8 Insights You Can Gain from Competitors’ Top Pages

The marketing world is constantly changing. There are new ideas, innovations and shifts that occur on a regular basis. This article will touch on the most popular and successful pages of some companies within their industry to provide insights into how they operate as well as what you can learn from them.

The “semrush” is a fantastic tool for marketers that allows you to gain insights from competitors’ top pages. The tool offers 8 different insights and helps you to find out what your competitors are doing right or wrong.

Have you ever pondered how your rivals get people to visit their websites? Or how they decide what their digital marketing should be about? With Top Pages, a magnificent new tool offered exclusively to Webinomy Traffic Analytics paying subscribers, you can now completely fulfill your marketing curiosity. 

Is the cost justified? Take a look for yourself: these are some of the most useful information you may get from your competitors’ top sites.

Note: The most unique pageviews and admissions from unique visitors were obtained by the top landing sites.

1. Estimated Number of Customers of Your Competitors

You may be most interested in the top sites with the words “cart,” “basket,” “paid,” “trial,” and “free trial” in their URLs.

Remember that users might access these sites both internally and externally (through an abandoned cart notice, autocomplete in their browser, or a link to the cart shared by friends or family).

For example, consider Sephora’s funnel: we can see the number of unique customers that added anything to their cart, proceeded to the checkout, and finally verified their purchase.


2. Your New Product/Maximum Service’s Potential Audience

If you want to test certain parameters in a forthcoming promotion or introduce a new product, look at your competitor’s top pages that are part of a comparable campaign. Perhaps you’ll learn some strategies that you can use in your own company.

What kind of traffic did they bring in?

To obtain an indication of your greatest reach, look at your top-performing rival. Get some information to see whether their visitors were interested in a certain piece of material on the website.

You can see how many unique people went straight to Hubspot’s blog and read the most popular posts by looking at the statistics.


What kind of traffic did they utilize to promote a comparable product or service?

You may learn the outputs of each channel over time by filtering out past data; this will help you to estimate your estimated investment in these channels.

Here’s how Macy’s generates traffic to their women’s clothing division in real life:


3. The Best Products/Services Offered by Your Competitors

Which of your competitors’ pages do you believe attracted the most visitors? Those that ate up a large portion of the marketing budget and originally included the most intriguing products/services for the target market.

Pay attention to the top pages of your competitor’s website that represent certain items or product categories. Examine the traffic sources used by your competitor. Then you may think about incorporating similar pages into your own campaign, or you can concentrate on advertising the remainder of your product line. In certain cases, the latter situation may be an acceptable approach that does not increase competition.

For example, a look at Coursera’s top pages indicates that professional credentials for Google Data Analytics and Google UX Design are the most marketed and, presumably, most frequented. 


In the same manner, you may go deeper and locate the most popular things in certain categories or for other target groups.

4. Top Content on Competitors’ and Partners’ Blogs and Media Platforms

Content strategists and SEO experts will benefit greatly from this information. The top pages list might help you figure out what pages you should add to your website’s structure. It can even tell you the subjects you should write about in order to get the maximum traffic.

Examine the issues on which other websites base their seasonal and ongoing campaigns, as well as the avenues through which they promote themselves. Based on this data, you may acquire insights that can help you build a more effective campaign, whether it’s for general brand recognition or conversions. 

You may have more ultimate goal actions if you have more traffic. You may find out whether and how your rivals invest in content generation and marketing by searching for blog-related URLs in the top pages list. You can possibly discover that this method is ineffective in your sector.

Do you want to collaborate with a media platform? Before approaching them about a prospective co-marketing connection, look at their most externally frequented sites to see what kind of material they appreciate or may need. 

Let’s take a look at which Search Engine Journal article is the most popular and how it got to the front pages.


5. High-Value Regional Markets and High-Priority Languages

Let’s take it a step further and look at the traffic to your rivals’ top pages by nation. Look for a URL with a country code in it. If a localized page or subdomain has reached the top of the global search results, the designated nation is very valuable to the company. You might attempt to estimate the size of your competitor’s audience in this nation after you know the number of unique visits to this regional page. Then look at the traffic sources your rivals are using to advertise each of the regional top sites.

Take a peek at Louis Vuitton to see how their worldwide audience influences their company. The country codes in red indicate the area for which these pages are designed. 


6. The Marketing Campaigns of Your Competitors

It’s time to go deeper once you’ve examined each of the top pages from the inside out. Check to see if you can categorize these URLs or see any patterns. For example, multiple product pages may have risen to the top of the list over a period of time, indicating that their product category was the focus of a marketing effort at the time.

If a firm offers a variety of services, looking for clusters of top sites with the same sort of content can help you figure out what the company is most recognized for. For example, Zillow seems to be more popular (and more advertised) for real estate purchases and sales rather than rental listings.


7. Product Range, Target Audience, and Consumer Strategy Changes

After you’ve identified a company’s main product or product category, look to see whether their strategy and positioning vary over time. Keep an eye on the traffic to the same-type sites as it fluctuates. For example, a fashion e-commerce company that mostly sells women’s clothing may begin to cater to guys or add an accessories department, or vice versa. 

American Eagle used to emphasize men’s merchandise, and you can notice more top pages geared toward guys in September 2018:


While the company has been aggressively advertising women’s goods in recent years:


8. Lead-Generating Landing Pages That Aren’t Visible

Even sites that Google does not index may be found in the top pages list. These might have been landing sites for PPC ads, and they’d be great examples of how to evaluate the efficiency of different marketing channels. 

Here’s what you’ll see on one of Sephora’s top pages, for example:


You may look at the structure, design, and CTAs your rivals utilized on these top sites. This kind of information may help you develop better campaigns and landing sites. 

Discover the Most Popular Pages

with the help of SEMrush’s Traffic Analytics

ADS illustration

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The “competitive insights meaning” is a type of marketing that can help you gain insights about your competitors. It’s important to know what your competitor’s top pages are doing so you can take advantage of their success.

Frequently Asked Questions

How do I find my competitors insights?

A: Your competitors are your friends. If youre competing on a team, then their name will appear as Team Name in the Team Stats tab at the bottom of the screen whenever they have an insight available.

What are competitor insights?

A: Competitor insights are the views that a company has on its competitors. They use competitor insights to gain an advantage through anticipating what is going to happen in their market so they can prepare for it before it does occur.

How do I find my competitors top pages?

A: You can do this by either visiting one of the leaderboards on Beat Saber PS4, or by using our beat score tracker.

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