Content Writing Bootcamp # Webinomychat Recap

Companies who hire content writers to create marketing copy, blog posts and more are going through some changes. Webinomychat is hosting a conference this month to discuss the future of online communications for brands and their marketers.

The “academic impressions bootcamp” is a new program that has been released by Webinomy. It’s a content writing bootcamp for those who have experience in the field of academic impressions.

On the surface, content marketing seems to be simple, but there is a lot that goes into it. Your writing must be excellent, your themes must be excellent, and your knowledge of how to recycle and use your finest material must be robust. These are all independent talents that are important to attain your article writing objectives but are not mutually exclusive.

Last week’s #SEMrushchat, in which we were joined by content marketing specialist Brian Honigman, we covered all of this and more. Brian is a content marketing and social media marketing expert, a Forbes writer, and an adjunct professor at New York University, and he has a wealth of knowledge to give. He and the other chat participants offered a wealth of advice on how to enhance your content writing and get the best outcomes possible. What they had to say was as follows:

Q1. How do you find the correct blog for your post and persuade the editor to publish it if your objective is to get it published on an external blog?

One common ambition of content marketers is to get their work published not just on their own blogs, but also on other major media. While the sheer quantity of papers available online may make this seem simple, it is much more difficult than it appears. You’ll have to put in a lot of effort to find the correct magazines to submit your pitches or articles to, and you’ll have to convince the editor that it’s a good match.

When determining which publication to send your posts to, consider all of the benefits and drawbacks of an industry-specific blog vs a higher-profile, wider blog with a bigger audience. High-profile, general-interest blogs may offer you a leg up in terms of views and visitors, and depending on the site, you can even earn a backlink that helps with SEO. As a consequence, they may provide greater credibility. However, publishing on an industry-specific blog may result in more engaged readers, allowing you to better connect with your target audience.

A1: For example, on an industry blog, you’ll normally receive greater visibility within your specialty, while a magazine may help your brand gain new levels of respect. #SEMrushchat

February 14, 2018 — Brian Honigman (@BrianHonigman)

Make a list of websites that will assist you in achieving your objectives. Because it is a two-way street, be sure they all have target audiences with whom you wish to engage and to whom you can deliver value. Take into account factors such as blog tone and editorial rules (which many blogs that accept submissions often have on their site).

A1: When it comes to guest blogging chances, it’s critical to do your homework! You want to make sure the site has a target demographic that is comparable to yours or one that you haven’t reached yet but want to. #semrushchat

— February 14, 2018 — Netvantage Marketing (@netvantage)

A1: a significant criteria is the quality of published content and the size of the audience. Then send an email to indicate that you can contribute to that level of quality. Make a list of your greatest (published) articles and efforts. Provide one-of-a-kind facts or information. #semrushchat

Kevin Indig (@Kevin Indig) (@Kevin Indig) (@Kevin Indig) (@Kevin_ 14 February 2018

A1: Never, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, ever, You’ll end up in the garbage can. Learn how others have used outreach and what has worked for them. There are several case studies available.

Being realistic will help you choose the perfect blog. Do your homework and accept it. A blind pitch is unlikely to be accepted by Time. #SEMrushchat

February 14, 2018 — Andy Drinkwater (@iqseo)

A1: I’ll start by making a list of blogs to prospect, noting things like blog tone, readership, and niche market. I always send a personal email to the individual in charge, highlighting their most recent post. #semrushchat

Danny Ray Lima (Danny Ray Lima) 14 February 2018 (@dannyraylima)

A lot of it comes down to common sense when it comes to pitching. To begin, double-check that you’re pitching the appropriate editor. Things’s surprising how often people get it incorrect.

Submit a content proposal that is helpful, appropriate for their publication, and relevant in your message. You simply have a few phrases (no more than four) to describe the pitch and why it would be beneficial to their audience. You may profit from emphasizing either the piece’s current, time-sensitive aspect or the value of the evergreen material. Finish with an introduction to you as a writer, highlighting relevant experience or previous publications to demonstrate your trustworthiness. When doing so, be sure to adhere to all editorial requirements.

A1: Pitch Fundamentals

1) Send an email to the appropriate editor.

2) In a few phrases, provide a pertinent tale concept.

