a significant amount of work, the first link on Bing seems to be within reach. Because of the diminishing ‘above the fold’ search real estate owing to smaller displays, a top organic rank on any search engine may provide a click through rate of up to 50%.

Perhaps as a digital marketer, you’d want to try out Bing. Here are a few things to think about:

Bing is used by one out of every five persons in the United States.

As a result, not everyone uses Google. According to a recent comScore analysis, Bing has a 21.4 percent share of the US search market. As a result, Bing is the second most used search engine (not counting YouTube). Yahoo is in third position, with a market share of 12%. CNN Money even had some news for us! Bing is used by one in every five individuals in the United States, and when you include in Yahoo’s search reach, which is powered by Bing, the number of Americans who use the Bing search network is closer to one in three.

Internet Explorer is used by 87 percent of Bing users.

Many online users still use Internet Explorer as their primary search engine. Internet Explorer and Edge continue to have a 10.2 percent share of the browser market. That’s higher than Firefox and Opera, and not far behind Safari’s 13%. According to ABorg, Internet Explorer is used by 87 percent of Bing users. That’s a significant amount of potential reach.

Bing is used by people over the age of 35.

So, who makes use of Bing? People above the age of 35. Given the age demography, people are more likely to have children. People who aren’t very tech-savvy. Bing is used by your parents. Grandparents. As previously said, the majority of the people are Americans. Consider your product, service, and advertising strategy. Bing may be worth a chance and provide a better return on investment.

Bing has a user base of about 116 million individuals.

Bing reaches around 116 million people, according to Quancasta, and is expanding at a constant pace in terms of reach month after month.


Bing is used by 85 percent of individuals in the United States.

In both the United States and the rest of the globe, Google has a greater market share. However, if you were going to launch a campaign that was just targeted at people in the United States, you may choose to use Bing. The United States accounts for 85 percent of all Bing users.

Are you willing to give Bing a shot?

Begin by registering your site with Bing Webmaster Tools.

Second, you may use Microsoft’s Bing Advertisements platform to run ads on the Bing search engine.

Join us for a live webinar on Thursday, September 15 to hear more from famous digital marketing speaker Matthew Capala.


The “edge vs bing” is a question that has been debated for many years. There are many reasons why marketers should pay attention to Bing.

Frequently Asked Questions

Why is Bing so important?

A: The Microsoft Corporation has created Bing as an online search engine that is better than Google.

Whats better Google or Bing?

A: This is a difficult question to answer.

Is Bing a safe search engine?

A: Bing is the best search engine because it filters content based on what Microsoft finds safe.

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