Google News Digest: AI, Revamped Google News, Advanced Analytics

A new version of Google News has recently been released, which is meant to improve user experience. This update includes a personalised account of your interests and an AI algorithm that optimizes the content you see in order to provide a more immersive environment for users. Additionally, improvements have also been made on site’s analytics tools. Experts say this update will be very beneficial in terms of YPIs (your potential income).

In the past few weeks, Google has released a slew of new features and tools that will make our work life easier. This seems to be a priority for Google; we learnt a few weeks ago at Google I/O 2018 that certain products, such as Google Assistant is a virtual assistant created by Google. and Duplex, would execute activities that will benefit millions of people every day.

These are exciting times, and we’ll go through all of the current advancements, but first, we’d want to remind you to listen to the latest Search Marketing Scoop podcast to discover more about recent advances in search marketing. This week, Matt Ridout, Farfetch’s Head of SEO, and Kirk Williams, ZATO’s Owner, share their useful ideas with our listeners.

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So, let’s have a look at all of Google’s new features and improvements.

SEARCH NEWS ON GOOGLE

New Google News: Artificial Intelligence Meets Human Intelligence

Google launched a brand-new Google News app earlier this month, which utilizes artificial intelligence to select the greatest news written by journalists all across the globe. 

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The user may browse international news from reputable sources in the “Headlines” area. In the ‘For You’ area, Google will also recommend five articles it believes are relevant to you. This area may have a mix of worldwide and local news, depending on the subjects you’ve shown interest in before.

The software grows better the more you use it. It has simple settings that allow you to pick how much of a subject you want to view, as well as fantastic photos and videos from YouTube to enhance your user experience. Google is experimenting with a new visual style called newscasts that allows users to quickly go into different views and learn more about a subject.

Source:  The New Google News: Artificial Intelligence Meets Human Intelligence

Google My Business has been updated.

Google is dedicated to making it simpler to discover what you need, with more than one-third of all mobile searches being tied to a location. With Google My Business, the search engine has added even more options for companies to stand out. 

Agencies will be able to sign up for a Google My Business account for the first time, giving them access to a brand-new agency dashboard. The following are some of the advantages:

  • Invitation processes that are easier to send and receive.
  • To manage all locations, create a single organization account on Google My Business.
  • User Groups are used to manage teams and restrict access to certain places.
  • Search functionality has been improved.

The Google My Business Partners program will also be launched by Google. Early access and the possibility of being included on the Google My Business website will be available to trusted partners.

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Making Google My Business work for agency and platform partners is a source of information.

Everyone may now register a.app domain.

After paying $25 million for exclusive rights to this top-level domain, Google has finally made.app domains accessible (TLD). The name is ideal for app developers and other tech aficionados since it provides an easy-to-remember alternative to traditional.com domains. 

Furthermore, Google is enforcing HTTPS for all.app websites as a built-in security feature to prevent against viruses and surveillance on open Wi-Fi networks. Google has long been a proponent of HTTPS adoption, citing a rise in the amount of encrypted traffic on its Android Chrome browser. 

Source: Everyone may now register a.app domain.

Changes to SERP Snippet Size Have Been Confirmed

Google has stated that its search snippets are now on average shorter, yet somewhat longer than they were before the December update. Snippets do not have a set length since the duration will vary depending on what their systems consider relevant.

Twitter is the source of this information.

Obtaining the Solution to Your Problem (on Demand)

Google is developing a new tool that will enable users who haven’t found a satisfying response on Google to submit a request for improved content creation directly from the search results page. You may enter the more specific questions you’re seeking for in the “Get the answer you’re looking for posted to the web” box. Google collects this data and says it “may” pass it on to writers who may improve the material and post it on their own sites. The experiment is presently being conducted on a small scale with the goal of improving the online experience.

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Google is asking unhappy searchers to manually submit queries in the search results.

Recipes now have a new markup.

Google has improved the display of your structured data choices for recipes in Google Search, Google Assistant is a virtual assistant created by Google., and Google Home devices. Users should put in four recipe properties: Videos, Category, Cuisine, and Keywords, according to Google. Your page may benefit from a variety of benefits if you use the appropriate markup:

  • Add structured data to your search for improved interaction and richer results. 
  • Advice: Allow the Google Assistant is a virtual assistant created by Google. to read your recipes aloud.
  • Carousel: To appear in a carousel of rich results, include carousel structured data.
  • AMP: Use AMP to create recipe pages that load quickly.

