Are Parallax and Infinite Scrolling Hurting Your SEO?

The challenge of SEO is that Google has a limited number of Terms and Phrases to describe the various aspects of your website. How do you keep up with the ever-changing search engine landscape in order to maximize your site’s traffic? This article will provide some useful tips for better SEO practices.

Parallax scrolling is a technique that uses the movement of a background image to create an illusion of depth. This can be done in many ways, such as using layers or by moving elements on different planes. The use of parallax scrolling has been controversial and has sparked debate over whether or not it is hurting SEO efforts.

Imagine driving a vehicle without a steering wheel or listening to music without speakers.

When parallax and endless scrolling websites are developed without Search Engine Optimization (SEO) in mind, they look like this. They are insufficient.

That’s why I put up this quick article to help you integrate SEO into your parallax or infinite scroll one-page site. You can bypass the arduous learning curve, the trial and error, and, ideally, all of the annoying problems.

But first, let’s define a few technical terminology so that we’re all on the same page.

The Parallax Scrolling Approach is a web design technique that causes the background graphics to scroll slower than the foreground information, giving the user a 3D effect. This method is now one of the most popular web design techniques.

Pre-fetching material from a later page and applying it immediately to the user’s current active page is what the Infinite Scroll Technique is all about. When implementing the infinite scroll strategy, Google has released a thorough support blog article for expert webmasters that emphasizes search-friendly tips.

“When an infinite scroll page is transformed to a paginated series, each component page has a comparable title> with rel=next/prev values stated in the head>,” according to Google.

Three Major SEO Issues with One-Page Parallax and Infinite Scrolling Techniques

1. There is just one page for on-site optimization. Unfortunately, a website constructed as a lengthy scrolling one-page site only has one meta title, one meta description, one set of structured data markups, and one H1 headline, which means there are less possibilities to rank for many pages and keywords on search engine results pages.

This will have a detrimental influence on the site’s rankings. On the search results pages, search engines depend on the metadata and keywords present on the sites’ content to deliver the appropriate information (SERPs). In a nutshell, the more pages you have, the more likely your site is to appear in search results pages for certain targeted keywords.

2. The page can only be optimized for one core keyword. Search engines love it when each page of your site concentrates on a single major keyword (subject) so that their bots can crawl it and figure out what it’s about.

3. On parallax-designed sites, page load time might be dramatically influenced. Since 2010, “site speed” has been added to the extensive list of ranking elements that might impact a site’s performance in the SERPs. The lower the site’s rating in the SERPs, the longer it takes for the page to load.

Using a Combination Approach as a Solution

This solution is mostly based on an Ajax-based approach that has been gradually improved. The notion is that as visitors scroll down the page or click on a navigation element, the individual “sub-pages” (i.e. the portions of the long scrolling page) are loaded dynamically through Ajax. Simultaneously, the URL address in the widow browser is “modified” so that the new “sub-page” has its own, distinct URL.

So, how are we going to do it?

Divide the content of the lengthy scrolling one-page into several pieces, each representing an existing HTML file, to make your homepage into many sub-pages (page).

For instance, consider a webpage with three parts, each of which is linked to one of three existing HTML files (pages). These pages should be keyword-optimized and have their own metadata, structured markups, and other elements.

  • Keep the URLs to those sub-pages on your homepage, and utilize Ajax scripts and properly designated navigation elements to dynamically fire up the URLs in the visitors’ browsers when they reach the area that represents the sub-page.
  • Use the rel=canonical tag to prevent duplication of content between the sections of the sub-pages on the long scrolling one-page and the page file from which the content of these sub-pages is called.

Tutorial on JavaScript and jQuery

Here’s a lesson on how to use the parallax scrolling method to create a one-page homepage that adheres to optimal search engine optimization (SEO) guidelines.

Using this solution gives you additional design and on-site optimization options. That is why, at the moment, it is my favourite option.

Part 1: Dividing your homepage into subpages and naming their content

1. Divide the page’s content suitably to determine which areas of the homepage design will have their own URLs. Consider a single page with many sub-pages that resemble panels (sections).

