With the help of Google Chrome extensions, bookmarks can be created incredibly quickly. This article will show you how to create a bookmark in both Firefox and Opera.
“How to create a bookmark in word” is a straightforward article that will teach you how to create a bookmark. It has six steps and is easy to follow. Read more in detail here: how to create a bookmark in word.
Creating excellent content is one of the “Building Blocks of Content Marketing,” and it’s critical to your company’s content marketing success.
In this post, I’ll walk you through a straightforward, step-by-step approach for creating outstanding content that’s worth bookmarking. It’s as simple as that.
Why would you want to do anything like that? Because bookmark-worthy material entails the following:
Make a note of this page and return to it for a refresher whenever you’re ready to create an article.
Because this is a long article, here’s a brief index so you can skip around if you want:
Ready? Let’s get started.
Content with Bookmark-Worthy Qualities
Please hold your horses! Before I tell you how to do it, you need to know what makes material worth bookmarking.
In the words of Sam Hurley, the world’s No. 1 Digital Marketer, Webinale:
“To get bookmarked, you must have two characteristics: 1. Your material on your selected subject is superior than anything else available. 2. Your information is very actionable and/or emotionally compelling.”
So, if you want your material to get bookmarked, it must:
Be extremely actionable with a clear consequence – If your reader follows your message, they should know precisely what they’ll receive and how to acquire it. Notice how I informed you right at the start of this essay what your result will be: Content that is worth bookmarking. Concentrate on the why.
Give a lot of value – I’m sure you’ve heard this one before, but it’s never a bad idea to hear it again. Success hinges on the creation of value.
But let’s get down to business. Why bother publishing content if it doesn’t bring value to your audience? In fact, don’t contribute to the cacophony. No one needs any more noise.
Quick story: When I felt like I wanted to continuously be producing more and generating more, I approached JLD from EOfire for guidance, and these are his exact words:
“More noise in an already loud environment is not progress… “Adding tremendous value to a certain niche is.”
So, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please, please
Have you ever read anything and thought to yourself, “Wow, this is so cheap!”? That is the impression you want your readers to have.
Engage the reader right away. You want your opener to grab their interest and entice them to continue reading. This entails a captivating title, a start with a surprising remark or a pertinent inquiry, and the use of compelling visuals.
Maintain your focus. It’s not enough to get their attention to the second paragraph. Throughout the essay, you must keep them engaged using interesting photos, quotations, and tidbits.
Make it simple to glance through. People are said to have a goldfish’s attention span. I’m not sure whether the data is correct, but in any case, people’s attention spans are shrinking every year. Use bullet points, headers, subheadings, and brief paragraphs, as you surely already know.
Make yourself shareable. This is self-evident. To add free sharing buttons, use a plugin like SumoMe.
Make it simple on the eyes. Use a large text size and a legible typeface (like Helvetica) (I like size 14). Use pictures, blockquotes, and other techniques to create breaks. And, for the love of all things content, don’t make your blog postings appear like Wikipedia articles. Wikipedia can only be Wikipedia.
To emphasize my argument, I’ll leave you with a picture from Backlinko’s Brian Dean. Which of these articles do you like to read?
(Don’t worry, it’s meant to be hazy!)
Tell them to bookmark it – Just as urging them to share, subscribe, or comment enhances the likelihood of them taking action, telling them to bookmark will do the same.
Before we continue, Andy Crestodina, co-founder of Orbit Media Studios, offers some short advice:
“When they intend to return, they bookmark sites, save emails, and use the Evernote button. The essay is useful, but the timing is off.
A quick how-to article will be read right away, but if you want to be bookmarked, do the following:
• Create lengthy, step-by-step procedures. The ones that take more than 5 minutes to complete.
• Go over things they won’t need every day, such as how to set up a tool, do particular study, or utilize a sophisticated approach.
• Include benchmarks that the reader may require in the future.
These are remarkable compositions. They’re the tabs that remain open, emails that are saved, and sites that are bookmarked!”
A simple example of stuff worth bookmarking
I wanted to offer you an example in case you’re not sure what all of this means.
