Google News Digest: Testing the Google Marketing Platform, New Google Analytics Reports and the Data Transfer Project

Google has been testing the Google Marketing Platform with a select group of advertisers for over six months, and says initial results have exceeded expectations. The company is also rolling out new marketing reports to help businesses make decisions easier by analyzing how their ad campaigns are performing across platforms in real time.

Google News Digest is a new feature that was released by Google. It allows users to receive summaries of news articles from different sources, as well as the ability to share your own favorite stories with friends. The “google news analytics” is a new tool that Google has created for their marketing platform. It provides insights into how users are interacting with their content and what they are interested in seeing more of.

We’ve been researching the Google Marketing Platform’s latest improvements and changes for the last two weeks. With Google launching the Google Measurement Partners program, unveiling new cross-device Google analytics reports, improving the news experience on YouTube, and putting machine learning in the hands of every advertiser, there’s much to talk about, but there’s more.

You can also subscribe to our Search Marketing Scoop podcast on YouTube to keep up with all of the essential trends and updates. So, read the digest and listen to our podcast to learn all you need to know about Google’s most essential news and developments from July.

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SEARCH NEWS ON GOOGLE

AMP Stories has been updated.

Google’s AMP Stories Lead Engineer, Jon Newmuis, has announced the introduction of AMP Stories v1.0, which includes new capabilities and features. Using the migration instructions supplied by Google, developers may now update their existing stories to v1.0. Additional monetization opportunities, new metadata elements, and revised bookend capabilities are among the new features. In addition, Google said that their team is continuously working on new features, so we could anticipate further updates in the next months.

Monetization, Revamped Bookends, and Metadata are among the new features of AMP tales.

Google Images Referral Source URLs Have Been Updated

Webmasters have been confused about the role Google Images plays in driving traffic to their sites until recently. Over the next several months, Google will roll out a new referral URL to assist quantify the data. “The referrer URL is part of the HTTP header, and specifies the last website the user was on before clicking to visit the destination webpage,” Google explains.

The new referral URL will be instantly absorbed by Google Analytics, and traffic will be accurately ascribed to Google images. Furthermore, the new referral URL will utilize the same ccTLD (country code top-level domain) as Google Images searches. Users that want to utilize a country-specific service (for example, google.ca for Canada) will be allowed to do so, and the referrer URL will reflect this (for example, http://images.google.ca).

Google Images Referral Source URLs Have Been Updated

‘Call Now’ Button for Google My Business Posts

Google now enables users to add a “Call Now” button to Google My Business postings. The phone number connected with Google My Business listings and companies is linked to the button. There is currently no way to modify this number or replace it with a tracking number. Colan Nielsen, Sterling Sky’s VP of Local Search, is said to have discovered the function first and publicized it on Twitter. According to Nielsen, the function seems to be accessible to firms of all types.

Google Posts now has a “call now” option; Google My Business now allows users to add a “Call Now” button to their posts.

Google is expanding its job search to the United Kingdom.

Google has announced the debut of a new feature in Search that enables job seekers to effortlessly browse positions from around the web that meet their requirements and abilities, in conjunction with the UK job-matching sector.

Job searchers in the United Kingdom may now use Google to search for terms such as “jobs near me,” “consulting jobs,” “retail jobs manchester,” and so on, and they will be able to click on and explore opportunities from all over the web that fit their specific needs. Salary information, company evaluations and ratings, several job application methods, and a geography filter are just a few of the features offered by this new tool. Users may also store certain jobs for further viewing or enable alerts to get email updates when new positions are added.

Here’s how it appears on a mobile device:

Google-News-Digest-Testing-the-Google-Marketing-Platform-New-Google

Google in Europe: Assisting More People in the U.K. Find Their Next Job; Google Expands Job Search to the U.K. Sources: Google in Europe: Assisting More People in the U.K. Find Their Next Job; Google Expands Job Search to the U.K.

Google puts the Location Tab and Scores in Hotel Knowledge Panels to the test.

