5 Things Holding Back Your Website Rankings

Getting your website ranked on the first page of Google is not easy. You have to spend money, time, and effort in order to be able to compete with bigger brands or websites that are already at the top. However, there’s a lot you can do without spending any extra cash by using SEO tactics like these five things:

The “upcoming seo trends 2022” is a list of 5 things that are holding back your website rankings. These things include SEO, Google, social media, content and link building.

It’s difficult enough to get your website to rank on Google. Improving your SERP ranking might be challenging, particularly if you’re in a competitive industry or have a really specialized product.

However, if you’ve found that your site’s rankings have remained static or aren’t advancing in any direction, we can assist. We’ll answer some of your queries and give you some helpful hints along the road. Continue reading to find out why your website’s rankings are being hampered (and also what you can do about it.) 

1. Low-quality content 

The quality of your website’s content is crucial to its rating. You won’t be able to rank on Google or other search engines unless you have high-quality content that consumers want. You’re merely generating content for the sake of creating content if it doesn’t solve users’ issues, answer their queries, or provide any value. 

Creating thin material or information that doesn’t completely fulfill a user’s search is a guaranteed strategy to keep your website’s ranks low. You must demonstrate to both people and search engines that you are an authority on the issue if you want to share your knowledge on it. 

You must evaluate what others in the area (and on the SERPs) are writing in order to develop high-quality content. If you’re a local financial institution that provides subprime auto loans and want to target the keyword “what are subprime car loans,” you’ll need to organize your research and content development process. 

Focus on Content and Keywords

Let’s take a step back for a second since we’re beginning in the middle of the process. Your company may specialize in more than one kind of lending, such as house loans. You wouldn’t make a landing page that is very generic and covers both house and car financing; your homepage would probably include both, but your landing pages (or specific blog articles) would be focused on a particular issue.

As previously said, you’re attempting to concentrate on “subprime vehicle loans.” That implies you’ve figured out what’s important and are ready to figure out how to create the landing page or blog post you need. 

PRO TIP: Do you already have a landing page and want to discover where it ranks on Google? Webinomy’s Position Tracking Tool may be used. You can easily add keywords to monitor and see how they perform in the SERPs.

Analysis of the SERPs

If you want to increase your website’s position for the keyword “subprime auto loans,” look at how other companies or organizations rank on the SERP; these are your SERP rivals. 

While we’re at it, let’s use our Keyword Overview Tool to check out the SERP competition. What websites are ranking for this keyword: 


We can examine the website’s Google ranking for this specific inquiry by doing so. You may further your study by examining the material generated by each of these websites and constructing your own Structure of the Content. 

Structure of the Content

You may also use Webinomy’s Topic Research Tool to check what headlines and questions are often asked about your inquiry. This may provide you with extra questions to address and headers to utilize as you organize your content:


Examine the most frequently asked topics and the areas of pain that each site has addressed. Then figure out how you’ll respond to these queries and why a user should go to your company.

You don’t want to have too many pages on the same themes since this might lead to keyword cannibalism and a perplexed Googlebot that can’t figure out which sites should be shown on a SERP.

The easiest method to organise your content is to decide on subjects and target keywords for landing pages (and also will improve your overall site structure, too.)

2. Search Intent Isn’t Clearly Defined

The goal of a user’s search may be characterized as search intent. That is a broad term, however there are four distinct forms of search intent: 

  • Informational intent: Users desire to learn more about a certain subject, product, or industry. “Best coffee machines,” for example.
  • Users have navigational intent if they want to get to a certain site or page. “Types of Nespresso coffee machines,” for example.
  • Users are considering making a purchase and want to learn more about their alternatives. “Comparison of coffee machines,” for example.
  • Users with transactional intent want to buy a product or service. “Buy a new Nespresso coffee machine,” for example.

If you own a garden supply shop, your website should provide material that people are looking for. Such seeking for “garden supplies” or “garden supplies near me,” for example, may just be looking for a business that offers those items. 

While giving other useful information, your site should contain the appropriate content and optimization for such searches. If the inquiry becomes more specific, such as “digging spade,” and you offer the goods, you should have material that suits the demands of your clients.

If you run a gardening blog and give “best gardening ideas” or “best plant care recommendations,” your method could be a little different. You’d be determining what kind of information a user is looking for. They wish to learn about diverse tomato-planting strategies and methods.

When it comes to ranking websites on Google, the search engine has made a number of tiny tweaks (as well as more significant algorithmic changes) in order to present relevant material to visitors. Google’s John Mueller said this regarding examining SERPs at a Google Webmaster Hangout in 2020:

This is something we do on a regular basis. We regularly do a/b testing in search results to evaluate how we can ensure that we continue to give relevant results, even if users’ requirements and expectations evolve over time.

