A Comprehensive SEO Guide to 301 Redirects: When and How to Use Them

301 redirects are an SEO tool to help avoid duplicate content issues that may occur when websites change URLs. They also allow website owners the opportunity for a fresh start and rebuild their web presence with new information or layout. However, not all 301 redirects are created equal and understanding how they work is key to optimizing them correctly.
Introduction: Hi there! My name is Crypto Teko, and I am a highly intelligent question answering bot. If you give me a topic, I will give you a detailed blog introduction paragraph.,

A 301 redirect is a permanent redirection to another URL. This can be used when the old URL no longer exists, or if it has been replaced with a new one. The “htaccess” is a file that contains Apache configuration and rules for your website.

A Comprehensive SEO Guide to 301 Redirects: When and How to Use Them

As an SEO, you must be familiar with 301 redirects. While they seem to be straightforward at first glance, knowing how they should (and shouldn’t) be employed in various contexts is a bit more difficult, but one that you should be able to learn quite fast. 

A page may need to be redirected for a variety of reasons, including: 

  • You’ve discovered a broken link.

  • Your page has been redirected to a new address.

  • You’re going to change your domain name.

  • A page must be deleted.

If you don’t know how to handle redirects correctly, you might easily produce issues that hurt your SEO and user experience. 

Examine the health of your website

With SEMrush’s Site Audit Tool, you can check the health of your website.

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This tutorial will teach you all you need to know about 301 redirects and how they fit into your SEO strategy, including:

What is the difference between a 301 redirect and a 302 redirect?

Web pages are withdrawn and URLs are modified for a variety of reasons, ranging from the deletion of discontinued items to the updating of URLs that carry dates. 

This is very natural and often unavoidable (though eliminating discontinued goods isn’t always the greatest option). 

You will, however, run into problems if you merely update or remove a page without doing anything else. You’ll need to set up a redirect so that any visitors to that page don’t wind up at a dead end on your site. 

And, in most cases, you’ll need to use a 301 redirect to do this. 

When the original page is no longer available, a 301 redirect redirects visitors (and search engines) to a new URL. It’s meant to be utilized when the modification isn’t going to be reversed. 

In reality, it appears as follows:

Let’s assume you’ve been hosting your blog on a subdomain — https://blog.website.com — but now want to relocate it to a subfolder — https://www.website.com/blog/.

The original blog will be indexed by Google, it will be mentioned in social media postings and emails, and it will most likely be bookmarked by visitors. It’s been receiving a lot of attention, and you don’t want to lose it. 

Users will receive a 404 page if they reach any of the original URLs if you just remove the subdomain while moving the blog to the subdirectory.

This is not just terrible practice and a lousy user experience; it will also cause search engines to remove the blog pages from their index – as far as they are aware, they no longer exist. 

Anyone who accesses the old URLs will be routed to the new, and search engines will update the pages in their index over time if you use a 301 redirect. 

In other words, you will maintain your traffic.

Redirects 301, 302, and 307

You may have also stumbled across 302 redirects and mistook them for one another. No, they aren’t.

While a 301 redirect is permanent, a 302 redirect is transitory and should be used when a page changes. 

302 redirects, on the other hand, have their place and are often used in situations when the original is anticipated to return, such as testing modifications or receiving consumer feedback.

Using a 302 redirect instead of a 301 redirect has historically resulted in any ranks that the original page had lost due to the fact that they were assumed not to transfer PageRank. In 2016, Google’s John Mueller stated that this isn’t the case (at least not anymore) and that 302s indeed pass PageRank.

The following is Mueller’s response:

@randfish @dhinckley There’s still some uncertainty about 302/301, but 302s are acceptable. When I have more time, I’ll write something more.

—? —? —? —? —? 23 March 2016 (@JohnMu)

A temporary redirect is also known as a 307 redirect. The difference between a 302 and a 307 redirect is that when employing a 307 redirect, the HTTP method stays unaltered. The HTTP method may be changed using a 302. 

Use a 301 if the change is permanent.

What Are Wildcard Redirects and When Should They Be Used?

Wildcard redirects enable you to use a single redirect rule to redirect all of the URLs in a folder on your site to another.

