6 Steps to Attracting Paid Traffic That Converts

Paid traffic is one of the most important factors in unlocking a website’s potential. The types of visitors you can attract to your site and convert into sales depends on how well executed your paid marketing strategy is, which means there are many steps that must be taken before even seeing any results.

The “paid traffic websites” is a term that many marketers use, but what does it mean? Here are 6 steps to attracting paid traffic that converts.

Driving traffic to a website is a difficult task: SEO and content marketing seldom provide immediate returns, and social media marketing is subject to continual algorithmic adjustments. When initiating campaigns and looking for immediate results, this may encourage some marketers to favor purchased web traffic (PPC).


Traffic that has been purchased. creation, on the other hand, can not guarantee speedy results due to a range of variables ranging from audience behavior to advertising platforms. Each Traffic that has been purchased. source has its own pricing policy and requirements for the ads it displays, which means you could end up creating a zillion different ad copy variations, getting clicks that never convert into leads or sales, and overpaying for customers who don’t provide a good return on your investment. 

These obstacles may be solved by developing and executing a well-thought-out Traffic that has been purchased. strategy that combines human planning with AI automation. 

In this essay, I’ll describe how sponsored web traffic works and how you can use a thorough strategy to make it work for your company.

Visitors that arrive on your website after clicking on an advertisement are known as paid web traffic. It may originate from a multitude of places, including:

  • Banners, words, pictures, and other forms of advertising that appear on third-party websites;

  • Paid search: Ads that appear on search engines’ results pages (SERPs), such as Google and Bing.

  • Ads offered to users on social media sites such as Facebook, Instagram, LinkedIn, and others;

  • Advertisers’ material that publishers are paid to disseminate is known as sponsored content. 

  • Native advertising are advertisements that show on a platform in a similar manner to the site’s current media.

According to Hanapin Marketing’s The State of PPC in 2019-2020, 74 percent of marketers regard sponsored traffic generation to be a major driver of their company. To understand why, we must first know the major distinctions between sponsored and organic search engine traffic: 


Where does your material show up?

How can you increase the number of visitors to your website?

How long does it take to get the results?


Traffic that comes from natural sources

You may rank higher or lower on SERPs based on how relevant your content is to the search engine, but some of the first-page advertising will always rank higher.

By outperforming your competition when it comes to search engine optimization.

It varies from person to person, but techniques might take months or years to bear fruit.

You don’t have to pay to appear in organic SERPs, but you must spend to generate and optimize content, as well as engage in link building to raise the authority of your site.

Traffic that has been purchased.

At the top and bottom of the pages of search results

To surpass your competition, manage your bidding choices, targeting options, and ad text.

If your advertisements are correctly optimized, you may start generating traffic and conversions the day you launch them.

You pay according to the model you choose, such as cost-per-click (CPC)

It’s tempting to think that a switch to PPC will help you get more visits, especially when you can essentially buy them, but basic traffic is not what you need. Traffic that has been purchased. needs to generate leads and transactions.

This is known as ‘relevant’ or ‘converting’ traffic, which means that the visitors you attract should be more likely to make a purchase. To get such visitors from your Traffic that has been purchased. sources, wherever they are placed, you can follow a 6-step system that covers each stage of the customer journey, from clicking on an ad to becoming a paying customer. 

You’ll be able to use additional digital marketing methods in the future as part of a longer-term plan to persuade these consumers to remain with you.


People who claim that PPC doesn’t work may have attempted to execute their campaigns without first preparing them. To prevent typical mistakes such as little or no impressions, excessive overspending, and a poor click-through rate (CTR), start by building a precise roadmap based on fair KPIs, extensive audience research, a clear marketing message, and a list of appropriate channels to distribute it via.

One of the most common errors made when establishing a PPC campaign is neglecting to undertake enough research in advance. 

The CPC might vary greatly depending on the industry. In the electronics market, for example, a click may cost as little as Depending on the industry, the CPC can vary significantly. For example, in electronics, a click can cost an average of just $0.74, which is almost nothing compared to the insurance industry, where the average price is $14.50..74, which is almost nothing when contrasted to the insurance industry, where the average price is $14.50. 

Another issue is that neglecting to complete your calculations — that is, determining not just how much money you will spend, but also what you will spend it on and what you want in return — may lead to an increase in ad spend that only generates a few low-quality leads to your site. 

To assist you in correctly planning your budget, here are three important questions to consider:

What keywords are you going to concentrate on? Keywords may vary substantially in price and competitiveness depending on your aim (brand recognition or conversions). To locate your targets, start with the Keyword Magic Tool, which provides a wealth of information about keywords and their potential. 

Which cities will you visit? The CPC varies a lot across states and areas. Begin by looking up your sector on the CPC Map to determine which places would be the greatest match for your advertising, as well as those you should avoid in order to save money.

What is your most important KPI? Keywords that raise brand recognition don’t always lead to conversions since your audience isn’t always ready to purchase. Set just one KPI for each campaign since they are more inquisitive than everything else.

Have you ever been duped by a product or piece of information after clicking on an advertisement? If you do this to your audience, they will not forgive you. Make a reasonable promise and keep it, and you’ll be more likely to get the results you desire. 

A targeted headline and a triggering description make up any engaging ad text. The first outlines what’s in it for your prospects, while the second shows how they can acquire it right now. 

