8 Types of Interactive Content and Engaging Examples

In recent years, interactive content has become a critical element in marketing. From video games to VR experiences and even augmented reality apps, these new forms of digital entertainment are reshaping the way companies market their products and services.

“Best Interactive Content Examples” is a blog post that gives 8 types of interactive content and engaging examples. The article includes the “Must Have” text.

Are you looking for strategies to make an impression on your audience? Using interactive material to achieve a competitive edge is a certain approach to do so. 

Long-form manuals, eBooks, and video were originally thought to be the holy grail of content (tactics that needed large budgets and other considerable resources to create), but today all of these forms are commonplace, and their usage is universal.

It’s no longer enough to have good content. If you’re serious about competing online, you’ll need to create outstanding content that sticks out from the crowd.

Interactive content is one of the forms you may use to compete online. In this lesson, we’ll go over the basics of compelling content formats and show you some of the greatest examples available. We’ll go through the following topics in detail:

The majority of material is static, meaning that the reader or audience consumes it by watching or reading it.

Interactive content, on the other hand, is when the audience is actively urged to interact with the material they are seeing. This might be anything as basic as asking questions during a live webcast, utilizing a tool or calculator, or completing a quiz.

From content publishers like Buzzfeed to content makers like Netflix, many viewers are used to interacting with interactive material on a regular basis.

In 2020, as a content marketer, you must figure out how to include interactive content into your plan. Are you looking for a few reasons why and how interactive content might benefit you? We’ve compiled some of HubSpot’s most compelling data to help you understand why it may help you acquire a competitive advantage:

  • Interactive content is already being used by 62% of B2B marketers. (Image courtesy of DemandGen)
  • Static material receives two times the amount of interaction as interactive content. (Image courtesy of DemandGen)
  • Interactive content offers “reusable” value, according to 77 percent of marketers. This entails numerous visits and encounters with a brand. (Image courtesy of the Content Marketing Institute)
  • Non-gated interactive material, according to 75% of respondents, may give a “sample” of the brand, resulting in more lead nurturing. (Image courtesy of the Content Marketing Institute)
  • Consumers prefer interactive video material over other forms of video content because it allows them to choose what information they want to see and when they want to see it, according to 43% of respondents. (Image courtesy of MarketingCharts)

However, you should employ interactive content in addition to these top statistics because:

  • It’s an excellent approach to enhance your audience’s engagement and the amount of time they spend on your site.
  • If you can keep your audience interested, they are more likely to return to your site in the future.
  • Because this sort of material comes in a variety of formats, you can quickly collect data from individuals who interact with it.
  • It may assist you in establishing yourself as industry leaders, increasing brand loyalty, and distinguishing yourself from your competition. 
  • It may help you generate interesting materials that journalists will want to share with their audiences and gain more connections with your email outreach efforts if you’re developing content to build links. 

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To get you thinking about how you might include interactive content into your content marketing strategy, we’ve compiled a list of some of our favorite examples to get you thinking about what’s possible.

Of course, you should think about which sorts of interactive material are best for your target audience. Formats that attract a B2C audience are generally very different from those that engage a B2B audience. However, the more you immerse yourself in successful material generated by others, the better your ideas will become. 

Take notes, save these inspiring ideas, and start thinking about how you might incorporate similar forms into your own plan. 

Quizzes are perhaps the simplest manageable sort of interactive material you can develop, as well as one of the most effective for engaging an audience.

Quizzes are successful because they are entertaining and frequently easily shared. They’re a great approach to get people to share their accomplishments and push their friends to perform even better. 

They are an accessible entrance point into generating interactive content in many ways, thanks to tools like Quiz Maker and Survey Monkey that make it simple to create and share.

Here are two interactive quizzes that we hope you’ll enjoy:

Buzzfeed: If you’re under the age of 40, you won’t be able to pass this quiz.


Expedia’s Quiz on Accents


Calculators and online tools may be a wonderful method to not only engage your audience, but also to create leads and aid in the development of press linkages via digital PR.

Calculators and tools may be interesting, educational, and informative, and they are a versatile format that can provide you a competitive advantage when you identify a need that an asset like this can serve.

Here are two quite distinct calculators and apps that we believe you will enjoy:

Mortgage Calculator via NerdWallet


You vs. the Kardashians, Missy Empire


Infographics have been used by marketers for years to illustrate data and as a proven method of gaining connections from relevant media. 

However, the fact is that, in most circumstances, infographics have a low entrance barrier. Even if you don’t have an in-house designer, software like Canva can let you produce something beautiful in only a few hours.

This, paired with the fact that many individuals have declared infographics dead on several occasions, makes it difficult to stand apart.