Using our subdomain to subfolder blog migration as an example, a wildcard redirect might be used to:

  • https://blog.website.com should be redirected to https://www.website.com/blog/.
  • Redirect https://blog.website.com/blog-post/ to https://blog.website.com/blog-post/ https://www.website.com/blog/post-name/ to https://www.website.com/blog/post-name/

For another example, you could use a wildcard redirect to update the URL structure of a category on an eCommerce shop, redirecting all product and subcategory URLs to the new:

  • https://www.website.com/old-category/ redirect https://www.website.com/new-category/ to https://www.website.com/new-category/
  • Redirect https://www.website.com/old-category/product/ to https://www.website.com/new-category/product/ https://www.website.com/new-category/product/ to https://www.website.com/new-category/product/
  • https://www.website.com/old-category/subcategory/ Redirect https://www.website.com/old-category/subcategory/ to  https://www.website.com/new-category/subcategory/

Only URLs in the /old-category/ subfolder would be forwarded in this example; those in, say, /different-category/ would not.

  • When just one variable changes, such as the name of a folder, wildcard redirects may be utilized. To utilize a wildcard, the remainder of the URL route must be constant. 
  • When updating URLs in bulk and simply making a single route change, wildcards may be used to redirect all those under a subdirectory without having to design an individual redirect for each. 
  • Redirects aren’t appropriate when more than one variable in a route changes. 

When Should a 301 Redirect Be Used?

A 301 redirect is useful in a variety of situations. Let’s take a look at a few of the more prevalent ones.

Moving a Page to a New URL Permanently

www.website.com/old-page-name/ https://www.website.com/new-page-name/ to https://www.website.com/new-page-name/

You may need to update the URL of a page on your website at times.

It may be because a product name has changed somewhat and you need to update it, or because you’re working on a project to better organize your site’s pages into subject clusters, or for some other reason (the reasons are endless).

A 301 redirect ensures that visitors are forwarded to the new URL and that search engines index the new page, keeping any ranking positions that have been earned.

Site Pages Can Be Removed

When it comes to deleting a page from your website, there is a lot of misconceptions about what you should do.

Should you 301 redirect to another URL or let it become a 404 error page? Or perhaps put it on the 410 list?

Well, it is debatable.

Should a page that has to be removed be 301 redirected, 404 redirected, or 410 redirected?

Errors like 404 and 410 are not what users want to see. They’re also not exactly what Google is looking for while indexing your site.

The first thing you should consider is if the page you’re about to delete has a near-identical counterpart elsewhere on your site. One to which a user would reasonably expect to be forwarded if they clicked on the original URL?

If you answered yes, the best course of action is to set up a 301 redirect.

If the answer is no, though, you’ll have to figure out what the best course of action is.

This, of course, depends on why you’re removing the page in the first place.

If there is no other page to redirect to and the page must be destroyed, the best solution is to use a ‘410’ header to inform the browser and search engines that the page has been removed. 

A 404 error indicates that the material is unavailable, but a 410 status indicates that it has been removed.


Here’s a simple flowchart to assist you in deciding what would work best:

Changing the Domain of Your Website

https://www.website.com has been replaced by https://www.newwebsite.com. 

For a variety of reasons, businesses may need to alter their domain name. 

It’s possible that they’re switching from a.com TLD to a.co.uk ccTLD, or that they’ve rebranded and require a domain name that represents the new company name.

When transferring from one domain name to another, a 301 redirect is required, as is the use of Google Search Console’s ‘change of address’ function.

Changing the Structure of Your Website

Adapted with permission from https://www.website.com/old-category/post/ https://www.website.com/new-category/post/ to https://www.website.com/new-category/post/

To increase your overall SEO performance and make it simpler to classify material and for Google to understand how your pages are connected to one another, you may need to modify the layout of your site. 

Changing the structure of any subfolder on your site, whether it’s blog categories, eCommerce categories, or other directories, follows the same principles. 

Changing Non-WWW URLs to WWW URLs (or Resolving Duplication Issues)

To https://www.website.com, change https://website.com to https://www.website.com.

While there is no SEO advantage to using one over the other, you must ensure that your site is accessible through non-www or www URLs. 

If your site may be reached using both non-www and www URLs, a 301 redirect from one to the other, depending on your option, should be used to eliminate duplication.

Making the switch from HTTP to HTTPS

https://www.website.com has replaced http://www.website.com.

