Google has been testing the Google Marketing Platform with a select group of advertisers for over six months, and says initial results have exceeded expectations. The company is also rolling out new marketing reports to help businesses make decisions easier by analyzing how their ad campaigns are performing across platforms in real time. Google News …
Many people have been asking about the top PPC metrics that are relevant to organic search and its effectiveness. In this article, I’ll show you what these key indicators tell us and how they can help your campaigns grow in 2018. PPC metrics are used to measure the performance of a PPC campaign. These metrics …
Analyzing The Data: Top PPC Metrics and the Stories They Tell Read More »
Native advertising is a form of digital advertisement that matches the brand and tone of the publication it appears in. With their recent ban on native ads, Facebook has caused advertisers to scramble for new ways to monetize content online. Native advertising is a type of digital advertising that uses content produced by the platform …
Zipf’s Law of Least Effort states that the way to make something work is not by working hard, but instead by doing it less and doing more of other things. This creates a paradox where those who work harder don’t actually get anything done because they’re too busy trying to do everything well. The law …
Make’em Work, But Not Too Hard: Zipf’s Law of Least Effort and SEO Read More »
Yandex is more popular than Google in Russia, online advertising and e-commerce. This article discusses the 5 key advantages of Yandex over Google that make it a better option for Russian companies to use. The “yandex vs google in russia” is a comparison between the two search engines. Yandex offers 5 advantages over Google in …
Creating a content calendar helps you to plan, organize and keep track of your business’ marketing activities. With this helpful tool in hand, you can create the best possible strategies for growing your brand’s visibility. This article will walk you through everything from how-to set up to formatting tips that make creating one easy! The …
The online marketing industry has become a competitive space. To remain relevant in the ever-evolving digital landscape, businesses must be equipped with visionary strategies that are not solely reliant on social media tactics but also incorporate email marketing and search engine optimization. The “Ultimate Guide to Twitter Chats” is a guide that will teach you …
The Ultimate Guide to Twitter Chats by Webinomy [Free PDF] Read More »
YouTube is one of the most popular websites in the world, with plenty of content being uploaded every day. One way to ensure your videos are easily found by viewers is through keywords. This article will explore different ways you can optimize your YouTube channel so that it makes for easy searchability on Google and …
To build a community, you need to create something worth sharing. It may seem like an easy job – find the thing your company is great at and make it available for others to use. However, this process can be tricky if you don’t know where to start or how best to go about creating …
How To Build a Community Around an Online Startup Read More »
As the marketing world becomes more competitive with each passing day, it’s imperative to do your research before diving in. This means not only understanding your audience but also studying what competitors are doing and how they’re trying to compete against you. A few tools that will help with this include sociometric badges, social media …
3 Underground Tools to take Competitive Analysis to the Next Level Read More »
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