Beginner’s Guide to Meta Tags for SEO

What are meta tags? Meta tags can improve your website’s search engine optimization. With the rise of content marketing, meta tags have become a key tool for marketers to better connect with their audience and establish trust.

The “meta tags generator” is a tool that allows users to create meta tags. The tool generates the code for you, and it also has a guide on how to use them.

You must grasp the two essential pillars of SEO, off-page SEO and on-page SEO/technical SEO, in order to design an efficient search engine optimization plan.

While off-page SEO focuses on increasing your website’s reputation and relationships with other websites by obtaining high-quality backlinks, on-page SEO, also known as technical SEO, refers to the technique of improving your page’s content in order to rank higher in search engine results pages (SERPs). Keywords, canonical tags, and meta tags are some of the more technical on-page elements that come under this group. 

If you’re new to SEO and want to learn how to incorporate it into your digital marketing plan, understanding more about meta tags is a wonderful place to start. We’ll go through the fundamentals and best practices for utilizing them to improve your websites in this article. You’ll also discover how basic strategies might aid search engines in recognizing and ranking your sites. Here’s what we’ll talk about:

The word “meta” refers to “metadata,” which is information about information. They supply data about a webpage and have a direct impact on how search engines evaluate it. The majority of meta tag elements are for search engines, such as Googlebot and other site crawlers. 

Meta tags are added to a document’s HTML code to assist search engines in deciphering more information about a page. They’re also used in the ranking of content and pages. In the search results, title tags and meta descriptions are shown. 

We’ll go through the following meta tags in detail in this guide:

  • Tags in the title

  • Descriptions of the meta tags

  • Meta tags for robots

  • Meta tags for viewports

What Is a Title Tag and How Do I Use It?

The title tag tells search engines like Google and Bing what title you want to see on search results pages. It might be a condensed version of the headline on the website. Search engine crawlers will find it simpler to scan, categorize, and rank your material if you include a title tag in your websites. 

A title tag is something you’ve probably seen before. The title tag appears in Google search results and may be found on a website as follows:


The following is the code for a title tag:

<title>Best Running Shoes | Running Shoe Reviews 2020</title>

Tips & Tricks for Title Tags

Because it is accessible to search engines and internet users, the title tag is one of the most significant meta tags. It’s your first chance to pique a searcher’s interest. It might be the piece of information that persuades someone to visit your website. 

To help you come up with innovative and descriptive page names, consider the following suggestions:

  • Each website should include a title tag.

  • Avoid headlines that are more than 60 characters long.

  • Avoid using generic or ambiguous titles, such as “Home” for the homepage.

  • Make use of sentence case. or title case.

  • Search intent must be matched 

  • Clickbait titles should be avoided at all costs.

  • When it’s acceptable, use a target keyword.

  • Create a unique title tag for each of your website’s pages.

Our On Page SEO Checker may also assist you with title tag optimization. Add your URL to see whether your goal term is in the title tag and if your title is the same as what appears in search results.

Obtain SEO Recommendations on a Technical Level

With On Page SEO Checker, you can make sure your website is optimized for search engines.

ADS illustration

For search engine crawlers and internet users, a meta description describes the content of a website. On the search engine results page, it shows underneath the title tag. 


A meta description tag’s code looks like this:

<meta name=”description” content= “We compiled our list of the best running shoes for 2020 and organized it by brand, category, and fit, so you can find the right shoes for your training. See which shoes made the list”/>

Tips and Tricks for Meta Descriptions

Despite the fact that meta descriptions aren’t part of Google’s ranking algorithm, they’re nonetheless included as snippets in Google search results to improve a searcher’s accessibility to the results. So, instead of using meta descriptions as a ranking component, consider them as a strategy to boost your click-through rates (CTRs). Make sure your homepage, internal pages, and blog articles have innovative descriptions that include target keywords. 

Use the following recommended practices to create clickable, effective meta descriptions:

  • Keep it to 160 characters or less.

  • Make separate summaries for each page.

