8 Signs of Facebook Ads Issues and How to Fix Them

Facebook advertising is a multi-faceted campaign that can serve many purposes. However, problems with Facebook ads are not uncommon and this article will provide you eight signs of potential issues, as well as tips for fixing them on your own.

“Facebook ads problem 2021” is a sign of Facebook Ads issues. This article will list 8 signs of Facebook Ads issues and how to fix them.

Many companies are aware of Facebook Ads’ enormous potential. Through a series of sponsored campaigns on the platform, you may raise brand recognition, promote events, create leads, drive sales, and develop consumer trust.

However, many marketers are having trouble getting the desired results from Facebook and Instagram Ads. They don’t create clicks or conversions, or if they do, the results aren’t good enough to justify the cost (ROI). 

If you’re concerned that your advertising aren’t doing well, there are virtually likely remedies available.

Let’s look at how to spot the five symptoms of underperforming Facebook advertising and how to remedy them. 

Facebook has stringent regulations and limits about who you may advertise to, what you can and can’t market, what sorts of pictures and material you can use, and even how they’re utilized in the live advertisements themselves. 

Advertising including photos or video thumbnails with text covering 20% or less of the media, for example, will have the greatest reach, whereas ads that assign negative attributes to the viewer may be rejected.

If your advertising do not match Facebook’s quality requirements, they will likely have a limited reach and may even be rejected. Check your emails for alerts, since they may easily be overlooked. 

These flaws may have an influence on your ad budget and the success of your ad campaigns, therefore they must be followed to the letter. 

Setting automatic rules on Facebook is one method to do this. You may pause, change, or end campaigns based on any number of actions when you create them in Ads Manager. 

For example, if you want your ad to be displayed to the same individual no more than three times, you may create a rule that all campaigns with ad frequency of four or above are immediately halted. 

Automated rules may be helpful, but they aren’t always accurate. Attempting to configure them for all campaigns may be time-consuming and error-prone, causing your efforts to suffer rather than benefit. 

This is where SEMrush’s new ad management option in the Social Media toolset comes in. It not only makes it simple to design and manage advertising, but it also highlights any flaws and explains why. Consider the following scenario: 



There are a number of indicators that your advertising are having problems. Some problems are tough to diagnose, while others are simple to see and address with the correct Facebook Ads optimization tools.

Here, we’ll look at each one and how to deal with them, based on guidance from SEMrush’s Paid Social team.

Your advertising will sometimes cease operating as planned, which is easy to overlook.

A three-day period with no results is a red flag. Check your reach and ad expenditure over the last three days with SEMrush, and analyze your Facebook Ads effectiveness.


In the UI, our Social Media Advertisements tool will highlight your low-performing and rejected ads, enabling you to quickly discover, alter, and improve them as needed. This will be shown by a little yellow triangle caution notice located near the advertising’ status information. 

Our program will not only alert you to advertisements that aren’t operating as planned, but it will also inform you which possible problems need your attention. It’s possible that your Facebook Ads’ reach has been poor (or declining) in recent days, or that your cost per click has risen.

You may use the built-in filter to locate current and rejected ad campaigns, as well as any advertising with problems. 


It’s likely that if your reach or ad expenditure are minimal, you’re targeting an audience that’s too small and depriving yourself ad positions. Expand or fine-tune your audience to raise this number, maybe by lowering the amount of very tight targeting parameters. 

If your reach and ad expenditure are satisfactory, use Google Analytics to examine your audience’s activity, including data such as bounce rate, time on page, exit rate, and whether or not they are visiting other pages on your site. These measurements will show you whether or not you’re focusing on the right people.

You should also monitor your ad campaigns for clicks and click-through rates (CTRs) to verify that your creative is operating as planned. 

Remember to consider the technical aspects of the situation as well. Check that the link is active and that the destination page matches the ad’s content. Check that event tracking is operating properly; if it was installed improperly, results will not be recorded. 

These are all symptoms that may appear after a day or two, but if three days pass with no results, you’ll know there’s a problem with the ad management tool to look into.

Because Facebook Ads optimization is a numbers game, finding problems may be as easy as looking for unusually low views.