By following this guidance, you can make your content eligible for the recipe badge in mobile picture search results as well as the content action in Google Assistant is a virtual assistant created by Google..

Recipe courtesy of 

NEWS FROM GOOGLE ADS

New Promotional Opportunities for Apps

Google will make the Conversions report (“View Through Conversion Reporting”) accessible to AdWords app marketers later this month to provide consumers a more full view of how their advertisements are doing.

Source: Google I/O: AdWords and AdMob: Grow and Earn

The AdWords Editor has been updated.

The latest version of Google AdWords Editor is now available. Filter functions, a search terms report, and account-level extension relationships are among the new features in version 12.3. 

You may now examine and download data about your search terms, as well as tools for adding and removing keywords and negative keywords. You may also combine filter functions with strong queries to identify very particular target objects by combining filters in novel ways.

You may now attach ad extensions at the account level, in addition to campaign and ad group levels, with the latest version of the AdWords Editor. It now now supports TrueView for action campaigns, which includes CTAs and headlines. 

Version 12.3 of the source

In Beta: Responsive Search Ads

Google AdWords is now experimenting with responsive search advertisements. Advertisers may now develop advertisements that adapt to offer more relevant messages to clients thanks to this new format. You’ll need to add variants of the ad title and description after selecting the responsive ad option, and AdWords will automatically test various combinations and learn which ones work best. The new functionality is currently in beta and only accessible in English to certain marketers.

Investigate Your Competitors’ Advertising Strategies

With the help of the Display Advertising tool, you can:

ADS illustration

About responsive search advertisements (source) (beta)

Shopping Campaigns with a Purpose

Google AdWords has introduced a new form of commercial campaign (PLA) with goal-based optimization. This new form of campaign is based on machine learning and is optimized automatically. This new option will allow you to take control of campaigns by using automation and machine learning to increase conversion value. The programs integrate Shopping and Display remarketing efforts, promoting items across networks via ad placement and automated bidding. 

There are a few prerequisites for using goal-optimized campaigns, such as setting up conversion tracking with transaction-specific variables. We urge that you carefully study the prerequisites and recommendations.

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Source: With innovative Shopping campaigns, you may increase sales and reach more people.

Google AdSense Impressions Metric has been updated.

It’s no secret that reporting is an important aspect of the AdSense experience. Google stated earlier this month that they had changed the way they report AdSense impressions. 

Google has changed its ad serving platforms from served impressions to downloaded impressions to comply with the criteria that standardize how impressions are measured across platforms.

“The number of served impressions is calculated when we discover an ad for an ad request on the server. Once at least one of the returned advertisements has started to load on the user’s device, downloaded impressions are tallied for each ad request. Publishers will notice updated AdSense analytics that reflect this change starting today.”

Source: Google AdSense Impressions Metric has been updated.

Google is experimenting with a 30-item PLA Carousel.

Google’s Product Listing Ads contain 10 or fewer goods on their mobile carousels, or at least they did to. Despite the fact that they’ve experimented with stacking two carousels on top of each other, the carousels are still quite restricted. Google is now testing a new version of the Product Listing Ads Carousel that has 30 goods instead of the previous version’s ten. To further filter it down, it also contains the keywords carousel.

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On Mobile, Google is experimenting with product listing ad carousels with 30 products. 

Google One is a new paid Google Drive service.

People are keeping more data than ever before, and Google has made it safe to generate, save, and exchange data on the internet. 

Google One is a simple option for more storage that also comes with extra features to help you get more from Google. Paid Google Drive accounts will be updated to Google One over the next several months, although G Suite corporate customers will not be affected. 

You will have more room and greater alternatives with Google One. You’ll get enough capacity to utilize Google Drive, Gmail, and Google Photographs to save your original-quality photos and movies. The storage capacities range from 100 GB to 30 TB. The automated upgrade will begin in the United States and then spread around the world.

One easy approach to get more out of Google is to use it as a search engine.

Google Maps has been updated.