3) Explain why the tale is significant.

4) Introduce yourself with links to previous publications to demonstrate your writing talents and authority on the topic #SEMrushchat

February 14, 2018 — Brian Honigman (@BrianHonigman)

a1 Choose to write an enchanting blog around a specific subject matter for which you KNOW inside & out. Present your blog concept to the publisher & let the blog’s value SHINE onto the target audience. #semrushchat

February 14, 2018 — Debi Norton (@BRAVOMedia1)

A1 Many magazines have style guidelines; study these as well as a lot of their recent pieces to get a sense of how and what they write about, as well as who they are aiming for. #SEMRushChat

February 14, 2018 — Simon Cox (@simoncox)

A1. Make sure the post you’re planning to publish is appropriate for the audience you’ll be reaching via the blog. When emailing the editor, be succinct in describing how your article will benefit #semrushchat.

February 14, 2018 — Base Creative London (@basecreative)

Cold pitching isn’t always the greatest strategy; outreach can be a better method to get your foot in the door. You may contact out to request a cooperation or inquire if they want assistance with anything. This may be greeted with radio silence in many circumstances, but it never hurts to try!

A1 – To identify relevant links in our niche, I utilize @SEMrush’s link building tool. I then send them an email asking if they’d want to collaborate or publish one of my articles. It isn’t difficult if you are honest and a good match. #SEMrushchat

February 14, 2018 — Hilary St Jonn (@HilaryStJonn)

Content-Writing-Bootcamp-Webinomychat-Recap

Q2. What are some of the tools/tricks you use to generate ideas for relevant and distinctive material while writing an article?

Writing content that is both valuable and distinctive will provide you an advantage over your competition, providing people a reason to return to your site and share your pieces more often. Both of these elements give you with the value you want.

Writing blogs to address concerns posed by customers, coworkers, and industry peers is one of the finest ways to create amazing content that is both valuable and distinctive. This is a certain method to provide value, and if they’re asking these questions, it’s possible they couldn’t get answers elsewhere. Some of these questions may be found on Quora, Reddit, and Google’s auto-suggest.

A2: use googles suggested searches to see what people are asking about. Browse twitter to identify trends of questions people have. The is not only useful & unique, but also in theory, timely. #SEMRushChat https://t.co/QUUSz93YEw

February 14, 2018 — Natalie Barreda (@nataliebarreda)

A2. I get ideas from my Facebook groups (which are like gold mines of information), and I also utilize inurl:forum + (keyword) to see what other people are talking about. I also pay attention to what people ask me in private messaging. #semrushchat

February 14, 2018 — Doris Shadouh (@DShadouh)

2. A2: I also like keeping up with the competitors. I get their mailings and often check to see what new themes are popular. Also, I think it’s crucial to ask my readers what they want to read more about. #semrushchat

February 14, 2018 — Youness Bermime (@YounessBermime)

A2: Consult your colleagues! A third-party perspective on what you’re writing is sometimes required. I also prefer getting a fresh viewpoint (from someone who isn’t in the field), since I often overlook the apparent when I’m “in the know.” #semrushchat https://t.co/KU9U8BhlqD

February 14, 2018 — ThinkSEM (@ThinkSEM)

Twitter is one of a lot of effective tools for content creation in and of itself. Attend Twitter conversations and listen to what others have to say; the various interactions may spark something for you. You may also use Twitter polls to acquire ideas and find out what people want to see the most.

A2. Try to avoid writing about topics that you are uninterested in. Articles are usually better if the author is passionate about the subject. Google alerts, Pinterest boards, and Twitter hashtags are all excellent sources of inspiration. #semrushchat

February 14, 2018 — Peak District SEO (@PeakDistrictSEO)

A2: Using social media to see what our target audience is talking about. Examining support tickets to learn about the most often requested questions. Observing what rivals are talking about in terms of themes and trends. To choose which subjects to cover, use Google Trends and Keyword Planner. #SEMrushchat

February 14, 2018 — Narmadhaa (@s narmadhaa)

Writing relevant content that covers current events in your business or links in with current events, such as writing about This Is Us in an article on fire safety, may help you create material that hasn’t been published before. That is sometimes required in order to produce something genuinely original.