Search for ad campaigns that have had their reach reduced using SEMrush’s Social Media toolbox. If your ad was seen by less than 1,000 people the day before, there are a few options to consider.


It’s possible that your budget is just insufficient. If you can only afford to pay for 500 placements every day, that is all you would receive; but, if you are strategic about it, you can grow your budget efficiently. 

Another problem that might arise is if your creative isn’t doing effectively and has to be tweaked. This might be due to the amount of text or the picture quality.

Split testing is a terrific technique to figure out which creative is working best and make adjustments as needed. 

There’s also the possibility of hitting a spend cap, which restricts how much you can spend in a certain amount of time. 

If you’re utilizing manual bidding, you could have established a bid cap that’s too low, preventing you from having offers that are competitive and guarantee placements. 

It’s usual for Facebook Ads prices to fluctuate. Because they operate on an auction basis, changes in the market cause costs to rise or fall. 

Costs that rise dramatically in a short period of time, on the other hand, may signal that your marketing campaigns need rapid attention.

SEMrush can automatically alert ad campaigns with large cost spikes over a seven-day period, allowing you to rapidly examine what’s driving up expenditures. 


The first step is to minimize each individual ad campaign’s daily budget that has a high client acquisition cost (CAC). 

After that, go back and attempt to figure out why the expenses increased in the first place. Were there any adjustments in the target audience or in the ad campaign? Are there any additional advertising in the overall funnel that you’ve paused? Was your ad becoming too frequent, or were buyers ignoring it? 

Examine any changes that may be adding to the expenses and make any required adjustments. 

Your frequency indicates how frequently a single audience member sees the same ad on average. 

In general, campaigns with a frequency of more than three should be avoided since they diminish the chance of conversion. 

The easiest method to optimize Facebook Ads in terms of frequency is to make this a rule:


The metrics and ad expenditure of otherwise successful campaigns might suffer in your Facebook ad performance report when excessive frequency causes ad fatigue (in other words, when repetition reduces conversions). 

Use our Advertisements on Social Media tool to rapidly discover any ads with high or growing frequency so you can intervene in time.


You may also modify your creative more often to provide fresh campaigns to your audience, or broaden your audience to reach a larger audience. 

Setting a daily budget allows you to maximize the amount of money you have available for advertising and reach as many individuals as possible throughout the length of your campaign. 

Overspending is simpler to detect than underspending, so you may miss the fact that your advertisements aren’t exceeding their daily restrictions. To get the most out of your advertisements, you should spend at least 70% of your daily expenditure on them. 

Our ad management tool will alert you to any campaigns that are beyond their daily budget, allowing you to immediately resolve the issue. 

Even if your budget is set to ‘lifetime,’ keep track of your spending. Simply divide your lifetime budget by a number of days and compare your daily costs to the result. 

There are a variety of reasons why your advertising money may be underutilized:

  • There might be a restriction on new payment methods that prevents you from receiving accurate billing. If Facebook only charges you for every $20-30 spent, the little costs may cause your advertising to cease working properly. If this is the case, if at all feasible, return to your previous payment method.

  • It’s possible that your billing threshold is too low. You should be able to raise the charging threshold from $250 to $750 on Facebook. You’ll have to manually submit a request to Facebook for higher criteria (these are typically resolved within a business day). When your daily ad expenditure approaches 50% of your billing threshold, our team advises raising the threshold.

  • Your account’s spending limit has been surpassed. When you’re close to reach this limit, Facebook will inform you, but it’s possible that you’ll miss it, so keep a check on your alerts and emails.

  • One of the parameters in your ad relevance diagnostics is below average. Your quality rating (formerly known as your Facebook relevance score), engagement rate ranking, or conversion rate ranking are all examples of this. All of these factors are taken into account when Facebook decides which advertisements to prioritize. Here’s where you can learn more about ad relevance diagnostics.

  • Your bid amount is insufficient. If you’re trying to save money by employing manual bidding, it might hurt your efforts. Consider automating your bidding or, at the very least, boosting your manual bid. In most cases, Facebook will offer bids that are likely to be successful.

  • Your optimization objective will not be met. New accounts with new pixels are especially vulnerable to this issue, since the pixels do not yet have enough knowledge to do proper optimization. Prioritize top-of-funnel events so that your algorithm can grasp the demographics of your desired audience. 

