Above the Fold Content & Why It Matters

Content is king online, but how do you create content that goes viral and stays relevant? This article discusses the concept of “above the fold” content. It explains what this means for marketers, why it is so important to have an above-the-fold strategy, and when you should be making your move.

The “above the fold website examples” is an example of a website that has content that is above the fold. The content on this website is what will grab your attention and make you want to visit it.

“Above the fold” is a term used in web design to describe the portion of a page that a user views without scrolling. Despite the fact that the notion has evolved over time, many people still feel that the information you show at the top of your website may affect user experience, bounce rates, and SEO.

What Does It Mean to Be “Above the Fold”?

“Above the fold” used to refer to the articles that appeared above the fold of a newspaper in the publishing sector. Important and attention-getting articles were put at the top of the page so that readers wouldn’t have to open their newspapers to read more.

The idea applies to online material as well. Above-the-fold information is what visitors view when they first arrive on your website, without having to scroll down.

Good above-the-fold content should, as a general rule, incorporate internal connections to other pages on your site and be SEO optimized. With big pictures and a powerful H1 header, inform readers about the page’s content. 

This IKEA website, for example, is plainly about shelves. The strong headline text, a short description, and a link to more reading are all visible. You’d know this isn’t the proper page for you if you weren’t searching for shelves.


Assume you’ve arrived to the following page. You can tell the material is about portable Bluetooth speakers just by looking at it. The big headline, a concise page description, and a call to action to buy their newest Sonos goods (“Shop now”) are all present and correct.


What Is the Importance of Above-the-Fold Content?

When a web page loads, the first thing your visitors see is above-the-fold information. Users are less likely to bounce back to the SERP and click on your competitors’ links if you can demonstrate them they’re on a page that fits their search intent.

If you’re conducting a campaign with banner advertisements, above the fold is a great place to put them. As users scroll down, they are less likely to see adverts. 

Mobile and Desktop Considerations

The “above the fold” requirement has altered as the usage of mobile devices has increased. Because the size and resolution of today’s devices varies, there is no “one-size-fits-all” fold for any website. 

When dealing with above-the-fold information, it’s still a good idea to follow best practices to ensure that the page loads quickly on all devices. Thanks to Google’s Core Web Vitals change, mobile load speed is now an important ranking element.

When creating your web pages, be sure to use responsive design. Make sure your material, layouts, and pictures will fit on most device displays, and make sure your above-the-fold information is mobile-friendly.

What Impact Does Above-the-Fold Content Have on SEO?

Above-the-fold information is undoubtedly the most visible part of the website. This section is used by users and crawl bots to comprehend the site and the rest of its content. Bounce rate increases as a result of poor above-the-fold content, which hurts your SEO.

Above the fold, strong language, layout, and CTAs perform well, but don’t overcrowd this area. Google penalizes websites that load this space with advertisements or keywords.

Content & Core Web Vitals Above the Fold

The Google Core Web Vitals upgrade prioritized page load speed and user experience. Above-the-fold content is a Core Web Vitals metrics component since it’s generally the first item to load on your page.

Core Web Vitals: A Guide to Improving Page Speed is recommended reading.

The time it takes for all of the information above the fold to load is measured in Largest Contentful Paint. A CLP score of less than 2.5 seconds is regarded excellent. Getting your above-the-fold content to load quickly under 2.5 seconds is an excellent method to improve your LCP score.

Try modifying the CSS and Javascript on your website to minimize prolonged page load times. You may want to try:

  • Implementing Critical CSS: “Critical CSS” is a strategy for putting CSS for material above-the-fold in the head> element. Only include the CSS required to load all of your above-the-fold material; you want to display information as rapidly as possible for the user. 
  • Preloading hero pictures: Hero photos are the most visible portion of content above the fold. It will help your page load quicker if you load them faster. On pictures loaded with CSS or JS, using “link rel=preload” will drastically reduce load times.

Measuring the Core Web Vitals of Your Website

It’s critical to evaluate your page load speed and Core Web Vitals as you build up your above-the-fold content. Site auditing tools allow you to easily assess your site’s current CWV ratings as well as any problems affecting page load speed. 

Use the Site Audit tool to check the speed and performance of your website. Your CWV scores are shown straight from Google Lighthouse in the Core Web Vitals theme report: 


For a broad overview of your site’s performance, look at the Site Performance topic report for the average page load speed. The program identifies any issues that are affecting your load times, as well as strategies to improve: 


How to Perform a Technical SEO Audit in 15 Easy Steps is a great place to start.

Errors in Sitemaps are Identified and Corrected

utilizing the Audit Tool for Sites

ADS illustration

How to Make Above-the-Fold Content More Effective

Ensure that any material placed above the fold attracts the user and provides information to crawl bots. If a person arrives on your website and is puzzled or underwhelmed, they will leave and return to the SERP. To get their attention, use information that is above the fold.

An eye-catching H1 tag may help people understand what’s on the page and decide whether or not they want to read further.


Visuals that attract a user’s attention keep them on the page longer and indicate that the text underneath may be useful. For its focus product or service, an ecommerce website may incorporate hero pictures and a call to action: 


Above-the-fold CTAs should be used sparingly. Each CTA should have a single direct action (e.g., “Shop,” “Buy,” “Book,” etc.) that explains what you want your users to do. 

Include buttons that are easy to see and click on if you want your users to contact you. Particularly for mobile users, email addresses and phone numbers are excellent.


Internal links to other areas of your website might be shown above the fold. It aids in navigation speed and improves user experience, both of which are important aspects of SEO.


You can view a lot of above-the-fold stuff for this family clinic down below. What makes us think it’s a family clinic? The hero picture is of a family, and the upper left corner has a cross emblem that reminds us of the Red Cross.

We can arrange an appointment with a doctor or receive a vaccine from this one location above the fold. For further information, we may also phone the clinic.

There are also links to other portions of their website in the menu. All information is given in an easy-to-understand and non-overwhelming manner.


Important Points to Remember

Above-the-fold content is the first thing visitors see when they arrive at your website, so create an impression. To engage your visitors, use H1 tags, brand graphics, and a call to action. 

Too much stuff might make a consumer feel overwhelmed or cause your website to load slowly. Instead, express the page’s purpose via pictures, simplified code, and clear language. 

You have a good possibility of climbing Google’s rankings with a few modifications to your above-the-fold material.

The “above the fold mobile” is a term that refers to content on a website that can be seen without scrolling. This type of content is important for marketing because it helps users find your site more easily and also increases conversion rates.

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