82 Instagram Statistics To Boost Your Social Media Business Strategy

Instagram is a social media platform that allows users to share precious moments with friends and loved ones. If you have the right strategy, these statistics can help grow your business.

The “social media increase sales statistics” is an article that provides 82 Instagram statistics. The article provides information on how to use Instagram for your business strategy.

Instagram reached a major milestone in June 2018: one billion monthly users. Smart marketers understand the importance of having a company Instagram account for their social media marketing plan. 

While Instagram isn’t as extensively used for business as Facebook, it’s a powerful tool for spreading brand awareness, improving communication with prospects, and generating significant ROI.

The Instagram statistics below might demonstrate how beneficial Instagram is to your company. 

Instagram Statistics in General 

  1. Instagram is one of the world’s biggest social networks, with around 1 billion monthly active members. 

  2. With 140 million Instagram accounts apiece, the app is most popular in the United States and India. 

  3. The number of Instagram users in the United States alone is expected to hit 120 million monthly active users by 2023. 

  4. Instagram has one million users within two months after its inception in 2010.

  5. Instagram is used by 24% of users many times each day. 

  6. Instagram is used by 46% of individuals to keep up with what their family and friends are up to.

  7. On Instagram, 90% of individuals follow at least one company. 

  8. Instagram, according to two out of three users, makes it simpler to communicate with companies than other platforms. 

  9. Instagram is used by 84 percent of individuals to find new goods.

  10. A substantial majority of Instagram users (62%) use the app to locate restaurants and retailers when on vacation or in their hometowns. 

  11. 66 percent of Instagram users prepare their feed a few days ahead of time. 

  12. Instagram stories are planned by 21% of individuals (most likely influencers and corporations). 

  13. 85.9% of Instagram users like being a part of the community. 

  14. 14.1 percent of individuals regard Instagram to be a stressful experience. 

  15. 72.9 percent of individuals are concerned with the number of followers they have. 

  16. The average person spends one to three hours every day on Instagram. 

  17. Every day, an average of 95 million photos are posted. 

  18. Every day, there are around 4.2 billion likes. 

Statistics on Instagram features and post formats 

  1. Instagram Stories debuted in August 2016, a direct response to Snapchat. 

  2. Every day in 2019, 500 million people watched Instagram stories.

  3. The Dodo uploaded nine films to Instagram Reels, each with 2.9 million views on average. 

  4. Instagram had a 7 million increase in app downloads from July to August 2020, after the debut of Instagram Reels. 

  5. IGTV videos aren’t seen by 82.2 percent of Instagram users.

  6. 83.6 percent of individuals use hashtags to identify others with similar interests and to promote their accounts. 

  7. 71.9 percent of users use hashtags in the description of their posts, while 28% use them in the comments. 

  8. Instagram enables users to use up to 30 hashtags, with the majority of individuals using 15 to 30. 

  9. In June 2019, picture postings accounted up 68 percent of all Instagram content. 

  10. Instagram users prefer to watch stories 36.6 percent of the time, while 63.4 percent prefer to view posts. 

  11. 86.6 percent of Instagram users use Instagram stories to share movies and photos. 

  12. 76.9% of Instagram users have yet to utilize the shopping function. 

Statistics from Instagram’s “No Likes” Experiment 

  1. Instagram experimented with suppressing likes in April 2019 in order to reduce connected incidents of sadness among users and influencers. 

  2. The no likes experiment was despised by 35% of content providers, while it was disliked by 19%. 

  3. The no-likes experiment, on the other hand, was a hit with 23% of content producers. 

  4. The no-likes experiment significantly reduced the quantity of new likes for many artists (18%).

  5. A very small fraction of creators (2%), however, reported a boost in their likes.

  6. Because of the no-likes experiment, 22% of Instagram users noticed less comments on their posts. 

  7. After the trial started, creators were 223 percent more likely to agree than disagree that follower growth has stalled. 

  8. Since the no-likes experiment began, 28% of users have felt more free to publish anything they want. 

  9. During the trial, 26% of creators felt less pressure to obtain more likes. 

  10. Two-thirds of creators said that removing likes did not make them happier. 

  11. Creators who have concealed likes say they are 2.5 times less likely to publish regularly. 

  12. 34 percent of creators who had their likes concealed said their fans resented the adjustment as well.

Statistics about Instagram’s Most Followed as of June 2020

  1. BMW was the most popular automobile brand in the world in June 2020. 

  2. With 9.2 million Instagram followers, Gordon Ramsay was the most followed culinary Instagram influencer on the planet.

