In a recent blog post, Google announced its new ad attributes that will help marketers better understand the impact of their ads. In addition to this update, they implemented an all-new feature called “Snippets” which allows you to surface content based on what your audience would be most interested in. Finally, for those just looking for some light reading before bedtime, there’s also a daily recap of everything that happened in tech today!
Google has released a new version of their “Google Ads Log4j” tool. The update includes some new features that will allow advertisers to better track and analyze the performance of their ads.
In this week’s Google News Digest, Google makes an unusual step by allowing site owners to choose the content of their SERP snippets. Other notable features include the launch of its own YouTube search news series, improved Google Ads suggestions, and a new version of Google Shopping for United States consumers.
In other developments, the Pubcon Pro conference is now taking place in Las Vegas. Gary Illyes of Google is one of the important specialists for this year’s conference, and he will speak on Google’s recent algorithm adjustments, search engine upgrades, and Quality Rater Guidelines.
SEARCH NEWS ON GOOGLE
Attributes of SERP Snippets
Google recently revealed a first in its history: site owners will now have direct control over how their sites appear in SERPs.
“Previously, it was only possible to accept a textual sample or not allow one,” according to the company’s release. Webmasters can now tell Google to show their content preview preferences in its SERPs thanks to the addition of two new settings: an HTML element and a set of robots meta tags.
The following is a list of probable options:
<meta name=”robots” content=”nosnippet”> –An existing tag that prevents Google from showing any snippet for the page;
<meta name=”robots” content=”max-snippet:[number]”> – Sets maximum text length in the snippet;
<meta name=”robots” content=”max-video-preview:[number]”> – Sets maximum animated video preview length;
<meta name=”robots” content=”max-image-preview:[setting]”> – Image preview size. You can set it to “none”, “standard”, or “large”.
On span, div, and section, the “data-nosnippet” HTML property prevents a specified portion of an HTML page from being shown inside the textual snippet on the page.
With the exception of the “data-nonsnippet” HTML element, which will be introduced later this year, all of these modifications will take effect by the end of October.
More alternatives for websites to preview their material on Google Search
Googlebot’s User Agent has been updated.
As many of you may recall, Google stated in May that the newest version of Chromium has rendered Googlebot evergreen (we covered this news in our May 22nd digest).
In December 2019, Google announced that it will “update Googlebot user agent strings to reflect the new browser version, and periodically update the version numbers to match Chrome updates in Googlebot,” following up on its May announcement that “Googlebot will regularly update its rendering engine to ensure support for [the] latest web platform features.”
In its most recent announcement, Google contrasted its current user agent to its new evergreen Googlebot user agent.
Googlebot’s user agent is being updated; the new evergreen Googlebot is being developed.
SEARCH NEWS ON GOOGLE Video Series
In an effort to keep key users up to date on what is happening with Google Search, the search giant recently announced its new YouTube series, “SEARCH NEWS ON GOOGLE.”
The first episode, presented by John Mueller, aired in late September and covered topics including GSC upgrades, new meta-tag properties for page search previews, and rel=nofollow and related attributes advancements.
Google claims it wants to “make these adjustments often, and alter the structure over time as required,” referring to “SEOs, publishers, developers, and webmasters.”
Source: SEARCH NEWS ON GOOGLE: coming soon to a screen near you
NEWS FROM GOOGLE ADS
New Layout for Call-Only Ads
Call-only advertisements, which link mobile searchers with companies directly by phone, have seen some changes.
“On average, advertisers that used the new call-only ad design saw a 14 percent boost in phone calls, a 16 percent rise in call conversions, and greater cost efficiency with an 8 percent drop in total paid clicks,” according to Google.
Source: A fresh appearance for call-only advertisements improves call quality.
Cross-Account Analytics are now available in Report Editor.
Users may now evaluate cross-account data immediately in their browser, in real time, using Google Ads’ Report Editor. Manager account users may now examine cross-account performance with custom tables, charts, and data segments without leaving Google Ads, according to Google’s release.
While cross-account reporting is now limited to customers who manage up to ten Google Ads accounts, Google has said that this restriction will be increased in the future.
Source: Report Editor makes cross-account analysis easier.
Update on Google Ads Recommendations
Late in September, Google Ads Recommendations received a few improvements. Here’s a basic rundown:
- Keyword suggestions have been improved in terms of relevance and quality, and now contain wide match modifiers.
- A tabular view of suggestions that enables users to organize and export data as well as evaluate how their activities may influence ad efficiency:
Users may also apply or reject suggestions in bulk (“at the manager account level”). Visit Google’s suggestions website to learn more about the new features.
Get more out of Recommendations with additional features
Smart Bidding Visits to Stores Offline
Smart bidding is a new feature in Search and Shopping campaigns that enables marketers to optimize for both physical shop visits and online conversions. “Using store visits in your Smart Bidding helps you to optimize your whole omnichannel performance more holistically, allowing you to achieve better outcomes while saving time,” Google explains.
Source: Improve omnichannel outcomes by including shop visits into Smart Bidding.
GSC’s New Change of Address Tool is Now Available
In a new GSC interface, Google introduced its Change of Address Tool.
This service enables webmasters to alert Google of a change in their site’s address and get suggestions on how to make the move as easy as possible.
Change of Address Tool is the source of this information.
In the United States, a new version of Google Shopping is now accessible. Some of the new features are as follows:
- New design includes a customizable homepage as well as tailored suggestions.
- When the price of a product you’re interested in reduces, you’ll be notified.
- Item search includes price and availability information in nearby stores:
- “Buy on Google” enables you to buy anything without having to go to the store’s website.
Google Shopping can help you find the greatest deals and locations to shop.
Chrome is going to start blocking mixed content.
The Chrome browser will soon block insecure http:// resources on https:// sites by default. It won’t happen immediately; new functionality will be introduced to new versions of Chrome over the next months. In December, Google will release Chrome 79, which will have a new option for unblocking mixed material on specified websites.
Video and audio resources that fail to load via https:// will be blocked by Chrome 80. Images with mixed content will not be restricted, but if they load via http://, users will get a “Not secure” message. Chrome 81, which will be released in 2020, will begin blocking similar graphics.
There Will Be No More Mixed Messages About HTTPS
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Google has released a number of additional privacy choices, including:
- Maps’ incognito mode;
- YouTube’s auto-delete feature;
- New Assistant voice commands, such as “Hey Google, remove the last thing I said to you” or “Hey Google, delete everything I said to you last week,” enable you to delete Assistant activity.
- Password manager password checkup
For you, we’re keeping privacy and security easy.
This is all the information I have for you today. Don’t forget to register for SEMrush’s first-ever Global Marketing Day online conference to learn from industry giants like Google, Walt Disney, BBC, Microsoft, and LinkedIn without ever having to leave your house or workplace. It’s fantastic, and it’s completely free!
Online marketing seminar that lasts 24 hours
30th of October, 2019
Google has released a new ad feature that allows advertisers to use ads with text and images. This can be used for both text-based search results, as well as image-based search results. The “google ads search” is also one of the many changes in Google News Digest.
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