Online marketing is key for any business to succeed. However, it can also be complicated and difficult without the right tools to provide insight into your customer’s behavior, allowing you to tailor your campaign accordingly. This infographic will give you everything needed when moving a business location and the ways in which online marketing can help make the process more seamless from start-to-finish.
Moving your business locations can be a daunting task. It is important to have a checklist of everything you need to do when you move your business location. This list will help ensure that you don’t forget anything. Read more in detail here: moving business location checklist.
If you’ve ever had to make the difficult decision to relocate your company, you know how stressful it can be. There’s a lot to think about, but many company owners overlook the fact that it’s critical not to jeopardize your web rating in the process. When it comes to your online relocation, you must ensure that all of your bases are covered.
Top Online Factors to Consider When Relocating a Business
From your website to The Internet and Social Media and online advertising, there are several variables and platforms to consider. While every company is different, the following are some of the primary platforms and concerns for seven of the most important areas where you need to “migrate” online in conjunction with your new location:
You’ll mostly certainly maintain the same website domain as you did at your prior location. However, there are a few more factors to consider while changing your website:
- Make sure your address (and phone number, if it changes with your new location) is updated wherever on your website.
- Don’t forget to update any links that you may have for directions such as maps, embedded maps, written directions or PDFs with maps, etc.<
There’s a new location online.
Making ensuring your new address and location are readily searchable is one of the most critical components of relocating. To ensure that this occurs, you must update your primary locating (map style) sites, as well as your rating and review sites. Here are some examples of sites that need to be updated:
- Maps available on the internet. Use one of the main online mapping sites to update your address. Google Places, Bing Places, the Google Map Maker tool, Yahoo Local, MapQuest, Apple Maps, and OpenStreetMap are all examples of this.
- Sites for online reviews and ratings. These are unquestionably crucial in your new place. Make sure your new location’s address and contact details are up to date. Yelp, Angie’s List, InsiderPages, and Citysearch are a few examples of rating and review sites.
- Online encyclopedias. The simplest approach to keep your online directories up to date is to simply search for your company name and any directories that may feature your company. Business.com, Hoovers, Whitespark Local Citation Finder, and the Yext tool are some examples of places where you could be featured.
The Internet and Social Media
Okay, this is a big one! There are likely several The Internet and Social Media platforms that your business is managing. For each of these platforms you are going to want to update specific information about your new location. Below offers some suggestions and why it is important by platform:
- Facebook. One of the most compelling reasons to update your new location information on Facebook is the check-in tool. Furthermore, your actual address has an impact on your visibility on Facebook among individuals in your immediate vicinity.
- You should change your address if it appears in your Twitter profile or on your banner picture. It’s also possible that you’ll need to update the information in your Location field.
- LinkedIn. Update your business page for anyone who may be interested in working with you in the future.
- Google+. If your Google+ profile is linked to Google Places (remember, you changed it while taking care of online location/maps), this may already be taken care of for you, but always double-check.
- Wikipedia. If your business has a Wikipedia article, be sure to update the location information. This is particularly crucial since Wikipedia often ranks first in Google searches.
- Social Check-ins. Some people still love to “check-in” at business’ physical location via The Internet and Social Media. Consider any application that has this feature. Foursquare is a great example.
- Blog. Create a blog post announcing your relocation and include all of the pertinent information. You could even wish to announce a Grand Opening (which I’ll discuss at the conclusion of this post).
- Social Updates. Use your The Internet and Social Media platforms to announce the move. Link to your blog post for more information.
- E-commerce sites are websites that allow people to buy and sell things online. This is particularly crucial to consider if you participate in e-commerce. You’ll want to make sure that all of your address information in those systems is up to date, including any return instructions that may be included in auto-response emails.
Marketing on the Internet
You will want any Marketing on the Internet campaign or effort to easily be linked to your new location, which you can learn more about here. Some of your Marketing on the Internet may already be updated through The Internet and Social Media, but there are also additional aspects to consider.
- Advertising. You’ll want to adjust your new location, including zip code parameters and content, if you’re running any ad campaigns. Check out this post from the Miami SEO Company if you’re not sure how this works for PPC.