“Google is testing a new ‘Location’ option in hotels’ local Knowledge Panels,” said Sergey Alakov, an SEO consultant in Toronto, on his blog. In addition to the new tab, there is additional piece of information called location score under the ‘Overview’ tab. The score is based on three factors: proximity to popular attractions, proximity to public transportation, and airport accessibility. Highlights, Top Sights, and Getting Around are the three sub-tabs under the location tab.

In the search results, this is how it seems and feels:

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Google Tests Location Tab and Location Scores in Hotel Knowledge Panels, according to Sergey Alakov.

‘The Google Listing is Now Available’ Notification

A few days ago, Google announced the debut of a new notification that will notify companies when they went live on Google services like Search and Maps on the Advertiser Community platform. However, companies with more than 100 listings in their accounts and a user-language selection other than “en-US” will not get these messages. Google does not presently provide this messaging service to accounts that need bulk verification.

Google Listing is a Live Notification Source

On SERPs, we’re putting the Hotel Prices Chart to the test.

Google is attempting to test a bar chart in the search results that indicates how costs for a certain hotel change over a set time period, as well as the average price for the given period, according to a Twitter update from Masaki Okazawa. Users may acquire pricing estimates straight from the search results thanks to the information displayed in this manner. It’s unclear whether or not Google will consider adopting and making it broadly accessible.

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Google Search Experiments With Hotel Prices By Day Chart

NEWS FROM GOOGLE ADS

Putting Machine Learning in Every Advertiser’s Hands

At the Google Marketing Live event in San Jose, California, Google officials revealed a number of new projects. Almost every one of these projects will be based on automation and machine learning. The upgrades include responsive search advertising, local campaigns, smart shopping campaigns with’store visits’ or ‘new customers’ as additional targets, YouTube brand lift with Smart Bidding strategy and Maximize Lift for campaigns, and more. Essentially, Google Ads has set out on a mission to automate every aspect of ad campaigns (the new brand name for AdWords).

Here Come Fully Automated Ads & Campaigns for Local, Shopping, and More, according to Google Marketing Live.

Google Ads’ Mobile Speed Score

Jo Diorio, the Google Ads unit’s Group Product Manager, recently published a blog post regarding the necessity of providing customers with a “friendly and seamless” experience. Longer loading times on landing pages, particularly on mobile, may have a negative impact on the user experience. According to Jon Diorio, “conversions may drop by up to 20% for every one-second delay in page load time.” In addition, a new feature dubbed “mobile speed score” was mentioned in the blog post. This tool will aid marketers in better understanding the loading problem. To remedy the issue, advertisers may use Accelerated Mobile Pages (AMP) to deliver consistently speedy and better-performing advertising.

When it comes to providing assistive experiences, speed is crucial.

In the desktop ad results, there’s a section called ‘People Also Search For.’

Although it is not a new feature, it was just recently brought to our attention that Google is now displaying the “people also search for” part of recommended searches inside the sponsored search results. However, the functionality has been there for a long time in organic search results. “Google started presenting the ‘people also search for’ recommendations in sponsored search results on mobile in September 2017, and they were recently expanded to desktop paid search results in May,” according to Search Engine Land.

The identical functionality was found in AdWords by John Leo Weber, VP of Marketing at ProjectManager.com, who posted the screenshot on Twitter with a somewhat annoyed message.

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Google also includes ‘People Also Search For’ suggestions in ad results; Twitter

Google Ads now includes Google Hotel Ads.

According to a blog post written by Michael Trauttmansdorff, Senior Product Manager (Hotels unit) at Google, the company has opted to integrate Hotel advertisements into the Google Ads platform in order to assist partners expand and manage all of their ads more effectively.

“Some partners have a hard time managing their Hotel advertisements on a distinct platform from their other Google Ads,” Google says. However, Google Ads will provide a new campaign type dubbed ‘Hotel campaigns,’ which will make campaign administration and optimization easier for marketers.

Google Hotel Ads Has Joined Google Ads

Trusted Measurement Solutions for the Entire Customer Journey from Google Measurement Partners

Google has unveiled a new program called Google Measurement Partners for marketers and companies that require a dependable measurement solution to quantify the effect of their advertising media. “20+ validated partners across seven specializations: viewability, reach, brand safety, brand lift, sales lift, app attribution, and marketing mix modeling” are included in the program. 

