5 Rules for Writing Push Notifications That Get Noticed

When it comes to push notifications, the old adage “less is more” holds true. Push notification marketers need to learn how not to clutter their users’ mobile screens with too much information or they risk annoying them and turning off valuable conversions. Expert knowledge of 5 rules for writing successful push notifications that get noticed.

Push messages are a great tool for marketing. They have the power to create engagement, and make your app or website stand out from the crowd. Push messaging can be used in many different ways, but there are some rules that you should follow when writing them.

It has always been vital for us to communicate via the most relevant platforms as marketers. Our well planned communications are squandered owing to a lack of attention when we fail to do so. Advertisements in industry publications were formerly one of the most effective methods for businesses to connect. The times, however, have changed.

For the first time in 2016, mobile web surfing surpassed desktop web browsing globally. Push notifications are increasingly essential if you want to be recognized by your clients, given the recent boom in mobile internet access.

Despite their high engagement potential, 52% of mobile app users find push notifications unpleasant rather than useful. Spammy push messages can rapidly alienate your consumers, but when your main goal is to provide (rather than take) value, push notifications will become a strong tool in your marketing armory.

Here are five guidelines to follow when developing push alerts that users can’t ignore.

1 – Take advantage of scarcity

The avoidance of pain is a bigger motivator than the acquisition of pleasure, according to Robert Cialdini, a master of persuasive marketing and author of the best-selling book Influence. “It’s not only about talking about what your customer will get,” he says. It’s usually more necessary to convey what they’ll lose if they don’t go in the way you suggest.”

It’s not simply about discussing the benefits to your customer… It’s usually more necessary to convey what they’ll lose if they don’t go in the way you suggest.

People have a natural proclivity for procrastinating and, as a result, forgetting about your fantastic new offer. If you give someone a compelling cause to act right away, they are more likely to do so.

For the same reason that a countdown timer on an e-commerce product page may enhance conversions, mentioning a limited amount of stock or time duration for your offer in your push notifications might be effective.

Take a look at this fantastic example from Loungebuddy:

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2 – Be Concise

Push alerts of 25 characters or fewer have a higher conversion rate than larger ones, according to Appboy’s study. Both iOS and Android smartphones are affected.

People are inundated with marketing messages from all aspects in the Information Age, and as a result, we have shorter attention spans than ever before. According to Microsoft study, the typical person today has a lower attention span than a goldfish (8 seconds compared to 9 seconds, respectively).

When it comes to blog articles and email marketing, consumers expect to devote some time to reading the material in its entirety. With push notifications, you only have a few seconds for someone to read and act on your message.

Don’t waste time waffling; get your point over in as few words as feasible. Your audience will enjoy it if you are precise, succinct, and unambiguous.

3 – Personalize it

According to an Adobe survey, 66 percent of marketers struggle with tailoring content in real-time, despite the fact that 77 percent feel it is critical.

Furthermore, targeted marketing emails result in a 6X increase in transaction rates.

It’s 2017, and a one-size-fits-all marketing strategy is no longer viable. People are only interested in material that is relevant to their interests.

You may offer push alerts that resonate with each person by utilizing user data to establish their likes and interests.

Netflix is one company that analyzes user data rigorously in order to provide a tailored experience to its clients. In fact, based on past consumer data, the successful series House of Cards was built to be a smash (Kevin Spacey was chosen as the lead actor because of positive engagement metrics for his prior films).

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If your user data indicates that you like romantic comedies, you are unlikely to be interested in receiving push alerts about the next horror movie – and vice versa.

You may use client names and other personal characteristics to increase interaction in addition to using big data for targeted communications.

4 – Speak in a Human Tongue

While you always want your consumers to act on your push notifications, you never want them to feel like they’re being sold anything. One of the most effective methods to do this is to write your push notifications as though they were sent by a person rather than a spambot.

Even while pleading with you to return to 8tracks, the push alerts sound adorable.

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Consider using comedy in your push notifications if it is acceptable for your target demographic.

This push notification from logistics business Postmates is fantastic since it’s an inside joke that serves to foster brand loyalty (only super geeks understand the significance of Pi):

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However, make sure you’re being hilarious while still providing value; else, you’ll come off as overbearing.

For example, this message seems to be amusing but provides no value to the user (sorry, Poshmark):

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Sarcasm, when used judiciously, can be a powerful technique for increasing engagement. Just be cautious not to upset someone by mistake.

Consider the following example from Weight Loss Expert:

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5 – It’s All About the Timing

Timing may have a big impact on engagement, just as it does with social media posts and email marketing.

You can figure out the optimum time of day to deliver your most essential communications by looking at past engagement statistics. According to research, push notification conversions may rise by up to 38 percent when applications use send-time optimization.

While it’s advisable to adapt your time depending on your company’s user data, Localytics research reveals that push message click rates average 5.3 percent in the morning, 6.7 percent in the afternoon, and 4.6 percent in the evening.

Perhaps individuals are more keen to check their phones as the end of the workday approaches?

Do you have any additional suggestions for making your push notifications stand out?

Please tell me in the comments section below.

Frequently Asked Questions

How do you write a good push notification?

A: A good push notification should be clear, concise and directly address a users action. They are typically sent as reminders or updates on an event that has passed.

What are the key method of sending effective push notifications?

A: Pushing effective push notifications is not an easy task to do. As a first step, you have to identify the goal of your notification and what needs to be accomplished by it. If your objective is awareness or action based, then more information must be given in order for people to take this kind of action with their device on hand (like Check out our new blog post) while if your objectives are informational only but want them read instantly rather than having users go through multiple steps like opening app and navigating there specifically (New Beat Saber update!) then less info would need be given which will allow people get right into reading without extra hassle

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