A2: You should constantly write about a variety of subjects, some in response to what people have specifically asked for, and others that are purely your own thoughts. You won’t be able to break the mold if you merely respond to consumer requests. #semrushchat

February 14, 2018 — Brian Honigman (@BrianHonigman)

Providing fresh and unique facts via your article is also quite beneficial. Consider case studies or research papers as examples. You may share industry benchmarks and data, or you can try out new solutions to look for common problems and how to solve them. Conduct an assessment of the material you currently have on your site and look for areas where you can develop more relevant and interesting content. 

Our conversation participants suggested SEMrush’s content analyzer, subject research, and keyword magic tools as helpful for finding ideas and improving amazing content. You may also use Buzzsumo and Google’s “also ask” feature.

A2: Identify and map out long-tail keywords. They are questions to answer. Use them when you plan your content & prioritise the post based on the data. Use underscore (_in) in @keywordtoolio to find them: _running shoes for_ and involve modifiers like e.g. _test_ #semrushchat

February 14, 2018 — Trond Lyngb (@TrondLyngbo)

A2: I strive to uncover the core questions around a subject and then come up with something unique. I like SEMrush’s new subject research option since it makes it simple to uncover new relevant subtopics. #semrushchat

Kevin Indig (@Kevin Indig) (@Kevin Indig) (@Kevin Indig) (@Kevin_ 14 February 2018

1636644445_708_Content-Writing-Bootcamp-Webinomychat-Recap

Q3. How can an evergreen blog content be used in the most effective way?

Evergreen blog entries are fantastic because they will remain helpful and relevant for a long time, and they will often be shared and used as a resource. Your blog will get a lot of visitors as a result of this. They also have the huge advantage of being very repurposeable, allowing you to get more bang for your buck with your content.

One of the simplest methods to recycle blog material is to turn it into social media postings. You may use them to create brief Tweets or somewhat longer LinkedIn articles by repurposing them. You may either summarize the article or make further comments that are still relevant.

A3: I’m a strong proponent of syndicating my blog content across other sites to guarantee that they reach a larger audience. I propose duplicating the same thing, but not copying and pasting word for word. Take some time to customize the content for the intended audience. #SEMrushchat

February 14, 2018 — Brian Honigman (@BrianHonigman)

A3. You may duplicate the post, slightly alter the title and copy, and then share it on @LinkedIn or @Medium with a link back to your blog. Alternatively, you may just alter the dates for select articles to fit the current search keywords. * This is my hack answer for ‘Lazy.’ #semrushchat

February 14, 2018 — Peak District SEO (@PeakDistrictSEO)

Another fantastic and popular choice is SlideShare. This may be included with the article and promoted individually. This will transform a mostly text-based content into something much more visually appealing. Because SlideShare presentations are highly visual and consumable in their own right, they’re a terrific tool for advertising and reusing your information.

A3. Create Pinterest boards with visual material. Slideshare allows you to upload PowerPoint presentations to Slidedeck. This isn’t your typical reuse. #SEMrushchat

February 14, 2018 — Nehal More (@NehalMore)

A3. ❤️ Micro content in the form of quotes shared on social media + link to blog ❤️ Use the quotes as slides & create a Slideshare presentation. ❤️ Video for YouTube + embed and add a transcript to your blog ❤️ Podcast #semrushchat

February 14, 2018 — Virtuoso Assistant (@VirtuosoAssist)

Another typical technique is to convert textual information into a video, which can then be shared natively on various social media networks and/or uploaded on YouTube. On social media, video generally generates very high engagement rates, so this is a good tactic to use. You may also use an infographic depiction if you want to go visual but don’t want to go all out on video.

A3: You may repurpose your evergreen blog article in a variety of ways for a variety of platforms:

1. A brief video 2. Graphical representation 3. Share your presentation on Slideshare 4. Animated GIF 5. Guide in PDF format 6. Several Photographs #SEMRushChat

February 14, 2018 — Ayesha Ambreen (@AyeshaAmbreen)

A3: The most typical methods are to convert them into infographics and videos. Podcasts and SlideShare presentations are less well-known. It also doesn’t hurt to turn the article into a free email course or newsletter (if it is possible) #semrushchat

February 14, 2018 — Youness Bermime (@YounessBermime)

A3 I like making infographics, breaking them down into smaller images for social media, and then turning them into movies. #SEMrushchat

February 14, 2018 — Hilary St Jonn (@HilaryStJonn)

You may also leverage one excellent evergreen item to kick-start the creation of other excellent content. For example, if you put up a Google Alert on your subject, you may edit your article with additional relevant information and republish it. You might also start a series of posts on the same subject.