Robbie Richards’ excellent tutorial on SEO copywriting was the final page I saved. Except for the request for a bookmark, it met all of the aforementioned requirements.
All of this only in the first few minutes! Can you understand why I opted to save it as a bookmark? Go read it (after you’ve finished reading my article, of course). It will assist you in creating bookmark-worthy material in and of itself.
What is the most recent page you have bookmarked? I’m sure it had some of the same traits.
Now, let’s get into the meat of the article: the stages to outstanding content development!
6 Steps to Creating Incredible Content
I’m going to offer you a behind-the-scenes look at how I produce my greatest work. More than anything, I’m concerned that you comprehend the steps and put them into action. I am paid to show people what I’m going to show you, and you get it for free. Don’t throw it away!
Step 1: Create a list of content ideas.
The idea is to create rather than compete. Of course, you should look at what your rivals are doing and what works effectively for them. However, the world does not need another five-times-written piece.
When I’m trying to come up with new ideas, I prefer to start with Google. Make a list of popular words in your field – for example, if you’re writing about content marketing. I’d enter it into Google and see what shows up in the autosuggest box:
Great! We can now see what terms individuals are looking for. Those four suggestions will be added to my list of possible topics.
Next, I’ll do a Google search for “content marketing” and see what comes up in the related searches section at the bottom of the page:
Woo! I now have six additional concepts. They’ll be added to the list.
Then, for “content marketing,” I’ll look at the top organic search results:
This search returns the “People also ask” box, which is a nice bonus that you don’t often receive. If you’ve got ’em, put ’em in!
The top result for that term seems to be a broad “What is content marketing?” There’s a possibility here.
However, remember what I said at the outset about not adding to the din? Instead of just copying these articles, consider: “What can I add to make this distinctive and valuable?”
If you still need more inspiration, search for these similar and autosuggest ideas on Google and look at their related and autosuggest ideas.
When you’re satisfied with your list, explore a bit further to understand what matters to them. Head over to BuzzSumo with your list. BuzzSumo is a tool that shows you what content is receiving the most shares and backlinks (as well as a list of the influencers who are sharing that content if you’re ready to design your influencer marketing plan.)
Let’s see what comes up when we search for “content marketing definition.” Our findings revealed that rather than merely providing a description, consumers prefer to share articles that clarify it and provide actionable instructions for using it.
But, as you probably already know, excellent information is actionable.
The trick is to figure out what people care about in relation to the keywords you discovered. Make a note of everything that stands out to you on your list.
I can’t tell you precisely what you should think about, but search for any areas where you think you can provide a lot of value. When you’ve discovered them, you’ll feel it in your gut.
SEMrush is another excellent tool for finding subjects. Right now, anybody may use their fantastic “SEO Keyword Magic” tool in an open beta.
Simply type in a term relevant to your subject, and it will magically discover you a slew of highly searched, similar topics, along with all you need to know about them from an SEO standpoint. Magic!
At this stage, you should have a few solid ideas. Before you go any further, consider the following questions:
Which of these subjects do I have a lot of knowledge or expertise with? How can I improve on these in order to develop industry-leading content and establish myself as a thought leader?
Please don’t contribute to the cacophony, I have to say it again. Every day, millions of blog entries are published on the internet (stop and think about that stat for second). Make something worth reading if you’re going to write about it. That’s the only method to get others to share, bookmark, or link to your work.
Step 2: Create a seductive title.
A good blog article title is like the banana on a banana split: without it, no one would order it (or, in our case, click on it). According to CoSchedule, your title may affect your traffic by up to 500%!
What, on the other hand, constitutes a fantastic title?
Short – less than 70 characters and 8 to 12 words.
Actionable – A clear structure is in place to lead the reader to a conclusion.
Makes a commitment and follows through on it!
Use some of these 380 powerful words to experiment with emotions a little.
People come first – SEO and social media optimization are vital, but your reader comes first.
So, how does it look?
