In this article, we explore the potential of rich media in email marketing. It is no secret that emails are an effective way to generate revenue and make a positive impact on your business. However, success with emails relies heavily on creativity and effectiveness not just bandwidth or cost efficiency. Developing a creative strategy for email including design elements such as images can greatly improve your chances of closing more sales.,
The “business email example” is an email that uses rich media to create an impactful experience. The email has been designed to show off the company’s products and services.
Do you ever get put off by a large amount of material in an email? Isn’t it monotonous? If you send plain text emails, your subscribers will be experiencing the same thing. Such emails fail to engage recipients, resulting in an increase in unsubscribes and a greater churn rate.
How can you improve your email marketing approach so that you can keep your subscribers and get them to open and read your emails? RICH MEDIA is the solution! Rich media is a broad category of digital media that uses increased sensory characteristics including music, animation, and video to create dynamic motion.
Visual marketing, after blogging, is the most significant kind of content for 37 percent of marketers, according to Social Media Examiner.
For the time being, we’ll be concentrating only on visual assets such as static photos, GIFs, cinemagraphs, and videos. So let’s get started with an in-depth look at how these aspects might help your email marketing efforts take new directions.
Email with Static Images
Have you ever considered why we usually begin educating children with images and why the most effective speakers utilize multiple visual aids when giving their speeches? In all instances, the rationale is the same. Simply simply, our brain processes visuals more quicker than “words.”
Including appealing photos may help you increase click-through rates and increase the value of your brand. Email clients, on the other hand, usually prohibit graphics by default. As a result, it’s possible that consumers won’t be able to download the photos, implying that all of your efforts in developing that email campaign were in vain.
When employing photos, alt text and title text are required to ensure that your hard work does not wind up in the trash bin or labelled as spam. Make sure the text-to-image ratio stays at 80:20 to avoid concerns with deliverability.
How do I include photographs in my emails?
There are three major techniques to embed photos in emails:
1. Embedded CID Images
Attach the image to your email and add the standard HTML image reference tag <img src= “cid=cidname”>, where CID is the Content-ID in the code. It will embed the image in the email when the email gets opened.
It lengthens your email and has varied outcomes in different email programs.
2. Base64 Encoding Inline Embedding
To inline pictures into your HTML, you may have a version of your embedded image as a base64 string. For this, a web coding tool like ImagetoBase64Converter may be utilized. After that, you may use the usual HTML image element to embed the encoded picture. Many email clients and ESPs do not accept SVG pictures. In such circumstances, the only solution is to convert the photos into base64 code before embedding.
Despite the fact that it is a simple and quick solution, Outlook prohibits it. Furthermore, it makes the email take a long time to load. If you send out more than one picture, it will not function well.
3. Direct Image Linking
To make sure that the email size doesn’t get too large, you can use linked images in your email. Load the images from an external server by using <img src> tag. Provide alt title tag for the images without fail so that your subscribers know what the image is about, even if the images are blocked in the email.
The nice aspect about this strategy is that you can change the graphics even after you’ve sent the email. It makes your emails lighter, and the time it takes to send a message is significantly reduced.
Images must be downloaded from other servers, which might cause them to be prohibited in many email providers.
Examples of Ways You Can Use Email with Static Images:
- The travel sector has the opportunity to provide appealing photographs of numerous places.
- The retail and e-commerce industries may utilize product photos to further engage its subscribers.
- It’s a good idea to use photographs in customized cards for birthdays, anniversaries, and other special events.
You may include graphics in your emails to promote a DIY blog and give your readers a clear understanding of what you provide.
Email with GIFs
My particular fave are GIFs. They allow for the presentation of large amounts of material in a little amount of area. These animations may help you raise open and click through rates by making your subscribers look forward to receiving your emails. Creating GIFs is simple if you have adequate resources.
Oh, and did I mention that GIFs are well-received by most email applications and browsers? Several retail sector businesses have been constantly employing GIFs in their emails to advertise their items in recent years.
The only issue with GIFs is that they might increase the file size of your email, making it take longer to load. Compress the GIF such that the quality is preserved while also not infringing on the subscriber’s data plans. GIFs are not supported by email programs like Outlook; the first frame of the GIF will be shown, so make sure it includes all of the crucial information.
How to add Email with GIFs?