The Zazzle citation above emphasizes that:

There are a lot of infographics out there today. Unfortunately, this means that the vast majority of site visitors and owners see them with the disdain normally reserved for abandoned chewing gum – which is a real tragedy. Due to an overabundance of products, even the best are being neglected.

— Zazzle

This is a serious issue.

So, how can you make yourself stand out?

Make a skyscraper version… and make it interactive!

Interactive infographics may transform a notion that could function as a static version into something entertaining that stands out.

And that is exactly what these two instances demonstrate brilliantly:

CEWE Photoworld: Instagram Photos


13 Reasons Your Brain Cravings Infographics, according to NeoMam


Images may be powerful on their own, particularly when they illustrate a comparison of two or more items (think a before and after).

However, one of the most prevalent complaints about this image is that our eyes are pulled to the after before we’ve even glanced at the before.

As a result, a simple but effective picture slider, such as the one below, may be an excellent method to compare many photos in a manner that boosts engagement and impact:

If Light Pollution Was Removed, It Would Be a Miracle


Games are maybe the pinnacle of interactive material.

However, many people complain that they are frequently out of their price range. Because of the bespoke development involved in creating and developing a game, large expenditures and resources are often required for its creation.

Great games, on the other hand, may produce engagement, press links, social media buzz, and relevant user data, making them one of the few formats that can accomplish many objectives with a single piece of content. 

It’s a terrific method to stand out from the crowd if you have a solid concept that you’re convinced will get the returns you need to justify your investment. 

And these two examples do a fantastic job of demonstrating how basic games can be quite lucrative for their creators: 

How Old Are Your Reactions, According to JustPark?


Car Alloy Quiz: Who Can Fix My Car


For a long time, maps have been a popular content type. There isn’t a better way to view various places or routes than using a map. 

Because of the basic nature of maps, various individuals will likely want to view different things, which is impossible with static maps. Why not make your maps interactive to engage your audience and enable them to absorb the material they want in a manner that is convenient for them?

Here are two instances of how interactive maps have aided in the creation of material that provides a terrific experience:

The World’s Travel Supermarket: Where Do People Want to Go on Vacation?


Drive Europe by Comparing the Market


The new numbers show a nearly one-third increase in streamed entertainment consumption over the same period last year.

Video, on the other hand, is not always an interactive content medium.

That does not rule out the possibility of creating an interactive video experience in the form of a live webinar. Almost anybody can hold a compelling webinar and receive live questions from guests using platforms like Zoom or GoToWebinar.

We’re all too eager to define interactive content as anything that a person interacts with on a computer or mobile device. Even so, interactive Q&A sessions are an excellent format to use.

The possibilities for taking film and video material to new heights are only increasing.

Of course, they aren’t always the most cost-effective content forms. However, if you want to push the envelope and take your content to the next level, new opportunities are emerging to provide your audience with material over which they have complete control.

Netflix aired Black Mirror last year, probably the first great interactive film in which the audience was in charge of the ending. 

With the emergence of VR and AR, you should be thinking about and planning for how you might create interactive film and video experiences today and in the future.

These two instances demonstrate how interaction has enhanced an otherwise’standard’ material structure, resulting in something that stands out and ultimately delivers enormous value to the audience:

Lenstore is open 24 hours a day, 7 days a week in London.


Black Mirror: Bandersnatch (Netflix)


Generating interactive content isn’t always as easy as creating static material, so here are some of our best suggestions and considerations for launching something that moves people:

  • Take into account your budget and available resources. Interactive content, in most circumstances, requires both time and money. However, when developing material for this format, it’s critical to understand your limitations. You don’t want to discover that a fantastic concept needs to be shelved due to a lack of resources.
  • Take into account the technological needs. Using your CMS to publish static material is typically as simple as uploading a picture, however incorporating interactive content may be a lot more difficult. Before you create an interactive object, it’s critical to understand any limitations that may exist.
  • Know who you’re talking to. Different audiences react to different types of interactive material, so take the time to learn what works for others in your industry or for themes that might benefit from interactive content in general. Our Content Marketing Toolkit may assist you in developing a more complete content plan that takes into account your target audience and available possibilities.

If you haven’t already begun investigating and building interactive content strategy, now is the time to do so.

When you combine a fantastic concept with an engaging asset, you’ll have something that gives you a true competitive edge and produces quantifiable results. Good luck with your brainstorming! 

Obtain Content Concepts

with the help of SEMrush

ADS illustration

“8 Types of Interactive Content and Engaging Examples.” This blog post is about the 8 types of interactive content and some examples. Reference: interactive content marketing examples.

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