How to Make Money Online with a Bad Headline Better Headline: 7 Proven Online Methods to Earn $500 Per Week
The first headline is brief and ostensibly promising, yet it’s ambiguous and uninteresting. Who is it intended for? What will I discover? What will my earnings be?
The second headline, on the other hand, is still short (10 words), makes a promise (7 proven techniques), informs the reader precisely what they’ll learn (how to make $500 per week online), utilizes strong language (proven methods), and is optimized for folks who aren’t familiar with the subject (speaks to the benefits of the reader).
Unfortunately, most individuals are unable to conjure up a viral title from thin air. But don’t panic; I’m going to teach you some tried-and-true methods for generating killer headlines.
To begin, choose a working title that will guide the flow of your blog article.
“Customer service” is a wide term that may be interpreted in a variety of ways. The working title “How to Deal With An Unhappy Customer” indicates what the material will be about.
Make it seductive after that. What’s the best way to make it sexier? Here are a few suggestions:
If you make a promise (such as “How to Grow Your Email List by 7000% in One Week”), make sure you follow through on it – with evidence! Proof is seductive (and makes people trust you).
Make it a point of contention. There’s a reason why headlines like “[Insert Trending Marketing Tactic Here] is Dead!” are so popular. They are clicked on by people.
Use the Headline Optimizer in CoSchedule. While it isn’t perfect, it will grade your headline on factors such as phrasing, emotion, and length. It will also keep track of each headline you enter so you don’t lose track of them! (Just don’t hit the refresh button.)
Here are a few more suggestions to help you write the perfect headline:
Avoid using phrases like “easy,” “free,” and “simple.” According to HubSpot, these terms have a negative impact on click-through rates (CTRs). Use your imagination! It doesn’t take much; in the headline of this essay, I changed “Simple Steps” to “Straightforward Steps.” I know, it’s genius.
Use brackets to indicate the post format, such as 10 Ways to Brush Your Teeth [Infographic]. This explanation – [Infographic], [Interview], [Video], etc. -increases CTR by 38 percent, according to a HubSpot and Outbrain analysis of over 3.3 million sponsored links.
Pass it on to someone else if you can’t get it correctly.
Inquire of a friend, coworker, client, or even a family member. Sometimes all you need is a new set of eyes to view things in a different light.
Last but not least, come up with 25 different headlines.
This strategy was devised by Upworthy, and it has led to their current level of success. This may seem to be time-consuming, but it just takes around 10-15 minutes. If you’re stuck, this is the tool you use. You’ll know when you’ve finally found the ideal headline.
Split testing is usually an excellent approach if you have a few fantastic possible headlines but can’t pick (and other areas of your content as well).
I’ll leave you with Upworthy’s guidelines for making the first page:
Step 3: Investigate like a maniac (or madwoman).
Great material doesn’t break apart because of a lack of research.
Any knucklehead may make ridiculous claims and provide a link to a big study paper that no one has time to read. The last thing you want is for someone to accuse you of lying or misrepresenting facts, resulting in your reputation being ruined.
Remember how it’s said that it takes a lifetime to create trust and seconds to destroy it? It’s as true as it was the first time it was uttered.
By the way, following other people’s studies without question isn’t a good idea.
In college, I took a psychology study techniques course, and my lecturer pounded this into our heads:
Examine your sources!
No one is immune, as I’ve seen behemoths like HubSpot link to obsolete and flat-out wrong material. If HubSpot can make a mistake like that, so can the rest of us.
Okay, that was a tangent. So, how exactly do you perform content research? I’m very sure you already know the answer…
Simply do a Google search on your subject. While the majority of this post’s material is based on personal experience, I performed some research by Googling “How to generate amazing content,” “How to write a fantastic headline,” and other related terms.
You’ll find yourself reading one article that connects to another, and then another… Before you know it, you’ve discovered a wealth of useful information (and probably some weird stuff too, the internet is a strange place…)
You can also use Google Scholar to look for scholarly research to play with. Mentioning large research may help you seem more respectable than citing tiny polls done by a corporation (but don’t use it as a shield, like I said with the “fool” problem).
