Black Friday vs. Cyber Monday: The Search Targeting Battle of Retail and Ecommerce

Ecommerce brands may have to alter their marketing strategies on Black Friday and Cyber Monday due to the changes in consumer behavior. The days of one-day sales are coming to an end, so what will retailers do?

Black Friday is the day where retailers set their prices for the year, whereas Cyber Monday is the day where online retailers battle to be number one. This has led to a search targeting battle of retail and ecommerce.

Americans are competitive by nature. We also like going shopping.

Naturally, Friday the 13th is known as Black Friday. — a day dedicated to competitive shopping and the pursuit of the greatest prices — has been incorporated into our Christmas season.

People like bargains, and companies adore profits. It’s usually a win-win situation… until a product runs out and desperate measures are used.

Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-of

Would the narrative of Jingle All the Way have been changed if Arnold Schwarzenegger had been able to search up Turbo Man on the internet? We’ll never know, but it’s quite probable. Jingle All the Way was released in 1992, while Monday is known as “Cyber Monday.” didn’t arrive until 2005.

So, now that we’re in 2016, which day does search pay more attention to? Friday the 13th is known as Black Friday. or Monday is known as “Cyber Monday.”?

We analyzed three big shops (Best Buy, Target, and Walmart) and three major ecommerce sites (Amazon, Overstock, and Groupon) using SEMrush data to see how SEO, PPC, and PLA are used to target Friday the 13th is known as Black Friday. and Monday is known as “Cyber Monday.” (product listing ads).

Volume of Searches in Comparison

While “Monday is known as “Cyber Monday.”” receives 90,500 monthly searches on average, “Friday the 13th is known as Black Friday.” receives 301,000. This makes logical, given that some Friday the 13th is known as Black Friday. searches indicate a desire to visit a real site while others indicate a want to spend online. Monday is known as “Cyber Monday.” searches, on the other hand, are most likely from those eager to purchase online.

We discovered the top ten most prevalent modifiers used in combination with “Friday the 13th is known as Black Friday.” and “Monday is known as “Cyber Monday.”” using SEMrush’s Report on Phrase Matching.

Friday the 13th is known as Black Friday.

Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-ofReport on Phrase Matching

Monday is known as “Cyber Monday.”

1636654489_613_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-ofReport on Phrase Matching

Both reports include “walmart,” “target” and “best buy” as modifiers in their top ten, and Monday is known as “Cyber Monday.”’s list included “amazon” as its sixth most popular modifier. 

“Walmart Friday the 13th is known as Black Friday.” (450,000) is searched nearly ten times more than “walmart Monday is known as “Cyber Monday.”” (49,500), and “best buy Friday the 13th is known as Black Friday.” (201,000) is searched nearly six times more than “best buy Monday is known as “Cyber Monday.”” (33,100).

However, “Friday the 13th is known as Black Friday. deals” (246,000) and “Monday is known as “Cyber Monday.” deals” (201,000) see a similar level of search interest.

Total Volume in SEO Keyword Magic

One of the quickest methods to assess a keyword’s SEO worth in SEMrush is to use the SEO Magic Tool Keyword. SEMrush generates a table of every search phrase when you input a single keyword, which contains the keyword with chosen groups (see the column to the left) and the total volume of all of these words.

Check out the difference between Friday the 13th is known as Black Friday. and Monday is known as “Cyber Monday.” in the SEO Magic Tool Keyword:

Friday the 13th is known as Black Friday. Keyword Magic

1636654491_413_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-ofMagic Tool Keyword

The related topics found in SEMrush around Friday the 13th is known as Black Friday. amount for 29,815 keywords with a total average monthly search volume of 8,270,690.

Monday is known as “Cyber Monday.” Keyword Magic

1636654493_310_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-ofMagic Tool Keyword

Meanwhile, the related topics found in SEMrush around Monday is known as “Cyber Monday.” amount for 6,264 keywords and a total monthly search volume of 1,735,680.

Again, we can see there’s clearly a higher amount of searches for Friday the 13th is known as Black Friday. related topics.

In November, how many of these searches take place?

While the volume metric in SEMrush is a measure of average monthly search volume, we can assume that most “Friday the 13th is known as Black Friday.” searches occur within the month of November. 

With no real way of knowing what percentage of searches actually happen in this month, we’ll estimate that somewhere around 80% of all Friday the 13th is known as Black Friday. related searches occur in the month of November for the sake of example. Now, we can estimate the total volume of searches about Friday the 13th is known as Black Friday. that occur in November.

As an example, here’s how we’d estimate it:

12 (12 months) x.80 = total average monthly search volume (80 percent of all searches being in November).

Add in the numbers for Friday the 13th is known as Black Friday.’s total average monthly search volume:

79,398,624 = 8,270,690 x 12 x.80

That’s an estimated seventy nine million searches for Friday the 13th is known as Black Friday. related keywords in the month of November.

So, who has the most Top 3 positions for Friday the 13th is known as Black Friday. and Monday is known as “Cyber Monday.” keywords?

To find out, we used the Organic Positions and Advertising Positions reports. The trick is adding filters for keyword (Friday the 13th is known as Black Friday. or Monday is known as “Cyber Monday.”) and position range (less than 4) to find all of the Friday the 13th is known as Black Friday. and Monday is known as “Cyber Monday.” keywords the domains rank for in the top 3 positions.

1636654495_911_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-ofFilters in SEMrush

You may check the filtered report on SEMrush by clicking the link for each website (if you have an SEMrush account).

