Google News Digest: Testing the Google Marketing Platform, New Google Analytics Reports and the Data Transfer Project

Google has been testing the Google Marketing Platform with a select group of advertisers for over six months, and says initial results have exceeded expectations. The company is also rolling out new marketing reports to help businesses make decisions easier by analyzing how their ad campaigns are performing across platforms in real time. Google News …

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Analyzing The Data: Top PPC Metrics and the Stories They Tell

Many people have been asking about the top PPC metrics that are relevant to organic search and its effectiveness. In this article, I’ll show you what these key indicators tell us and how they can help your campaigns grow in 2018. PPC metrics are used to measure the performance of a PPC campaign. These metrics …

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Make’em Work, But Not Too Hard: Zipf’s Law of Least Effort and SEO

Zipf’s Law of Least Effort states that the way to make something work is not by working hard, but instead by doing it less and doing more of other things. This creates a paradox where those who work harder don’t actually get anything done because they’re too busy trying to do everything well. The law …

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The Ultimate Guide to Twitter Chats by Webinomy [Free PDF]

The online marketing industry has become a competitive space. To remain relevant in the ever-evolving digital landscape, businesses must be equipped with visionary strategies that are not solely reliant on social media tactics but also incorporate email marketing and search engine optimization. The “Ultimate Guide to Twitter Chats” is a guide that will teach you …

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3 Underground Tools to take Competitive Analysis to the Next Level

As the marketing world becomes more competitive with each passing day, it’s imperative to do your research before diving in. This means not only understanding your audience but also studying what competitors are doing and how they’re trying to compete against you. A few tools that will help with this include sociometric badges, social media …

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