Facebook Ad Design: 6 Best Practices for Driving More Clicks

Facebook advertising is a vital tool for businesses, but there are certain best practices that can help you boost your click-through rate. Though online marketing has changed tremendously over the past few years, Facebook advertising remains one of the most powerful and effective levers available to brands looking to reach their audiences at scale.

The “facebook page like image size” is a best practice for driving more clicks on your Facebook ads. This article will discuss 6 best practices that you can use to improve your ad design.

When it comes to Facebook advertising, one thing to keep in mind is that a Facebook ad is nothing without a picture!

Yes, headlines, text, and calls to action are all crucial. However, when so much space is devoted to the picture, it becomes a critical component of your ad’s effectiveness. Do you have a habit of utilizing uninteresting stock photographs without giving it any thought? Stock pictures are unmistakable and perform poorly under duress. No one cares about such uninteresting photos! (Don’t worry, it’s happened to all of us.)

We take a deeper look at the photos to help you get started on the path to better Facebook ad design. Here are six excellent techniques for increasing click-through rates.

1) Incorporate a textual message into your picture by “baking” it in.

It is said that a picture is worth a thousand words. True. However, you may also include real text in that image. However, keep in mind that Facebook only allows text to take up 20% of a picture. Don’t try to create a Harry Potter book in your image. It’s important to plan out what you’re going to say.

Concentrate on your unique selling offer. What is it about your marketed goods that makes people want to buy it? And, more importantly, how can you phrase it in a manner that is both obvious and adheres to Facebook’s language requirements?

Here’s how one company, Freshly, has gone about doing it.

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Look simply at the picture of their ad. Do you have any ideas what the value proposition may be? It’s called “4 Free Meals.” To emphasize the printed phrases in the backdrop, that notion pops out of the ad.

This method may also be thought of as a means of screening and then “prepping” your ad viewers. The advertisement appeals to a certain demographic of individuals who are interested in the value proposition. Even if free meals appeal to a wide range of people, there will always be individuals who aren’t interested. The fact that the “4 Free Meals” segment is visible ahead of time advises these indifferent people not to continue. They don’t need to read the ad to have a general notion of what it’s about. However, for those who are intrigued, the advertisement “prepares” readers for what to anticipate when they read it.

Keep in mind that the value proposition of your picture must be compatible with the text. You can’t state “4 Free Food” in the graphic but never mention meals in the main text of your ad. The wording in the picture must be appropriate and symmetrical with the primary textual statement.

2) Make use of bright colors.

Have you ever heard of the term “clutter”? Chet Holmes, a marketer, created the word to characterize the flood of communications that customers are bombarded with. Holmes’ thesis is that, with an ever-increasing amount of communications, capturing a consumer’s attention is more difficult than ever.

Facebook, unfortunately, is no exception. There is also “the clutter” there. Take a peek at the newsfeeds. This section of Facebook is growing more congested. As an advertiser, your task is to break through the “clutter” of the Newsfeed.

Giving your ad some color, as AdEspresso explains, is a simple method to achieve this. A splash of color may help you attract a reader’s attention and encourage them to pay attention to your ad.

Just make sure you’re using the appropriate colors. It pays to plan strategically (possibly literally) in this situation. Let’s start with the incorrect color. Because there’s one hue you absolutely don’t want to wear.

Any suggestions on what it is? It’s a shade of blue. Nothing beats blue for camouflaging your ad. The color palette of Facebook is based on blue. As a result, using blue in your advertisements will make you blend in rather than stick out.

However, there may be situations when you must utilize blue. Use a bright hue of blue if this occurs. You want “your” blue to have the greatest chance of outshining Facebook’s.

Try red if your Facebook advertising aren’t restricted by a blue straitjacket. Elegant Themes makes a compelling argument for red in the commercial below.

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Talk about breaking through the “clutter” of your Newsfeed. This commercial does more than simply stand out. The “clutter” gets reduced to ashes in a raging blaze that you, the newsfeed watcher, are unlikely to notice.

And now for the good news: This method isn’t only for professional designers. You may overlay color on top of any backdrop picture using a free application like Snappa.

