7 SEO Rules Every Marketer Should Know

SEO is a science, not an art. There are proven techniques for improving your website’s SEO that you should learn if you want to rank higher in search results and drive more traffic. Here are 7 SEO rules every marketer should know.,

The “google guidelines for seo” is a list of 7 SEO rules that every marketer should know. The rules are not just relevant to Google, but other search engines as well.

You must employ SEO to master the search engines in order to be discovered by your consumers online. Hundreds of ranking signals play a role in determining search results. Link structure, keywords, and time on site are just a few examples.

You will be rewarded if you follow best practices and publish high-quality material. If you don’t, be prepared to face Google’s wrath.

Because Google weeds out low-quality material, some advertisers are penalized with bad search results. Keep this in mind while deciding whether or not utilizing a black-hat SEO tactic is worthwhile.

So, if you want to use SEO methods in your marketing effort, make sure you stick to the regulations. 

Here are seven guidelines that I constantly teach to new website owners seeking SEO assistance when it comes to developing a content strategy. While some of these may seem obvious, they are often missed and may have a significant impact on your search results (and your wallet from lack of website traffic). I’ll walk you through seven Google SEO principles to be aware of in this post, and these suggestions will also work for other search engines. The following are the most important SEO guidelines to keep in mind while developing your strategy:

Keywords are used to inform search engines about the content of your website. Years ago, marketers would repeatedly utilize the same keyword to indicate to Google that they were related to that search.

If Google rated you fourth for a term you used ten times, it would rank you first if you used it 20 times. I understand that math is difficult, but that makes sense, right?

That, however, was just for a brief period. Those who tried to influence search results by cramming keywords found themselves with no visitors. 

Keyword stuffing not only degrades the readability of your material, but it also dilutes ranking signals. Here’s what I’m talking about.

The amount of time spent on a website is used by Google as a ranking factor. Google considers your website to be more relevant the longer someone spends on it. If someone can’t understand your material because it’s so densely packed with keywords that it reads like a foreign language, they’ll leave immediately. When Google notices that customers are departing rapidly, it understands that your quality is barely over the sewage line and that you are not worthy of being ranked.

In your material, I advocate using LSI (Latent Semantic Indexing) keywords. Simply write content that includes a few keywords you want to rank for, but only use them sparingly (2 to 3 times for a 500-800 word article). Then, to support the core keywords, utilize LSI keywords throughout the piece.

As a content marketer, the worst error you can do is “keyword stuffing.” It provides no value to readers and will eventually be disregarded by Google.

Carry out your usual keyword research. Keep in mind, however, that utilizing the most relevant term isn’t necessarily the greatest technique, particularly if the phrase is already being used by 70,000+ individuals. 

Look for comparable or unique keywords that are still related to your message but aren’t being used by as many people. Concentrate on them since you will be able to rank higher with less effort if you do. Make an effort to arrange your keywords and synonyms in a manner that they compliment one another. Your authors will be able to develop material that seems natural to the reader as a result of this. 

You may employ packed keywords, but attempt to use keyword synonyms instead. Build your plan around your “dark horse keywords” after you’ve found them.

I propose adopting the Skyscraper Technique if you do decide to utilize congested keywords. If you’re not aware with the term, it simply implies taking material that performs well for a keyword and improving it.

Creating original content is always a part of a good SEO strategy.

It’s just as vital to make sure your content is valuable and well-written as it is to have an SEO plan for it.

Let me express it to you this way…

Few individuals will read your article if it isn’t distinctive. When fewer people read it, Google receives less ranking signals. The rest, as they say, is history.

The term “unique” encompasses more than simply “quality.” You need to give your readers something they haven’t seen before. I referred to SEMrush’s page regarding the Skyscraper Technique in the preceding section. If you go to that website, you’ll learn about a unique content approach that you may use.

Many webmasters place so much emphasis on incoming links that they overlook the importance of external connections.

You must ensure that all of your external connections point to high-quality content. If you link solely for the sake of linking, you’ll be shooting yourself in the foot with your SEO approach. 

Bad or broken links may irritate consumers and have an impact on your Google results (which is why you should update your site on a regular basis – I’ll explain why in the following section).

Take your time and carefully choose links that are relevant, compelling, and come from well-established websites. These are the kinds of connections you want to make, and they’ll be rewarded by Google.

With that in mind, I would advise against linking to material that already has a high ranking for the phrase you’re attempting to rank for. You’re essentially providing them link juice and demonstrating to Google that their material is marginally superior than yours.

Have you ever visited a website that hasn’t been updated in a decade? How long did you stay? If you’re like the vast majority of internet users, you’ll say no. 

Maintain a presence on your website and update your social media platforms on a regular basis. It’s almost hard to observe a dormant domain’s rankings improve.


Don’t be afraid to make changes to your material. Indeed, you’ll see articles with hat notes that say “updated for 2020” or something like all the time. With a simple modification, a marketing agency transformed an article into evergreen content, as seen in the picture above.

This is why it’s critical to examine your content to determine what’s not working. You may try to improve the ranking of material that isn’t ranking by updating it.

Google’s recommended practices are updated on a regular basis, so make sure you’re up to date. Even though the majority of the changes are modest, you must keep current. 

If Google does anything trivial like devalue URLs with particular keywords, you should be aware of this while developing content (which I doubt will happen). Don’t be alarmed; this is only an example).

As a result, make sure you’re up to date!

You should also keep an eye on the speed of your website. Make sure it’s responsive and snappy. I’m sure you’ve heard this before, but it’s critical, particularly in today’s mobile environment.

Allow me to pose a question to you. Why did Google create AMP if site performance isn’t important? That is precisely my point!

You should examine your site’s operation on a frequent basis. It’s time to figure out why your site’s performance is slowing. To assess your load time and identify any bottlenecks in the process, use a tool like SEMrush Site Audit.

You’ll receive a detailed report on the speed and performance of your website. This is how it should look:

You’re good to go if everything is in the green. It’s a solid clue that something is wrong with your site if you’re witnessing slow loading times and low performance scores. 

Regularly check the speed, particularly after major upgrades. Running a broad test like Pingdom at least once a week is a reasonable rule of thumb.

The little things will matter as you create contacts and grow your marketing plan. If you pay attention to easy SEO strategies like these, you’ll almost certainly improve your search ranks.

Even if you aren’t ready to commit to a full-fledged plan, putting in the effort to set up some fundamental search-friendly aspects may pay off.

Get a 7-day trial for free.

Begin to improve your web exposure.

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What are your strategies for using SEO into your marketing campaigns? Please let us know in the comments section.

The “what is the most underutilized seo tactic or strategy” is a question that many marketers often ask. The answer to this question can be found in the “7 SEO Rules Every Marketer Should Know.”

Frequently Asked Questions

What are the basic SEO rules?

A: Search engine optimization is the process of affecting a search engines ranking algorithm to improve the placement in online search results for a given website. It can be defined as The practice of optimizing web pages and websites so they rank higher in organic (non-paid) search.

What are the 5 important concepts of SEO?

A: Keyword Research, Meta Tag Optimization, On-Page SEO, Backlinks and Content Creation.

What are the 4 main components of an SEO?

A: The four main components of SEO are content, backlinks, rankings and keywords.

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