Companies are no longer the only option for marketers to reach their audiences. Social media marketing has taken over and made it even easier to market your brand, company or product with a huge following of people who have similar interests as you do.
As we all know, video marketing must be a part of any company’s marketing strategy. The issue is that most small and medium-sized firms are still having trouble implementing this approach and are unable to use YouTube to generate sales or leads.
We too had this problem! Although we were mainly using video ads via Google AdWords to drive engagement, interaction, traffic & conversions, we were not using the organic reach of Google & YouTube to convey our message and brand across using video.
Secondly, as per the YouTube monetization changes from Feb. 20, 2018, which required 4,000 hours & 1,000 subscribers for a channel to be monetized, on Jan. 1st, I decided to set myself a challenge to upload one video a day for 90 days and see what happens.
This challenge’s goal was to:
Expand the reach of our YouTube channel.
Make sure that videos you publish to YouTube are indexed in searches so you may obtain free traffic.
Calculate how long it will take you to get 1,000 subscribers.
Obtain likes, comments, and even dislikes!
I was able to upload roughly 70 movies and complete the ‘Goals’ listed above. We now have 1,735 subscribers with a total watch time of 5,549 hours during the previous 12 months.
Before you begin, you must first…
This is something I cannot emphasize enough. If you want to do anything, you must be completely focused and rid your thoughts of all distractions and negativity. I continued promising myself that I would not quit until 90 days had passed, even if I didn’t receive a single view, subscription, or remark.
Then I’ll evaluate what’s occurred, draw lessons from it, and go on.
Ideas & Concept
You have to start somewhere, and even if your first concept isn’t great, you must get started. Don’t aim to be great right away; instead, get started and perfect as you go.
Subject & Topic
Choose one subject and don’t attempt to cover too many diverse topics. I began by following Google AdWords process training and focusing just on one seed term. This method enabled my movies to get indexed for a number of competitive keywords, resulting in tens of thousands of minutes spent watching them.
Content of Good Quality
The quality of your content has to be extremely high otherwise you won’t get any results. Most don’t understand this. They just put up a video and believe that they have uploaded a video, and now the views & subscribers will follow; this won’t happen.
There will be no contact or engagement with information that is average or below average. You’ll just be wasting your time. You must ‘give away the farm,’ and the results will follow. Put your finest stuff out there, and you’ll see the results.
Become Extremely Organized
When I set myself this challenge, I had no idea what & how I will do to achieve my ‘goals’. One thing I knew was that I needed to be super organized as there are a lot of assets like scripts, Researching Keywords docs, videos files, images/graphics, etc. which need to be saved and saved in such a way where I could find them easily & quickly.
So, now let me show you how I got started and what you need to do if you wish to get started with video marketing. Below is the full system, processes & tools I used to started and achieve the results I wanted.
Workflow & Apps
To get organized, I use these two free apps & tools:
Trello is the process checklist, while G-Drive keeps all of the materials that are generated and utilized to make a film. This checklist is still a work in progress, but it allows me and my team to keep track of all the changes and tasks that have been completed or that still need to be completed.
Each movie is organized as a ‘Card,’ with multiple parts and a checklist for each, as seen below.
Constructing Your YouTube Channel
Before you start uploading videos to YouTube, there are certain things which you must do to for Constructing Your YouTube Channel the right way.
Account on Google
Set up your Account on Google, as this is what you will need to create your YouTube channel if you already haven’t set it up. Decide whether you want a personal or a brand channel.
Description / Keywords / Channel Art
First and foremost, you must post your channel art. The channel art template is available for free here.
Top tip! Ensure your logo & text is inside the safe area; this is the area that will be displayed on YouTube when your channel is viewed on desktop screens.
Then write your channel description & keywords, so YouTube & Google know what your channel is all about.
If your channel is eligible, claim your Personalized URL. Here is where you can find out more from YouTube Help Center.
Make a playlist
Create playlists to make it simple for your subscribers/audience to locate videos that are of interest to them.
This will determine whether or not your videos are ranked for organic results. If your channel is brand new or has been put up but hasn’t been updated with videos, you should start with long-tail keywords.
Long-tail keywords are three or more words in length. This will get you started, despite the fact that they may have fewer traffic. Don’t focus on short-tail keywords at first. They are now quite competitive for your channel, and you will not get any ranks.
To give you a simple analogy, when you first join a gym to get fit or lose weight, you won’t be able to exercise for a long period of time, run or jog for a long time, etc. You slowly build up your stamina & fitness, and then you will be able to do strenuous exercises. Same applies with video SEO; start slowly with long-tail keywords and then go after the short-tail keywords.
The image above plainly illustrates that my video is ranking for long-tail keywords. However, there is no ranking for the short-tail term ‘google adwords’! It’s because my channel isn’t yet powerful enough to rank for such a competitive term.
However, over a period of time, my videos will start to compete & rank for very competitive keyphrases.
The tools I use for my Researching Keywords are:
Google Keyword Planner is a tool that allows you to find keywords
Fa.me in the Morning
(Currently, Fa.me in the Morning is by invitation only, but tweet me, and I can give you access to it and also the 1st month for free)
These three tools enable me to extensively investigate my keywords before organizing them in a spreadsheet.
