Yordan Perchemliev

Ad Spend During Coronavirus: Paid Traffic Trends

This article is about the key takeaways from a recent study of paid search traffic patterns during Coronavirus. The “how did covid-19 affect marketing” is a question that has been asked numerous times in recent weeks. The “Ad Spend During Coronavirus: Paid Traffic Trends” will answer the question for you. Ad spending is on the …

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Webinomy Q&A: Conversion Sciences CEO Brian Massey

Brian Massey is the CEO of Conversion Sciences, a marketing analytics company that uses AI and predictive modeling to optimize digital advertising campaigns. He was previously a consultant at McKinsey & Company where he helped lead their research on how technology changes human behavior as well as created tools for measuring behavioral change. As digital …

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An In

The marketing world has been taken over by digital technology and is now experiencing a paradigm shift to make it much more automated. Blockchain offers the opportunity for marketers to create systems that are cheaper, faster, less reliant on third parties and more transparent. An “In” is a company that sells products online. They offer …

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How to Build Your Website Architecture for SEO

SEO is the most important factor of a website. Good SEO will help you rank better in search engines, bringing more traffic your way and helping to drive revenue. However, it’s not all about rankings: Search engine algorithms change regularly, so being mobile-friendly can also be helpful for driving visitors to your site. The “website …

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SERPs, Traffic and Trends: Mobile vs. Desktop in 2021 [Study]

The average amount of time spent on a desktop or laptop computer is gradually decreasing and the total number to view content online has increased. This shift in how people access information means search engine marketers need to adjust their strategy accordingly. The “mobile vs desktop usage 2020” is a study that shows the future …

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