3) Use hues that contrast with one other.

Don’t be frightened of contrast if you’re going to use color in your commercial. Colors that are in stark contrast to one another might work in your favor.

That isn’t just speculation. You may uncover data that contrasting colors improve the effectiveness of your adverts. Performable is one of the most outstanding examples. Peformable’s team experimented with the color of the CTA (“call to action”) button on their website in a split test. On a green and grey color scheme, the button was originally green. The button color was modified to red for the test, making it stand out against the rest of the site.

Do you think it worked? Definitely. Only changing this one area resulted in a 21% boost in conversions. Other things, of course, might have been at play behind the scenes of this test. However, the findings support the use of contrasting hues. And when you think about it rationally, that argument becomes much stronger.

Simply take a glance at a color wheel.

color_wheel

Wikipedia is the source of this image.

Colors on different sides of the wheel contrast dramatically with one another. The oranges on the upper right, for example, contrast sharply with the blues in the bottom left. You may also use Performable’s split test to confirm the contrast. Take a look at the contrast between the reds and greens in the wheel.

Let’s take a look at that color wheel and see how it teaches us about contrast in a real-life Facebook ad. This one is from Udemy.

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In this advertisement, Udemy makes effective use of clashing colors. Take note of how the dark blue text (bold and regular) contrasts with the bright yellow backdrop. The white of the key also contributes, since it contrasts with the black lettering and yellow backdrop.

4) Include a “Call to Action” button on the page.

Try making your picture more “click-friendly” if you want more people to click on it.

This is performed by including a button picture in your ad. Having a “button” that can be “clicked” appeals to people’s innate desire to click on things online. This inclination is the product of long-term conditioning. People discover that clicking a button on a website allows them to do anything from open an email to save a Netflix queue over and over again.

As a Facebook ad advertiser, you may take advantage of this conditioning. LeadPages has undoubtedly done so. They commonly use “Call to Action” (CTA) buttons inside their Facebook advertising. Here’s an example:

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The “Click for Details” button on the LeadPages ad above virtually begs you to click it. This is crucial because you want to advise individuals who view your ad what action they should take. Don’t assume they’ll notice the ad and know to click on it without prompting.

As previously stated, having a button aids in that natural response. However, you may still tell people what you want them to do when they see the button in your advertisement. People will know to click on your button if it seems to be “click-friendly” in this manner.

5) Use Different Font Sizes for Better Impact

The commercial from Elegant Themes demonstrates the impact that different font sizes have on a picture. In the illustration, the words “WordPress Theme” are considerably bigger, emphasizing their significance. Of course, the “Ultimate” element is still important. Elegant Themes, on the other hand, is likely to want visitors to concentrate on the fact that their product is a WordPress theme. The scale of this text (“WordPress Theme”) may be changed to put it in the limelight.

This notion is also proven in a Facebook commercial by Ramit Sethi, an internet celebrity.

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With his “30 Successful Online Business Ideas,” Sethi’s ad uses a variety of font sizes. The value proposition of the commercial is those 30 ideas, and Sethi wants you to know about them. He not only increases the size of the statement, but he also makes it bold. In contrast, his offering’s title (“Zero to Launch”) and his name (“by Ramit Sethi”) are such little elements that they appear insignificant. And it’s likely that’s what Sethi wants. Concentrate only on those 30 concepts.

6) Make use of headshots

The usage of a headshot in the “Zero to Launch” commercial above is also noteworthy. Sethi’s over 100,000 Facebook admirers can quickly identify him because to his headshots. Those admirers, who he surely exploits as a Facebook ad audience, will know him when they see his headshot. It’s as though they’ve been given a signal to pay attention.

Hopefully, you’ve also paid attention and are now better prepared to run Facebook advertising. I’m convinced that by implementing some of these best practices into your Facebook ad graphics, you’ll notice an increase in clickthrough rates. After all, they seem to be employed by several well-known companies.

The “facebook page promotion image size” is a Facebook Ad Design that can be used to drive more clicks. The best practices for this ad design include the following:

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