- Copy the URL of the GIF and upload it to the server where all of your photographs are stored.
- To enter the HTML source code, use the “image src” HTML code as follows:
- Check the email to see whether the GIF is working properly.
Examples of Ways You Can Use Email with GIFs:
- GIFs are an excellent way to show the variety of options available in a single product.
- GIFs may be used in the retail and ecommerce industries to market various items.
- If you want to show the usage of a product or service in the IT business, GIFs may be used as “explainer movies.”
- The fashion sector may increase click-through rates and conversions by using appealing GIFs that include complete product information.
Email with a Cinemagraph
Cinemagraph is the next social media craze, and it’s about to revolutionize marketing emails. Cinemagraphs, unlike GIFs, create the appearance of a video by repeating indefinitely. Assume you’re the owner of a restaurant. Wouldn’t it be cool to send an email with a picture of a BBQ skewer in action?
Depending on the business you serve, there is a lot of room to experiment with cinemagraphs in emails to catch your readers’ attention. Simply let your imagination go wild and come up with a brilliant concept to take advantage of the “cinemagraphs in emails” possibility.
Cinemagraphs are simpler to make than videos. Here are some resources to assist you in creating cinemagraphs:
The minimal file size format makes information consumption simple. Because cinemagraphs are no longer supported by later versions of Outlook, a fallback picture must be provided. If you’re using an email client that doesn’t support cinemagraphs, make sure the initial frame makes sense and delivers all of the relevant information.
How to add Email with a Cinemagraph?
You can add Email with a Cinemagraph just like you add GIFs.
Examples of Ways You Can Use Email with a Cinemagraph:
- A cinemagraph may be used in the telecommunications business to advertise a program or a certain product model. The finest illustration of this is Netflix. Because of the fantastic cinemagraph they utilized in their email, their program “House of Cards” was a smash.
- Restaurants and brewers may use cinemagraphs to display their delectable fare.
- Cinemagraphs allow the fashion sector to display its gleaming diamond jewellery.
- Cinemagraphs can help luxury firms convey the superior usefulness of their goods.
Email with Video Embedded
Embedded videos in emails may perform exceptionally well in meeting the aim of your campaign, whether it’s event invites or emails announcing a product launch. They deliver a fantastic user experience while also assisting you in establishing your business identity.
Unfortunately, only Apple Mail, Thunderbird, and Web Browsers support embedded movies. Adding videos also significantly increases the file size of the email.
You may create a fallback picture (with appropriate alt text) that matches the general look of the email. As an alternative, a cinemagraph may be used as a backup.
How do I include a video in an email?
For video in email, copy and paste the code below.
<video width=”320″ height=”176″ controls poster=”http://www.abc.com/images/blog_images/Emailmonks/2017/html5_video/mothersday.jpg”><br/><source src=”http://www.emailmonks.com/html/mov_bbb.mp4″ type=”video/mp4″><br/><!– fallback 1 –><br/><a href=”http://www.emailmonks.com” ><br/><img height=”176″ src=” http://www.abc.com/images/blog_images/Emailmonks/2017/html5_video/mothersday_backup.jpg ” width=”320″ /><br/></a><br/></video><br/><br/><br/>
Formats for Video Files
HTML5 supports three primary video format file types: OGG, MP4, and WebM. It’s vital to note that only Apple’s browsers and email programs support the MP4 format.
Check that the server configuration you’re using can produce the correct MIME type so that the email client can recognize the correct video file format when retrieving the video. If you’re using the Apache Web server, this item should be in your.htaccess file.
Add video/mp4.mp4 m4v as a file type
Video Can Be Used in Email in a Variety of Ways:
- Including videos in event invites and meeting reminders for conferences/tradeshows works well.
- Videos may be used by the real estate sector to demonstrate the many facilities available to residents.
- A video that promotes the purpose of a non-profit organization might be included.
- Video is the finest way to disclose new product releases in the telecoms business.
Do you want to try something different with your emails? What about photographs, animated GIFs, cinemagraphs, and videos? To learn more about the benefits, restrictions, and solutions for overcoming the rendering issues in emails containing rich media, check out EmailMonks’ infographic ” Rich Media in Email Marketing.” There’s also a free eBook included in case you want to learn more about why you should use Rich Media in your next email campaign.
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