A3: Make an evergreen blog post the cornerstone of a content marketing campaign if you put a lot of time and attention into it. #SEMrushchat

February 14, 2018 — Volume Nine (@volumenine)

1636644447_825_Content-Writing-Bootcamp-Webinomychat-Recap

Finally, the more useful and shareable your material is, the more easily it may be repurposed. Text samples that can be quoted, facts, statistics, and some fantastic images are all examples of versatile content. All of these components may be reused independently or in combination.

Q4. What are some of the most unconventional methods that someone’s material may be distributed?

The creation and publication of your content is given a lot of attention. However, distribution is just as important, and many content marketers will fall short in this area. As a result, we asked our conversation participants for new and inventive methods for authors to disseminate their material and reach their target audiences. These should be utilized in addition to your traditional means of distribution, which your audience may have learned to anticipate from you.

A4 If your audience expects you to communicate with them via certain channels, make sure you utilize them regularly and reliably. You’ll probably get better results than if you strive to be unique. #SEMRushChat

Bill Slawski (@bill slawski) (@bill slawski) (@bill slawski) (@bill slawski) ( 14 February 2018

Brian Honigman reminded us that nothing beats authenticity, and that teaching your staff how to disseminate material genuinely and organically is a wonderful strategy to increase the effectiveness of your content distribution. They may, for example, publish it on social media or email it to customers with whom they have a connection. Readers will naturally pay greater attention to these sharings since they will originate from your staff rather than a marketing bot.

A4: Train your employees on the best & most *authentic* ways to promote your company’s content across social media and their network. Like teaching them how to email a relevant blog post to a colleague or share a brief summary of an article within a LinkedIn post. #SEMrushchat

February 14, 2018 — Brian Honigman (@BrianHonigman)

Other discussion participants agreed that social media and messaging platforms are being used in novel ways to share material. If you have the option to include a “Swipe up to view more” link in Instagram Stories, for example, that may work wonderfully.

A4: Here are some suggestions for content distribution:

1. Stories on Instagram/Snapchat (with embedded link) LinkedIn Pulse is number two (Link back to the original post) 3. Visuals/Summary (Medium) 4. Emails that are responsive #SEMRushChat #SEMRushChat #SEMRushChat #SEMRushChat #SEMR

February 14, 2018 — Ayesha Ambreen (@AyeshaAmbreen)

WhatsApp, Messenger, and Slack may help you disseminate your material to individuals in your network in a more personal and direct manner, boosting the chances that they’ll see it. Make careful you don’t wind up spamming folks by giving them material (and nothing else) too often if you choose the messaging app distribution strategy.

A4. I also use regular online techniques, such as Messenger, Whatsapp, and Slack, to communicate my updates in my coms channels. Quote cards included inside product delivery might also help you expand your audience. Stickers with quotes. #semrushchat

February 14, 2018 — Peak District SEO (@PeakDistrictSEO)

Some companies also republish their blog entries on Medium, putting them in front of an immediate audience on a platform that encourages sharing and conversation.

A4 (2): Repurposing on Slide Share has also been a favorite of mine. I realize it’s not the newest thing on the block, but a presentation is useful and reusable. Curating/repurposing a post on LinkedIn Publishing or Medium is also an option. #SEMrushchat

February 14, 2018 — Narmadhaa (@s narmadhaa)

One of the participants in the conversation suggested making an audiogram. Audiograms are teasers that represent audio samples from a lengthier piece of material and may be uploaded on video-obsessed social media to persuade readers to read more.

A4: I’m not sure why I stopped, but I liked making short movies with @LumenFive for the articles I wrote. The tool was in Beta status the last time I looked. However, it was a creative method of getting the word out about the information. #semrushchat

February 14, 2018 — Youness Bermime (@YounessBermime)

Another option that one discussion member advised that we like is just picking up the phone and calling local companies and organizations directly. You may tell them about your company and point them to free resources you have on your site, particularly if you have detailed guidelines, free ebooks, or case studies.