Only 60% of the web is now utilizing the HTTPS protocol, implying that 40% of users have yet to make the switch.

If you’re moving your URLs from HTTP to HTTPS, you’ll need to employ a 301 redirect to ensure that Google crawls the new protocol correctly and that people are sent to the correct page rather than a 404, which is what would happen if you didn’t.

Bringing Two (or More) Domains Together

From www.website.de to www.website.com/de/

Assume you’ve opted to integrate a number of ccTLDs into subfolders of your main.com domain as part of your worldwide SEO strategy. 

This needs the identical redirect method as changing your domain name, only instead of redirecting to the root domain, you’ll need to utilize Google Search Console’s ‘change of address’ function, this time to the country-specific subfolder level.

Fixing ‘Trailing Slash’ Problems

 To https://www.website.com/page-name/, change the URL to https://www.website.com/page-name/.

Were you aware that URLs with and without a following slash are essentially separate sites, and Google will treat them as such?

You must ensure that your site follows a consistent strategy to treating trailing slashes on page URLs (which you pick is up to you, although historically the web used trailing slashes), and that you utilize a sitewide redirect rule to 301 redirect one to the other. 

‘Upper-Case vs. Lower-Case’ Issues Resolved

From the website https://www.website.com/Page-Name/ https://www.website.com/page-name/ to https://www.website.com/page-name/

Separate versions of a URL with a trailing slash and without a trailing slash are perceived as various sites, just as different versions with upper-case and lower-case characters are.

Again, even one capitalized letter in a URL is recognized as a separate page from its lower-case counterpart and might be considered a duplication, thus employing 301 redirects to fix difficulties when various variations are indexed is excellent practice.

It’s best to keep your URLs in lower case and avoid mixing upper and lower case. 

How to Boost Your SEO Performance with 301 Redirects

As part of your SEO strategy, 301 redirects may be useful in a variety of ways. They can assist you in overcoming obstacles that may be impeding your site’s organic exposure, as well as maximizing potential for development. 

Here are a few of the most typical ways that 301s may help you improve your SEO:

Thin Content Pages Can Be Merged or Redirected 

Using 301 redirects as part of a content pruning operation — combining thin content pages together to generate fantastic pieces that cover a subject in full — is one of the most effective strategies to boost your SEO performance.

 In his step-by-step approach to SEO pruning, Kevin Indig says:

Quality, not number, is the name of the game, as Panda and other Google algorithms have shown us. “SEO pruning” is a good way to maintain quality high by removing or altering ineffective pages to make a site better. You’d rather have less but better stuff.

Kevin Indig is a writer.

Once you’ve discovered your site’s underperforming pages, those that haven’t earned any backlinks or traffic (typically because they don’t rank well in the SERPs) should either be pointed to sites that provide the same purpose or combined together to produce something that deserves to rank.

Changing a Subdomain to a Subfolder for Your Blog

One of the most typical methods to employ 301 redirects for rapid SEO gains is to move your blog from a subdomain to a subfolder, which we discussed in one of the instances above.

Your blog’s content may be quite beneficial to your SEO strategy. 

In-depth material not only helps to establish you as an authority and positions you as an authoritative source on a subject in the eyes of the algorithm, but it also earns a big amount of your site’s links. 

Why would you want fantastic links going to a subdomain when you could use them to boost the SEO performance of your main site by putting the blog in the root?

Migrating your company’s blog from a subdomain to a subfolder should be seen as a priority activity unless technological constraints prohibit you from doing so. 

In fact, if you need further proof, check out the results Gianluca Fiorelli published on Twitter after merging a blog from a subdomain into the site’s root as a subfolder:

Isn’t that enough to say?

Getting to the Bottom of Keyword Cannibalization

To be clear, keyword cannibalization does not simply mean that having many pages targeting the same term would prevent one from ranking higher than the other.

Rather, it’s a question of purpose. You’re only competing against yourself and suffering from cannibalization concerns if the aim of two (or more) pages is the same.

In circumstances when there is no need to preserve all of the competing sites, utilizing 301 redirects is one of the most common techniques to clear up issues created by cannibalization. 

Bringing Multiple Websites Together

You’ve probably seen the SEO benefits of moving a blog from a subdomain to a subfolder on your site. 

If your company has many websites, such as a hotel chain with separate sites for each property, it can make sense to combine them all into one, as Marriott does. 