Equipment & Apps For Shooting / Editing Videos
My video-making setup is really straightforward. You don’t want to waste thousands of dollars trying to develop sophisticated lighting setups; you’ll simply be disappointed. My equipment list is as follows:
This camera has a full 1080p HD resolution with a Carl Zeiss lens.
2-Head Lighting Kit from Neewer
I make use of two of them. One or two lights focused on me and two heads for illuminating the Green Screen Effects backdrop.
Green Screen Effects
This isn’t required, although I do use it in my films.
I use Screenflow for screencasting. If you’re on a PC, you can also use Camtasia. Both are excellent and ideal for screencasting.
Microphone Rode Condenser
Audio is crucial, and you should invest in a good condenser microphone. If your audio is poor quality, no one will view your video.
Handbrake is a great free app to reduce file size by up to 90% without affecting the quality of the video. I would highly recommend this app as it makes uploading the videos extremely fast. Works with Mac, PC & Linux.
To create & design the thumbnail images for the YouTube videos, I use Canva. It is an amazing app and is free to use! A good thumbnail on a video attracts more clicks on a video. Here is one of mine.
Best Advice! Make your thumbnail a headshot. It boosts the click-through rate and increases the number of views.
I transcribe the video using Temi.com and then submit the transcript on YouTube. The fee is 10c per minute, and the transcript is generally returned within a few minutes after being requested.
How to Upload to YouTube Correctly
When your video is ready to upload, double-check that you’ve done it correctly. Here are some helpful hints:
The most significant aspect is the title. Attempt to place the major keyword at the start of the title.
The first two sentences of the description are very significant. To generate traffic, provide a description of the videos, a call to action, and a link to your website or landing page. Include a concise blog-style description with keywords and connections to your website, other videos, and social media accounts.
If your channel is new, include long-tail keywords in your tags. Don’t use terms that aren’t related. Include phrases like tutorial, how to, training, and so on as part of your key words if you’re teaching anything in your video.
Subtitles/CC: Make sure the transcript is 100% correct by uploading it.
Custom Thumbnail: Paste your Canva-created thumbnail here.
Create a playlist with your video.
Public: If you don’t make your video public, no one will be able to watch it!
Syndicating Your Videos Workflow
After you’ve finished uploading your movie, it’s time to get the word out. The first 24 hours are essential, and you should take full advantage of them. The majority of YouTubers just post and consider their job done!
Within the first 24 hours, you need as much traffic as possible to your films. It accumulates additional minutes as watch time, and when YouTube’s AI detects that a video is producing views, subscribers, comments, engagement, and other metrics, it will begin to promote your video to more subscribers, as well as in recommended videos, related content, and search results.
So I syndicate my films to various channels/platforms to spread the word and generate traffic in the first 24 hours to acquire the high-velocity video views.
You don’t simply go on social media channels and spam groups, I must emphasize. You’ll get booted out, and it’s not a good idea. Instead, engage in the discussion and link people to your video if your film may give value or if someone is asking a specific topic that your video addresses.
Show Me Your Cash…
You may be wondering how all of the aforementioned activities translate into actual money. So, here’s how it’s done. A video is the simplest, most efficient, and most cost-effective approach to establish trust; it works on its own. After you’ve uploaded the video, you won’t have to do anything.
You’ll be more likely to turn leads into customers after you’ve established trust. The goal of submitting videos to YouTube is to gain confidence, establish yourself as an authority in your field, and develop a large remarketing list for AdWords at a low cost. The time you spend developing, uploading, and distributing your videos is the cost.
This is how it works: anytime someone views, likes, subscribes to, or comments on your video, you may add them to your AdWords retargeting list. Remarketing strategies, according to every marketer, are the most cost-effective technique to produce leads or sales.
The image below demonstrates four remarketing strategies that may generate leads for as little as £2.44 apiece.
The following is a basic marketing strategy:
When someone sees a video, they are added to our AdWords remarketing list.
We then run video & GDN image re-marketing campaigns to that audience.
It has not cost us a single dime in paid advertising to construct our remarketing list, and our remarketing audience and email subscriber list are expanding every day as a result of the video views.
Best of all, we’re retargeting to an audience that’s engaged and interested in our material, rather than someone who’s left after 5 seconds!
Begin your social media analysis now.
SEMrush Social Media Tracker is a tool that allows you to monitor your social media activity.
Our marketing approach for 2018 and beyond has been dramatically transformed thanks to the 90-day challenge. We’ve been able to massively build our AdWords remarketing list without needing to push traffic to our website with expensive clicks thanks to video marketing.
So this is how I achieved 1,000 YouTube subscribers & over 4,000 hours of video watch time for our channel in under 90 days. I hope you enjoyed this blog post. If you would like to know more about my strategies, please see the video below.
Wishing you the best of success with your video marketing projects. If you haven’t begun using YouTube video marketing yet, you’re leaving a lot of money on the table for your competition!
Please leave a remark below, and I will gladly answer any questions you may have.
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Frequently Asked Questions
How do you write 90 in English?
90 in English is written as ninety.
What is 90 called?
A: 90 is called the right angle.
What is special about the number 90?
A: The number 90 is special because its divisible by the numbers 1, 3, 5 and 7.