7 Google Analytics Features You Didn’t Know Existed

Google Analytics is one of the most powerful tools for marketers to understand their web visitors. Google has a wide variety of sophisticated features like goals, custom dimensions and events that can help you fine tune your marketing strategy.

The “7 Google Analytics Features You Didn’t Know Existed” is a blog post that explains how to use the many features of Google Analytics. Read more in detail here: why is google analytics so complicated.

I just published an essay discussing the AdWords Editor’s finest hidden features. In this piece, I’ve compiled a list of seven Google Analytics features that have astonished myself, colleagues, or customers upon their discovery, while being considered basic by others. Some of them may be unfamiliar to you as well.

1. Individual Row Plotting

The graph that appears at the top of practically every report is perhaps one of the most recognized features of Google Analytics.

7-Google-Analytics-Features-You-Didnt-Know-ExistedIndividual Google Analytics Rows

There’s a basic yet useful tool called “Plot Rows” that a lot of Analytics users don’t seem to know about.

You may click the “Plot Rows” button just above the table if you tick at least one of the small boxes on the left side of the table below the chart.

1636643099_270_7-Google-Analytics-Features-You-Didnt-Know-ExistedIn Google Analytics, plotting rows

The chosen rows will now be shown as distinct graphs, allowing you to quickly examine how their values have changed over time.

1636643102_55_7-Google-Analytics-Features-You-Didnt-Know-ExistedGoogle Analytics Plotted Rows Changes Over Time

What Are the Benefits of Plotted Rows in Google Analytics?

Assume you’ve lately seen a significant decrease in organic traffic to your website. One probable cause is that you just began using AdWords to bid on your brand name. You can readily identify whether the reduction in organic traffic is accompanied by a rise in bought traffic by graphing the rows of paid and organic Google traffic.

1636643105_419_7-Google-Analytics-Features-You-Didnt-Know-ExistedOrganic traffic is declining, while paid traffic is increasing.

2. Customize the Standard Reports that Already Exist

Google Analytics has a large number of common reports that may be viewed with a few mouse clicks. However, there are situations when just one measure is absent from the report.

Instead of starting from scratch, you can use a handy shortcut to create a new custom report based on one of the current standard reports.

Simply select the “Customize” button at the top of the report you wish to modify.

1636643108_897_7-Google-Analytics-Features-You-Didnt-Know-ExistedCustomize Google Analytics Standard Reports

This will take you to the “Create Custom Report” page, but it will already be filled up with all of the current metrics and dimensions. You may now instantly adapt it to your requirements by adding the metrics that were previously lacking.

1636643110_163_7-Google-Analytics-Features-You-Didnt-Know-ExistedGoogle Analytics Customized Reports

3. Come up with your own “Calculated Metrics”

Google Analytics released Calculated Metrics in the autumn of 2015. Calculated Metrics allows you to construct new metrics from an existing collection. Custom reports, dashboards, and widgets may then leverage these derived data.

Go to “Admin” and choose “Calculated Metrics” from the “View” column to discover it.

1636643113_864_7-Google-Analytics-Features-You-Didnt-Know-ExistedGoogle Analytics Metrics Calculated

You may use this section to build new computed metrics. You simply begin by putting the name of the first statistic you want in the Formula box after giving it a name (you may disregard “External name”) and selecting one of the five formatting types (Integer, Currency, Time, Float, Percentage).

You enter in an operator (plus, minus, divided by, or multiplied by) after selecting a metric, and then another metric or a number.

A basic Calculated Measure utilizing the Revenue metric to determine profit is shown below.

Using Google Analytics to Calculate RevenueUsing Google Analytics to Calculate Revenue

You’ll be able to utilize your new Calculated Metric after saving it for generating custom reports or dashboards.

1636643118_82_7-Google-Analytics-Features-You-Didnt-Know-ExistedUsing Google Analytics to Implement Your Calculated Metric

I propose Avinash Kaushik’s blog article on Calculated Metrics, in which he discusses five important Calculated Metrics.

4. ‘Weighted Sort’ for intelligent sorting

If you’ve ever sorted a report by bounce rate and viewed just entries with a 100 percent bounce rate, you’ll note that they all had only one visit. This isn’t useful since increasing the bounce rates of these entries won’t have a significant influence on your site’s overall performance.

1636643121_585_7-Google-Analytics-Features-You-Didnt-Know-ExistedIn Georgia, we use a weighted sort.

Fortunately, in 2010, Google created a new sorting algorithm called “Weighted Sort.”

Weighted Sort considers the amount of visits for each row and so displays the things that are important to you. To use it, sort the table by bounce rate (or any percentage-based measure) and choose “Weighted” from the drop down next to “Sort Type.”

1636643125_260_7-Google-Analytics-Features-You-Didnt-Know-ExistedSelect a Weighted Sort Type.