Again, you’re integrating the authority and equity of numerous domain names into a single site, resulting in a more powerful site that generates immediate wins (keep in mind, to have the success Marriott has, your SEO strategies need to be on point).

Managing Products That Have Been Discontinued

One aspect of SEO that is often greeted with differing viewpoints is how defunct items are maintained. 

Opinion 1: If a product is out of stock due to discontinuation and is unlikely to be restocked, it’s frequently advised that you 301 redirect it to the next best option. This is vastly superior than just erasing the page and leaving visitors with a 404 error when they attempt to purchase an outdated product they’ve come upon — which happens all the time.

A redirect, on the other hand, will not keep the terminated product’s ranks or visibility while passing any equity to the destination page.

Opinion 2: Because there is frequently persistent interest in discontinued items, the opposing opinion is that these product sites should be kept up for a while, with alternatives prominently highlighted, rather than being removed and redirected.

Another idea is to make this page a comparison page, such as “2019 Product vs. 2020 Product” Because customers often compare product attributes. Then there were the items that were tied to it.

How to Put 301 Redirects in Place

So you’ve learned what 301 redirects are and when they should be used, but how do you put them into practice?

Unfortunately, there is no one-size-fits-all solution; it all depends on your server and the CMS you use. 

However, here’s how to use 301 redirects in some of the most frequent configurations.

Apache Servers with 301 Redirects

If your website is hosted on an Apache server, you’ll need to alter the.htaccess file to set up redirects.

If you’re unclear, going into the root of your site using an FTP client will rapidly assist you figure out which method you need to implement 301s.

It executes Apache if you find a.htaccess file.

Use the following examples to create a redirect to the file:

a single page redirection

Redirect 301 /old-page/ /new-page/

An Entire Domain Can Be Redirected to Another

Redirect 301 / https://www.newwebsite.com/

An Entire Site Can Be Redirected to a Subfolder

Redirect 301 / https://www.website.com/subfolder/

A Subfolder Can Be Redirected to a Different Domain

Redirect 301 /subfolder https://www.nnewwebsite.com/

After a URL Change, Redirect a Site Directory

Options +FollowSymLinks RewriteEngine On RewriteRule ^(.*)/old-category/(.*) $ $1/new-category/$2 [R,L]

Redirect from a non-WWWW URL to a WWW URL

rewritecond percent http host RewriteEngine on RewriteBase rewriterule (.*) website.com [nc] $ http://www.website.com/$1 [r=301,nc]

HTTP to HTTPS redirection

percentHTTPS on RewriteRule (.*) RewriteEngine on RewriteCond %HTTP HOST %REQUEST URI %HTTP HOST %REQUEST URI %HTTP HOST %REQUEST URI %HTTP_

Redirect to URLs with a trailing slash

percent REQUEST FILENAME rewriteCond -f percent rewriteCond REQUEST URI! (.*)/$ RewriteRule (.*)/$ RewriteRule (.*)/$ RewriteRule (.*)/$ RewriteRu $ http://www.website.com/$1/ [R=301,L]

Nginx 301 Redirects 

You must add a line to your.conf file, which is generally stored in the root of your server, to generate a permanent 301 redirect on Nginx. 

The following are some examples of lines you may need to use:

a single page redirection

server rewrite /old-page$ http://www.website.com/new-page permanent; server rewrite /old-page$ http://www.website.com/new-page permanent; server rewrite /old-page$ http://www.website.com/new-page permanent; server rewrite /old

An Entire Domain Can Be Redirected to Another

server # Permanent redirect to new URL server name website.com; permanent rewrite /(.*)$ http://newwebsite.com/$1

HTTP to HTTPS redirection

server name website.com; server port 80; server port 80; server port 80; server port 80; server port 80 return 301 https://website.com from www.website.com $request uri; $request uri; $request uri; $request uri

Redirect from a non-WWWW URL to a WWW URL

server # Permanent redirect to www server name website.com; rewrite /(.*)$ http://www.website.com/$1 permanent; rewrite /(.*)$ http://www.website.com/$1 permanent; rewrite /(.*)$ http://www.website.com/$1 permanent;

On a Windows Server, 301 Redirects 

If you’re running an ASP.NET site on a Windows server, you’ll need to add redirects to the web.config file at the site root.

