71 Online Shopping Statistics You Need To Know

Online shopping has been growing in popularity over the past few years. Online shoppers spend an average of $1,260 per year with a total estimated value of $202 billion by 2020. Here are 71 online shopping statistics you need to know including how many online users shop and what they buy most often.

The “male vs female shopping statistics 2021” is a statistic that shows the difference between how men and women shop. The statistics show that there will be a difference of $1 trillion in sales by 2020.

The simplicity and quickness of internet buying are relied upon by customers all across the globe. Online merchants benefit from the same simplicity and quickness in terms of accessing a broader audience and increasing sales. Some firms may even operate entirely online, saving money on shop rent and other operating expenditures.

Did you know that there are between 12 and 24 million internet retailers in the globe, with more opening every day? Due to the competitive nature of the industry, you must be aware of current online shopping data in order to make informed judgments about your company’s future actions.

Let’s get into the internet buying data without further ado. 

Statistics on Social Commerce

  1. Ads on social media are how 28% of individuals aged 25 to 34 learn about new items. 
  2. Similarly, 27% of those in the same age bracket learn about things via recommendations from friends and influencers. 
  3. The number of social commerce purchasers in the United States increased by 25.2% to 80.1 million in 2020, and is expected to rise by 12.9 percent to 90.4 million in 2021. 
  4. The average online shopping order on social media in Q2 2019 was $79.01 USD. 
  5. 48% of internet users aged 18 to 34 have purchased a goods via social media. 
  6. And 13% of the same age group uses social media to make regular purchases. 
  7. In the future, 5% of users would want to do more buying on social media.

Statistics about the Internet Marketplace

  1. Amazon is used by 79 percent of customers to find new items, compared to 47 percent who use search engines like Google or Safari. 
  2. Amazon is used by 52 percent of customers to get ideas for their purchases. 
  3. Taobao was the most popular online marketplace in the world in 2019, with a gross merchandise value of $538 billion. 
  4. Amazon was the third most popular marketplace in the world in 2019, with a gross merchandise value of $339 billion. 
  5. Amazon was the most valuable marketplace in the United States in 2019, with a gross merchandise value of $339 billion. 
  6. In the United States, eBay was the second most popular marketplace. However, their GMV was just $90 billion, which was much less than Amazon’s. 
  7. In terms of product variety and user experience, sellers in the United States gave eBay a 6.5 and Amazon a 5 on a scale of 1-10.
  8. On Etsy in 2019, there were around 2.5 million merchants.
  9. eBay would have around 160 million active accounts by 2020. 
  10. In the foreseeable future, 17% of Amazon vendors expected to offer their items on Walmart’s online marketplace. 
  1. In 2019, the vast majority of customers (85%) shopped via retailer mobile applications such as Amazon and eBay, compared to just 15% who shopped on same sites through desktop.
  2. Apple receives 69 percent of its traffic only from mobile devices. 
  3. Before making a purchase, 46% of buyers use their mobile devices to get additional information about items. 
  4. Despite the fact that the majority of consumers browse on their mobile devices, the average order value on a desktop is $68 more than on a mobile device. 
  5. Although the average order value is higher on a desktop, the average conversion rate is just 2.1 percent. This is a whole 1.2 percent less than on tablets.
  6. The conversion rate for online purchasing on tablets is 3.3 percent, which is higher than the conversion rate for desktop and mobile!
  7. 59 percent of consumers are concerned about mobile payment security.
  1. By 2022, the global furniture and appliance eCommerce sales is estimated to reach $394 billion. 
  2. By 2024, the furniture and homeware business will have a market value of 54230 million dollars. 
  3. In 2019, Wayfair’s eCommerce site collected $37.64 million in orders. 
  4. Wayfair has approximately 20 million active users in 2019.
  5. Every year, the retail eCommerce business expands. It will be valued $400 million in 2021. Retail eCommerce will be valued $476 million by 2024. 
  6. In 2021, the yearly clothing eCommerce sales in the United States will be $99.1 billion. 
  7. In 2021, the footwear eCommerce sector will be valued over $150 million.
  1. The overall retail sales value in the United States in 2020 was $741.2 billion, up 1.5 percent from the previous year. 
  2. In 2020, it is expected that 58 percent of Christmas purchases would be done online. 
  3. From the 23rd through the 26th of November 2020, 15% of the US population is expected to shop during Thanksgiving deals. 
  4. Thanksgiving’s internet shopping value was expected to be $5.9 billion. 
  5. Only 3% of customers leave last-minute buying until Christmas night, while over half of shoppers (48%) start Christmas shopping before December. 
  6. Online certificates, apparel, and toys are all popular Christmas presents. 
  7. Annual growth in online retail sales over the Christmas season is expected to be 35.5 percent. 
  8. In 2020, 30% of Americans intended to shop during Cyber Monday sales events, while 24% planned to purchase during Black Friday sales. 
  9. On Black Friday, the majority of individuals looked for offers on computers and Nintendo Switches online.
  1. Due to worries about COVID-19 exposure, 63 percent of American buyers stopped their Christmas shopping short in 2020. 
  2. Because they are afraid about not being able to pay their expenses, 23% of Americans indicated they would spend less money on Christmas shopping than normal. 
  3. According to COVID-19, 30% of Americans stated they will attempt to enjoy Christmas as normal.
  4. Since the start of COVID-19, 31% of Americans have ordered groceries online for the first time. 
  5. For the first time in their life, 9% of respondents made an internet purchase. 
  6. Because of COVID-19 in 2020, 37% of individuals planned to purchase more items from online marketplaces. 