  • Your creative is inappropriate for your target demographic. Poor results will result in an underused budget if you are paying for activities that need compelling creativity, such as clicks, conversions, or video views. Run additional split tests, and keep an eye on your competition to determine if your advertising need to be updated with fresh concepts.

Check out Facebook’s troubleshooting ad performance guidelines for additional information on improving Facebook Ads. 

The greater the CTR of your ad, the better for your campaign. More traffic may be gained by optimizing your adverts to increase CTR. Furthermore, this statistic serves as a useful relevancy indicator, indicating how enthusiastic your audience is about the offer. A dramatic decline in CTR is obviously a hint that your advertising need to be fixed. 

The first step is to experiment with different creatives and images that will captivate consumers. Check the Quality ranking and Engagement rate ranking metrics as well – Facebook will assist you in determining the quality and relevancy of your creatives. 

When your creatives are excellent enough, but you expose them to the wrong individuals, it might be a waste of time. To get better results, consider expanding or even altogether changing your audience. 

Start with the basics: enable Expand targeting, add additional locations, specify a nation rather than a city, or delete certain data (demography, interests, etc.) 

Another approach is to start using Facebook remarketing to target your adverts to previous website visitors.

Return to the research step and attempt to redefine your target audience if these efforts don’t appear to be of much use.

Your advertising campaign is most likely failing owing to certain miscalculations if your ad reach drops by more than 50%. 

Change your creatives again, and look for additional relevant deals, eye-catching photos, or viral videos (Facebook loves them). 

A low budget also means you’ll lose out on the chance to reach a larger audience with your adverts. In both quantitative and qualitative dimensions, increasing your budget will enable your adverts to reach a larger audience. For example, some of the most important people we want to reach either don’t click on advertising or have a lot of companies vying for their attention. Users like this will almost certainly ‘cost’ more. 

You may also be setting your price too low if you utilize manual bidding in your adverts. A low bid, like a low budget, will reach fewer consumers. 

Make sure you haven’t used up all of your account limitations just in case. It’s quite simple to establish a spending limit and then forget about it throughout a campaign, believe it or not. Double-checking is a lifesaver!

Slow page loading may result in unpleasant user experiences as well as issues for organizations, such as site abandonment and missed business goals. People don’t like to wait, so if you include a link in your ad, be sure it doesn’t take too long to load. 

SEMrush’s Advertisements on Social Media tool compares the number of clicks on your ad’s link to the number of destination page visits.

You may use our Site Audit to check for over 120 faults on your website, including slow page load times.

Facebook and Instagram ads might be tricky, but with the appropriate automation tools, you can take the uncertainty out of the equation. 

Our ad management tool, which is part of our Social Media toolset, will alert you if any of your advertisements are performing badly or have been rejected by Facebook, so you can respond immediately and appropriately. 

Whether you need to resubmit ad campaigns or rework individual advertisements, you’ll be able to adjust in time to avoid wasting your money. 

Every day of untapped potential might mean missed sales, so optimize your campaigns now to get the most out of every ad you run. 

Do you want to keep on top of your Facebook Ads? SEMrush’s Advertisements on Social Media feature is available for a free trial here.

Advertisements on Social Media

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The “how to get more clicks on facebook ads” is a post that lists 8 signs of Facebook Ads issues and how to fix them. The article also includes a few tips for improving the performance of your Facebook Ads.

Frequently Asked Questions

How do I fix errors on Facebook ads?

A: Occasionally, you will see errors with your Facebook ads. These are errors that occur when the ad extensions do not work properly and show up on some of your pages. This is a common error that many users have encountered across all platforms as well. You can fix this by logging into each individual page where the issue occurs to delete ads-responsive or ads-banner.

Why are my Facebook ads not working anymore?

A: Facebook has a strict set of rules they follow when it comes to what people can post on their social media. If your posts are breaking these rules, you may not be able to promote your ads as well as you want or expect them to work.

What are some common Facebook Advertising Mistakes?

A: Some common mistakes that businesses make when using Facebook ads are not targeting the right audience, not understanding how to use images and video in their ad copy, or spending too much money.

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