Here’s how to set up the most frequent sorts of 301 redirects:

a single page redirection

system.webServer> httpRedirect enabled=”true” destination=”http://www.website.com/new-page/” httpResponseStatus=”Permanent” /> location path=”old-page”> system.webServer> httpRedirect enabled=”true” destination=”http://www.website.com/new-page/” httpResponseStatus=”Permanent” /> /location> /system.webServer>

An Entire Domain Can Be Redirected to Another

/system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.webServer> /system.web

HTTP to HTTPS redirection

/> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> /conditions> redirectType=”Permanent” url=”https://{HTTP HOST}/{R:1}” /> /rewrite> /system.webServer> /configuration> /rule> /rules> /rewrite> /rewrite> /rewrite> /rewrite> /rewrite> /rewrite> /rewrite> /rewrite> /rewrite>

Non-WWW redirects to WWW

rewrite> rewrite> rewrite> rewrite> rewrite> rewrite> rewrite> rewrite> rewrite> rewrite> “http://website.com should be redirected to http://www.website.com. conditions> add input=”HTTP HOST” pattern=”website.com$” stopProcessing=”true”> match url=”.*”>/match> conditions> add input=”HTTP HOST” pattern=”website.com$” “> > /add> /add input=”HTTPS” pattern=”off”> /add input=”HTTPS” pattern=”off”> /add input=”HTTPS” pattern=”off”> /add /add> /conditions> action type=”Redirect” url=”http://www.website.com/R:0″ redirectType=”Permanent” appendQueryString=”true”> action type=”Redirect” url=”http://www.website.com/R:0″ redirectType=”Permanent” appendQueryString=”true” appendQueryString=”true” appendQueryString=”true” appendQueryString=”true” /rewrite> /action> /rule> /rules> /action>

WordPress Sites with 301 Redirects

If your website is powered by WordPress, you’re in luck since setting up 301 redirects is a breeze. 

If you’re using the Yoast SEO Premium plugin, there’s a redirects manager built-in that you may use to set up redirects. If you’re using Yoast SEO’s free edition or another plugin that doesn’t support redirects, you’ll need to install a redirects plugin. 

Redirection is the most popular redirect manager for WordPress right now, with over 1 million active installs as of this writing. It takes just a few minutes to set up your redirects; it’s really simple to use. 


If you’re using RankMath as an alternative to Yoast, the plugin has a redirect manager that also allows you to serve 410 headers and more.


Magento Stores with 301 Redirects

If your eCommerce shop is powered by Magento, you may use the platform’s built-in 301 redirection feature.

This is how you make them…

Magento 1

Navigate to Catalog > URL Rewrite Management if you’re using Magento 1.


Any redirects that were previously established will now be visible.

‘Add URL rewriting’ is a good idea.

Choose a ‘custom’ rewriting option.


Fill in the following URL rewriting information as needed:


ID Path = The name of your rewrite, which is solely used for administrative reasons. The original / from URL is used as the request path. The new / target URL is the target path. Permanent redirection (301) If you wish to add a description to the redirect, type it here.

Magento 2

To begin, go to URL Rewrites:

URL Rewrites > Marketing > SEO & Search


Fill up the appropriate URL rewrite information by clicking ‘add URL rewrite’ and entering the following:

1636526093_746_A-Comprehensive-SEO-Guide-to-301-Redirects-When-and-HowMagefan is the author of this image.

Make a URL Rewrite: Request Path = The original / from URL. Custom Store = The store for which you wish to apply the redirect. The new / target URL is the target path. Permanent redirection type (301) If you wish to add a description to the redirect, type it here.

Shopify Stores with 301 Redirects

Implementing 301 redirects on a Shopify shop is similarly easy and uncomplicated as it is with WordPress and Magento.

Go to Sales Channels > Online Store > Navigation to get started.

Then, near the top of the page, you’ll see a little ‘URL Redirects’ link. Go ahead and press the button.


‘Create URL redirect’ is now available.

After that, it’s only a matter of entering your ‘from’ and ‘to’ URLs and saving the redirect. It’s as simple as that.


BigCommerce 301 Redirects

If you’re using BigCommerce to manage your online shop, here’s how to set up 301 redirects:

Go to 301 Redirects under Server Settings.

Add a redirect and your previous URL to it.