Statistics on Online Shopping

  1. Before making a significant purchase, 66% of individuals do research online (whether online or in-store). 
  2. Between 2019 and 2020, 43% of customers purchased apparel online. 
  3. The majority of individuals (35%) prefer to purchase gadgets online rather than in-store. 
  4. In the previous year, 79 percent of individuals purchased goods from a multi-brand site like Amazon or eBay.
  5. Competitive cost is the primary reason for 7% of buyers when it comes to shopping online. 
  6. In 2019, 81 percent of customers were happy with their online buying experience. 
  7. The most significant component of online purchasing, according to 61% of customers, is simple search and navigation. 
  8. The majority of customers (63 percent) believe that having products delivered straight to their house is a good incentive to purchase online. 
  9. 31 percent of people shop online because they think things are up to 10% cheaper than in-store purchases. 
  10. Online purchases of books, movies, music, and other items are 37 percent more probable than in-store purchases. 
  11. 59 percent of consumers want to utilize grab-and-go businesses with phone-based self-checkout. 
  12. Almost 40% of customers between the ages of 18 and 34 have purchased a product using a social media network. 
  13. Free next-day delivery would entice more Americans to purchase online. 
  14. Serial returners would very certainly be permanently barred from shopping on the websites of major toy and gift retailers in the United States. 
  15. Consumers prefer to get coupons from mobile stores through email, according to 35% of respondents. 
  16. The majority of people who seek for new items on search engines rather than Amazon or eBay are over 55 years old. 
  17. The aspect of the purchasing experience that makes 48 percent of online consumers the happy is seeing their transaction completed and verified. 

Statistics on Order Delivery 

  1. 77% of customers prefer to have items delivered to their homes. 
  2. The majority of internet consumers (64 percent) want their goods delivered the same day. However, only 19% of individuals have experienced this. 
  3. When purchasing anything online, 53% of respondents choose for standard delivery. 
  4. Around the world, 75% of customers would purchase more things if it means they won’t have to pay a delivery cost.
  5. Amazon is rated as having good delivery service by 75% of online customers. 
  6. Quick delivery is highly essential to 39 percent of customers.
  7. In the United States, 89 percent of individuals are familiar with FedEx, 86 percent with UPS, 82 percent with USPS, and 56 percent with DHL.
  8. Despite the fact that most people are familiar with FedEx, 38% prefer UPS delivery and just 24% choose FedEx.

Without online shopping, it’s hard to envision an online experience. With over half of the world’s population utilizing the internet, it’s critical that your company provide your customers an online buying experience. 

Between 2018 and 2023, global retail eCommerce sales are predicted to more than quadruple, hitting $6.5 trillion USD. To obtain the greatest bargain, online customers are prepared to spend time reading reviews and researching items. 

With mobile devices accounting for 85 percent of online transactions, you need to optimize your website for mobile as a company owner. 

Since the beginning of 2020, online shopping has seen a massive increase in sales, resulting in an accelerated three-year growth rate. Online purchasing is expected to slow significantly in the next years as buying in shops becomes more secure. 

However, with online shopping expected to generate $6 billion in sales in 2020, now is the ideal moment to create an online business or ramp up your efforts on an existing one. 

We hope that these 71 online purchasing data were useful in determining your next actions for your online company. 

Can website crawlers be beneficial to webmasters? You may learn more about what a website crawler is and how it works by reading our tutorial.

Statista Premium provided us with all of our data. 

The “in-store shopping statistics” is a statistic that shows the amount of people who shop in-store. The statistic also includes the amount of people who shop online.

Frequently Asked Questions

What percent of shopping is done online 2021?

A: It is estimated that over 80% of shopping will be done online by 2021.

What percent of shopping is done online 2020?

What percentage of shopping Starts online?

A: Shoppers in the United States make up about 28% of total online sales.

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