Automated rules for AdWords provide a targeted way to increase ROI by 250%.
The “google ads” is a case study that shows how AdWords Automated Rules increased ROI by 250%. The article also includes the “Must Have” text.
The common phrase goes, “Why is Monday so far away from Friday, yet Friday is so near to Monday?” Oh, you’ll have to find out why!
This proverb demonstrates that not every day is made equal. This is true for both social and consumer behavior. Our consumer behavior is as varied on Monday as it is on Friday, just as our attitude is.
The consumer behavior route begins with an idea, is followed by Google research, and is then followed by comparisons between a few firms that provide the product or service we want. This approach normally leads us to just examine one of those firms before concluding with a purchase or action.
Consumer behavior around holidays, the beginning of the month, Mondays, Fridays, weekends, and other days or periods has long been studied in marketing research.
Businesses in general, and advertising in particular, should pay careful attention to when their potential consumers are most likely to begin and finish their consuming journeys so that they may sell their goods or services appropriately.
It’s All About the Timing
When it comes to emails, for example, it’s been established that people are more inclined to open them if they arrive on Tuesday.
They are likewise more likely to be opened in the mornings, but they are more likely to be followed up on in the evenings since we have more time. Because Monday mornings are the busiest of the week, emails are more likely to be deleted or put to the bottom of the to-do list.
We’ll show you how implementing an automatic rule to change AdWords campaign budgets and keyword bids based on the day of the week raised AdWords ROI by over 250 percent in this case study. This case study approach and findings may easily be applied to any company whose sales or transactions are anticipated to occur on certain days or at specific times of the day.
For example, flower shops depend on particular days of the year to conduct the most of their business, accounting companies rely on the pre-tax season to obtain the majority of their customers, and fitness centers rely on the new year resolve to attract the majority of monthly members.
The Client’s Background
In Marin County, California, Sunday Medical is a high-end primary and urgent care medical facility. As a community service, this top-rated medical facility chose to operate on Sundays. Indeed, Sunday’s medical service is something that many people will use at some time in their lives, and AdWords is an excellent marketing tool for spreading the word about it.
We discovered that Sunday regularly outperformed the rest of the days in various key performance measures, including click conversion rate, when we looked at the account’s performance by day of the week.
Automated rules, to put it simply. This powerful AdWords tool is easy to use and gives you a lot of freedom when it comes to making, redoing, and erasing adjustments based on specific situations.
When a particular condition is satisfied, rules may be implemented to make modifications at any account level – campaign, adgroup, keyword, or ad. When the condition is no longer satisfied, the same rule may be reversed. We established automatic procedures to optimize our company visibility in AdWords on Sundays since we recognized Sundays as the top performing day of the week.
Because they just take 5 minutes to set up, automated rules make the procedure a snap.
At both the campaign and keyword levels, we put up two automatic rules. On a campaign level, we boosted the budget by 100% on Sundays at 9 a.m. and then dropped it by 100% on the same Sunday at 9 p.m. This may be done for all enabled campaigns or just a few of them.
Automated rule to increase budget
Automated rule to reduce budget
For the term, we boosted the bid by 100% on Sundays at 9 a.m. and dropped it by 100% on the same Sunday at 9 p.m., for keywords with an average position of less than 2. This may be done on all enabled keywords or on any keywords you want.
Automated bid increase rule
SEMrush is a fantastic tool for determining the position of strategic keywords over time, which we can use to apply more granular rules to them, such as raising the keyword bid by a higher percentage and applying the automatic rules to just a few crucial keywords. This functionality comes in handy for campaigns with ad groups including keywords that perform differently on various days of the week.
Pay-per-click campaigns using keyword analytics
Benefits that may be seen right away:
After implementing these day-based automatic rules to both the campaign and keyword levels, the AdWords ROI rose by over 250 percent.
Benefits in the future:
Quality score: The larger the number of clicks on your ad, the better the quality score of your term. Granted, click-through rate has an impact on quality score, but it is also a vital aspect in improving it. The greater the quality score, the less resources you’ll use.
With a better quality score, our keywords must now bid less to maintain the same ad rank. Quality score, bid, and ad extensions are the components of ad rank.
We have complete control over the AdWords extensions that we can make. However, if we want to lower our keyword bid, we also need to improve our quality score. A keyword’s quality score might take some time to improve (or down). As we’ve seen, increasing the click-through rate and, as a result, lowering the cost per click is one approach to do it.
Success of Automated Marketing in a Nutshell
Automated regulations not only provide a short-term advantage, but they also have a long-term benefit. It just takes a few minutes to set them up, and all the advertiser has to do is figure out when your potential clients are most likely to click and act.
You may utilize AdWords and SEMrush to select the dimensions for which you want to define automatic rules, such as the day of the week, time of day, or campaign or keyword performance. Unless the rule has a stated start and end date or condition, remember to set another one to undo it thereafter. The moment has come to employ AdWords’ automatic rule function.
Google’s advertising platform, AdWords, is a great tool for businesses to reach their target audience. With the help of automated rules and Google Analytics, this company increased ROI by 250%. Reference: google analytics.
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