Google News Digest is a new feature from Google that delivers you the latest story and article headlines as soon as they happen. It also features articles in one continuous feed, making it easier for users to read them all without having to click away from their browser. Experts say this might be key for increasing ad revenue on Google platforms like Gmail or YouTube.,
Over the last two weeks, Google’s SERP experiments have seen some major modifications, the most prominent of which was the unexpected and, to yet, unexplained “Maverick Update.” There have also been a number of SERP feature testing that you should be aware of; keep reading to learn about them all, as well as updates to Google Ads and tools.
SEARCH NEWS ON GOOGLE
To begin with, there was a lot of volatility in Google SERPs in the previous two weeks, followed by a cool-down in the last few days.
Unconfirmed “Google Maverick Update” in July
Google launched a series of improvements recognized by the SEO and search community on July 11th, 12th, and 16th, with further substantial changes on July 18th, as originally reported by Search Engine Round Table and later by Search Engine Land. Within a few days before July 23rd, the spasm was followed by a period of relative quiet.
Because Google refused to acknowledge or deny the upgrades, Brett Tabke coined the term “Google Maverick Update,” which the community quickly adopted.
SEMrush and RankRanger were among the first to comment on the analytical findings of their products. Following that, tracking tools from Moz and Algoroo confirmed the findings of SEMrush and RankRanger.
Olga Andreinko and the SEMrush team gave some “surprising” statistics on the adjustments they classed as a “generic update” on July 18th, as reported by Barry Schwartz through Search Engine Land, with volatility tracked as follows:
The Google Maverick Update Is Slowing Down, According to Sources; What’s the deal with July’s unconfirmed Google search ranking changes?
What’s New on the Search Engine Results Pages (SERPs)?
Here’s a rundown of new feature testing that people have seen on SERPs over the last two weeks (kudos to Barry Schwartz for keeping track of all these newbies!).
Product labels in organic search picture carousels:
The @semrush SERP screenshots tool is my current favorite tool for validating whether anything is fresh or not. Very useful database for tracking the progress of query features. The database is mostly used for high-volume queries, although maybe this will change in the future. pic.twitter.com/WOX56uI6Ce
July 17, 2019 — Brodie Clark (@brodieseo)
Google Displays Product Labels on Images in Web Search Results
Search results that may be shared:
Google may be experimenting with shared search results snippets.
With a swipe in Image Search, you may reach AMP pages:
With AMP, publishers and consumers can get more out of visual searches on Google Images.
Tabs for the new Branded Local Pack:
Brand Knowledge Panels are the same way. I first saw this two or three days ago… now you have a tab for the Local Pack, Products, and so on. pic.twitter.com/u2CbWstJID
July 24, 2019 — Mordy Oberstein (@MordyOberstein)
Source: Google Tests New Tabs For Branded Local Pack & More Carousels
On the local knowledge panel, there is a “Get a Quote” button:
The ‘Get a Quote’ option has been introduced to Google’s company local knowledge panels.
Icons may be seen on the SERP:
Source: Google Test Maps, Top Stories, Video, Images & More Icons In Search Results
NEWS FROM GOOGLE ADS
YouTube Masthead has CPM enabled.
Click-per-thousand (CPM) advertising for YouTube Masthead are now accessible. Google has announced that the new option is now available to all users following thorough testing in a few regions.
Masthead is a large video ad that appears at the top of YouTube’s main page, in case you forgot. It was once only accessible on a per-day basis. Try this link if you want to see how your ad would appear on YouTube.
YouTube Masthead is now available for CPM purchase.
TrueView for Action will be supported by Google Video.
TrueView for action video advertisements will be accessible on platforms other than YouTube in the near future. In the next weeks, Google video partners are anticipated to begin supporting these ad kinds.
TrueView for action is a video commercial with CTA headline text overlays and an end screen; additional information may be found here.
All new TrueView for action campaigns will have the option of presenting these advertisements on partner sites activated by default. It will have to be activated manually in campaign settings for existing campaigns.
TrueView for Action on Google Video Partners can help you get more conversions.
All display campaigns must now use parallel tracking.
Starting today, all display campaigns will use parallel tracking. This function speeds up the ad’s target page loading time, giving mobile consumers a better experience. According to the instructions, “parallel tracking brings clients right from your ad to your final URL while click measurement occurs in the background.”
All marketers should double-check that their click measurement source supports parallel tracking, according to Google. They can have difficulties with their click measuring method if they don’t.
Parallel monitoring will be available for Video advertising later this year as well.
Starting July 31st, 2019, parallel tracking will be required for display ads.
AdSense Apps are being phased out.
AdSense applications for Android and iOS are due to be phased away, with the most of them likely to be gone by the end of 2019. Developers made the decision to put money into the mobile web interface. “We will be able to provide AdSense features geared for mobile far quicker than we can currently by investing in a single web application that supports all platforms,” the AdSense team stated in a statement.
It’s unclear what type of enhancements to anticipate, but the developers have vowed to release more information later this year.
Changes to the AdSense Mobile Experience on the Horizon
Photos from Google Shopping users
Advertisers may now include photographs from consumers in their shopping advertisements thanks to a new capability in Google Shopping. After leaving reviews for things they’ve purchased, users may attach photos. Currently, advertising collaborating with review providers such as Yotpo, PowerReviews, Influenster, and Bazaarvoice may use this functionality.
Yotpo is the source of this image.
Source: A new Google Shopping feature allows customers to include photographs with their product ratings.
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The Google China Project has been “terminated.”
There was a lot of hype last year about a new Google project called “Dragonfly.” It was thought to be a Chinese-only search application. Due to China’s tight Internet regulations, many experts regarded it contentious; it seems that Dragonfly is already defunct. At least, that’s what Karan Bhatia, Google’s Vice President of Public Policy, asserted during a recent Senate Judiciary Committee hearing. It’s unclear if Google intends to return to China with a new tool.
A Google Vice President Told The US Senate The Company Has “Terminated” The Chinese Search App Dragonfly
This is the complete list of news items discovered for this digest. Please let us know if you noticed anything intriguing in the comments section. In two weeks, we’ll meet again!