This will provide you with a report that you can truly utilize, since the top rows are likely to have the most influence on your organization.

1636643128_570_7-Google-Analytics-Features-You-Didnt-Know-ExistedGoogle Analytics’ High-Impact Data

Check out Avinash Kaushik’s article for additional information on Weighted Sorting and how it’s calculated.

5. Manage the number of sessions that are used to generate reports.

“This report is based on X sessions…” says a yellow warning in the top right corner. This message appears when Google Analytics is sampling your data owing to a large amount of data.

When a report has more than 500,000 sessions, Google Analytics does automated sampling. This enables Google Analytics to create reports for massive data sets more rapidly. When you add segments or secondary dimensions to regular reports or create custom reports, this happens often.

1636643132_497_7-Google-Analytics-Features-You-Didnt-Know-ExistedAdjust Sessions Used to Calculate Reports in Google Analytics

You may change the sampling size while viewing a sampled report to get a quicker response with less accuracy or a slower response with more precision. To use the slider, just click the symbol with the little squares and move it.

1636643134_347_7-Google-Analytics-Features-You-Didnt-Know-ExistedHow to Make Changes to Sessions

Google Analytics will utilize a bigger sample size if you set it to greater accuracy, but the improved precision comes at the expense of a longer loading time.

1636643137_904_7-Google-Analytics-Features-You-Didnt-Know-ExistedIn GA Reports, you might have a slower loading time.

6. Create Custom Channels of Your Own

Okay, so you were previously aware of the preceding five aspects. What about groupings of channels?

I seldom see individuals utilize Channel Groupings, however I find it beneficial when reporting to customers. The normal “Channels” report, which displays how your traffic is spread throughout Google Analytics’ basic channels like “Organic Search,” “Direct,” “Social,” and so on, is certainly known to you.

1636643140_605_7-Google-Analytics-Features-You-Didnt-Know-ExistedIn Google Analytics, create Custom Channels.

But did you know that you may create your own channels? Simply go to “Admin” and choose “Channel Settings” followed by “Channel Grouping.”

1636643142_351_7-Google-Analytics-Features-You-Didnt-Know-ExistedIn GA, choose Channel Grouping.

Begin by selecting “New Channel Grouping” from the drop-down menu. You may now specify your channels after naming your new Channel Grouping. It’s entirely up to you to select which channels you want to establish and how each one will be defined.

An example of some of the channels I created for a customer is shown below.

1636643145_728_7-Google-Analytics-Features-You-Didnt-Know-ExistedGoogle Analytics Channel Setup

It’s particularly effective for clearing up the source mess left by Facebook referral traffic.

Sort Facebook traffic by channel groupings.Sort Facebook traffic by channel groupings.

You may bundle all of your Facebook referrals into one channel by creating a new channel for Facebook in your Channel Grouping.

1636643151_785_7-Google-Analytics-Features-You-Didnt-Know-ExistedIn Google Analytics, combine Facebook groupings into a single channel.

Go to the “Channels” report to see your completed Channel Grouping. Select “Default Channel Grouping” from the drop-down menu. From the dropdown menu, choose your new grouping.

1636643154_941_7-Google-Analytics-Features-You-Didnt-Know-ExistedSelect a channel from the dropdown menu.

In a report like the one below, you can now see your new custom channels. Clients that just want an uncluttered overview of the channels they work with would welcome this customized report.

Clients Benefit from Channel OverviewsClients Benefit from Channel Overviews

7. With a single click, choose whole months

To wrap up this essay, I’d want to highlight a basic yet useful aspect of the date range picker. It’s nothing spectacular, but even frequent Google Analytics users have expressed astonishment when they first heard about it.

If you want to choose the whole month when selecting a date range in the top right corner, just click the name of the month! There’s no need to choose the start and final days. Simply click on the month’s name.

1636643161_565_7-Google-Analytics-Features-You-Didnt-Know-ExistedChoose a whole month.

Unfortunately, Google has yet to add this handy shortcut to the AdWords interface’s date range option!

Which Google Analytics features and shortcuts are your favorites? Let us know what you think in the comments!

Google announced a new set of reporting features in their Google Analytics 4.0 release. This includes the ability to create custom segments, as well as advanced views that allow users to see how different groups of visitors interact with their website. Reference: google announces new reporting features in ga4.

Frequently Asked Questions

What are the features of Google Analytics?

A: Google Analytics is a tracking service that will track how many visits you receive, what the top pages on your website are, and which keywords people use to find your site. This information can be used by marketing professionals to make decisions about what parts of their websites need improvement or new content.

What Cannot be tracked in Google Analytics?

A: Tracking was discontinued in Google Analytics. It is no longer possible to track your website traffic using this method.

What is missing in GA4?

A: A lot of features were removed from GA4. These include the ability to change weapons mid-game, leaderboards and achievements among other things.

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