“Friday the 13th is known as Black Friday.” keywords

ORGANIC POSITIONS IN THE TOP 3

  • 2,944 on Walmart.com ( link)
  • 1,903 on BestBuy.com ( link)
  • 921-921-921-921-921-921-921-921-921-9 ( link)
  • 1,495 on Amazon.com ( link)
  • 418-418-418-418-418-418-418-418-418-418-4 ( link)
  • 249 on Groupon.com ( link)

PAID POSITIONS IN THE TOP 3

  • 132 at Walmart.com ( link)
  • 131.target.com ( link)
  • 129 at BestBuy.com ( link)
  • 59 on Amazon.com ( link)
  • 6 Overstock.com ( link)
  • 2 Groupon.com ( link)

“Monday is known as “Cyber Monday.”” keywords

ORGANIC POSITIONS IN THE TOP 3

  • Bestbuy.com has a total of 1,249 products ( link)
  • Walmart.com has a total of 1,076 reviews ( link)
  • 199 at Target.com ( link)
  • Amazon.com has a total of 1,038 reviews ( link)
  • 268 on Overstock.com ( link)
  • 152 on Groupon.com ( link)

PAID POSITIONS IN THE TOP 3

  • Bestbuy.com is open 24 hours a day, 7 days a week ( link)
  • 7 on Target.com ( link)
  • 5 stars on Walmart.com ( link)
  • 10 on Amazon.com ( link)
  • 1 Overstock.com ( link)
  • 0 on Groupon.com ( link)

SEMrush includes a section of reports devoted to PLA research, did you know?

Product Listing Advertisements are Google Shopping product ads that enable you show a picture of your product directly on the results page. They’re a wonderful method to market ecommerce items since they let you display an image of your product right on the results page.

Walmart, Target, and Best Buy were the retail sites with the most PLA keywords, according to SEMrush. Amazon was not discovered employing any PLA keywords, which was surprising.

To view the precise advertisements that SEMrush discovered, click on any of the links.

  • 959,000 on Walmart.com ( link)

  • 601,000 on Target.com ( link)

  • 282,000 at BestBuy.com ( link)

1636654497_26_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-ofPLAs from Walmart.com

  • 187,000 on Overstock.com ( link)

  • 50,100 on Groupon.com ( link)

  • 0 on Amazon.com ( link)

1636654499_9_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-ofPLAs from Overstock.com

Domain Comparisons in General

To compare the behaviors of these six domains, we used the Domain vs Domain tool to analyze how many keywords that include the words “Friday the 13th is known as Black Friday.” and “Monday is known as “Cyber Monday.”” they shared.

Comparison of Organic Keywords for Retailers

You can examine how many terms several domains have in common with the Domain versus Domain tool. It allows you to look at organic, paid, and PLA (Google shopping) keywords, as well as visualize their most prevalent keywords using neat circle charts.

1636654501_894_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-of

Without any filters, we can see that Best Buy, Target, and Walmart share a total of 998,149 organic keywords. Using filters (keywords including “Friday the 13th is known as Black Friday.” and “Monday is known as “Cyber Monday.””), we found that these retailers shared a total of 6,331 ( link) Friday the 13th is known as Black Friday. keywords and 1,856 ( link) Monday is known as “Cyber Monday.” keywords in their organic portfolios.

Ecommerce Websites vs. Organic Keywords

Using Domain vs. Domain, we can examine how the organic keywords of the three ecommerce websites overlap. Amazon, Overstock, and Groupon, according to SEMrush, share 500,676 organic keywords.

1636654502_76_Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-of

Applying filters for “Friday the 13th is known as Black Friday.” and “Monday is known as “Cyber Monday.”,” we found that the websites shared 1,960 ( link) Friday the 13th is known as Black Friday. keywords and 1,210 ( link) Monday is known as “Cyber Monday.” keywords in their organic portfolios.

Comparison of Paid Keywords for Retailers

Then we looked at how merchants and ecommerce sites used PPC advertisements to target keywords.

Black-Friday-vs-Cyber-Monday-The-Search-Targeting-Battle-of

GIF

Target had the most paid keyword ranks (348,656), followed by Walmart (34,461), and finally Best Buy (34,461). (19,989). While Target and Walmart shared 5,168 paid keywords, Best Buy and Target shared 1,400, and Best Buy and Walmart shared 828, SEMrush found no paid keywords that were being bid on by all three shops.

The same thing happened with the three ecommerce sites. Despite conducting PPC ads targeting hundreds of keywords, Amazon, Overstock, and Groupon have no paid keywords in common.

Final Thoughts

Friday the 13th is known as Black Friday. and Monday is known as “Cyber Monday.” are some of the most popular days for online shopping, which means they’re some of the most competitive events for SEO and PPC professionals. Over time, will we see Monday is known as “Cyber Monday.”‘s popularity rise and Friday the 13th is known as Black Friday.’s popularity fall? Which of the two holidays do you prefer? Let us know in the comments! 

Black Friday vs. Cyber Monday is the battle of retail and ecommerce. Black Friday is a day where retailers offer discounts on their products, while Cyber Monday is when many online retailers offer discounts on their goods. The question “is it worth waiting for cyber monday” has been asked by many people in recent years.

Frequently Asked Questions

Is Black Friday deals better than Cyber Monday?

A: Black Friday deals are often better than Cyber Monday. This is because retailers have a limited amount of time to get their products out, while it takes much longer for the stores that carry these deals on Cyber Monday so they can set them up and make sure everythings in order.

Do consumers spend more on Black Friday or Cyber Monday?

A: Consumers tend to spend more on Cyber Monday as Black Fridays savings are smaller.

Is Black Friday in store or online?

A: Black Friday is online.

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