Google Analytics is a system that tracks how visitors to your website interact with it. It’s not just used for web analytics but also other marketing efforts such as advertising and earned media planning, social media monitoring, email campaigns, etc. Sessions in Google Analytics are the actions on your site that happen over time (e. …
In this article, we’ll discuss what SEO is and how it works. We will also answer some of the most commonly asked questions about Seo these days from an online marketing perspective. The “seo practical interview questions” is a list of 23 most asked basic questions about the world of search engine optimization. The article …
News articles need to have keywords that are broad enough to capture any reader but specific enough so they aren’t bombarded with advertisements. Publishers weigh various factors when deciding where a keyword should be placed, including the search intent and how it is likely to help garner readership. Expert opinions vary on whether or not …
Where should keywords sit in the editorial process? Read More »
Facebook, the world’s most popular social media platform and one of the top 5 websites by traffic, is a powerhouse when it comes to reaching your target audience. In this article will go over some marketing tactics you can use on Facebook that could help you increase your profits. Facebook has released a new advertising …
You can differentiate your business by having an idea of what you’re passionate about and being genuine. When customers see through your marketing efforts, they will be more likely to purchase from you than someone who is trying too hard to sell them something they don’t need or want. The “what sets your business apart …
Seasonality is a common concept within marketing, as consumers make purchasing decisions based on events happening outside of the shopping experience. Identifying these opportunities can help with not only understanding seasonality but also selling more products to target audiences. Google Trends is a tool that allows you to search for keywords and see how popular …
Understanding Ecommerce Seasonality and Identifying Niche Events Read More »
In recent years, interactive content has become a critical element in marketing. From video games to VR experiences and even augmented reality apps, these new forms of digital entertainment are reshaping the way companies market their products and services. “Best Interactive Content Examples” is a blog post that gives 8 types of interactive content and …
8 Types of Interactive Content and Engaging Examples Read More »
Some of the most effective marketing tools for content marketers are Trello and Slack. These two simple apps allow you to organize all your thoughts in an easy-to-understand way, while also saving time and effort on phone calls or other slow workflows. Learn how they can help your workflow today! My firm, L&T Co., began …
Trello and Slack: The Tools Every Content Marketer Should Use Read More »
Yoast is a popular WordPress SEO plugin that can help you optimize your site for the search engines. In this article, we’ll cover everything from best practices to common mistakes and more. The “wordpress seo without plugin” is a guide that discusses the best practices for optimizing your website’s SEO. Yoast is one of the …
The cost of digital marketing is increasing, but one thing that has not seen a significant increase in price yet is search engine optimization. This guide will show you how to stomach the costs while still delivering optimized results for your website or brand. The first step to finding affordable SEO tools is knowing what …
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