A4. It’s unfortunate that it’s odd, but it’s time to pick up the phone! This goes a long way toward humanizing yourself as a content marketer and ensuring your message is received if you’re wanting to disseminate to local orgs/businesses/etc. #semrushchat

February 14, 2018 — Postali (@Postali)

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Q5. Could you recommend any of your favorite books, tools, or online courses to help someone improve their writing style?

Your choice of topic will influence whether or not you get shares, but your writing style will also influence whether or not people read beyond the first paragraph. Strong grammar and well-written pieces make you seem more reputable and are simpler to read for your audience, while writing in an SEO-friendly way will help you increase your organic viewership. 

There are a number of excellent books available to assist authors enhance their writing skills. Ann Handley’s “Everybody Writes” explains how to enhance your writing skills and even contains basic grammatical instruction and narrative aspects.

A5: unable to publish due to a lack of resources. If you have a choice between improving your technical style and improving your narrative style, always choose storytelling. Editors can catch technical issues, but technical ability doesn’t matter if you can’t write a compelling narrative. #SEMrushchat

February 14, 2018 — Natalie Barreda (@nataliebarreda)

“ The Elements of Style” by Strunk & White is another popular one, which goes through writing styles (including things like grammar and sentence structure) in a witty, entertaining way.

Exceptional horror Many people might benefit from Stephen King’s book “On Writing: A Memoir of the Craft,” which is well named. This book focuses mostly on King’s writing habits, yet it may nevertheless benefit authors who desire to generate large volumes of information.

A5: I haven’t got the opportunity to completely review them yet, but they seem to be intriguing (not too web content related, though)

Anne Lamott’s Bird by Bird, Steven King’s On Writing, Heather Sellers’ Page After Page, Elizabeth Gilbert’s Big Magic, #semrushchat

February 14, 2018 — Youness Bermime (@YounessBermime)

There are many different online courses that cover various areas of writing style that you may take. Hubspot and CoSchedule are two companies that specialize on content marketing. You may also go through your favorite marketing sites for free and trustworthy tips on how to enhance your content writing skills.

While using professional resources like those mentioned above is something that all content writers should do if they don’t already have a formal writing degree, you shouldn’t stop there. You may also see what other authors you like, particularly those in your field, are up to. Read their work and note what you enjoy about the substance and style of writing. Then, take what they’ve done and apply it to your own content tactics.

A5: To improve your writing I recommend following other writers you admire in & out of your industry, consistently reading their work & adapting what they do to your own approach to writing. Look for inspiration on to grow as a writer, not things to copy outright. #SEMrushchat

February 14, 2018 — Brian Honigman (@BrianHonigman)

A5) I constantly tell people to read and comprehend the authors they like. What exactly are they up to? What is the structure of it? Learn how to proofread and edit your own work. You may use @grammarly to clean up your grammar and concentrate on what you’re writing by using it.

And you’ll receive a lot of feedback. #SEMrushchat

February 14, 2018 — David Rosam (@davidrosam)

• Nicely Said: Writing for the Web with Style and Purpose (A5 (b))—because everyone should read it. • For some creative inspiration, try modern literature. • Unrelated industry articles to keep us from becoming too used to our own lingo. #SEMrushchat

February 14, 2018 — Narmadhaa (@s narmadhaa)

A5. You may be the finest writer in the world, but in order to enhance your writing in the most effective manner, you must first understand the industry you’re writing about. Read the most authoritative/relevant industry-specific blogs to familiarize yourself with the language and style conventions. #semrushchat

February 14, 2018 — Postali (@Postali)

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That’s all there is to it for today! Join us on #SEMrushchat this week as we discuss “What Makes a Good SEO Strategy?” with special guest Sam McRoberts! 

Content writing bootcamp # Webinomychat recap. Content Writing Bootcamp is one of the most popular online courses for content writers. The course includes over 20 hours of video instruction, and a community of like-minded content creators who share ideas and insights about how to write effective text for the web. Reference: content writer jobs.

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