Take a look at the results for the query “sell posters online”:


The first two advertisements are poorly targeted, since only a small percentage of people who sell collectibles or handcrafted posters would consider launching an internet store. On the other hand, the third is crystal clear and great for painters and collectors.

How do you write tailored ad text that attracts the right people?

  • Begin by thinking about who you want to reach. Consider what they need and how your solution may assist them.

  • Examine your rivals’ targeting and attempt to figure out how to exceed them; and

  • Produce sufficient material for A/B testing: To build an awareness of user preferences, write at least three distinct headlines and two descriptions. 

Consider what would happen if you clicked on your ad. Is it worthwhile to investigate your landing page? Is it able to keep the promise you made? 

Take a peek at the landing page for Fovitec. It’s intended to be a sign advertising photographic lighting equipment, but it appears more like a notice of eviction: 


Check your landing page bounce rate, time on page, heat map, and form abandonment rate to prevent wasting your valuable paid clicks; this is one approach to determine how enticing it is to visitors. 

If they leave right after arriving, the page is most likely not relevant to the terms it’s being shown for, and you’re talking to the wrong individuals. Your offer doesn’t thrill them if they remain for a long but never click the call-to-action (CTA) – we could go on.

Use these three pillars to establish a landing page for your advertising if you don’t already have one: relevancy, attractiveness, and drive. This indicates that it is relevant to the user inquiry, that the content and images are tailored to your buyer profile, and that the title and CTA emotionally engage with your audience to the point where they convert. Here are some pointers:

  • Title: To get additional innovative ideas, look for searches relating to your seed term. 

  • Make sure you have the information potential prospects are seeking for on your website, and that it is simple to discover and comprehend. Don’t overcrowd the page with specials and offers;

  • Use high-quality, engaging photographs rather than free stock photos that everyone has seen a thousand times; and

  • CTA: Make sure it’s relevant to the search purpose. People seeking for tours, for example, are likely to browse dozens of websites and gather a great deal of information before making a final decision. As a result, “Get free quotations” will function better than “Buy a tour now,” since they’ll get an email that they can use to remind themselves about your fantastic deals when they’re more likely to buy.

Google owns 67.78 percent of the search engine market, according to this Smart Insights report, making Google Ads very competitive. This indicates that your return on investment (ROI) will be lowered if the CPC is too high. Aside from that, your target demographic is unlikely to browse Google alone. If you’re a B2B firm, for example, the professional-focused site LinkedIn can be one of the greatest venues to post business-related advertisements. 

Reaching out to consumers on all of their platforms, not just Google and Facebook, is a terrific approach to maximize the effectiveness of your advertising by putting them in front of more prospective buyers (within reason). 

When it comes to brand safety and technological concerns, using many platforms lowers your risk since you’ll be visible on others even if one fails or goes down.

You could be wondering how much money you need to spend to maintain receiving results, or which channels in your long-term paid approach would be the most productive. What will the best bid for each channel be? What should you do if you’ve never made an advertisement before? What if you’ve completed all of the processes but still haven’t received any leads or conversions? Answering these problems requires extensive study or, possibly, some AI assistance.

PPC automation technology uses AI and machine learning to boost your Traffic that has been purchased. wherever possible, from selecting the channels to reporting on results. However, some tools only automate bids, whilst others only optimize ads, and you’ll need at least one more to match your ads to likely prospects. 

Traffic Jet, on the other hand, can totally automate the traffic acquisition and lead creation procedures. Based on your objectives, budget, targeting, and competition research, this tool builds, maintains, and optimizes paid ads across numerous platforms.

It’s crucial to note that Traffic Jet can’t conduct your strategic planning or landing page construction for you; it’s meant to be used as part of your own complete strategy, following the stages indicated above, so you can keep improving performance using AI insights.

Here are some ways Traffic Jet may assist you: 

In one click, a simple PPC calculator evaluates your target, region of interest, industry average CPC, and KPI, and calculates your ad spend.

Traffic Jet can construct millions of ad variations for testing based on your ad content and the creatives you submit, or it can extract the pictures, text, metadata, and keywords from your landing page.

Traffic Jet will analyze hundreds of Traffic that has been purchased. sources, including Google Search & Display, Microsoft Advertising, Facebook, Amazon, Instagram, Quora, and Reddit, to find the most relevant platforms based on your goals (awareness or lead generation). The algorithm monitors the effectiveness of each platform, and optimizes your campaigns accordingly.

The program measures how much traffic each ad brings to your site, assesses its quality, tests different channels and creatives, and then sends the data to your Google Analytics and internal Traffic Jet dashboards so you can track and analyze results.



In only a few clicks, you can get traffic that converts.

using the Traffic Jet application

ADS illustration

As you can see, a Traffic that has been purchased. strategy can be effective if you are concerned with not simply increasing the number of visits to your site, but attracting the kinds of visitors who are interested in buying your products and services. 

You’ll have a higher chance of turning this traffic into leads and sales if you follow the procedures described above (establish a strategy, manage your budget, write winning ad text, build an effective landing page, and use several platforms) and combine them with PPC automation technologies. 

Using tools like Traffic Jet may help you fine-tune your approach, obtain faster results using AI, and free up time to concentrate on other, more time-consuming areas of your marketing strategy.

“Best traffic sources for affiliate marketing” is a blog that discusses the best ways to attract and convert paid traffic. The blog provides 6 steps to attracting paid traffic, which includes how to find the right niche, SEO, content creation, and much more. Reference: best traffic sources for affiliate marketing.

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