6 Habits That Kill Your Facebook Ad Performance

Facebook is one of the most powerful advertising tools available today with an estimated 2.7 billion daily active users as of 2018, more than any other social media platform in history. However, some marketers find it difficult to consistently achieve results when using Facebook ads because not all habits are good for business success on this platform. Here are six common mistakes that can have a significant impact on your ad performance and what you should do instead to boost ROI and optimize your campaign while avoiding wasted time and resources..

The “what is a good roi for facebook ads” is the question that many marketers are asking. It’s not easy to answer, but there are 6 habits that kill your Facebook ad performance.

Facebook has put forth a lot of effort to make Facebook advertising accessible to businesses of all sizes.

However, the choices available to create variants of advertisements targeted to millions of permutations of audiences using a couple of different bidding tactics and a dozen or so objective kinds may trap any marketer in a menu of trial-and-error possibilities.

With all of the resources, tools, and knowledge available about scaling efficiently and maximizing performance, it’s frightening to think that some businesses have all of the appropriate best practices yet are still doing (or not doing) things that are substantially impeding campaign performance.

There are a slew of reasons why your Facebook advertising isn’t bringing you the results you want.

Don’t fool yourself into believing you can’t recover from a bad marketing campaign. If you improve on these six points, your plan will almost surely come back to life.

1. You are removing your ads too quickly.

As more data is collected, Facebook’s optimization becomes more successful.

As time passes after your advertisements go live, Facebook gains more insight into ad performance trends, and it begins to learn which types of users are most likely to convert. The more it knows this pattern, the better it will be at optimizing ad delivery.

If you turn off your campaign after 20 hours because your CPA is too high, you’re not generating enough impressions, or your CTR is poor, you’re preventing Facebook’s algorithm from gaining traction and giving you a true view of your campaign’s effectiveness.

2. You only use social ads to get new customers, not to keep existing customers.

Technically, this technique has no bearing on your plan, but it’s a typical blunder that might prevent you from realizing the full potential of Facebook advertising for your marketing efforts.

It’s easy to dismiss it. You want more customers, users, or leads, and you want them more often. The best way to achieve this is to get in front of fresh audiences.

However, if you focus on strengthening customer connections with customers who have already made purchases, downloaded your app, subscribed, filled out lead forms, and so on, you’ll likely get a significantly bigger return.

This is especially true if you work hard to maintain high lifetime value clients’ loyalty.

You don’t have to pick between the two (depending on your budget, of course), but you should definitely do both.

3. You Create a Disparity Between Budget and Target Audiences

If your target demographic is too limited (specific to the advertisements you’re running) and you’re attempting to spend a lot of money to get your message in front of them, impressions will decelerate dramatically as Facebook seeks to avoid oversaturating the news feed with your offer.

On the other hand, if you’re dealing with a large, ill-defined target group (around 2 million or so) and only have $500 to spend, you won’t go very far. Remember that your advertising are fighting for attention with those from other marketers with higher budgets who can afford to spend more to reach the same people you are.

4. You Stick to a Tight Budget

The customers who don’t have a budget are the ones that succeed the most.

Okay, technically they have a budget, but when you’re killing it (in a good manner) and conversions are skyrocketing, why not invest even more money in your success?

Your budget is paced by Facebook to ensure that your advertising are distributed equally throughout the day. You might perhaps generate more conversions while retaining your CPA if you increase your spending on a day when you’re pleased with your CPA. Increase your budget gradually to observe when your cost per acquisition begins to creep into an unacceptably high range.

Related: If you want to be competitive in your bid, don’t be afraid to go over your maximum CPA. Higher maximum bids increase both delivery and return on investment. Bidding cheap could get you the low-hanging fruit, but it’s unlikely to result in a higher-quality user.

5. Your Ad Creative Isn’t Rotated

I know I sound like a broken record when it comes to this.

This is a must-do, especially if you have a huge budget to deal with or if your target demographic is well-defined.

Users are undoubtedly growing tired of seeing the same creative and content over and over again if ad performance is continually declining. People might provide negative comments on Facebook using the “I don’t want to see this” X button, and if your advertisements aren’t performing well enough, they may be removed entirely.

What happens if instead of Butterfingers and Skittles, you give out glow-in-the-dark bandaids and small floss kits year after year? During trick-or-treating, you become “that home,” and youngsters stop hitting your doorbell.

When you see a poor conversion rate, low CTRs/high frequency combination, or other stats that make you choke on your Snickers bar, replace them with fresh images and language. Creating many variants of your best-performing advertisements will always assist your viewers avoid ad fatigue.

6. You Don’t Leave Audiences Out

Witch_362x480I’m guessing that the bulk of you are running “clicks to website” or “website conversions” campaigns to drive traffic to your site and convert visitors. Keep your adverts from resurfacing after your prospects have actually purchased anything or filled out your lead form.

Create a pixel that records users who visit your site’s purchase confirmation page or thank you page using Custom Audiences. Then remove visitors who visited such sites from your list and cease paying to promote to them. It’s not sorcery; it’s simply smart marketing.

There are undoubtedly more factors that may influence the effectiveness of your Facebook advertising than these six. What else have you observed that has a negative impact on your campaigns?

This piece is also chock-full of Halloween jokes. How many do you think you can find? Leave a comment with your guess!

The “facebook ads roi calculator” is a tool that helps you calculate the return on investment for your Facebook advertising. It will help you to figure out what type of ROI you can expect from each campaign.

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