Aside than that, just read a lot. Every day, I read books, blogs, whitepapers, and everything else I can get my hands on. You’ll never have to worry about research if you become a voracious consumer of material and cultivate a love for learning.
Pro tip: Make a list of all the wonderful resources you find and save them to use as research for future articles. (Do I really have to persuade you to bookmark this page?)
Another tip: Set up Google alerts to get notified whenever new research is published. For example, an alert for “research OR study + content marketing” notifies me once a week when new content marketing research is published. Simply substitute your desired subject for “content marketing.”
Using alerts like this allows me to keep my finger on the pulse of my industry while also providing me with research and ideas for articles.
Finally, utilize a service like Feedly to have all of your favorite blogs sent to you in one spot. Feedly is one of my favorite apps. I receive the most recent content from CopyBlogger, Buffer, CoSchedule, Content Marketing Institute, and others sent directly to my dashboard.
On we go!
Step 4: Produce outstanding content.
This is the part you’ve been looking forward to. Are you ready to learn the key to amazing content creation?
Allow me to offer you a hint:
To produce amazing content, you don’t need to be a great writer. Not totally, to be sure.
Great content is made up of many parts, and writing is simply one of them. Even if you’re a lousy writer, there are a variety of other options available to you, as I’ll describe in a bit.
Of course, being a good writer helps, but you can always employ an excellent editor to compensate for some of your shortcomings. They aren’t all that costly – having an article edited may cost anywhere from $10 to $40, depending on the editor’s ability and the length and intricacy of your post.
Editors may be found on sites like Fiverr and Upwork. (I only advocate going with those that have a lot of good ratings.)
You can always pay a writer (like me!) to do it for you if you don’t like writing. This is a considerably more costly option, but if you pick wisely and provide clear directions, you can almost assure that your material will be written correctly.
What goes into making amazing content besides writing?
I’m glad you inquired! Aside from writing, outstanding content must:
Be backed up by research. The research process, which we discussed in the previous stage, cannot be bypassed. You must be well-versed in your field. Bullsh*t may be detected from a mile away. Remember the Incredible Hulk?
Give a great deal of value. This is a large post. I designed it that way because I wanted to provide you with as much value as possible without wasting your time. Your postings should aim to achieve the same goal.
Your formatting is superb. You’ll note that this content is divided into headings, subheadings, and bulleted lists if you look at the formatting. I also use bold and italics to emphasize key points and highlight a select items. This makes it easy to follow and helps skimmers pick out the essential elements.
Correct formatting may boost your page’s SEO tenfold, and it’s critical to optimize H2 and H3 tags, as well as photos, keywords, and titles.
In fact, Sujan Patel, a digital marketing guru, had this to say:
“I’ve discovered two major criteria that keep visitors returning to my content:
The first kind of advise is tactical or actionable. When I provide advice that people can use on their website or in their projects (checklists work even better), people save the post and come back to read it again and again.
The second is the presentation & design, the look, the layout and feel of an article – it’s more important than ever. Formatting not only helps you stand out from the crowd, but it also makes you look more credible.”
Include any media that is relevant. Images, movies, music, memes, everything you can discover that will offer value is wonderful. Screenshots get extra points!
The media may assist in two ways: One, it emphasizes your essential ideas in a unique way. Two, it breaks up long blocks of content, making your piece more readable and less tiring to read. However, always give credit to the image’s creator! Unsplash and Creative Commons both include free high-resolution pictures.
It’s been meticulously edited. This is the next stage, but I wanted to make sure you knew about it. Editing is an important element of content production, and there are many helpful tools available. For various reasons, you should have numerous waves of editing, but more on that in the following section.
Here’s a nice remark from Vince Lombardi about perfection:
“Perfection is unattainable, but we may capture excellence if we seek perfection.”
So get out there and chase. Here’s an infographic I developed to tie everything together:
You’re not done yet if you’ve authored the content!
Step 5: Revise and enhance the value.