You can better establish the search intent of a query by discovering what your rivals are targeting, deciding how you can approach the same question, and ensuring you’re offering information that both users and search engines are searching for.

You may also read this article to learn more about search intent and how it works. 

3. Backlinks of Low Quality

Backlinks are the foundation of each successful piece of content. You want backlinks as votes of confidence from other web sites when you publish high-quality content. 

No one can dispute the value of (quality!) backlinks, whether you’re a local company working with a non-profit and searching for trustworthy backlinks or publishing a how-to article that is linked to by other similar firms. Backlinks are one of the three key variables for website rankings, according to Google, which verified this in 2016.

You may use Webinomy’s freshly revised Backlink Analytics Tool to get a fast glimpse at your site’s backlink portfolio. Take a look at the backlinks that Target is receiving, for example: 


We may dive inside the backlinks report for further information from the main summary here:


PRO TIP: Integrate your Google Search Console account with Webinomy’s Backlink Audit Tool for a more precise assessment of your backlinks.

You can also use either tool to look at the backlink portfolio of your competitors’ websites. For a few reasons, it’s a good idea to have a look:

  • You can see which websites connect to them. Get a sense of the sorts of sites to target and the authoritative domains from which they get links. 
  • Backlink kinds (such as text or graphics) may be seen, individual URLs can be researched, statistics on new and lost links can be viewed, and much more.
  • When it comes to lost links, you may devise a broken link acquisition plan to attempt to reclaim some for your site. 

Are you searching for a fast comparison of your domain with one of your competitors? Backlink Gap may be of assistance. Take a look at the following comparison between Apple and Samsung:


It’s critical to understand what your rivals are doing in terms of backlinks and if there are any (which there almost certainly are) that you should strive to “steal” from them.

Having a strong backlink portfolio from credible sites can only benefit your site in the long term; it will be seen as more trustworthy and will aid you in your efforts to boost your website’s rankings. 

4. On-Page Optimization is still in its infancy.

On-page SEO, as we’ve previously covered, is critical for making your site readily discoverable. You must verify that your page(s) are correctly optimized for a target term, that consumers get meaningful information, and that they load quickly. 

On the surface, you must make certain that your website and pages are optimized. If your website isn’t optimized for what your company does, you won’t be happy with the outcomes of its Google ranking.

Here are a few crucial areas on each page where you should focus your keyword optimization efforts:

  • The title of the meta description. It’s usually about 50-70 characters long if you want your meta title to fit inside the SERP without being chopped off. According to Gary Illyes of Google, there is no limit to the length of a meta title, and the suggestions are generated outside. As a result, write what you need to guarantee that Google understands your target term and the page’s purpose. So, choose what works best for you! 
  • Description of the meta data. There is no “magic” number here, either. Most SERPs, however, limit meta descriptions to 150-160 characters. That would be an excellent range to improve your meta description and add a user-friendly call-to-action.
  • Headings (H1, H2, H3, etc.). Your header tags should be around the same length as your title tags. As you work your way down the page, make sure they flow in a systematic manner and include goal keywords.
  • Content. For both consumers and search engines, your material must be well-optimized. Stick to one major keyword and a few secondary keywords that support your primary keyword. As we just covered, you need to make sure you have matching purpose. You can better produce content that helps consumers locate what they’re searching for if you know what the SERPs display for a certain term or query.

5. Inadequate technical SEO

Kevin Indig has addressed technical SEO on our blog, and it’s an important piece of the jigsaw when it comes to your website’s Google rankings. You may encounter problems if your website is not technically sound. Whether it’s a crawlability problem or a lack of key features, your SERP ranking might be harmed.

Examine More Than 120 Technical Issues

with the help of Webinomy Site Audit

ADS illustration

Below, we’ll go over a few crucial parts of technical SEO that must be in order for search engines to correctly read and understand your site:

Structure of a Website

In our guide on building an SEO-friendly Structure of a Website, we go over some of the main ways to create a well-organized website. An essential part of technical SEO is that your site is easily understood by Google crawlers; this makes it easier to rank your website on Google (given that you provide top-notch content, along with some of the other tips we’ve mentioned.) 

Here is an example of a simple Structure of a Website:


Your site will be better for visitors and search engines if various portions of the main page are correctly organized. Here’s an example of a URL with a defined path: 

  • https://www.examplesite.com/ is the website’s homepage.
  • https://www.examplesite.com/blog/ is a subdirectory/subfolder.
  • http://blog.examplesite.com/blog/blog-post-1/ 

While this is a basic example, adhering to a strong, consistent structure allows people to traverse your website more simply and crawlers to better comprehend your site’s structure in order to rank higher in SERPs. 