- Business Data Providers. This often gets overlooked in terms of Marketing on the Internet, since businesses may not directly set up the account. Business data providers collect business data and license it to other businesses like search engines, directories and review sites. Some examples of the biggest data providers are: Acxiom, Freebase, Info USA, Factual and Wikidata.
- Member Organizations and Industry Is your firm, industry, or profession affiliated with any organizations? Many of them offer online member directories that you should keep up to date. Local chambers of commerce, neighborhood business organizations, industry associations, and professional networking groups are just a few examples.
Everything You Need to Know About Email
Email is often one of a company’s most important kinds of internet communication. As a result, you need obviously alter various components of your email systems to reflect your new location, such as:
- Signatures on emails. This is something you can begin before you relocate! Include a tag line (along with your email signature) at the end of emails in the weeks preceding up to your relocation date, asking people to change their contact information/make a note of it!
- Replies from those who aren’t in the office. Many times, companies may need to close for a day or two to physically transport your belongings. Even if you don’t entirely shut down, you may find yourself not replying to email as often as normal. Use your out-of-office response to let folks know you’ll be closed while you’re moving and to urge them to change their contact information.
- Email Addresses Send an email to your mailing list informing them of the relocation. Rather than mentioning it in your monthly newsletter, you should send it out as a separate statement to ensure that as many individuals as possible are aware of the transition.
- Systems for email marketing. If you use an email marketing provider to distribute your eNewsletter, be sure to change your address in that system so that your emails have a genuine postal address.
Make a Decision Visual
Get your patrons excited about your new location! You can Make a Decision Visual by including photos and videos of your new location and your staff in the new workspace.
- Photography. Take photos of your new location that can be shared on The Internet and Social Media. This will also help alert people about what is going on, in case you are not as responsive to normal communication during these days.
- Video. Give customers a behind-the-scenes look at the new location by posting a video tour on your website or social media platforms.
Other Crucial Information
Make this the most successful business move you’ve ever made. You should strive to make sure that everyone is aware of your enthusiasm for all that will come with this new place, which you may accomplish in a variety of ways:
- Brochures and business cards are two types of marketing materials. Your printed documents will undoubtedly be updated with your new address. In light of your company’s internet presence, you may wish to think about the following: Include your Twitter @handle on your brochures, along with a “like us on Facebook” icon and your company contact information, or include your staff’ LinkedIn addresses on their business cards.
- Releases to the media. In certain corporate situations, it may be prudent to announce your decision with a press release or a series of releases, as well as some media relations.
- Grand Opening Party. If your business relies on foot traffic, you’ll want to consider planning a grand opening party (or a grand re-opening party) to raise awareness of the move. This can be promoted on your The Internet and Social Media platforms (i.e, Facebook, Twitter, your blog) and also on your website. Additionally, you can send out an e-vite to your business contacts and customers, so that they can take part in the fun.
Do you have recent company relocation experience? Is there anything on this list that you think worked particularly well, or anything you’d want to add? Please share your thoughts in the comments box below! We’d be delighted to hear from you.
Business relocation announcements are key to any business. They can be used as a marketing tool and also help with employee morale. Here are some things you should do when relocating your business. Reference: business relocation announcement.
Frequently Asked Questions
What do you need to do when moving a business?
A: A business needs to be registered with the government, and have an agent who will represent them. This is usually done by signing contracts between you and your company of some kind. You also need to file for a business license in your town or city that sets out how many employees can work there at one time, what type of companies they are allowed to serve, etcetera.,
How do I move my business to a new location?
A: It is important to research as much information about your business, the market that it exists in and any potential competitors before deciding what will be the best place for you. You should consider how many people are likely to visit this location, how accessible it is and whether or not theres a possibility of getting a new competitor coming into town who would love to take away your customers.
When relocating an existing business what do you need to consider regarding the employees?
A: You need to weigh the costs of providing a new place for your employees and what you will gain by having them relocate. If it is worth it, then there are two ways that would be considered relocating an existing business- selling your company or moving yourself.
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