  • On your website, avoid using redundant meta descriptions.

  • Use sentence case

  • Be precise, detailed, and succinct.

  • Search intent must be matched

  • Only use your goal keyword when it’s appropriate.

Additional variables or parameters provided inside an HTML element are known as robots meta tags. The robots meta tag tells search engines if you want them to crawl or index certain areas of your site. They may be used alone or simultaneously in the content attribute (separated by a comma). By default, search bots and web crawlers index all of the pages and links you generate on your websites. The following are some examples of common parameters:

  • This notifies web spiders that the page should be indexed. People who use search engines may view a page that has been indexed. This is the default if you don’t make any changes to the code. 

  • Noindex: This tells search engines not to include the page in their index, thus it won’t show up in the search results. 

  • Follow: This instructs search engines to follow links you’ve put inside your websites, directing the reader to more pages. If you don’t add any arguments to the source code, this is likewise the default.

  • Nofollow: This tells search engine bots not to crawl the page’s links and that you don’t recommend them. Some websites utilize it as a safety net to alert search engines that they aren’t using spammy link building practices. 

  • Noarchive: This tells search engines that the page should not be cached or shown. 

The following is an example of a robots meta tag advising web crawlers not to index a page:

<meta name=”robots” content=”noindex”/>

In the header area of your website, paste the code. There are several plug-ins available for WordPress that may assist you. Yoast’s advanced settings, for example, may be tweaked to include robots meta tags. The same features are available in other content management systems (CMSs), such as Squarespace and Wix.

Meta Tags for Robots: Tips and Tricks

Google’s crawling of a page on your website is limited by robots meta tags. To avoid duplicate content fines, you should do so. Nofollow tags may also be used in the following situations:

  • If your website’s comments area isn’t regulated, nofollow tags may be added to the pages to prevent commenters from receiving a backlink from your site.

  • Nofollow tags may be added to widgets and infographics from other websites that you don’t completely support.

  • Any link in your websites that you don’t want Google to assume you’re recommending may be marked with a nofollow tag.

Use our SEO Toolkit for further help and information on technical SEO topics like crawlability and HTTPS security procedures. It performs 60+ on-page and technical SEO assessments on your website. It’ll also highlight the most pressing concerns so you can focus on your money-making sites first.

To comprehend this part, we must first construct a viewport. The viewport is the user’s viewable area of the website in its most basic form. This varies depending on how your material is viewed, with two popular alternatives being a laptop or a mobile device. 

The viewport meta tag has become one of the top SEO techniques, with mobile devices accounting for 48.6% of all internet searches. It is used by web developers to handle the size and scale of information, allowing for mobile-friendly webpages. The viewport meta tag is then used to tell a browser, such as Chrome or Firefox, how to display a website on various screen sizes, including desktop, tablet, and mobile.

To make your website mobile-friendly, paste the following code into the head> section:

<meta name=”viewport” content=”width=device-width, initial-scale=1.0″>

Tips and Tricks for Viewport Meta Tags

If you just have a desktop version of your website and your visitors are attempting to access it on a mobile phone, they will most likely quit. It’s hard to blame them; it’s tough to browse and read. However, this will raise your bounce rate and send a bad signal to Google, which might hurt your search results. 

When it comes to this particular meta tag, what is the best advice? Make your site mobile-friendly to ensure it’s there and improves the user experience. 

There are numerous aspects to SEO, but you don’t have to be an expert to understand and optimize your website’s meta tags. Marketers like you may use tools like our SEO checker to assess the SEO status of your sites and learn more about your competition. It will also provide some suggestions that you may put into action right immediately.

Obtain SEO Recommendations on a Technical Level

With On Page SEO Checker, you can make sure your website is optimized for search engines.

ADS illustration

The “seo meta tags generator” is a tool that allows users to generate SEO meta tags. The tool is designed for beginners who are just starting with SEO and want to get started right away.

Related Tags

  • list of meta tags
  • meta tags example
  • how to add meta tags to website
  • meta tag html
  • how to write meta tags