2. Include and enable jQuery in your index.html file by inserting the following code between the tags:

src=”https://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js”>script src=”https://ajax.googleapis.com/ajax/libs/jquery/1.7.1/jquery.min.js”>script src=”https://ajax </script>

3. Using jQuery tags, create and add an ID to the content snippet on the page file you wish to load from the homepage (index.html):

For instance: p id=”servicepage”>p id=”servicepage”>p id=”servicepage”>p id This is where you put the content for the lengthy scrolling “One-Page” design./p>

4. Finally, we must instruct jQuery to load the content of the sub-page (e.g. service.html). To do so, add the following code to your index.html page before the closing tag:

$(‘#servicepage’). /alert(‘Load was performed.’); load(‘service.html’, function());

Basically, the code above will insert the text of your service.html file between the p id=”servicepage”>/p> paragraph tags.

Part 2: Modifying the URLs of sub-pages in the browsers of your users

To do so, you’ll need to add some JavaScript code to your one-page scrolling site that does the following:

1. Connects a listener to the main navigation element, which scrolls down to a certain area (sub-page).

2. Tracks when a certain portion (sub-page) in the visible window acquires prominence and updates the browser history accordingly.

3. Listen for changes in the URL, such as when the website (re)loads or when visitors utilize the forward/back buttons. You should use a script to activate the proper section view when this occurs.

Important: Both Google and Bing have said that using the pushState() JavaScript function to signal that an Ajax load should be indexed and handled as a separate page is the preferable technique.

On the Bing Webmaster Blog, there’s also: “With the exception of the domain, port, and scheme (http://), this pushState method enables site developers to alter the whole display URL using JavaScript. Web developers may also change the page title and session history information. This is a game-changing feature for AJAX SEO.”

Technical Points to Think About

Even if your users’ browsers don’t support JavaScript, they should still be able to access the subpages. You may also make these pages dynamic, such that components like the header and footer are only shown if the page is not visited via an Ajax request.

Results of Implementation

You should end up with distinct files for each content on your site after you’ve implemented and integrated all of the required code and rearranged your URLs. All of these files have its own unique live URL address, metadata, and structured markups, and are SEO-optimized for a certain term you wish to rank for.

Please remind me why we need to maintain the subpage URLs active. Because we can add information and structured markup to the file, which search engines may utilize to show it in their SERPs. Users should be sent to the appropriate portion where the material is sectioned in the main long scrolling one-page when they locate the URL on search engines and click it.

You’ll be able to employ the one-page parallax and infinite scrolling design while still having several pages in the form of sub-pages inside the main one-page site design by applying this. As a result, your site will have several URLs and you’ll be able to employ certain keywords in different headers and metadata.

A Case Study of a Well-Optimized Parallax Scrolling One-Page Site

Here’s an excellent illustration of what may be accomplished when this approach is properly applied:

1. Go to http://flowerbeauty.com/ for further information. (From Drew Barrymore’s cosmetics brand.)

2. Watch what happens to the URL in the browser when you scroll down or click on the top horizontal menu, especially as you move down.

3. Simply copy one URL and paste it into the address bar of a new browser window… So, what happens next? You’ll be taken straight to the area that’s connected to that precise URL.

4. Go to Google.com and type in site: http://flowerbeauty.com/ in the search box.

Take notice of how each subpage has its own meta title and description. They could clearly improve the metadata to make it more appealing and keyword-friendly. But at the very least, they performed a fantastic job with their SEO framework and created a beautiful one-page scrolling site!

Let’s Be Realistic About UX & SEO

Users’ online habits and search engine capabilities are continuously evolving, thus design and SEO tactics must develop as well. So keep in mind that there are a variety of pre-built jQuery libraries that allow for the various features detailed in the instruction above, which is why you must do your own research.

Conclusion

That concludes this advanced SEO article. You’ve just mastered a basic approach for effectively integrating SEO into a parallax or infinite scroll design site!

However, a word of caution: just understanding how to include SEO into your new, trendy-looking site will not result in more organic traffic. You must put what you’ve just learnt into practice. As a result, I highly advise you to return to this post as frequently as necessary to review the instructions and then begin putting them into practice right now. The sooner you act, the better your ranks will be and the more potential money for your company will be!

Do you have any further suggestions, questions, or comments? Please let me know in the comments section!