Internal linking is also a fantastic way to strengthen the structure of your website. You may connect pages together to improve your site’s structure for search engines while also directing people to useful content. 

Internal linking may be done in a variety of ways, including:

  • Breadcrumbs
  • Internal connections that are contextual
  • Links to other pages

PRO TIP: The Site Audit Tool may also tell you about your site’s crawlability, internal linking, and a variety of other technical issues that might be affecting your rankings:


Sitemaps in XML

A crucial part of your technical SEO would be having your XML sitemap up and running correctly. Google’s Gary Illyes has said as recently as 2019 that Sitemaps in XML are the second most important source of URLs to be crawled by Googlebot. 


Gary’s reaction in the same post was as follows: 


An XML sitemap informs a search engine about crawlable URLs on a website. As a result, you must verify that your XML sitemap is completed properly to avoid a negative influence on your website’s Google rankings.

Kevin Indig’s post on our blog about Sitemaps in XML (and some of his favorite XML sitemap generators) is a great resource for more information.

Robots.txt (robots.txt) is a text file that

Your Robots.txt (robots.txt) is a text file that is a way to inform site crawlers exactly which pages they should ignore. Google defines Robots.txt (robots.txt) is a text file thats as:

A Robots.txt (robots.txt) is a text file that tells search engine crawlers which URLs the crawler can access on your site. This is used mainly to avoid overloading your site with requests; it is not a mechanism for keeping a web page out of Google.

Here is an example of what a Robots.txt (robots.txt) is a text file that looks like:


As stated, there are ways in which it may not keep a web page out of Google. For example, if another website links to a page you added to your Robots.txt (robots.txt) is a text file that, Googlebot may crawl the URL because it’s been discovered in another way.

It’s essential to check your Robots.txt (robots.txt) is a text file that to ensure that it’s not blocking important pages. Sometimes, if you notice indexation discrepancies in Search Console, it’s because of a robots.txt issue. Greg Gifford explains in our video below:


PRO TIP: Many people incorrectly assume that a Robots.txt (robots.txt) is a text file that can be used to prevent Google from crawling select pages; this is not true, as stated above. Your Robots.txt (robots.txt) is a text file that is a safety measure to ensure your server can handle requests from Googlebot. If you’re looking to prevent or remove a page from being indexed, check out this guide from Google.

Page Speed and Time to Load

Google has continued to reward responsive websites and web pages with the new Page Experience Signal change. While most of the advice above in terms of content quality, SEO, and search intent has stayed the same, Google has provided better recommendations on how sites should be optimized for speed.

Google’s PageSpeed Insights Tool provides a lot of information about your site’s performance. You may test any URL and check how it performs on mobile and desktop. As an example, consider Apple’s iPhone 12 landing page:


Let’s have a peek at the desktop now:


Both landing pages, as you can see, could need some work. To increase page performance, the tool recommends removing unneeded code (CSS and JavaScript), as well as a number of additional suggestions.

Should you be concerned about your website’s Google rankings? No. Danny Sullivan provided a more detailed explanation of Core Web Vitals and the Page Experience Signal update:


It’s critical that your site performs at its best, but don’t worry if your pages “fail” the evaluation, like Apple’s landing page did above. Simply follow the steps and suggestions to increase the performance of your website.

These are only a few aspects of technical SEO to think about while looking at your website. By ensuring that your site can be read and translated properly, you are increasing your website’s chances of ranking on Google.

Read AJ Ghergich’s 15-step technical SEO audit for a more complete approach to enhancing your technical SEO. 

PRO TIP: Webinomy’s Site Audit Tool includes over 120 inspections, ranging from surface-level concerns to more complex technical issues, for a completely thorough technical audit. Our Site Audit Tool now includes a Core Web Vitals assessment. For more information, see our Core Web Vitals report blog article.

Improve Your Site & Track Your Website’s Ranking on Google

There are a variety of reasons why your website rankings may be static or not as high as you’d want them to be. We hope that by using this tutorial and some of the other tools offered, you will be able to begin improving your website so that it performs better in SERPs. 

Make use of the tools listed above, as they will assist you in repairing and solving some of the issues your site may be experiencing, as well as checking your website’s Google rankings. Best of luck! 

Examine More Than 120 Technical Issues

with the help of Webinomy Site Audit

ADS illustration

The “5 Things Holding Back Your Website Rankings” are the top five things that can be done to increase traffic in seo. Reference: how to increase traffic in seo.

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