Google News Digests: New Algo Update, New Ad Features, And New Tools

Google’s latest algorithm update has caused some websites to lose traffic. It’s unclear how long these changes will last and if they are permanent, but Google is giving publishers more tools to combat this.

We recognize that time is money, and we’re delighted to save you time by compiling all of Google’s major updates into a single post. Google makes a lot of changes, and most of us need more than a cursory glance to understand how they will affect our customers and companies. As a result, we’ve invited professionals and industry experts to attend our Marketing Scoop podcast, where they’ll give more information about these trends.

Let’s learn about this week’s guests on the Marketing Scoop Podcast, Amy Bishop, the Owner & Digital Marketing Consultant at Cultivative, and Navah Hopkins, the Innovation Strategist at Wordstream. I hope you will enjoy our guests when you tune in to our podcast to learn more about all of the updates below.

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Please send us your ideas and suggestions in the comments section below so that we can improve our digest and podcast. 

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SEARCH NEWS ON GOOGLE

Update to the Broad Core

Google has officially published the March 2019 Core Change, a new algorithm update. This is another wide core change, according to Google’s Danny Sullivan, that will not be targeting any one niche or signals (such as link/content quality) per se. Based on what we know thus far, the upgrade looks to be significant, since it has already begun to affect Google search ranks. However, since the upgrade is wide core in nature, there is nothing webmasters can do to repair it.

Here’s what Google has to say: “Some sites may see losses or increases, as with every upgrade. There’s nothing wrong with pages that aren’t doing as well as they formerly did. Changes to our processes, on the other hand, are helping pages that were previously under-rewarded.”

On March 13, here’s a snapshot from SEMrush Sensor:

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Sources: Google on the core upgrade in March 2019: This isn’t the most significant upgrade we’ve made; There will be no more ambiguity: Google assigns a name and a structure to the core update. Google SearchLiaison: Twitter On March 12, Google unveiled a wide core search algorithm; Google Update Florida 2: A Major Core Update Is Coming in March 2019; The March 12, 2019 Google Core Algorithm Update

Rel=next/prev Markup is no longer supported by Google.

On March 21st, Google declared that the rel=prev/next markup would no longer be used as an indexing indication in a tweet from Google Webmasters.

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When queried about the decision by Barry Schwartz and others, Google’s John Mueller said, “a number of years ago,” much to their astonishment (and dismay), as well as that of the greater search and SEO industry.

“The funny aspect about this is that Google has been encouraging the usage of the rel=next/prev over the years,” Schwartz said in his Search Engine Land piece. At fact, in the most recent Google webmaster hangout from two days ago, Google advised that we adopt it!” Instead than dividing material up into many pages, Google now encourages keeping everything on a single page. When feasible, strive for that, according to the initial Twitter message, “but multi-part is also OK for Google Search.” Know what’s best for *your* users and do it!”

So, should you get rid of your rel=next/prev tags? According to Barry Schwartz, you may need to maintain it since it may be useful in the future “Other search engines and browsers, among other things, continue to utilize it. While Google may not employ rel=prev/next for search indexing, it might still be valuable to consumers. Some browsers, in particular, may employ such annotations for things like prefetching and accessibility.”

Twitter: Google Webmasters; Google hasn’t supported rel=next/prev in a long time (thanks for pointing this up to us); Google apologizes for rel=next/prev mixup

Google My Business has updated its seasonal business guidelines.

Google has released a new set of rules and regulations for seasonal enterprises that pertain to determining company hours during the off-season. Seasonal companies will now be compelled to designate their listings as “temporarily closed” during the months when they are closed. As a consequence, their companies will show up in search results with a red label that says “temporarily closed.” It’s worth noting that company owners won’t be able to make these adjustments to their Google My Business listings on their own. Instead, they should contact Google My Business support to request the “temporarily closed” option. They will be able to set up the usual business hours once they have the configuration.