1636526097_8_A-Comprehensive-SEO-Guide-to-301-Redirects-When-and-HowBigCommerce is the source of this image.

As the redirect type, pick either a manual link (where you input the new URL to redirect to) or a dynamic link (where you select a page or category, and the redirect will automatically update if you alter this page later).

1636526098_484_A-Comprehensive-SEO-Guide-to-301-Redirects-When-and-HowBigCommerce is the source of this image.

If you choose the dynamic link option above, enter the URL of your new page or pick a page to redirect to.

1636526099_347_A-Comprehensive-SEO-Guide-to-301-Redirects-When-and-HowBigCommerce is the source of this image.

1636526100_917_A-Comprehensive-SEO-Guide-to-301-Redirects-When-and-HowBigCommerce is the source of this image.

How to Avoid Common 301 Redirect Mistakes

When it comes to 301 redirects, it’s simple to make a mistake without even realizing it, and here are some of the most typical blunders and how to prevent them.

Allowing Pages to Error Out

In most circumstances, you should utilize 301 redirects to lead visitors and search engines to the new target page rather than allowing removed pages to return a 404 response.

You may use the SEMrush Site Audit tool to detect pages that return a 404 (and other 4XX) error and then utilize redirects to fix them.


301 Redirects vs. 302 Redirects

As previously stated, 301 redirects should be used for permanent changes and 302 redirects for temporary changes; nonetheless, they are often misused. 

Again, the Site Audit tool may assist you in locating them, which are labeled as ‘temporary redirect pages.’


Unless it makes sense to change them to temporary, you should then update these redirects to 301s from 302s.

Without a proper set up, using JavaScript for redirection

If you don’t have any other options, JavaScript may be used for redirection; it’s often utilized when users don’t have access to their website’s server.

They are, however, not the best option since search engines must generate a page in order to detect the redirect. Many websites prevent Googlebot from crawling their CSS or JS files, preventing the page from being displayed.

To prevent any problems, a 301, 302, or 307 redirect is usually advised.

Redirecting to a Page That Isn’t the Same As The Original

You shouldn’t redirect only for the sake of redirecting, since this might degrade the user experience on your site. 

You should only redirect to sites that are comparable to the original; adding redirects to pages that have a completely different objective than the original is considered poor practice and should be avoided at all costs. 

When updating broken internal links, only use redirects.

If you discover broken internal links using the Site Audit tool, you shouldn’t just use 301 redirects to fix them since you’ll be establishing an unwanted redirect chain.

Instead, replace the broken link’s destination first, then create a redirect to the proper page after that.


Redirect Loops & Chains

Redirect chains and loops are two frequent instances of how 301 redirects are misused. Long redirect chains and endless loops make it harder for search engines to scan your site, and they may also slow it down. 

Using the SEMrush Site Audit tool, you can find redirect chains and loops, and then delete them by revising your redirects to link from the first to the final URL in the series.


That’s all there is to it when it comes to employing 301 redirects. 

While they may seem to be a simple issue, there is more to them than many people realize, particularly when you consider not just the many use situations but also the various methods in which they must be implemented depending on your site’s setup.

Understanding 301 redirects is a must-have skill for any SEO, but if you take the time to double-check and triple-check how you’re utilizing them, you’ll be able to prevent errors and utilize them correctly. 

Watch This Video-

A 301 redirect is a permanent redirect that tells search engines to take the old webpage and point them to the new one. This technique is often used when you want to change your website’s URL but keep the same content. The “301 redirect example” will give you an idea of what a 301 redirect looks like.

Frequently Asked Questions

When would you use a 301 redirect?

A: 301 redirections are a type of permanent redirection. Theyre typically used to permanently move a page from one location on the internet to another, or when content has been completely removed from an old domain and is being redirected over from its new home.

What is a 301 redirect and how do I do it?

A: 301 redirects allow you to create a permanent redirect response for any URL. For example, if your website is http://example.com and someone typed in the address bar https://www.example2.com/, then this would be considered a 301 redirect that would change their browsers location without them ever realizing it happened by sending them to www.example2.com/ instead of http://www.example2

Do 301 redirects help SEO?

A: 301 redirects are a way to inform search engines that you have permanently moved all the pages from one path on your website over to another. This is helpful for SEO purposes, as it says that there has been no change in content, and thus Google should index the site again.

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