Google Maps will be receiving new improvements that will assist you in deciding what to eat and drink, as well as what to do, regardless of where you are in the globe. Google Maps is designed to assist you in making rapid choices. 

The Explore page has been revamped to serve as a new focus for finding activities to do and fascinating places to visit in the area. Dining, events, and activities are all near by when you look at a map of a given location. Trending lists, such as the Foodie List, reveal where people are heading based on information from local experts and Google’s algorithms. 

You may use the For You option to keep track of your favorite sites and areas so you don’t miss anything. There are a slew of new choices for customizing your experience. 

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Google Maps can let you explore and eat your way around town.

Updates to Google’s Privacy Policies 

Google, like many other organizations, has changed its privacy policies to comply with the new General Data Protection Regulation (GDPR), which will take effect on May 25, 2018. The policy’s substance hasn’t changed, but Google has revised the document’s language and navigation, as well as added videos and drawings to make it more user-friendly. Users can now navigate straight to their privacy settings in the revised policy, which now outlines what data Google gathers and how it obtains it. The latest version is available for download here.

Updated Google Privacy Policies

The Google Pay Web-Version Has Been Launched

Google Pay has recently added a number of new features that make the checkout process smoother for you. Google Pay is now available for numerous browsers and devices, allowing you to pay quicker on your desktop and mobile devices (this includes iPhones). 

Even if you check out in an app for the first time, you won’t have to input your payment information again after you’ve connected your card to Google Pay. If you’re using Google Chrome to check out, Google Pay will fill in your billing, shipping, and payment information for you. So there’s no need to fill out any additional forms. 

Android users may make contactless payments at establishments that accept them, and they’ll get alerts through the app about special discounts or unique offers in their area. 

5 ways Google Pay may help you save time and money at the checkout

Update to Google Drive’s User Interface

Google is making some changes to the way Google Drive looks and feels. There are no new features, however there are a few minor improvements and some icons have been relocated. This new layout was created to be responsive and feel like other G Suite applications, such as the freshly updated Gmail.

The top left logo has been replaced with the Google Drive logo, custom corporate logos are now shown in the top right, the Settings icon has been repositioned next to the search bar, and the ‘New’ button has been modified.

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G Suite Updates is the source of this information.

Advanced Analysis is now available in Analytics 360.

Advance Analysis, a new beta feature for Google Analytics 360 clients, has been unveiled by Google. Advanced Analysis provides three effective ways for uncovering useful data about how visitors interact with your website. You may utilize this information to provide better user experiences, which can lead to a larger client base that converts. 

With the Exploration approach, you may do more in-depth analysis, drag and drop different variables, and compare various tabs in a single view. The Funnel Analysis method may be used to better understand the stages visitors take to complete activities on your site, and the Segment Overlap technique can be used to analyze how segments defined in Analytics 360 cross. In the next weeks, Advanced Analysis will be pushed out. 

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Source: Google Analytics 360: Introducing Advanced Analysis

Recap of Google I/O 2018

Google conducted its annual Google I/O 2018 conference on May 8-10, when the company unveiled its most important discoveries and accomplishments. 

Google Assistant is a virtual assistant created by Google. 

Google Assistant will now be able to recognize and perform multiple tasks that you mention in one sentence. And soon, you can change the sound of your Google Assistant is a virtual assistant created by Google.’s voice you and will have six different voices to choose from. And seven new countries will now benefit from Google Home that works on the basis of Assistant.

Duplex

This is perhaps the most interesting thing we heard from Google at the conference. Google Duplex is a new technology that allows users to have natural-language phone conversations while accomplishing different jobs. Assistant will be able to have human-like conversations over the phone thanks to Duplex, including stopping in suitable spots and using phrases like “hmmm.” During testing, the bot dialed a salon and scheduled an appointment with a hairstylist, and guess what? The salon personnel had no idea they were conversing with a computer. 

Photos from Google

Photos from Google is now giving their users the opportunity to enhance their photos. For instance, you can create a PDF from a picture of text and color the image.

Gmail

Google has launched a new feature called Smart Compose, which is based on machine learning. For faster message exchange, the technology will employ autosuggestions. 

Check out the highlighted Sessions and see what others had to say about #io18 on social media.

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