Google My Business Adds New Seasonal Business Guidelines; Google My Business Guidelines for Representing Your Business

Google My Business has a new onboarding process.

In the new Google My Business, Google looks to be revamping its onboarding procedure. Business owners are now prompted to pick up to six distinct objectives that Google My Business may use to generate a customised action plan when creating a profile in Google My Business. The search engine then generates a list of tasks for companies to perform in order to complete their profiles.

To “Unlock” their plan, Google requires company owners to complete a list of tasks for their Google My Business accounts, as shown in Andy Simpson’s screenshot; this seems to be an intentional approach to incentivise business owners to complete their listings in GMB. Business owners may unlock their plans by adding features such as a cover picture, company photographs, business hours, and business descriptions, among other things.

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In the new GMB onboarding process, Google asks businesses to set goals.

NEWS FROM GOOGLE ADS

The New Policy Manager from Google

Google announced it will be introducing a new Policy manager in April with a rollout of new features to help advertisers easily navigate the policy restrictions that govern the kinds of ads that are allowed on its platform. According to its announcement, The New Policy Manager from Google is intended to “provide a centralized and customized experience in Google Ads where you can monitor policy restrictions of ads, keywords, and extensions across your entire account.”

The following are the new features:

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Source: Our dedication to assisting you with policy compliance

Google Ads has a new budget planner.

Google Ads is getting a new Budget Planner tool that enables marketers to establish budget plans based on conversions or clicks as the primary KPIs for their forecasted expenditure. Click Digital Marketing’s Kim Clinkunbroomer pointed us to the new option, which can be accessed in Google Ads’ Tools menu. However, since the new functionality is still being pushed out, some account users may not see it in Google Ads yet.

Aside from making a budget plan, the program also allows you to modify it if it isn’t completely perfect. Users have the opportunity to adjust the budget and compare performance using the present and planned parameters in the “Improve Plan” section.

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Google Ads is launching a budgeting tool called Budget Planner.

Google Ads Recommended Columns

Google has added a new Google Ads Recommended Columns that suggests new reporting columns based on an advertisers’ campaigns and account settings. These “recommended columns” could help account users feature additional columns that could be useful in their reports.

Here’s why Google believes it’s important: “If you start utilizing bid automation, for example, we’ll suggest adding the ‘Bid Strategy Type’ field to your Campaign table. With this release, Bid Strategy Type will no longer be a necessary column in your Campaign reports, allowing you to display more of the data fields horizontally.”

Advertisers may use suggested columns to perform three things, according to Google:

  1. “If you don’t do anything, we’ll suggest the column whenever it’s appropriate.”

  2. “Make them permanent columns,” says the author.

  3. “Tell us not to suggest it anymore,” says the narrator.

Advertisers may disable suggestions for particular or all columns in their account settings, although Google advises against it. Google may propose columns that are significant to advertisers’ accounts based on the default settings.

In Google Ads, “suggested columns” were introduced.

Mobile Games Get New Ad Features

Sissie Hsiao, Google’s VP of Product, formally unveiled two new Google Ads capabilities aimed at enabling mobile game developers re-engage their audience and “take advantage of a new, smarter approach to revenue.” “App campaigns for engagement” in Google Ads and “new smart segmentation tools” in Google AdMob are two of these solutions. By engaging them with appropriate advertising across Google’s sites, the App campaigns for engagement will help gamers rediscover games they previously enjoyed. As an advertiser, you can use App campaigns for engagement in a variety of ways to reconnect with lapsed players and encourage them to rediscover your game.

On the other hand, Google AdMob’s smart segmentation tools assist marketers in segmenting mobile gamers “depending on their probability to spend on in-app purchases.” Smart segmentation will show advertising to players who are unlikely to spend money on in-app purchases. Those who are likely to spend money on in-app purchases will not see these adverts and will be able to continue playing. Create an interstitial ad unit with smart segmentation enabled to test these functionalities, according to Google.