  3. Kylie Jenner led the fashion and beauty business with 181.2 million followers. 

  4. With 10.4 million followers, Jiffpom was the most popular pet-related Instagram account.

  5. India’s Prime Minister, Narendra Modi, was the most popular political person in the planet. 

  6. In the United States, Chris Burkard was the most popular travel influencer. 

  7. Paul Nicklen, a wildlife photographer, was the most popular on the internet. 

Advertisement Statistics on Instagram

  1. Every month, 4 million companies utilize Stories advertisements. 

  2. According to 29% of marketing experts globally, picture advertisements are the most efficient kind of Instagram advertising. 

  3. Video marketing is the second most successful ad type, according to 17 percent of marketing experts, followed by Instagram Stories at 16 percent. 

  4. In the United States, Instagram advertising revenue is expected to reach $18.16 billion in 2021.

  5. An Instagram ad’s average cost per click is between The average cost per click of an Instagram ad ranges between $0.70 and $1.00..70 and $1.00. 

  6. More competitive demographics and venues might cost up to $5.00 each click!

  7. 62 percent of Instagram users have clicked on an ad’s call-to-action button. 

  8. When they see goods from ad collections on Instagram, 21% of customers purchase virtually every month.

  9. 33 percent of customers have used an Instagram discount coupon to make a purchase at an online retailer. 

  10. After seeing “free delivery” on an Instagram ad, 31% purchased a product online. 

  11. When they view an ad on Instagram, 50% of individuals are more interested in the brand. 

Influencer Statistics on Instagram 

  1. In 2020, the worldwide Instagram influencer industry will be valued $2.3 billion.

  2. Instagram influencer marketing expenditure will reach $8,080 million in 2020, more than double what it was in 2017.

  3. The cost per post for Dwayne Johnson is $1,015,000. 

  4. Kylie Jenner is the second highest-paid Instagram influencer, with $986,000 in earnings. 

  5. People who saw an influencer talking about a product in a narrative were 48 percent more likely to buy it. 

  6. The majority of individuals (33%) want influencers to publish on a daily basis. 

  7. With a 62 percent average daily follower gain, TV channel was the most popular influencer subject on Instagram.

  8. News and politics is the second most popular influencer subject, with daily followers growing by 59 percent. 

  9. Instagram has $6.12 million paid influencer posts active in 2020.

  10. Singers and musicians are followed by 79 percent of Instagram users. 

Statistics on Instagram for B2B and B2C Marketers

  1. Instagram is the second most popular platform among B2C businesses and the third most popular among B2B businesses. 

  2. In terms of “most important,” 19% of B2C marketers believe Instagram is more significant, while just 12% of B2B marketers believe Instagram is most important. 

  3. Instagram is the second-best marketing platform behind Facebook, according to 59 percent of marketers globally. 

  4. Instagram is used by 58.8% of companies to market their goods or services. 

  5. Despite this, 73.7 percent of Instagram company marketing efforts fail to result in a sale. 

Statistics about Instagram’s User Base 

  1. Women between the ages of 18 and 24 made for 14.5 percent of Instagram users globally as of January 2021. 

  2. In general, female Instagram users (57 percent) outnumber male Instagram users (42 percent ).

  3. More than half of Instagram users are under the age of 34. 

  4. The majority of Instagram users are between the ages of 25 and 34. 

  5. Instagram users have a college degree in 43% of cases. 

  6. Instagram was listed as the second most popular photo-sharing app among teens in the United States in autumn 2020, after TikTok and Snapchat.

  7. Only 3% of parents report that their children use Instagram. According to Instagram’s guidelines, account holders must be at least 13 years old. 

Is Instagram Right for Your Business?

With over 25 million business profiles on Instagram, it’s evident that businesses understand the potential.

Instagram is a major player among the major social media platforms. It’s a social media network that enables you to communicate with your fans (or prospects). It’s more graphic and engaging than other social media sites, therefore it appeals to younger people.

You may use Instagram to emphasize your brand’s beliefs and aims, show off items, and employ a broad ad network in addition to sharing photographs and videos. All of these efforts will generate leads and revenue, resulting in a positive return on investment for your company. 

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Statista Premium and the following sources were used to compile our data:

Statista PEW Research Center HubSpot WERSM Buffer Instagram DIGIDAY Preview 

The “social media statistics 2022” is a list of 82 Instagram statistics that can help you boost your social media business strategy. These are some key stats to know about the platform, including how many users there are and what they’re doing on it.

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