These companies, along with Google’s current partner programs, will be part of the Google Measurement Partners program, which will provide advertisers a variety of solutions that work across Google advertising platforms such as Google Marketing Platform, Google Ads, YouTube, and more.

Google Measurement Partners: Trusted Measurement Solutions for the Entire Customer Journey, Google Measurement Partners, Google Measurement Partners, Google Measurement Partners, Google Measurement Partners, Google Measurement Partners, Google Measure

Google Analytics Reports have been updated.

Google Analytics now includes additional Cross Device functionality to enable Analytics users better analyze their customers’ journey across devices. Instead of two distinct sessions, the new Acquisition Device report will show the number of visits by device. This data may assist you in ensuring that you are providing a helpful and user-friendly experience. Users will be able to perform several coss device reports such as Device Overlap, Device Paths, and Channels in the near future. These new capabilities, according to Google, will now assist advertisers in “creating smarter audiences based on the behaviors users perform on multiple devices.”

Better Understand and Reach Your Customers With Google Analytics’ New Cross-Device Capabilities

Youtube’s Copyright Match Tool

The new Copyright Match tool for YouTube video providers was just introduced by Google. This tool was created in response to authors’ pleas that Google do more to safeguard their copyright. The new tool will assist artists in locating re-uploads of their work on other platforms. Once they have that information, they may either contact the unlawful uploader personally and seek a takedown, or they can report it using Google’s copyright webform; it is advised that you read the instructions before using the form.

It’s worth noting that Google is now only allowing producers with more over 100,000 subscribers to use this function. In the long term, though, their objective is to make it accessible to any YouTube Partner producer.

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Source: Assisting Content Creators in Protecting Their Work

The number of results returned by the Google Search Analytics API has increased.

Google just stated on Twitter that the Search Analytics API’s maximum results/requests had been upped to 25K. The tweet also included a tutorial on how to access all of the site’s data, which was put up to aid website owners in managing and organizing their vital information. Furthermore, Google has indicated (in the comments area) that filtered searches would be included in the API as “other.” 

Twitter, courtesy of Google Webmaster

Together, we’re creating a better news experience on YouTube.

Google has unveiled a new strategy to promote the future of news in online video and enhance the YouTube news experience. This will be done in conjunction with Google’s GNI (Google News Initiative) initiative, which was established in March to assist journalism in adapting to the digital era.

Google has announced a $25 million investment in YouTube, which will be divided between three investment areas: expertise, innovation funding, and support. One of the goals of this initiative is to make authoritative information sources more accessible to users. Offering additional sources and information on breaking news, extending Top News and Breaking News, displaying more local news (beginning with the United States), providing context to enable people make their own judgments, and investing in digital literacy education are among the other goals.

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Together, we’re Creating a Better News Experience on YouTube.

Chrome’s HTTP is no longer secure.

As you may remember from one of our earlier digests, Chrome will begin labeling HTTP sites as insecure beginning in July. And now it’s finally here. Every Chrome user who accesses an HTTP site will now see a little I symbol next to HTTP URLs, as well as a “not secure” label. For the time being, the message only shows for Chrome users running version 68, although most Chrome users already have the automatic update loaded.

Chrome will begin warning users that HTTP sites are not secure tomorrow.

Implementing HTTPS with SEMrush

Is your website safe to visit?

ADS illustration

When Google Meets Microsoft, Facebook, and Twitter on a Data Transfer Project

When the titans of the IT world get together, you can bet there will be a lot of cooperation. This time, Google, Microsoft, Facebook, and Twitter collaborated on the Data Move Project, an open source project that encourages each partner to build unique tools that should make it easier for consumers to transfer data from one platform to another.

The data transfer will be accessible after they build tools to convert the service’s proprietary APIs to/from a set of standard data formats that each platform participating in the project recognizes. Encryption will be used to protect all user data in transit and at rest.

Google, Microsoft, Facebook, and Twitter are some of the sources. Work together on a data transfer project

Google News Digest is a new feature that allows users to receive an email with the top 5 most relevant articles from Google News. The “Google Analytics Pixel Tracking Email” is a feature that allows you to track how many people have seen your website and what they did on it. Reference: google analytics pixel tracking email.

Related Tags

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