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Google Analytics for Firebases and Google’s App attribution partners are both compatible with the App campaigns for engagement. These innovative methods may be able to assist mobile game publishers in increasing the lifetime value of their users. These methods include using pre-registration advertisements to generate demand for their games and using the new maximum conversion bidding option to help them develop at scale.

Advertisements can help you grow your game company; Advertisements can help you grow your game business.

Shopping Ads Will Appear on Google Images Automatically Thanks to Google Search Network and Google Images Integration

Advertisers are receiving emails from the search engine informing them that Google Images has joined the Search Network for Shopping advertisements. As a result, Google Images is now the default placement option for marketers running retail advertisements.

Previously, Google marketers could only show shopping advertisements in Google Images if they opted into the search Partner Network manually. They no longer need to actively opt-in or alter their campaign settings to start seeing their retail advertisements on Google Images now that Google Images is part of Google’s own search network. However, Google Ads customers can anticipate some variations in their traffic statistics as a result of this integration, since they may not get as much traffic from the Search Partner Network as they did before.

Google Shopping Ads Will Now Appear Automatically in Google Images

On Google Search, we’re experimenting with a new ad label.

Google is trying a new color for the “Ad” label that appears next to text advertising in Google Searches, according to Darren Taylor, a UK-based trainer and marketing expert. The new label has no border and features bolded black lettering (as can be seen on the screenshot Darren has shared on Twitter).

The last time Google changed the ad label was over two years ago, and we haven’t seen any modifications to the present “green-text and green-border” ad label since February 2017. “We’re continuously exploring new methods to enhance our experience for our users and advertisers,” a Google spokeswoman said, according to Ginny Marvin of Search Engine Land. “But we don’t have anything particular to announce right now.”

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Source: Is it time to say goodbye to green? Google is experimenting with a black “Ad” label in Search.

The Google Ads Query Builder Tool has been updated.

The Google Ads Query Builder tool is now accessible on the Google Ads API Developer Site, according to Google. The solution includes a “strong reporting mechanism” that makes use of Google’s new Ads Query Language. The language’s syntax, according to the statement, enables API users to choose from all of the reporting resources available and “filter or sort the result set on the server before they are provided to your application.” Developers may utilize the editing tool to create a Google Ads Query Language statement to use in their applications, and the tool has a user-friendly online interface.

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Sources: Interactive Google Ads Query Builder; Introducing the Google Ads Query Builder tool

Sitemap Report in the New Google Search Console has been updated.

On Twitter, Google revealed that the sitemap report in the new Google Search Console has been upgraded to accommodate additional activities. Opening sitemap contents in a new tab, evaluating more detailed errors, removing a sitemap, and showing Atom feed and RSS sitemaps are among the new activities. The new sitemap report will be available to those who have a validated site and a submitted XML Sitemap.

Google Search Console’s sitemap report now includes additional activities; Twitter: Google Webmasters

Updated SEO Audit from Google Lighthouse

Google’s Lighthouse Chrome plugin and Google Developers’ web.dev site now include a new mobile-friendly SEO assessment that checks tap target spacing for mobile sites. As Google notes, while designing for mobile, it’s critical to optimize tap targets since putting them too close together might lead to an inadvertent selection by the user. The Lighthouse tool will now help developers to verify whether or not tap targets on their mobile sites are correctly sized with the latest release. If not, it may recommend that you take some action in relation to this item in order to enhance your SEO score.

Source: Google Webmasters on Twitter

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Frequently Asked Questions

What is new update in Google ads?

A: Google released a new update for their advertisement system on November 15th, 2018. The new changes include the algorithm of the ads being more intelligent and effective at targeting users in an effort to increase engagement rates with advertisers. In addition, there are now certain parts of the ad that can be customized by individual websites which provides them greater control over how they want their advertisements displayed while also increasing revenue potentials as well.

When was the last Google algorithm update?

A: The last Google algorithm update occurred on December 7, 2018.

Did Google ads change?

A: The algorithm for Google ads changed on July 24th, 2018.

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