6 Most Common Errors of Google Merchant Center Account and Their Fixes

Your website is a crucial part of your marketing strategy. However, if it’s not properly optimized and curated, you’ll soon find yourself drowning in unqualified leads or paying for ads that aren’t converting visitors into shoppers. How do you avoid these common mistakes? Let’s review the 6 most popular errors which will provide insight on how to improve your Google Merchant Center account so you can get more qualified traffic to your site.

The “item uploaded through multiple feeds” is one of the most common errors in Google Merchant Center. Here are a few fixes to the error.

With over 40,000 search queries per second on average, Google is the most popular search engine, with over 3.5 billion searches every day. Google displays sponsored adverts above organic search results when people search for things online. Product Listing Advertisements and Search Ads are the two forms of sponsored ads for presenting relevant items, with Product Listing Ads being put at the top and having a higher CTR (click through rate), resulting in greater conversion rates.

This technique is used by all of the major e-commerce websites to promote their items in Google search results and via their Google display network (GDN) partners. To make their products visible on the Shopping Display Panel, merchants must submit their product data in the specified format provided by GMC (Google Merchant Center). Many advertisers encounter difficulties and denials while establishing up and uploading product feeds to their GMC account. We’ve compiled a list of the six most frequent mistakes and offered solutions:

1. Disapproval Because of Google’s policies

Google has a limited goods policy that prevents the marketing of items that are unsafe, harmful, banned by the government of the relevant nation, need a license, or are trademarked. They also have tight standards about claims, discounts, and incorrect product descriptions, as well as size and dimension, as well as clean and white backdrops. Because they are used to selling the items indicated above, most merchants will disregard such rules.

6-Most-Common-Errors-of-Google-Merchant-Center-Account-andPolicies for Google Merchant Center

The Fix: Avoid adding products to the Google Merchant Center that violates such Google policies, and remember that geolocation can change the applicability of policies. Products like guns & ammo, firecrackers( India), liquor (India), etc., should strongly be avoided when adding products to the GMC. Merchants also fail to provide proper product description and also product images which again leads to policy violation leads to the same fate, so merchants should avoid adding a logo on images or vulgar image.

2. Unpredictable Product Cost and Availability

Providing prices and availability of items that vary from the real prices of the products can cause issues; if Google detects any differences in the price of the product when doing their periodic check, an error will be triggered. When adding a sale product to the Google Merchant Center, merchants adjust the product’s true price rather than the Price Reduced, resulting in an undesirable mistake in the Google Merchant Center.

1636641830_979_6-Most-Common-Errors-of-Google-Merchant-Center-Account-andPrice and availability of products are inconsistent.

The Solution: To overcome this issue, the user should create a second sheet for discounted goods and retrieve from that sheet, then fetch from the original Google sheet after the discount period has ended. When there is a discount or promotion, the merchant should adjust the Price Reduced rather than the product’s true price. When adding a selling price, there are three fields that must be completed correctly:

  • Price Reduced

  • Price Reduced Start Date

  • Price Reduced End Date

The automated item updates technique is a more effective and real-time price synchronized approach for retrieving product price and availability. Merchants must add structured data markup to the HTML of the product page in order to use this functionality. A machine-readable version of your product data is structured data markup.

3. No Google Categories or Category Names That Aren’t Correct

The number of product categories accessible in Google Merchant Center is limited. A GMC error will be raised if you give no category or the improper category name for your items when adding them to the feed. The product categories must always correspond to the GMC’s categories.

1636641832_629_6-Most-Common-Errors-of-Google-Merchant-Center-Account-andThere are no Google categories or the titles of the categories are incorrect.

The Fix: When filling out the ‘google product category’ column, be sure to utilize Google’s taxonomy. In ‘product type,’ you will still be able to utilize your categories. If you’re interested, you can see an up-to-date list of Google categories for the United States here. GMC values specific details, thus the more specific the categories, the better. Rather of manually inserting breadcrumbs, we recommend always using the category code.

4. There are no unique identities or identifiers that are erroneous.

Google Merchant Center mandates that items have a unique identification, which GTIN handles in the United States and most other countries. Merchants must give their items’ GTINs to a legitimate entry in the feed ( Find a GTIN). Non-custom-made items must be labeled with the company’s name. When GTIN isn’t relevant or needed by a product, MPN is often utilized.

6-Most-Common-Errors-of-Google-Merchant-Center-Account-andThere are no unique identities or identifiers that are erroneous.

GTIN is the numerical variant of the bar code that may be found on items. The GTIN is known by many names, including UPC in the United States and EAN in Europe. According to international regulations, it is a unique ID for items. To search for UPC, EAN, ISBN, and other barcodes, go to ean-search.org and type in identifier exists=false for a non-categorized product.

5. Bad product names, descriptions, and images

As previously stated, Google values data, therefore product titles, descriptions, and photos are critical; these features are utilized to match items to consumers’ search queries. These features must adhere to editorial criteria, and you may target products based on keywords, exactly as Google Adwords. In shopping advertisements, Google chooses the terms that appear in the search query to present your goods. To highlight specific items on search queries, Google’s algorithm focuses mostly on product title and description. In the merchant feed excel sheet, we usually suggest paying special attention to the title, description, and picture fields.

1636641837_708_6-Most-Common-Errors-of-Google-Merchant-Center-Account-andProduct labels, descriptions, and images that are incorrect

The Fix: Advertisers must carefully read the GMC editing rules and ensure that their names and descriptions adhere to them. Simply looking at your product page will reveal a number of errors. The most common errors with these attributes include the use of BLOCK CAPITALS, including promotional texts and slags languages such as “free shipping,” long titles (no more than 60 characters), repetition of words in product descriptions, avoid repetition of text in title and description, and long titles (no more than 60 characters).

Before publishing to the merchant feed, double-check ‘image URLs’ and suitable product pictures. Special characters should never be used in your picture, name, or alternative text. Not only would providing the most appropriate photographs for your items help you prevent mistakes, but it will also help you enhance your product rating.

6. Using a Single Domain to Target Multiple Countries

Using the same data source for many countries causes issues since each data feed must be localized (e.g., prices in the local currency, descriptions in the local language). The same may be said for the product page’s other pertinent material.

1636641840_940_6-Most-Common-Errors-of-Google-Merchant-Center-Account-andUsing a single domain to target many nations

The Solution: Never target numerous nations with a single domain/website; instead, purchase many domains and then target each country separately with each domain.

Only connecting your online shop with Google Merchant Center may not be enough to effectively enhance your web store’s conversion rate. Various online marketing tools and tactics are utilized to boost your conversion rate and brand exposure on the internet. An web marketing firm can help you make the most of these technologies, and they’ll help you steer your sales curve forward. 

The “disapproved or invalid google merchant center” is a common error that many users run into. Google has released 6 fixes to fix the issue.

Frequently Asked Questions

How do I fix Google Merchant errors?

A: There are a couple of ways to fix Google Merchant errors. The first is by checking your payment options and making sure you have the correct information in there. If that doesnt work, I recommend trying another browser or going into settings on Google Play Store and turning off show ads under billing.

Why is my Google Merchant account suspended?

A: Google Merchant account suspension is a result of fraudulent activity on your part. You may be banned from using Google because you have been caught in an attempt to scam customers into giving money through your website, or you are running ads that violate their terms of service (theft prevention).

How do I fix missing product data in Google Merchant Center?

Related Tags

  • google merchant center support
  • mismatched value (page crawl) (price)
  • google cannot add your new shipping settings to your merchant center
  • incorrect value (identifier exists)
  • too few subattributes for attribute: shipping

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