Never, ever, EVER, EVER EVER EVER EVER EVER EVER EVER EVER EVER EVER Typos, grammatical mistakes, improper research, and poor formatting will all detract from your ability to gain clients’ confidence. These mistakes are greatly reduced when you edit your material.
You may hire an editor on Fiverr or UpWork, as I indicated before. However, you may always do your own modifications!
I prefer to wait 24 hours between writing and revising an article as a general rule.
In fact, Buffer’s Kevan Lee enjoys researching one day, writing the next, and editing the third. This gives you a new perspective on your work and helps you to look at it with fresh eyes.
Another suggestion? At least once through, I prefer to read my pieces aloud. This is beneficial in two ways.
It’s easy to see mistakes and assess the piece’s quality.
It allows you to view (and correct) the article’s general flow and mood.
As I have said, I think you should revise your work at least twice, ideally three times. Depending on the length and intricacy of the work, I usually revise it three to four times.
The flow, writing, and spelling/grammar of the piece should be the emphasis of your initial round of adjustments. The second phase should concentrate on double-checking connections, research sources, and information accuracy in general.
That’s all there is to it! Editing is a simple, yet crucial, step in the process of generating bookmark-worthy material.
But hold on; don’t post quite yet!
Before you hit the publish button, think to yourself, “Would I bookmark this?” Would I be willing to share it? Is it okay if I link to it? What can I do to improve it further?
Take it a step further and ask your friends or coworkers if they’d be willing to participate. Only go to individuals you trust to be honest, particularly people in your business or people who write for a living.
Use the input you get, as well as your own responses, to add value to your article. To mention a few examples, this may be generating an infographic or video to help illustrate a subject or connecting to more resources that would benefit the reader.
Now that we’ve gotten that out of the way…
Step 6: Promote yourself, promote yourself, promote yourself, promote yourself, promote yourself, promote yourself, promote yourself, promote
While this stage has nothing to do with content generation, content creation is ineffective on its own. Yes, it’s useless!
It is much more crucial to market your content than it is to create it. Why bother producing it in the first place if no one will see it?
Here are a few ideas for promoting your lovely new blog post:
Of course, I’m just skimming the surface here when it comes to internet marketing, but you get the idea. Promote as much as possible, but be sincere and helpful.
Last but not least, be sure to track your progress.
Final Thoughts (What’s Next?)
We’ve made it to the finish after 3800 words. It’s been an incredible ride, and I hope you learnt a lot (I know I did!).
Now, if you haven’t noticed, there are five main points I covered in this post that I really want you to remember:
If you’re going to write anything, make it worth reading. In an increasingly loud environment, don’t contribute to the noise.
Be sincere and considerate. Transparency earns people’s confidence. You must remember this if you want to use content to grow your brand.
Spend a great deal of time on your material. I spend at least 3-4 hours writing a piece, but it used to take days when I first began. This specific post took me almost 8 hours to complete. It takes time to create great content.
Always double-check your references. Take my college professor’s advice and apply it to The Credible Hulk! Question everything because the internet is full of lies and misunderstandings.
Give a lot of value… and then some. Give it your best to help others, and you’ll achieve your goals. I try to live by my own words:
Those that contribute to making the world a better place are rewarded with a higher status.
Bill Widmer (Bill Widmer)
What happens once you’ve finished your masterpiece?
To get the most out of your material, first and foremost, I propose reusing it. Why not get some additional mileage out of it since you spent so much time on it?
Second, take a few minutes to make your article search engine friendly. Sprinkle in a few semantic and relevant keywords rather than stuffing it full of keywords (and use image alt tags).
A last bit of advice: The greatest approach to keep producing amazing content is to make each item better than the previous… even if it’s just by 1%. This is one of the finest blogs I’ve ever written, and I try to say that after each one.
If you want to get the most out of your content, don’t forget to get my free eBook, The Building Blocks of Content Marketing.
If you found this piece useful (or if you thought it was terrible), please leave a comment to let me know. Tell me (and other readers) what you think about developing material that is worth bookmarking. I swear I’ll get back to you right away!
- bookmarks for books